Wix vs Squarespace Statistics 2026: Who Leads in Market Share and Growth?

Wix and Squarespace remain two of the most widely used website-building platforms for businesses, creators, freelancers, and e-commerce brands. Their tools help users launch websites without coding, manage online stores, and automate marketing activities. From small business websites in the U.S. to global creator portfolios and service-based companies, both platforms play a major role in the modern digital economy. This article explores the latest Wix vs Squarespace statistics, covering market share, revenue growth, website adoption, subscriber trends, and key developments shaping the industry.

Editor’s Choice

• Wix serves more than 260 million registered users worldwide, making it one of the largest website-building platforms globally.
• Wix generated approximately $1.99 billion in revenue during 2025, up from $1.76 billion in 2024.
• Wix powers roughly 4.3% of all websites worldwide as of early 2026.
• Squarespace powers approximately 2.5% of all websites globally in 2026.
• Wix accounts for around 5.3% of the CMS market, placing it among the world’s leading website platforms.
• More than 18 million active websites worldwide are built using DIY website builders, with Wix and Squarespace among the largest contributors.
• North America remains the largest website-builder market, representing roughly 40% of global demand from 2025 to 2026.

Recent Developments

• Wix reported first-quarter 2026 financial results and reaffirmed its full-year growth outlook.
• Wix’s AI initiatives continued expanding throughout 2025 and 2026, becoming a major contributor to user acquisition and premium conversions.
• Wix Studio remained one of the company’s fastest-growing products among agencies and professional web creators in 2025.
• Wix completed share repurchase programs totaling more than $725 million between 2023 and early 2025.
• AI-powered website generation became a standard feature across both Wix and Squarespace platforms from 2025 to 2026.
• Cloud-based website builders captured over 81% of industry revenue share in 2025, benefiting platforms such as Wix and Squarespace.
• Mobile-first website creation continued accelerating, with mobile website builders projected to grow at a 17.43% CAGR through 2031.
• Business users represented 57.35% of the website builder market in 2025, reinforcing strong demand among SMBs.
• AI-enabled builders became increasingly popular, with approximately 67% of business owners preferring AI-assisted website creation tools.

Hosted Website Builder Market Share Statistics

• Wix dominates the hosted website builder market with a 37% share of all tracked hosted solution websites.
• Shopify ranks second, accounting for 19% of hosted solution usage across the internet.
• Squarespace holds a notable 14% market share among hosted website platforms.
• The Other category collectively represents 12% of hosted solution usage worldwide.
• Wix Stores powers 8% of websites using hosted solution technologies.
• Weebly captures 5% of the global hosted website builder market.
• Duda accounts for 4% of hosted solution usage, making it the smallest named platform in the chart.
• The combined share of Wix and Wix Stores reaches 45%, highlighting Wix’s strong market presence.
• The top three platforms, Wix (37%), Shopify (19%), and Squarespace (14%), together control 70% of the market.
• Wix’s 37% share is nearly twice that of Shopify’s 19%, underscoring its leadership position.

Wix vs Squarespace Revenue and Growth Trends Statistics

• Wix generated approximately $1.56 billion in revenue in 2023.
• Wix’s revenue increased to $1.76 billion in 2024, representing annual growth of about 13%.
• Wix reported around $1.99 billion in revenue during 2025, marking another year of double-digit expansion.
• Wix forecasts 2025 revenue between $1.97 billion and $2.0 billion, reflecting growth of up to 16%.
• Fourth-quarter 2025 revenue reached approximately $460.5 million, up 14% year over year.
• Fourth-quarter 2024 revenue totaled roughly $404 million, also representing 14% annual growth.
• Wix adjusted earnings per share increased from $4.39 in 2023 to $6.39 in 2024.
• AI products and Wix Studio were identified as key growth engines driving revenue expansion entering 2026.
• Premium subscriptions, partner programs, and agency-led website creation continue generating a significant share of Wix’s recurring revenue.

Wix vs Squarespace Website Usage Statistics

• More than 18 million websites worldwide are built using DIY website builders.
• Wix powers an estimated 4.3% of all websites, making it one of the most-used website creation platforms globally.
• Squarespace powers approximately 2.5% of all websites worldwide.
• Wix usage grew by roughly 32.6% year over year, according to recent market-tracking estimates.
• Only WordPress, Shopify, Squarespace, and Wix maintain individual CMS market shares above 3% globally.
• More than 1.2 billion websites exist on the internet, creating continued demand for easy-to-use website builders.
• Approximately 252,000 new websites are created daily, expanding the addressable market for both Wix and Squarespace.
• Business websites account for the majority of website-builder usage worldwide, representing over 57% of market demand.
• Industry analysts consistently rank Wix among the most widely adopted website-building platforms for SMBs and entrepreneurs.

Wix vs Squarespace CMS Market Share Statistics

• Wix holds approximately 5.3% of the global CMS market in 2026, making it one of the largest content management platforms outside WordPress.
• Squarespace controls roughly 3.2% of the CMS market worldwide, maintaining its position among the leading hosted CMS platforms.
• WordPress continues to dominate with more than 43% of all websites, while Wix and Squarespace remain among the largest proprietary CMS solutions.
• Wix powers around 4.3% of all websites, compared with 2.5% for Squarespace, reflecting its stronger CMS penetration.
• More than 70 million websites globally use a hosted CMS platform rather than a self-hosted system.
• Wix has increased its CMS market share by more than 1 percentage point over the past five years, one of the strongest growth rates among major CMS providers.
• Squarespace maintains particularly strong adoption among creative professionals, photographers, and portfolio-based websites.
• Hosted CMS platforms now account for nearly 15% of all CMS-powered websites, driven by demand for simplified website management.
• Small businesses represent the largest segment of both Wix and Squarespace CMS users, accounting for more than 60% of customer deployments.

Wix vs Squarespace User and Subscriber Statistics

• Wix reported more than 260 million registered users worldwide by 2024 and continues to expand that base in 2025 to 2026.
• Wix added approximately 189,000 net premium subscriptions during 2023, reaching about 6.3 million premium subscribers.
• Wix recorded an 8% increase in registered users during 2023.
• Around 60% of Wix users are based in North America, making it the company’s largest regional market.
• Industry estimates suggest over 1.22 million businesses adopted Wix during 2025 for website creation and online presence management.
• More than 780,000 businesses adopted Squarespace during 2025, according to market-monitoring estimates.
• Wix remains trusted by hundreds of millions of users worldwide, according to company communications.
• Growth in agency partnerships and professional creator accounts continues to increase premium subscriber acquisition for Wix.
• The combination of AI onboarding, template automation, and simplified site creation has helped both platforms attract new first-time website owners throughout 2025 and 2026.

Wix vs Squarespace E-commerce Adoption and Usage Statistics

• Global e-commerce sales are expected to exceed $7 trillion by 2026, driving demand for integrated commerce platforms.
• Wix currently captures a dominant 45% market share among DIY website builders, while Squarespace holds 18%.
• E-commerce functionality powers approximately 14% of all Wix websites and 9% of Squarespace websites globally.
• Wix generated an impressive $1.99 billion in total revenue during 2025, with significant growth in business solutions.
• Squarespace maintains a superior 96% responsiveness pass rate, ranking first among major e-commerce platforms for speed.
• More than 70% of consumers strongly prefer purchasing from businesses that offer mobile-friendly online stores.
• E-commerce stores built using hosted platforms typically launch 40% to 60% faster than custom-developed alternatives.
• Small businesses utilizing built-in SEO tools on these platforms experienced a 24% increase in monthly revenue.
• Online store adoption among small businesses expanded by more than 20% between 2023 and 2025.
• Nearly 80% of merchants consider integrated payments and inventory management to be essential platform features.

Traffic Share Comparison: Squarespace vs Wix by Country

• Squarespace derives a dominant 58.41% of its traffic from the United States, compared to 32.93% for Wix.
• The United Kingdom contributes a nearly identical share of traffic, 7.98% for Squarespace and 7.95% for Wix.
• Australia accounts for 6.36% of Squarespace traffic, making it the platform’s third-largest market.
• Brazil represents 5.13% of Wix traffic, highlighting stronger adoption in Latin America.
• Canada generates 5.35% of Squarespace traffic versus 4.54% for Wix.
• Japan contributes 4.90% of Wix traffic, ranking among its top geographic markets.
• France delivers 1.79% of Squarespace traffic, showing a smaller but notable European presence.
• Wix has a much larger Others category at 44.55%, compared to 20.11% for Squarespace, indicating broader international diversification.

Wix vs Squarespace Template Variety and Customization Statistics

• Wix offers more than 900 professionally designed templates across business categories, portfolios, blogs, and online stores.
• Squarespace provides approximately 180 premium templates, focusing on curated design quality and visual consistency.
• Wix users can access drag-and-drop editing with near-complete page customization flexibility.
• Squarespace follows a structured design framework that simplifies editing while maintaining consistent branding.
• More than 65% of first-time website creators cite template selection as a major factor when choosing a website builder.
• Wix users can customize virtually every page element without coding, a feature frequently highlighted in comparative industry reviews.
• Squarespace templates consistently rank among the highest-rated options for visual design and creative portfolios.
• Approximately 58% of website builder users prefer pre-designed templates over building layouts from scratch.
• AI-assisted design recommendations became increasingly common during 2025 and 2026, helping users personalize templates faster.

Wix vs Squarespace: Target Audience and Industry Usage Statistics

• Small and medium-sized businesses represent roughly 57.35% of the total website builder market globally.
• Wix currently powers 4.3% of all websites globally and holds a 6.0% share of the CMS market.
• Squarespace powers approximately 4.7 million websites and captures a 2.5% share of all global websites.
• More than 250 million registered users have signed up for Wix, with 46% being under 35 years old.
• Squarespace recently surpassed 4.9 million unique subscribers by focusing heavily on design-oriented creatives.
• The health and wellness industry leads the business sector on Wix, accounting for 18% of its active users.
• More than 33 million small businesses operate in the United States, creating a massive addressable market for both builders.
• Approximately 73% of small businesses currently maintain a dedicated website or actively plan to launch one.
• Squarespace manages over 10 million custom domains for its rapidly growing audience of creators and small brands.
• Over 70% of e-commerce traffic on Wix websites currently originates directly from mobile devices.

Squarespace vs WordPress vs Wix Performance Breakdown

• Squarespace offers pricing from $16–$65/month, while Wix ranges from $17–$159/month, making Wix the costliest option at the high end.
• WordPress has the lowest entry cost at $0 plus hosting, offering the most budget flexibility.
• Squarespace leads in ease of use with a score of 9/10, outperforming Wix (8/10) and WordPress (6/10).
• WordPress achieves the highest SEO capability score of 10/10, compared to 7/10 for both Squarespace and Wix.
• Squarespace ranks highest for design quality at 10/10, while both WordPress and Wix score 8/10.
• WordPress dominates customization with a perfect 10/10 score, ahead of Wix (7/10) and Squarespace (6/10).
• WordPress with WooCommerce earns the top ecommerce score of 9/10, surpassing Squarespace and Wix at 8/10 each.
• Squarespace is the strongest choice for users prioritizing design and simplicity, scoring 9/10+ in key usability metrics.
• WordPress leads in both SEO and customization, achieving 10/10 in both categories.
• Wix delivers balanced performance with scores between 7/10 and 8/10 across all major website-building features.

Wix vs Squarespace AI Features Statistics

• Over 60% of new website builds on Wix now utilize an AI-assisted creation workflow to streamline development.
• Squarespace users experience a 65% reduction in overall time-to-publish when leveraging AI template customization tools.
• The Wix ADI platform reduces the average time-to-publish for complete website generation from conversational prompts to under 10 minutes.
• The global AI-powered website builder market is projected to grow at a 17.7% CAGR to reach $14.78 billion by 2035.
• AI-based website builders have rapidly captured a 23.6% market share within the broader website development industry.
• Template-based AI builders, prominently utilized by both platforms, dominate the sector with over 43% of the market share.
• Squarespace maintains an industry-leading 96% responsiveness pass rate while actively expanding its automated AI SEO features.
• Wix achieves 71-75% Core Web Vitals pass rates by leveraging continuous platform-wide AI performance optimizations.

Wix vs Squarespace SEO and Search Engine Visibility Statistics

• Google accounts for approximately 90% of the global search engine market, making SEO a critical website builder feature.
• Wix has significantly improved its technical SEO capabilities over the last five years, including structured data controls and advanced indexing tools.
• Squarespace includes built-in XML sitemaps, clean URLs, automatic SSL, and mobile-responsive design features.
• More than 68% of online experiences begin with a search engine, increasing the importance of SEO-friendly website builders.
• Organic search drives roughly 53% of total website traffic across industries.
• Websites appearing on Google’s first page capture more than 90% of search traffic clicks.
• Mobile-friendly websites receive stronger search visibility because Google primarily uses mobile-first indexing.
• Businesses investing in SEO generate approximately 1,000% more traffic opportunities than relying solely on organic social media.
• Both Wix and Squarespace now support custom metadata, schema markup, redirects, and advanced analytics integrations, narrowing historical SEO capability gaps.

Wix vs Squarespace Performance and Core Web Vitals Statistics

• Wix achieved a 79% Core Web Vitals passing rate on mobile devices compared to 70% for Squarespace.
• Independent testing shows Wix holding a median mobile Lighthouse score of 62, outperforming the Squarespace score of 30.
• Wix desktop websites demonstrated an impressive 84% Core Web Vitals pass rate, while Squarespace desktop sites measured at 70%.
• Squarespace mobile pages cause an average mobile page load time of 4.5 seconds compared to 3.8 seconds for Wix.
• Wix delivers a median Largest Contentful Paint (LCP) of 2.1 seconds, comfortably within the “good” threshold of 2.5 seconds.
• Squarespace recorded a median Largest Contentful Paint (LCP) of 2.8 seconds, falling slightly outside of recommended performance benchmarks.
• Wix features a median Interaction to Next Paint (INP) of 180 milliseconds, performing better than the Squarespace INP of 220 milliseconds.
• Approximately 75% of all Wix sites pass the complete set of Core Web Vitals, compared to roughly 60% of Squarespace sites.
• The aggregate Wix Lighthouse performance score averages around 64, maintaining a notable lead over the Squarespace average of 42.
• Wix platforms showcase a median Cumulative Layout Shift (CLS) of 0.04, providing better visual stability than the Squarespace CLS of 0.08.

Wix vs Squarespace Mobile Website Statistics

• Mobile devices generated approximately 63% of global web traffic in early 2026, making mobile optimization essential for website builders.
• More than 96% of internet users access the web through mobile devices at least part of the time.
• Wix automatically creates mobile-friendly versions of websites and allows separate mobile customization.
• Squarespace templates are designed with responsive frameworks, ensuring websites adapt automatically across screen sizes.
• Google uses mobile-first indexing for the vast majority of websites, making mobile performance a ranking factor.
• Approximately 57% of users will not recommend a business with a poorly designed mobile website.
• Mobile commerce is expected to account for more than 72% of global e-commerce sales by 2026.
• Around 74% of visitors are more likely to return to a website with a strong mobile experience.
• Websites optimized for mobile users often achieve higher engagement, lower bounce rates, and improved conversion rates.

Wix vs Squarespace Pricing and Value-for-Money Statistics

• Wix offers premium plans starting at approximately $17 per month in the U.S. market in 2026.
• Squarespace’s entry-level website plans begin at around $16 per month when billed annually.
• E-commerce plans on Wix generally range from $29 to $159 per month, depending on business requirements.
• Squarespace Commerce plans typically range between $23 and $99 per month.
• Approximately 61% of small businesses rank affordability among their top three website platform selection criteria.
• More than 70% of first-time website owners prefer bundled hosting, security, and maintenance costs rather than separate services.
• Businesses using hosted website builders often reduce annual website management expenses by 30% to 50% compared with custom-developed websites.
• Website builders remain significantly less expensive than custom development projects, which frequently exceed $5,000 to $10,000 for small business websites.
• Subscription-based website platforms continue gaining popularity because they offer predictable monthly operating costs.

Wix vs Squarespace User Satisfaction and Retention Rates Statistics

• Squarespace achieves an exceptional customer satisfaction rating of 4.8 out of 5 stars.
• Wix maintains a solid user satisfaction score, averaging 4.2 out of 5 stars.
• Squarespace successfully expanded its retained subscriber base from 4.63 million to 4.91 million active users.
• Over 1.2 million businesses actively maintain their digital presence using the Wix platform services.
• AI-assisted onboarding features significantly increased new user conversion and retention by 13 percent.
• Nearly 780,000 active businesses consistently trust and renew their ongoing subscriptions with Squarespace.
• Wix sustains stable user engagement by maintaining an average website bounce rate of 39.9 percent.
• Approximately 12 percent of active users boost platform retention by regularly publishing blog content.

Wix vs Squarespace Customer Support Quality Statistics

• Customer service quality influences purchasing decisions for approximately 73% of consumers.
• Around 90% of customers consider immediate responses important when seeking support.
• More than 60% of consumers expect businesses to resolve issues quickly across communication channels.
• Self-service knowledge bases can reduce overall support requests by approximately 20% to 30%.
• AI-powered customer support adoption increased significantly across platforms during 2025 and 2026.
• Squarespace achieved a 4.8 out of 5 customer satisfaction rating compared to Wix’s 4.2.
• Wix customer support typically responds to user help tickets in under 1 hour.
• Squarespace responds to general email support inquiries within an average of 3 hours.
• Wix maintains an impressive 99.99% uptime rate, which drastically minimizes technical complaints.
• Squarespace limits its live chat support availability to exactly 16 hours a day during weekdays.

Wix vs Squarespace Marketing and Business Tools Statistics

• Email marketing generates an average return of approximately $36 for every $1 spent.
• Wix provides integrated email marketing, CRM, automation, social media tools, and customer management features.
• Squarespace includes built-in email campaigns, analytics, appointment scheduling, and commerce marketing tools.
• Businesses using marketing automation can increase lead generation by approximately 80%.
• Nearly 76% of consumers expect personalized experiences from businesses online.
• CRM adoption continues rising among small businesses as customer relationship management becomes increasingly important.
• More than 50% of marketers identify automation as a key driver of operational efficiency.
• Businesses using integrated analytics tools generally achieve better campaign optimization and marketing ROI.
• Website platforms that combine commerce, CRM, email marketing, and automation tools often experience higher customer retention.

Frequently Asked Questions (FAQs)

Conclusion

The Wix vs Squarespace landscape highlights two mature platforms serving different user priorities. Wix continues to lead in overall market share, user base, customization flexibility, and AI-driven innovation. Meanwhile, Squarespace maintains a strong position among creators, designers, and businesses seeking polished visual experiences with minimal setup complexity.

Both platforms have expanded their e-commerce capabilities, AI tools, marketing features, and mobile optimization efforts during the past two years. As digital adoption accelerates across industries, businesses increasingly value platforms that combine website creation, customer management, automation, and commerce in a single ecosystem.

For most small businesses and entrepreneurs, the choice ultimately depends on customization needs, design preferences, growth plans, and budget requirements. The statistics throughout this report show that both Wix and Squarespace remain among the most influential website-building platforms shaping the future of online business.