Blog authors and webmasters are still relying on search engine optimization to gain more readers and increase their ranks, but a lot of things have changed in 2019. A substantial portion of web searches are performed via mobile devices. In addition, there are more and more products rolling out each day that are integrating the internet in the home, cars, and offices of web users. They’re increasingly using voice to text to complete searches, which has thrown the SEO world through quite a loop. Without further ado, here is what you need to know about the newest changes in SEO to build a better blog in 2019.
Understanding and Meeting Web User Expectations
Keywords are still important and having succinctly written, relevant content is likely still the best way to grow a blog and add authority to a website. On the other hand, web user expectations are growing. When they perform an internet search and investigate a website or blog for the first time, they are looking for some very specific things. Search engine optimization in 2019 is going to be heavily based on meeting web user expectations. If it is shown that certain keywords and phrases are matched to internet users expecting to find video content in their results, the websites that feature videos are going to be rewarded and become easier for web users to find.
Optimizing Content Based on Point of Access
Search results are no longer just based on text entries made on computers, tablets, and mobile phones. There is now Siri, Alexa, and Google Home, and a ton of other interactive and fully integrated search devices created to make life easier for users. This particular group of internet users is intent on getting immediate answers to their questions when they can’t be bothered to pull out their laptop and scour search results. They instead count on the very first set of search results to contain the information that they need. For example, someone looking for a vegetarian lasagne recipe might use one of these devices or services to pull up the best set of results as they cook in their kitchen. In this instance, the very best result might be a website that contains step-by-step instructions as well as a video that demonstrates the process from beginning to end.
Website Speed is Critical
Blog owners are constantly looking for plugins and features that optimize metadata, help with organization, and increase loading speeds. The truth of the matter is that internet users are an impatient bunch. As accessing the web has become more ingrained in people’s everyday routines, they simply don’t want to wait very long for content to load or videos to render. This can be even harder for blog authors to deal with, as hosting videos can be expensive as well as technically difficult to implement. Make no doubt about it – starting a blog can be fun. At the same time, it is something that you have to be dedicated to and willing to continue with, even as SEO practices become more complex. Test out different blog layouts to see how you can keep website speeds up to internet users’ standards.
In 2019, you need to work on increasing website loading speeds. This might mean you should get a new web host or simply upgrade your hosting package. You might also need to update your blog with both video and written content. Consider starting a vlog if you want to feature the best of both worlds on your website. Finally, realize that internet surfers are getting to your website in more ways than one. Tailor your blog so that people coming from all points of access will find something that they enjoy.