iPhone vs Android Users Statistics 2026: Market Share by Country

Android ran on 69.17% of mobile page views worldwide in September 2026, against 30.81% for iOS, according to StatCounter. The split flips in the United States, where iOS held 53.59% and Android 46.39%. Those two numbers sit at the center of most iPhone vs Android users statistics: Android is the global default, while the iPhone is the majority platform in a handful of rich markets.

The figures below add the yearly trend and splits by region and country. They also cover IDC’s shipment count, Apple’s iPhone sales, CIRP’s survey of platform switchers and the latest Apple and Google flagship prices. StatCounter counts page views, so its shares measure use online rather than a head count of owners.

Key Takeaways

• Android carried 69.17% of worldwide mobile page views in September 2026 and iOS 30.81%, according to StatCounter.
• iOS gained 7.62 percentage points of worldwide mobile page views between 2016 and 2025 in StatCounter’s yearly data.
• iOS led the US at 53.59% in September 2026, with Android at 46.39%.
• Apple phones accounted for 30.8% of worldwide mobile page views in September 2026, against 23.52% for Samsung.
• In the March 2026 quarter, 12% of new US iPhone buyers reported moving from an Android smartphone, according to CIRP.
• iPhone net sales reached $54,252 million in the three months ended June 27, 2026, up from $44,582 million a year earlier, according to Apple.

Editor’s Choice

• Apple’s installed base: more than 2.5 billion active devices.
• Android share in India: 93.89% of mobile page views.
• iOS share in Canada: 64.87% of mobile page views.
• Q2 2026 smartphone shipments: Samsung 62.7 million, Apple 55.8 million, per IDC’s preliminary data.
• App Store ecosystem: over $1.4 trillion in developer billings and sales in 2025, according to Apple.
• iPhone Duo starting price: $1,999 (US).

iPhone vs Android Market Share Worldwide

• Android held 69.17% of worldwide mobile page views in September 2026, and iOS 30.81%.
• Linux and KaiOS each held 0.01%.
• In the United States, iOS led at 53.59% against 46.39% for Android.
• Europe leaned Android at 64.68%, with iOS at 35.31%.
• On tablets the two were level: iOS at 50.35% and Android at 49.57% of worldwide tablet page views.

Source: StatCounter Global Stats, September 2026

Platform-wide figures for desktop systems sit in the operating system market share data.

About This Data

Compiled from 41 sources dated April 2025 to October 2026. They are 22 StatCounter pages, 2 yearly StatCounter exports, 10 Apple releases and financial statements, 1 IDC release and 1 Google post. The rest are 4 survey releases from CIRP and Piper Sandler and 1 UK regulator decision. Figures are either stated by their publishers or calculated from those stated figures, such as point gaps and growth rates. Figures are updated when sources publish new editions.

iPhone vs Android Market Share by Year

• In 2019 Android led iOS on worldwide mobile page views by 52.76 percentage points.
• By 2025 that gap had narrowed to 45.78 points, with Android at 72.69% and iOS at 26.91%.
• iOS slipped 1.21 points between 2023 and 2024.
• iOS’s September 2026 reading of 30.81% sits 11.52 percentage points above its 2016 level.
• Other systems faded: Windows Phone lost 1.73 points of share between 2016 and 2022.

Recent Developments

• July 13, 2026: The global smartphone market shrank 6.7% year on year to 277.5 million units in the second quarter of 2026, according to preliminary IDC data, with Apple reaching record high Q2 shipments.
• July 15, 2026: In the most recent March 2026 quarter, 12% of new US iPhone buyers reported moving from an Android smartphone.
• July 30, 2026: In its third-quarter results, Apple posted quarterly revenue of $109.4 billion, up 16% year over year, and said its installed base of active devices reached a new all-time high.
• August 25, 2026: Google said its Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold are now on shelves, starting at $899, $1,099, $1,299 and $1,899.
• September 9, 2026: Apple set iPhone Duo pre-orders for Friday, October 16, with availability beginning Friday, October 23.
• September 18, 2026: Apple debuted the iPhone 18 Pro and iPhone 18 Pro Max at Apple Store locations worldwide.

iPhone vs Android Users Statistics in the United States

• In 2016 iOS led Android on US mobile page views by 7.99 percentage points.
• In 2020 that lead stood at 19.27 points.
• In 2025 iOS led by 16.69 points, at 58.21% against 41.52% for Android.
• In September 2026 iOS held 53.59%, which is 4.62 percentage points below its 2025 yearly figure.

Broader iPhone sales and usage figures track the same installed base from Apple’s side.

Most Used Phone Brands in the United States

• Apple accounted for 53.58% of US mobile page views in September 2026. By this measure the iPhone is the most used phone in the USA.
• Apple and Samsung together accounted for 81.69% of US mobile page views.
• Google’s own phones held 3.16%.

The Pixel market share page follows Google’s hardware line in more detail.

iPhone vs Android Market Share by Region

• South America ran 83.53% Android and 16.46% iOS.
• Africa ran 83.38% Android and 16.58% iOS.
• Oceania ran 60.19% iOS and 39.8% Android.
• North America split 53.03% iOS to 46.95% Android.

By the numbers: Asia ran 78.47% Android and 21.49% iOS in September 2026, per StatCounter. Every region outside North America and Oceania leans Android in StatCounter’s data, so the iPhone-majority regions are the exception rather than the rule.

Countries Where iPhone Leads Android

• Canada ran 64.87% iOS and 35.13% Android.
• Android held 37.4% in Australia.
• Android held 39.49% in Japan.
• Android held 46.39% in the United States.

Countries Where Android Leads iPhone

• India ran 93.89% Android and 6.05% iOS.
• Brazil ran 78.78% Android and 21.21% iOS.
• China ran 67.8% Android and 32.12% iOS.
• In the United Kingdom, Android held 53.11% and iOS 46.88%.
• South Korea ran 62.18% Android and 37.82% iOS.

Worth noting: Germany ran 72.37% Android in September 2026, against 27.63% iOS, according to StatCounter. That makes Germany far more Android-leaning than the UK, so a single European figure hides wide differences between large markets on the same continent.

Smartphone Shipments: Apple vs Android Brands

• Samsung shipped 62.7 million smartphones in Q2 2026 for a 22.6% share, and Apple 55.8 million for 20.1%, in IDC’s preliminary count.
• Apple’s shipments grew 15.3% year over year and Samsung’s 8.1%.
• Xiaomi fell 26.3% to 31.2 million, and the other vendors outside the top five fell 11.0%.
• IDC said Samsung and Apple lifted their share by 3.2 and 3.8 percentage points, respectively.

Longer-run vendor totals sit in the smartphone sales figures.

Phone Brands by Mobile Traffic Worldwide

• Apple phones accounted for 30.8% of worldwide mobile page views in September 2026.
• Samsung was second at 23.52% and Xiaomi third at 11.06%.
• Devices StatCounter could not attribute to a vendor made up 7.47%.

Key finding: Apple held 30.8% of worldwide mobile page views by vendor while Android as a whole held 69.17%, StatCounter’s September 2026 data shows. Samsung, the largest Android maker by this measure, trails Apple, so Apple is the most used single phone brand in StatCounter’s data even though Android is the most used platform.

iPhone Revenue by Quarter

• iPhone net sales hit $85,269 million in the December 2025 quarter, up from $69,138 million a year earlier.
• In the three months ended March 28, 2026, iPhone net sales were $56,994 million, against $46,841 million a year before.
• iPhone net sales rose about 21.7% year over year in the three months ended June 27, 2026.

iPhone Revenue by Fiscal Year

• iPhone net sales totaled $209,586 million in fiscal 2025, against $201,183 million in fiscal 2024.
• Nine-month iPhone sales were up about 22.4% year over year.
• Services added $30,739 million in the June 2026 quarter.

Source: Apple condensed consolidated financial statements, fiscal 2025 and 2026

App Store Ecosystem and Apple Active Devices

• Apple said the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, according to a study by economists at Analysis Group.
• For more than 90% of those billings and sales, developers did not pay any commission to Apple.
• The App Store saw over 850 million average weekly users spanning 175 countries and regions.
• Apple announced on January 29, 2026, that its installed base had more than 2.5 billion active devices.

Source: Apple newsroom, June 2026 and January 2026

App usage across both stores is covered in the mobile app statistics.

Android Version Share

• Android 16.0 ran on 37.6% of Android mobile and tablet page views worldwide in September 2026.
• Android 13.0, 12.0 and 11.0 together still carried 25.59% of Android page views.

iPhone Loyalty and Android Switching

• CIRP says the rate of switching from Android to iPhone has settled at 11-15% of new iPhone buyers in the past few years.
• In the six months ending March 2026, 68% of Android switchers bought one of the new flagship iPhone 17 models, against 80% of legacy iPhone owners who bought a new iPhone.
• Piper Sandler’s fall 2025 survey found 87% of US teens reporting they own an iPhone.

Source: CIRP, July 2026; Piper Sandler, April and October 2025

Why it matters: Britain’s Competition and Markets Authority (CMA) found that UK mobile device holders are unlikely to switch between platforms, remaining either an ‘Apple’ or ‘Android’ user. Combined with CIRP’s 12% figure, platform shares move slowly, which is why year-to-year changes in the tables above are measured in points, not tens of points.

The Apple retention rate page tracks loyalty across Apple’s other products.

iPhone and Pixel Flagship Starting Prices

• Apple’s iPhone 18 Pro starts at $1,199 (US) and the iPhone 18 Pro Max at $1,299 (US).
• Apple’s foldable iPhone Duo starts at $1,999 (US).
• Google’s foldable Pixel 11 Pro Fold starts at $1,899.
• A Pixel 11 at $899 costs $300 less than an iPhone 18 Pro at $1,199.

What are the main differences between Android and iOS?

The main difference is who makes the phones. Apple phones held 30.8% of worldwide mobile page views in September 2026, against 23.52% for Samsung and 11.06% for Xiaomi. iOS runs only on Apple hardware, while Android runs on phones from many makers at many price points.

The CMA found that, to reach both Apple and Android users, businesses must develop and distribute their content through both Apple and Google’s mobile platforms.

What are the benefits of using an iPhone?

The App Store saw over 850 million average weekly users in 2025, spanning 175 countries and regions. The iPhone pairs one maker’s hardware and software with that large store audience.

What are the benefits of using Android?

In preliminary data, IDC’s top five smartphone vendors in Q2 2026 were Samsung, Apple, Xiaomi, OPPO and vivo. Four of those five sell Android phones, so Android buyers choose from more makers, prices, sizes and designs.

Conclusion

Android carried 69.17% of worldwide mobile page views in September 2026 and iOS 30.81%, while iOS held 53.59% in the US. Android owns the global picture; the iPhone leads North America, Japan and Oceania.

Apple’s September-quarter results and the first iPhone Duo sales are the next readings to watch.