6 Ideas for Instagram Marketing You Need to Try This Year

With over a billion active users, Instagram has undoubtedly become an integral part of every marketing campaign. But with so many brands and creators competing for attention, it might be difficult to stand out and promote your work to new users.

But you’re in luck as we’ve listed out some ways using which you can improve your marketing skills and achieve your goals at a faster pace!

1. Befriend Instagram Stories

Instagram followed in the footsteps of Snapchat and launched Stories in 2016. This feature changed the face of Instagram marketing as it provided brands and businesses with tons of additional opportunities to promote their work and rake in potential clients and followers in the blink of an eye! If you still haven’t tapped into the potential of this feature, then it’s about time you start posting polls, bloopers, or behind the scenes from your upcoming projects to gain engagement on Instagram and rake in followers in no time! You can tell a story, add links to your latest works, use a call to action and direct traffic to your website or store and give shoutouts to fans and fellow influencers to increase your visibility at a faster rate.

2. Bond with your audience

It doesn’t matter if you buy Instagram followers or message people to gain followers, these people are your audience so you need to pay attention to their likes and dislikes. Post polls, ask them questions from time to time, and ask for their opinions on your posts to see what your followers think about the content you upload on your account. This will help you decide which type of content your audience consumes the most and what you should post in the future to ensure wider reach and gain engagement on Instagram quickly. Spending a little time studying the demographics related to your audience can help in determining what kind of products you can promote on your account, depending on the gender and age of your followers to ensure maximum sales.

3. Host Q&As sessions

One of the best ways to market and promote your brand is by connecting with your audience more often. Instagram allows you to go live and even save these sessions in the form of IGTV videos for your followers who are new to your account and want to know more about you or your brand. This will allow your followers to get to know more about the mindset of the person or team running the account and will effectively gain more engagement on Instagram posts as people tend to comment and share their opinions more willingly when they know the person running the account.

4. Seek collaboration opportunities

The platform has seen a huge rise in influencers as more and more creators are making use of microblogging to form a deeper connection with followers. You can get in touch with other influencers and content creators and collaborate with them to promote your brand or business to achieve higher sales and gain more loyal clients at a faster pace. Influencer marketing has become one of the most successful marketing gimmicks in today’s times. If done correctly, this affordable method can generate desired results in no time! So head over to the explore section, use relevant hashtags to find influencers related to your field or business, and approach them with lucrative deals and offers to promote your brand on Instagram.

5. Keep an eye on insights

The best way to gauge the response of your audience and know where you’re lacking. Even if you buy Instagram followers from verified sites, they will not engage on your posts if you don’t upload quality content along with intriguing captions. If you are unsure about what your audience might like, then you can try posting different types of content at different times during a day to see which combination rakes in the highest number of likes, comments, and shares. This will help you determine the best time to post, the frequency at which you should post, and what hashtags can help increase the visibility of posts. So polish your marketing skills and study all the metrics carefully to come up with better marketing and content strategy for future campaigns!

6. Host fun contest and giveaways

Contests and giveaways are a great way to rake in followers and gain engagement on Instagram. Such events not only provide greater exposure but also allow you to reward your followers for their loyalty due to which you have achieved several milestones! You can also promise your audience bonus entries if they follow your other social media handles on Twitter, Facebook, YouTube, etc as multiple entries can increase their chances of winning. You can create a custom hashtag and ask followers to use it while posting stories or pictures so you can easily share user-generated content on your account, share their feedback on your posts or acknowledge their contribution easily. These events can effectively promote your account and increase visibility quickly and effectively.

Now that you have several effective and affordable tricks to improve marketing, go ahead and try them all out to boost your account’s growth on Instagram without further delays! Do let us know which trick proved to be the most beneficial and feel free to share other great marketing tips that have helped in your progress in the comment section below!