There is some good news for those who created a weather app. On the Smaato platform, weather apps have generated the highest eCPMs among all the categories. However, it does not happen overnight. The right approach and best practices have made this possible. Here are some excellent practices an app developer should follow to maximize revenues from a weather app.
Using Ideal Weather API to Ensure Better Earning Options
A weather API allows querying weather data from codes and scripts. An excellent weather API provides forecast as well as historical data of weather through a user-friendly and definite programming interface. Decent weather APIs have various weather measures, like real-time weather reporting and worldwide historical reports of weather for the past several years.
Both historical and forecast searches are combined to the single entry point of the same API. A long-range forecast of weather based on statistics is an additional benefit. The single entry point facilitates a developer writing scripts, coding apps, or loading a database to get quick access to the specific weather data required from the global database that contains millions and millions of records.
Pricing is a crucial constraint for this API. The prices must be economical so that any user can get access. Low prices help new users to begin their weather project free. A weather API that provides distinct weather features at low prices becomes popular among users. The weather API by Tomorrow.io is a perfect example of it.
Tips for Generating Revenue from a Weather App
1. Local Data Can Help Maximize eCPM
You can use any method to increase your revenues, but this one is the most helpful to maximize the eCPM of the weather app.
One of the key reasons for the weather app generating such high revenues is they provide location-based data to the advertisers. When a user intends to check the weather report of that particular area, the advertisers use this data to integrate relevant local advertisements. Advertisers find this local data highly valuable. Most advertisers say they are planning to increase their expenses in location-based weather apps in the future.
The recent application of GDPR in the EU has made the app users opt-in the data collection. It made the local data collection as simple as it was never before. Weather apps not providing location-based data to advertisers are under serious threat.
2. Users Receive Their Best Experience
Along with the fact that weather apps have the highest eCPMs, weather apps have the maximum retention rates among all app categories. A user tends to stay with a weather app he has chosen and does not switch on to another app frequently. It also denotes that each user brings a long-term value.
Retaining a user is an opportunity and a challenge simultaneously. The challenge for you is how to keep the user stick to the app for a longer period, and if the user is not using your weather app, how will you attract him towards your weather app.
With a high retention rate, it’s a challenge to provide a top-notch experience to users. The first impression matters a lot. Thereafter, it is reliable data that helps keep the retention rate higher. Focus on delivering an effective and quality product and service to maximize your revenues.
3. Conduct Experiment with Advertisement Designs
Weather apps have failed to engage users for a longer time with them. Most users care about the data and information provided in a weather app. They care least about the quality or appearance of a weather app. Most often a user checks in the app to view the weather report of a particular area for the day and lasts for around 100 seconds on a weather app.
Weather apps dominate some online platforms through ad display. A lesser user time on a weather app allows you to experiment with advertisement formats.
Despite short user sessions of the weather app, interstitial video is achieving popularity and fetching higher revenues. Interstitial videos are gaining three times higher eCPM than image advertisements. It shows how significant it is to test out advertisement formats.
4. Find Partners Worth Value
Whether your app is a top performer, you will need outside help. Here comes the role of a monetization partner. Choosing the right partner helps achieve your objectives, while a wrong partner may lead to a disaster. Choosing the right monetization partner is a strategic assessment. It is better to go through all the aspects, rather than choosing one who only promises high revenues.
5. Plans to Monetize Weather App
Increased eCPMs and higher retention rates provide a great advantage to a weather app over other categories of apps. These factors offer sturdy monetization opportunities to weather apps. However, even the best weather app needs monetization plans. Along with better features on the app, you must also focus on maximizing revenue potential.
No Service Comes For Free
While providing services to users, make them understand that no service comes free of cost. With more pay, you get better quality of services and products. An app developer must work to maximize the revenues from apps. The above points can help you increase your eCPM. Now is the time for weather apps to earn while providing top-notch quality products and services.