Digital marketing plays a key role in attracting and retaining customers. Behind the success of top brands lies an effective digital marketing strategy.
However, in order to for digital marketing strategies to be successful, you’re going to need to track them. If you aren’t currently tracking how well your marketing efforts are doing, you could be wasting a lot of time and money.
Here, we’ll look at why you should track your digital marketing efforts in order to be successful.
Helping You to See What Works
The main reason you should be tracking your digital marketing efforts is to see what is and what isn’t working. If you don’t track your efforts, you aren’t going to know whether your money is being well spent. You’ll also end up wasting a lot of time getting very little results.
It is thought that proving a return on investment is one of the main challenges for 39% of global businesses. However, with regular monitoring, you can eliminate the challenge and see exactly how well your marketing methods are working.
Once you know what works and what doesn’t, you can start to tweak your strategy.
You’ll Learn more About your Customers
Another crucial benefit tracking your digital marketing efforts provides, is that you’ll discover more about your customers.
In order to be successful, every business needs to know its customers. This helps you to know how to market your services more effectively, and it also helps you generate more leads. More importantly, it can aid in customer retention, which is important for long-term success.
Better Budget Management
By tracking your marketing efforts, it also allows you to better manage your budget. You could be wasting money on a particular method and you wouldn’t know if you weren’t tracking it. So, tracking your progress can help to save you a lot of potential money. This benefit alone makes tracking marketing methods worthwhile.
Which Metrics Should You Measure?
So, now you know how important tracking your marketing efforts is, which metrics should you track? Website visitors are an obvious one, but what about tracking calls? Using call tracking services from ResponseTap, you can better measure the success of marketing campaigns.
Other metrics to measure include brand awareness, engagement and conversions. With brand awareness, you can see how many people are interacting with you on social media and how many people are seeing the ads. Engagement metrics include how long visitors stay on your website and engage in your social media. Then finally conversions show you how many customers your ads brought in.
As you can see, tracking your marketing efforts is important if you want to gain and retain customers. The above are some of the reasons why it can help and the type of metrics you should be tracking.
