Temu Statistics 2026: Explosive Growth & Revenue Data

Temu has reshaped global e-commerce since its launch in 2022, moving from niche newcomer to a mainstream shopping powerhouse in just a few years. Today, it competes with legacy marketplaces by combining low prices, direct-from-seller sourcing, and aggressive marketing to drive massive user engagement across continents. In industries such as mobile e-commerce and cross-border retail logistics, Temu’s rapid adoption is redefining expectations for app downloads, order frequency, and global reach. From personalized marketing to fulfillment innovations, stakeholders across retail and tech are watching Temu’s ascent closely, and the data tells an evolving story that’s worth exploring.

Editor’s Choice

• 1+ billion cumulative app downloads worldwide as of mid-2025, reflecting a surge over the previous year.
• Over 416 million monthly active users (MAUs) on the Temu app by Q2 2025.
• Temu ranked among the top-downloaded shopping apps in major markets like the U.S., UK, and Germany in 2024.
• Gross Merchandise Value (GMV) exceeded $70 billion in 2024.
• 24% share of cross-border e-commerce sales by 2025, up from less than 1% in 2022.
• Listed in over 90 countries by early 2025.
• Average app engagement is approximately 21 minutes per day, surpassing legacy platforms.

Recent Developments

• In Q2 2025, Temu’s global MAUs grew 68% year-over-year, reaching 416.5 million, while DAUs climbed to 70.5 million.
• Temu resumed direct shipping to the U.S. after tariffs eased under a new trade deal.
• The platform expanded its Local Seller Program to more countries by mid-2025, enabling quicker deliveries and broader catalogs.
• The European Union designated Temu as a “Very Large Online Platform,” triggering intensified regulatory scrutiny in 2025.
• Temu’s market share in cross-border sales jumped to 24% in 2025.
• In response to shifting U.S. tariffs, Temu pivoted toward regional warehousing and local sellers in key Western markets.
• Advertising spend in the U.S. was reduced sharply in mid-2025 following policy changes, influencing short-term engagement metrics.
• Temu strengthened brand protection initiatives, partnering with anti-counterfeit organizations by 2025.

Temu at a Glance

• Founded: 2022.
• Parent Company: PDD Holdings Inc.
• Operational Regions: 90+ countries.
• App Downloads: 1 billion+ global downloads as of 2025.
• Monthly Active Users: 416.5 million+.
• Daily Active Users: Approximately 70.5 million in Q2 2025.
• Primary Markets: U.S., EU, UK, Latin America.
• Retail Categories: Apparel, home goods, electronics, beauty, essentials.

Temu.com Traffic & Visitor Engagement Highlights

• Total Visits reached 1.61 billion in January, marking a strong +11% growth compared to the previous period.
• Over the last three months, Temu recorded 1.57B visits in November, 1.45B in December, and 1.61B in January, showing consistent billion-level monthly traffic.
• Users viewed an average of 3.04 pages per visit, indicating solid on-site browsing behavior.
• The average visit duration stood at 8 minutes and 34 seconds, reflecting high user engagement and extended session times.
• Temu’s bounce rate was recorded at 60.36%, meaning roughly 6 out of 10 visitors left after viewing a single page.
• With over 1.6 billion monthly visits, Temu continues to maintain massive global web traffic momentum.

Key Temu Statistics Overview

• Temu launched in the U.S. in September 2022, igniting rapid growth.
• By late 2024, Temu’s app was the most downloaded iPhone shopping app in over 20 countries.
• Global availability expanded to 90+ markets by April 2025.
• Cumulative global downloads surpassed 1 billion in 2025.
• MAUs climbed from approximately 23 million in early 2023 to 400+ million in 2025.
• Temu continually ranked among the top shopping apps by downloads in multiple regions in 2024.
• Engagement metrics such as daily time spent on the app are higher than many legacy rivals.
• Market share in cross-border e-commerce rose sharply from less than 1% in 2022 to 24% in 2025.

Temu Company Background

• Temu was launched by PDD Holdings to compete in global e-commerce.
• The platform uses cross-border supply chains to offer competitive pricing.
• It is legally registered under Whaleco, Inc. in the U.S. for operations.
• Temu quickly expanded beyond the U.S. into Europe, Latin America, and APAC by early 2024.
• Strategic Super Bowl advertising in 2023 boosted brand awareness.
• Local Seller Programs launched to improve delivery speed and expand seller networks.
• The platform draws extensive regulatory interest from authorities in the EU and the U.S. alike.
• Temu supports both browser and mobile app shopping experiences.

Temu Downloads by Country: Key Insights

• The United States dominates Temu downloads, accounting for 42.1% of total installs, nearly half of global downloads.
• The United Kingdom ranks second with 7.7%, though it trails far behind the U.S. by over 34 percentage points.
• France (6.9%) and Germany (6.8%) contribute almost equal shares, showing strong adoption across major European markets.
• Italy captures 5%, while Spain accounts for 4.6%, indicating steady but comparatively smaller Southern European engagement.
• Collectively, European markets (UK, France, Germany, Italy, Spain) represent approximately 31% of total downloads.
• The “Other” countries segment makes up 27%, highlighting Temu’s broad international reach beyond its top listed markets.
• The top six named countries together account for 73% of all downloads, demonstrating a high concentration in key Western markets.

Temu Ownership and Business Model

• PDD Holdings Inc. operates Temu and reported around €23.8 billion (about $25 billion) in revenue in H1 2025, driven significantly by Temu’s global marketplace scale.
• Temu runs a cross-border, asset-light marketplace, with an estimated global GMV of over $35 billion in H1 2025, showcasing the power of its direct-from-manufacturer model.
• The platform focuses on direct-to-consumer shipping from 100+ warehouses in China, using optimized cross-border logistics instead of heavy local warehousing to keep prices ultra-low.
• Temu has expanded rapidly to 80+ countries, positioning its marketplace as a global channel connecting Chinese and other suppliers directly with overseas consumers.
• A survey of 30,970 shoppers in 37 countries found that 24% made their most recent cross-border purchase on Temu, putting it on par with Amazon for such orders.​
• Temu’s aggressive marketing model includes an estimated $3 billion ad budget in 2024, with Facebook ad spend up 318% and Instagram up 101% year over year in Q4 2023.​
• During Super Bowl campaigns, Temu aired up to six ads and offered $10–15 million in giveaways and coupons to accelerate user acquisition and brand awareness.
• PDD Holdings’ cash war chest of about US$59.5 billion by September 2025 underpins Temu’s seller subsidies, referral incentives, and promotions to sustain global user growth.​
• In cross-border ecommerce, Temu now captures 24% of recent cross-border purchases among surveyed consumers, matching Amazon’s share and signaling growing regulatory attention in major markets.​

Temu Launch Timeline and Milestones

• September 2022: Temu launches its platform in the U.S., marking its first major market entry.
• February 2023: Temu runs high-impact Super Bowl advertising, boosting brand awareness and engagement.
• March 2023: App expands into Australia and New Zealand.
• April 2023: Launches in France, Germany, Italy, the Netherlands, Spain, UK, broadening European reach.
• January 17, 2024: Introduces the platform in South Africa, the 49th country served.
• March 2024: Local Seller Program launches in the U.S. to support domestic seller fulfillment.
• By April 2025: Active in 90+ global markets, reflecting rapid international rollout.
• 2024 to 2025: Ongoing expansion sees Temu enter Latin America, the UK, and Japan with localized operations.

Temu Demographic Statistics

• As of April 2025, Temu’s largest age groups are 25–34 (21.48%) and 35–44 (19.17%) of visitors, highlighting a strong millennial core user base.
• Survey data shows that around 18% of all U.S. households have shopped with Temu since its launch, with American consumers making up about 40% of its global customer base.​
• Credit-card–based analysis found 55% of Temu app users in early 2023 had annual incomes under $50,000, shifting to 50% between $50,000–$100,000 in the second half.​
• A 2025 breakdown reports Temu’s shoppers are almost evenly split by gender at 50.31% male and 49.69% female, making it a uniquely balanced ecommerce audience.​
• Another demographic profile notes age shares of 45–54 (17.8%), 55–64 (16.02%), 18–24 (14.13%), and 65+ (11.4%) among Temu users, confirming broad age reach, including older shoppers.​
• Analysis of PDD Holdings’ audience shows Temu visitors in April 2024 were concentrated in the 35–44 (20.69%) and 25–34 (20.6%) brackets, reinforcing its mid-age skew.​
• Regional data indicates Europe is projected to account for about 37% of Temu’s sales in 2024, underscoring strong adoption in this mobile‑first, price‑sensitive region.​
• Industry trackers consistently show Temu traffic as >90% mobile, confirming that smartphones dominate how users access the platform across regions.​
• Estimates for late 2025 put global monthly active users at around 530 million MAUs, reflecting massive, diversified demographic penetration worldwide.​
• Usage metrics show Temu users spend on average 21 minutes per day in the mobile app, indicating high engagement compared with legacy ecommerce platforms.

Temu Global User Statistics

• By Q2 2025, Temu had 416.5 million monthly active users worldwide, illustrating massive ongoing adoption.
• 133.6 million MAUs were recorded in the U.S. as of late 2025.
• The EU accounted for 141.6 million MAUs, representing approximately 34% of global users in 2025.
• Global monthly active users expanded from approximately 23.4 million in Q1 2023 to approximately 530 million by August 2025, a record high.
• Regional MAU growth was significant; Latin America saw approximately 165% year-over-year growth, averaging approximately 114 million MAUs in early 2025.
• 115.7 million European users per month in the first half of 2025, up approximately 12.5% from late 2024.
• U.S. engagement faced volatility, with some reports showing declines in U.S. MAUs due to policy shifts.

Temu Monthly and Daily Active Users

• Temu’s global MAUs expanded from approximately 23.4 million in early 2023 to 416.5 million by mid-2025.
• U.S. monthly usage was approximately 133.6 million in 2025, though trending downward amid regulatory shifts.
• EU monthly users numbered 141.6 million in 2025, growing approximately 74% year-over-year.
• Some analyses show approximately 40.2 million U.S. MAUs in mid-2025, a steep drop from earlier counts.
• Daily active user counts fluctuated notably in the U.S., with reports of an approximately 48% drop following tariff enforcement.
• Total app visits reached approximately 1.8 billion for temu.com in September 2025.
• Temu app users spent an average approximately 21 minutes per day on the mobile app in 2025.

Temu User Growth Over Time

• Temu’s MAUs grew by roughly 614% from Q1 2023 to Q1 2024.
• The platform’s global MAUs expanded significantly from 23.4 million to 167 million between early 2023 and Q1 2024.
• By late 2024, estimates placed MAUs above approximately 300 million globally.
• Continued expansion saw MAUs hit 416.5 million by Q2 2025.
• Some data puts global MAUs at approximately 530 million in August 2025, a new peak.
• U.S. user growth slowed in 2025 amid tariff implementation, pushing Temu to pivot markets.
• The EU and Latin America maintained faster growth during 2025, balancing overall adoption.

Temu Social Media Traffic Breakdown

• Facebook dominates Temu’s social traffic, contributing a massive 60.98% of total social media visits, more than all other platforms combined.
• Pinterest ranks second with 17.54%, highlighting Temu’s strong performance in visual product discovery and shopping inspiration.
• YouTube accounts for 15.64% of social traffic, underscoring the growing impact of video content, reviews, and influencer promotions on Temu’s audience acquisition.
• Instagram contributes 1.68%, showing relatively limited referral traffic compared to other visual-first platforms like Pinterest.
• WhatsApp accounts for 1.54%, suggesting that direct sharing and private messaging play a smaller but measurable role.
• The “Others” category makes up 2.63%, representing traffic from smaller or niche social platforms.
• Notably, Facebook alone drives nearly 3.5× more traffic than Pinterest and almost 4× more than YouTube, reinforcing its position as Temu’s primary social acquisition channel.

Temu App Download Statistics

• Temu surpassed 1 billion cumulative app downloads globally by mid-2025, less than three years after launch.
• In 2023, Temu became the most downloaded shopping app in the U.S.
• During 2024, Temu consistently ranked among the top 5 most downloaded iPhone apps in the U.S. App Store shopping category.
• U.S. downloads exceeded 100 million installs by early 2024.
• In Europe, Temu ranked as the number 1 shopping app by downloads in markets including Germany and France in 2024.
• Latin America saw a triple-digit year-over-year increase in installs, 165% and above, during 2025 expansion efforts.
• Android accounts for the majority of global installs, reflecting Temu’s appeal in mobile-first economies.
• By 2025, Temu maintained a top ranking in over 20 national app stores simultaneously.

Temu Website Traffic Statistics

• In September 2025, Temu.com recorded around 1.8 billion monthly visits, up from 1.23 billion a year earlier, underscoring explosive traffic growth.
• In June 2025, Temu.com attracted about 2.11 billion visits, confirming its position among the highest-traffic global retail sites.
• Recent estimates show Temu.com at roughly 1.61 billion visits in January 2026, an 11% increase over the previous month.​
• Industry trackers report Temu’s traffic is >90% mobile, making it a strongly mobile-first ecommerce destination.​
• In June 2025, the United States generated about 31.6% of Temu’s web traffic, or roughly 665 million monthly visits.
• Current analytics show the U.S. still leads with about 31.55% of Temu.com’s traffic share, ahead of Spain and Italy.​
• Average visit duration on Temu.com is about 8–9 minutes per session, reflecting deep browsing and engagement.
• Direct visits account for roughly 64% of desktop traffic to Temu.com, making it the dominant traffic source ahead of paid search.​
• Recent data shows Temu.com’s bounce rate is around 60%, with traffic up 11.25% month over month, indicating sustained high-volume usage.

Temu GMV Growth Statistics

• Temu’s Gross Merchandise Value (GMV) surged from just $0.3 billion in 2022 (launch year) to $14.0 billion in 2023, marking explosive early traction.
• By 2024, GMV skyrocketed to $53.9 billion, reflecting an extraordinary 530.5% CAGR (2022–2024).
• Growth momentum continues into 2025 (forecast), with GMV projected to reach $72.7 billion, reinforcing Temu’s rapid global expansion.
• In 2026 (forecast), GMV is expected to climb further to $82.4 billion.
• However, annual growth is forecast to moderate to 13.4% in 2026, signaling a transition from hypergrowth to a more stabilized expansion phase.
• Overall, Temu is projected to scale from $0.3 billion to $82.4 billion in just four years, highlighting one of the fastest marketplace expansions in recent e-commerce history.

Temu Revenue Statistics

• Parent company PDD Holdings reported over $34 billion in quarterly revenue in 2025, fueled heavily by Temu’s overseas expansion.
• Annualized revenue for Temu-related international operations exceeded $20 billion in 2024, according to analyst estimates.
• PDD Holdings’ revenue grew more than 90% year-over-year in 2024, driven largely by Temu’s growth.
• Advertising spending exceeded $2 billion in 2023, contributing to accelerated revenue growth.
• Gross profit margins improved in 2025 as logistics efficiency increased.
• U.S. revenue share declined slightly in mid-2025 due to tariff changes, offset by growth in Latin America and Europe.
• Cross-border e-commerce expansion contributed significantly to PDD’s international revenue segment.
• Analysts project sustained double-digit revenue growth into 2026 as Temu expands localized warehousing.

Temu Customers Overlap with Major U.S. Retailers

• An overwhelming 97% of Temu’s U.S. customers also shop at Walmart, making it the highest overlap retailer.
• 96% of Temu shoppers also purchase from Amazon, highlighting strong cross-platform buying behavior between value-driven marketplaces.
• A significant 84% overlap with Target shows Temu users are deeply embedded in mainstream retail ecosystems.
• Discount-focused chains dominate overlap patterns: 71% shop at Dollar Tree and 59% at Dollar General, reinforcing Temu’s appeal among price-sensitive consumers.
• Nearly 49% of Temu customers also shop on Etsy, suggesting crossover between bargain hunters and niche/handmade marketplace buyers.
• Membership warehouse clubs show notable overlap, with 47% shopping at Sam’s Club and 42% at Costco.
• Value retail brands continue to capture Temu’s audience: 44% overlap with Five Below and 33% with Family Dollar.
• Traditional online resale and marketplace platforms show moderate crossover, including 35% with eBay and 5% with AliExpress.
• Social commerce presence is emerging, with 25% of Temu customers also shopping on TikTok Shop.
• Regional and specialty discount retailers have smaller overlaps, including 23% with Big Lots, 14% with Ollie’s Bargain Outlet, and just 7% with Meijer and BJ’s.
• The lowest overlap appears with PopShelf (8%) and AliExpress (5%), indicating limited shared customer bases relative to domestic mass retailers.

Temu Order Volume and Average Order Value

• In 2023, Temu handled about 412.3 million orders, with 170 million in Q4 alone (a 14.8× jump vs Q4 2022), underscoring massive order volume growth.​
• With a projected $40.9 billion GMV in 2025, Temu moves roughly $112 million in merchandise per day, indicating tens of millions of items shipped daily at peak.​
• Average order value on Temu is about $23.9, roughly 50% of Amazon’s $47.2 AOV, highlighting its low-ticket basket positioning.​
• Internal financial tracking shows AOV rising from $24.0 in Q4 2022 to $38.9 in Q4 2023, a 62.1% year‑over‑year increase as basket sizes expanded.​
• One 2025 dataset shows an AOV of $23.9 alongside an average of 2.1 orders per user per month, driving about $48.5 monthly spend per active buyer.​
• Repeat buyer rate reached 57% in 2025 overall, while a French market study reported 96% repeat customer rates and about €2,500 annual spend per shopper.
• Gamified coupons achieve an average coupon redemption rate of 38–42%, contributing to high-frequency, impulse-driven order placement.​
• In 2024, Temu’s GMV was estimated at $70–70.8 billion, implying roughly 2–3 billion orders annually if AOV is in the low‑$20s.
• Logistics analyses suggest Temu loses about $30 per order shipped, effectively subsidizing fulfillment to sustain ultra‑low prices and high order volumes.​

Frequently Asked Questions (FAQs)

Conclusion

Temu’s rise from a 2022 launch to a global e-commerce force reflects one of the fastest scaling stories in retail technology. With over a billion downloads, hundreds of millions of active users, and GMV surpassing tens of billions of dollars, the platform has reshaped expectations for price, speed, and cross-border accessibility.

While regulatory headwinds and market volatility continue to influence regional performance, Temu’s expansion into Europe and Latin America demonstrates resilience and strategic adaptation. If current growth trends continue, the company may soon rival long-established players not only in downloads but also in sustained revenue and global market share.