Fifteen years ago, the average consumer used two platforms for shopping, and today, knexus states that nearly 50% regularly use over four channels to shop.
You can see the radical shift in consumer behavior. Now e-commerce businesses have come to terms with this significant shift. That’s the reason we hear more of “Multi-channel listings,” “Omni-presence” buzz words nowadays.
Building a brand on multiple channels not only strengthens your position in the market but automates all your hectic processes. You can import or export your listings automatically, increase convenience, and focus on target markets.
10 Benefits Of Multi-channel Listing
As per Forbes, companies with omnichannel presence maintain an engagement rate of 89 percent more than those who don’t.
We know that times are changing, and so is the consumer’s behavior. The importance of creating a multi-channel listing marketing strategy is endless.
It can take your product-based business, which is hidden under the rock in front of millions of eyeballs.
In simple words, you run ads for your marketing campaigns on different platforms. This includes Facebook Pages, Pinterest, WooCommerce, Etsy, Amazon, Shopify, eBay, Tumblr, and new e-commerce platforms.
So, without any further ado, let’s understand multichannel listings‘ benefits first.
Improved Conversion Rate
As per HBR research, within six months of an omnichannel shopping experience, customers logged 23% more repeat shopping trips to the e-commerce stores.
This directly indicates that with the help of multi-listing, your conversion rates are bound to go higher. The reason being you can streamline your business effectively; this means more content display, more product listings, and more customers traction.
It works both ways since your customers can now explore more, evaluate, and engage in different products.
Meeting where your customers are is necessary for any e-commerce business to flourish. It broadens your brand’s reach by encapsulating your brand in different ways on different platforms.
Multi-channel listings enable you to approach different prospects with little or no money on every platform. Also, if you want to compete better, multiple listing is a way to stand out.
You can think of new ways to surprise your audiences; send them a thank you email with various email marketing platforms. Running multiple channel campaigns allows you to test new ideas and take risks constantly.
You get access to consumers’ needs, wants from different platforms.
But that’s not all; you can collect more data of your potential customers through different avenues. With insightful information, you can benefit by listing their geographical data, locations, age, and gender, which will help you improve campaigning for future marketing products.
With this apt planning, your brand gains more traction, leads, and conversions.
Increased Customer Loyalty
You’re able to test different ways to provide an integrated and seamless customer experience across all channels. This builds a better customer perception for your brand.
Most people think that building customer loyalty takes up a significant chunk of their time, but that’s not true. Using a multi-channel listing strategy, you increase your products lists. You offer people more choices which benefits you by increasing customer loyalty, better product reviews, and more revenue.
Running an e-commerce business isn’t a cakewalk anymore. Especially when it comes to operation management, it takes energy to sync every e-commerce process.
On the contrary, a multi-channel listing marketing strategy not only improves your inventory processes but also optimizes major events like shipping, payments, transactions, etc.
For example, you can track your inventory products, how many you sold, and how many you need more.
Every single sales channel adds a unique set of buyers or shoppers to your customer’s lists.
Multichannel listings help you improve transparency by displaying products availability, quality, and the source. When you stay constant with your product availability, shipping—your customer-brand relationship becomes more transparent.
Customers want to make sure that they are choosing the correct brand for their needs and wants.
Since it simplifies all your sales processes, there are fewer chances of any human errors. The automation technique not only improves your accuracy rates but also helps you scale your business more satisfactorily.
The art of diversification allows your brand to showcase its products on different channels. Due to this omnipresence, your brand is safe from getting banned, or even if you did from one platform, there’s always another platform for a different sales stream.
Multi-channel listings help you to target your niche markets by building more transparency with your customers.
You can leverage the power of analytics, consumer insights, and search engines. Tech giants like Amazon, eBay are always overpowering each other with the help of multi-channel presence. It gives your more freedom and flexibility as a brand.
Well, the world is moving towards accelerating retail with data-driven storefronts and no-code automation. Multi-channel listing decreases listing costs and improves gross margins with the help of marketing automation.
The more automated your online processes are, the better your chances of sales and gaining customers.
In a nutshell, you can obtain more results with the same work.
The multi-channel listing strategy helps you get there with almost no upfront costs (only for ads) and hassle-free processes.
It is good to strive for new ideas in this changing world. Give your best shot to succeed as an e-commerce business.