The eCommerce industry is constantly developing with great dynamics. More and more small and medium-sized businesses are realizing that access to the Internet is vital for them, because in addition to the fact that the Internet provides great opportunities for business growth and development, it also protects against its sudden disappearance. This experience was shown to us by the pandemic, as a result of which most offline businesses that did not have time to go online were permanently closed or forced out by stronger competitors.
With the high popularity of e-commerce stores, come the website requirements that the market demands. It can be a trend in Internet marketing, design or website functionality. With this list, your site will look convenient and friendly to the client, respond to his request and make him want to contact him again.
Let’s analyze the list of modern requirements for e-commerce websites
This list may include both functionality with technologies and conveniences, without which the buyer can no longer imagine a modern online store. Speaking ahead, as a rule, trends in the form of functions and design solutions on the site are set by large market players: niche market leaders, marketplaces and reputable e-commerce platforms. Very often, the set of functionality and the appearance of the site is determined by the main sources of traffic to the site or the marketing strategy.
Mobile version of the site
Today, in the world, activity on the Internet through a smartphone is much higher than activity through personal computers or laptops. More than 50% of all traffic in online stores is carried out through a mobile phone. By neglecting the mobile version of the site, a business can lose a significant share of sales. The mobile version of your store should load quickly, have a simple and convenient interface, support different screen formats: from tablets to compact smartphones.
To create even more effective websites and mobile offers, we recommend contacting ecommerce development services, who can consult and develop a website of any complexity.
Unique Selling Proposition
This is the key to the success of any business. Your USP should be clear from the first seconds of interacting with your eCommerce website. It shows the potential client why he should buy from you – what is the use of your product, what is its uniqueness, what benefits does the client get by buying your product from you?
As a rule, the Unique Selling Proposition is written on the main page of the site, in its header or slider. It is also duplicated in the “About us” and “Contacts” sections. If necessary, USP can be used on product pages.
Section Questions and Answers
With this section, your site will answer common questions from customers, close their doubts and call for a purchase. This is a very important section and is a must for every reputable brand.
UI/UX website design
UI/UX design is one of the most important methods of website design development. This design is primarily focused on the usability of the site and the customer experience. If the site design is simple and conducive to purchase, the conversion on the site will be high, as well as the percentage of returning customers.
Support service on site
The support service in the online store can be implemented in three possible ways: in the form of a chat, by mail and by phone. It also increases customer loyalty and helps solve extraordinary situations and issues.
Site search bar
The search bar on the site is a mandatory feature on your eCommerce website. Search greatly facilitates site navigation for customers and helps increase sales in the online store. After you have installed a search string on the site, it is important to test its operation so that the search result is correct.
The return policy is a separate page on the site, which contains all the conditions of the guarantee and the return of goods step by step. This section inspires confidence in your service or product, and in the future will help to avoid misunderstandings with customers.
Another factor that determines the set of functionality and design of your future site is the choice of CMS system and framework. Now there are a large number of frameworks, website builders and platforms that offer a variety of website solutions. But each platform, as a rule, is focused on a specific type of site: landing pages, marketplaces, blogs, forums, e-commerce platforms, online stores, and various others. Also, CMS systems differ among themselves in their ability to withstand the flow of customers and process a certain number of requests at the same time. To correctly assess the potential load on the site, you need to find out how many visitors the market leaders have and on what platforms their sites are written.
The second effective option for developing a site is a self-written site. The advantage of such a solution is that you are not limited by the template solutions of a particular platform and its load limits. One of the most popular and effective solutions for creating self-written websites is the Laravel framework. This framework was developed in PHP and is a universal tool for creating both small and large e-commerce projects. In order to develop a site on this framework, contact laravel development services, where a team of professionals will cope with any task.