Instagram Reels is a fairly new feature that lets you create vertical videos of 15 seconds. Since this video format made its debut last year, it has gained huge popularity. Brands and creators alike have found it to be an easy and fast way to gain engagement on Instagram and you can do the same by following the tips and tricks mentioned below.
● Share tips, tricks and tutorials
Educational content is a big hit among the Instagram Reels audience and people use it to increase their engagement as well. Using Instagram Reels you can create short 15 seconds how-to videos or share some tips and tricks that might help the viewer. Remember to choose video topics that your viewers can use in daily life to make them appealing to a large crowd. To make them more entertaining you can combine them with recent trends and use the various editing tools provided by Instagram. Once you get the hang of the process you will be creating trending tips, tricks and tutorials videos without breaking a sweat and will gain engagement on Instagram in no time.
● Use creative edits and transitions
You might think that 15 seconds is too little time for people to enjoy a video but it has been proved that 15 seconds can sometimes be too much time to invest in if your content isn’t entertaining enough. To keep your viewers glued to their screens you can add creative edits and transitions using the various tools and settings provided by Instagram. Edits can be simple like pausing the recording and starting the video to record another cut. You can use it to reposition your camera, zoom into your target or change your background completely. This simple method makes all the difference that differentiates an engaging video from a boring one. If you are good at video editing you can edit it on an external video editor and upload it later when you think it’s ready to go.
● Participate in challenges or create your own
Instagram challenges are a great way to gain engagement on Instagram. You can participate in popular ongoing challenges and piggyback on their popularity to get more Instagram views, comments, and followers on your Instagram account. But try to get in early on challenges or it won’t do you much good. If the ongoing challenges aren’t appropriate to your niche then you can create your own and tag some famous personalities or brands to push its popularity to the absolute limit. You can use trending music and creative edits to create an entertaining video. Instagram account. But remember to get in on those challenges early on to increase your reach as the challenge gains popularity. If you can’t find an ongoing challenge that comes under your niche then you can create one on your own. While creating your challenges don’t forget to tag other famous people to create momentum and get your challenge to large masses. Creating and participating in challenges can convert an average Instagram user into a popular Instagram influencer overnight. You can pair up your challenge reels with trending music to make it even more interesting.
● Partner with other creators and brands
One of the best ways to get popular on Instagram is by partnering with other creators, influencers, and brands and Instagram Reels is one of the best ways to do so. Partnering with others will introduce your partner’s audience to your content and vice versa. This would bring in more likes, followers, comments, and views. While partnering with a brand can get you sponsorship as well as exciting brand deals that might help you in your future videos. You can join hands with others on Instagram Reels to create viral videos, participate in challenges and host giveaways to help grow your account organically. For best results collaborate with someone who is much more famous than you or it won’t do you much good. Brands and creators are always looking for people they can collaborate with, all you need to do is ask them politely.
● Use trending topics and music for your reels
Instagram allows you to add hashtags and music to your Instagram Reels which can help in increasing your reel’s reach as well as make it more interesting. Most businesses and influencers on Instagram use hashtags to build a brand and create a unique identity for themselves. If you are a rookie Instagrammer then you can use it to increase your video’s reach but for best results use hashtags that are popular at that moment. While you can equip the reel with your favourite tracks to make it even more engaging. Instagram has thousands of tracks that you can choose from to change even a casual video into something that can earn thousands of likes in no time.
Although Instagram Reels was introduced last year to a handful of countries but since then it has gained a lot of popularity and is now giving the biggest name in the market (TikTok) a run for its money. So start using the above tips and tricks to make your Instagram Reels more interesting and engaging and get tons of engagement on Instagram in no time.