Marketing through social media platforms is not a new guy on the block. It’s been implemented as a meaningful strategy to promote a product or service for quite a while. This is something that has not changed in 2021. The rest of SMM tendencies have been influenced due to what’s going on in the world, different perspectives-wise.
Some social media features have been long gone and forgotten. Some have gotten developed to satisfy the needs of the audience and, of course, the rest we know have started being used in a totally new way.
Experienced marketers know how crucial it is to keep things under the radar and follow up on what’s changed in the social media realm. Moreover, they are even able to predict how certain marketing moves are going to be transformed or refreshed. Let’s have a glance at 2021 trends and what’s been dictating them ( and still is).
Major content shift
The social media community prefers fast, short and engaging content. Users no longer feel like reading through a massive wordy text to get through the gist of the message. To fulfill a marketing goal you will need to communicate the idea via rich graphical elements, preferably those that move. Motion is always perceived well. Graphic design apps offer a lot of options to implement. Use motion templates, utilize the potential of an animation maker, and liven up the way you speak to your people.
Videos are becoming the trend. Yes, indeed, they are not new. However, lately, a video format has been gaining momentum. According to Wyzowl, 85% would appreciate seeing more videos from brands in 2021. Clients come first. Therefore, if they long for watching instead of time-consuming reading, then why not serve it. Just make sure your video content meets the demands of the audience. For that, it is recommended to go through your target audience demographics data and align with what seems to be working the best in terms of provoking action.
Also, the need for ephemeral content ( lasting for a short period) increased. It is intriguing, enticing, and makes the audience learn more. Make it authentic and with a friendly tone.
Oh, yes, one more thing – Stories keep rocking like never.
Live streaming is also not new on the menu, however, it got a bit reformed and get some new ways of how it is delivered to the audience. Because of the pandemic situation, people had to make more purchasing decisions based on what information they got online. The more credibility your brand has the more people will want to engage with it. How do you get people to trust you? Sure thing, by being true to yourself and to what you do. Live streams help you build a more meaningful and shear connection with your potential clients and those who are still considering you for their buying experience.
Instagram shops, facebook shops, Pinterest catalog make it easier now for the customer to immediately get the thing they put their eyes on. E-commerce allows conversions to increase and become more assured to happen. The stage of living the social media profile for getting to the shop on the web. This might be a bit discouraging and people might postpone the action or ditch the idea in general. Better shopping infrastructure has improved the way business is done and enhanced social media’s role in effective marketing.
A personalized approach when addressing clients makes them feel special and appreciated. The data you achieve on your audience is the key to building the relationship that promises to last. Mentioning that you are aware of their interaction with the product and further offers to help, explain or guide through creates a feeling that you are more than just a successful entrepreneur, but a caring human being with solutions to help.
Sweet memories of the happy past make our hearts beat faster and the excitement we had back then gets to be relieved again. If there is a chance for you to achieve that on your brand account ( knowing your target audience age frames) you might win not only attention and quite positive reactions but also actions to favor your business growth. Think of commercials of the past, certain slogans, color patterns, images, clothing styles, and apply those that will fit your marketing campaign in alignment with your audience’s preferences.
The impact of VR and AR keeps on growing its power when enticing potential customers to order or purchase from you. People, being kept isolated at home, were lacking the ability to experience real shopping by trying things on, matching items together, defining textures, and just visiting fancy places. VR and AR are aimed at helping people to replenish what has been taken from them during the pandemic. Your social media features may implement the following letting the followers stay loyal and grateful for the chance.
Keeping a neutral position when it comes to world events is no longer acceptable for the brands. Active participation and expressing support to what is good and has to be acknowledged is a new norm on the social media accounts of the companies aiming at getting the audience to grow and favor the business.
To sum up
Social media marketing for 2021 may combine things that are well-known in the past and those that are gaining practical popularity now. Using Social Media platforms to promote a product or an event is already an excellent idea to reach success. The goal is to be on the watch for the tendencies that are gaining popularity and are becoming quickly loved by the audience. Spotting new stuff going on, the marketer must be fast on making decisions on a marketing campaign redirection.
Please, do not take it as grabbing it all and implement everything at once. Be discreet with what to operate for exactly your needs. Following trends is essential for not being squished by the progressive competition. However, the following must be a smart and considerate one.