Many social media users get the advantage of tools that use bots to “increase” their engagement rate, however, it is not beneficial in the long run at all as you’re not earning genuine fans. So, the real question starts with how to get real likes on Facebook or Instagram? And why is getting likes on social media important? The simple answer is your business will flourish with an increasing amount of followers every single day as the users’ algorithm will be trained to show the most liked content of a page on the top of their feed. Hence, if you want to increase the likes on your social media posts, read below the best ways to do so.
Post Relevant and Interesting Content
If you have built your page from scratch by posting about the best baking recipes, you can’t expect to get likes on a post related to an irrelevant joke. And if you post a mix of content on your account, you can always check the analytics by visiting the settings page. This will tell you what most grabs the attention of the people.
You should also make sure that your content is interesting and fun, otherwise, there won’t be any solid reason for people to like your post. Posts with pictures tend to get more likes than the ones that don’t so ensure to always add a fun and vibrant picture with your post.
Post at the Right Time
You may have heard this about a gazillion times. But what actually is the right time to post on social media? Well, the best time to post is when the competition is low. It means that when your competitors are not posting much. Therefore, posting between 10 PM and 3 AM will get you more likes as your posts will get more exposure.
Later, when you have built a solid army of your followers, you can also check your analytics to see when most of them are active.
Use Call to Actions and Hashtags
First off, adding hashtags to your post will elevate the chances of your post getting discovered by more social media users as they like to search for a hashtag to get all the relevant content in one place. This ultimately increases your chances of getting extra likes on your post.
Additionally, adding a call to action is a must too. For instance, you can write on one of your posts, “if you agree hit the like button otherwise comment below”. Now, this call to action will increase your engagement rate either way, as your followers will engage with your content. Most of the well-known brands also use this strategy and it sure does work well.
Cross-Promote Your Accounts
If your Facebook account has more followers than your Instagramaccount or vice versa, you can cross-promote as this won’t cost you a penny and your follower count will escalate as well.
Having lots of followers is necessary to keep the likes on your content high and this will make your content more visible, hence, enabling other people to follow you as well down the line.