Instagram is a social network that greatly enhances your brand and also loyalty marketing. IG is very useful to end up making your loyal customers missing, and it also works great to attract new potential audiences so you have to make the most of it. This article gives you 5 tips to make your Instagram posts better. Check this article to see how to make perfect posts on Instagram!
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1) Your Photos – The Most Improtant Factor to Create Perfect Post
The importance of multimedia content is relevant on all social networks, obviously, on Instagram much more. The photo is the main element of your posts and therefore it has to be of high quality.
Never post blurry, unfocused, dark or unattractive photos. Your product or brand will enter through the eyes of the viewer who, perhaps, will not even stop to read the copy. Keep in mind that your photos attract attention and are their own. You can use images from photo gallery but that dehumanizes your brand and can be counterproductive, so do not abuse them.
The Size of the Photos
Horizontal Post: 1080 x 556px
Vertical Post: 1080 x 1350 px
Square Photo: 1080 x 1080 px
2) Use Filters, Apps and Stickers
To be successful, your photos must be optimal, but you can also make them creative using elements that enrich them.
Instagram already brings many filters that you can use to change the color or brightness and saturation of the image, in addition, there are other external applications such as Camera + to be able to play with your images and make them unique.
You can also use funny stickers or photos in collage or carousel to hang more than one image or to decorate them with stickers that make sense with the message you want to convey.
3) The Hashtag or Labels
After photos, hashtags are the most important element of Instagram and those words with the pad in front are what will make people find your photos and you find theirs, so it is very important to use them correctly.
Hashtags are concepts that summarize and group images in the great virtual world of Instagram. When you upload a photo, you have to choose three keywords (after all, hashtags are IG keywords) that describe the search you want to generate.
Those three keywords should go, to create the perfect post, integrated into the copy of one or two sentences that accompanies the photograph.
Of course, Instagram allows 30 hashtags per photo so I bring you a professional trick to make the most of the positioning using keywords as a tag. You upload the photo with the copy and its 3 labels, then, in the first comment, you add 5 points with an intro behind each one (point – intro – point – intro) so that you will have a vertical line of 5 points.
Below these five points you add 10 or 15 tags that will be ‘hidden’ and your first comment will appear as […] and if they don’t open it, they won’t see the hashtags you have written in it, fantastic, right?
4) Interact with the Community
As I told you at the beginning, Instagram serves to humanize and build loyalty so it is important to promote your Instagram, so that your target audience and your new potential customers get to know you. How to do it? Very simple: choose your most commercial posts with photos of you, your team, your office, your tastes, etc.
In addition to this more personal content, reply to the comments that people write you with personalized phrases. If there are many, answer those that generate questions, interactions and are more creative.
Your another missions on Instagram is to ‘Like’ the photos of the other feed that you follow and that is because users of this social network are usually very grateful and, if they see your Like, they will visit your profile, and if likes will stay on your list of followers! And don’t forget Getinsta also helps you get free Instagram likes fast.
A tip that can help you is to enter the hashtag that you have used in your photo and thus you will find other profiles that speak of the same and that may, therefore, be your competition or influencers in your field. By discovering who follows them, you will be able to be active in said feed and attract that potential audience to your profile.
Stories are also essential on Instagram. You already know that you can create or reproduce them by clicking on the profile photo. They are usually short videos (the maximum is 15 seconds) or photos with interactive elements (stickers, you find, mentions, gif, emoji etc.).
The great advantage of stories is their wonderful location. They appear at the top of the Instagram feed and also in the middle of the scroll of the photos of the users they follow, that is, you have a good chance that your followers will see them even if they do not visit your profile often.
What content to put in stories? Stories are used to make live videos, to announce surprises or news (for example, a new product of your business or content on your website) but also allow that rebellious and carefree touch that depending on which profile, I would not ‘tolerate’.
These 5 tips will help you create perfect posts on Instagram, right? Why not try them now?