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5 Dos and Don’ts of Email Marketing Campaigns

Author: Editorial Staff   Last updated on: August 11, 2023    Leave a Comment  

If you are putting time and energy into creating a successful email marketing campaign you want to be sure that you are doing everything right to generate a good response.

If you have an awesome digital marketing agency in Utah on your side, for instance, your prospects of achieving your aims from your marketing campaign will usually improve greatly.

It also helps to know what you need to do right and what not to do when putting your email marketing campaign together.

Your list of prospects is critical to the success of your campaign

You can’t expect to enjoy a positive response to your emails if your prospect list doesn’t have the right people on it.

It is essential that you try to build a list of contacts that consists of contacts who have shown an interest in your company via your website or are from a background that is relevant to what you are selling.

A smaller warm list of prospects is often preferable to a huge list of email addresses that have not been qualified as likely to respond to what you are offering.

The subject line is your opportunity to shine

We all scan through emails in our inboxes and check the subject line before clicking to open the message.

That is why you need to create a good subject line that is concise, engaging, and encourages the recipient to read what you have to say.

It has been shown that the best subject line length is somewhere between 35 and 50 characters. Work on creating text that ticks all the right boxes in terms of content and length.

Decide what you want to achieve from your email marketing campaign

It is always a good idea to set some realistic goals at the outset. Decide what you want your email campaign to achieve. Is it to add new subscribers or sell a specific product range?

Knowing what you want to achieve will ensure that your campaign is properly targeted.

Don’t overdo the frequency of your emails

You can soon alienate people if you bombard their inbox with too many messages in a short space of time.

A good timespan for your email campaign would be to send out the first email and wait at least three days for a response. Send a follow-up email shortly afterward. Followed by a final email about seven days later, if you have not had a response.

Three emails to each recipient in the right space of time is often the optimum number.

Don’t forget a call to action

So many good email messages fail simply because there was no call to action included.

People like to be rewarded for responding. It might be that you offer a one-time or limited discount if they respond within a specified time. Whatever you decide, just make sure that your email has an appropriate call to action.

If you can observe these basic but important dos and don’ts you should improve your chances of enjoying a successful email marketing campaign. The other option, of course, is to put your trust in a great digital marketing agency so that you can maximize your opportunities to grow your customer base.

Filed Under: Internet   

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