Social networks, and in particular Instagram, have long been a proven tool for business promotion on social networks. There are no exceptions on Instagram for Print on Demand business. By developing an effective strategy and creating an action plan, you can promote your POD product or service through one of the most sought-after social platforms.
A POD product is a product that has visual value in the first place. The images and designs you offer are visually perceived, and Instagram is known to be the premier platform for publishing visual content. Therefore, any photos, reels, stories, and short videos with your product are the best fit for the promotion on the platform.
On the other hand, Instagram is a necessary tool for Print on Demand business, because it provides numerous options to customize the social presentation of your product, such as visual effects, filters, retouching, stickers, and more.
Below are the most effective steps you can include to your print-on-demand marketing strategy, to reach and attract more followers, leads and customers on Instagram in 2021.
1) Post regularly
Whether there are videos, stories, or carousels with the caption, they have to be posted on a regular basis at specific hours and days. Choose a posting time and follow your personal schedule. According to researches, the activity of users of social networks varies depending on the specifics of the working day, weekends and public holidays. For example, posts related to work and education will get the least engagement if they are published on Friday night, while entertainment posts with the movie listings or discounts on clothes, on the contrary, will be trending.
2) Present your product with the highest quality
It’s very easy with Instagram. As mentioned above, you can use the platform’s tools to better style your images, videos and stories. A high-quality product photo of your brand design isn’t enough – users want something particularly eye-catching, creative, and memorable: keep in mind that the majority of the target audience of the print-on-demand approach are Millennials and Gen Z.
3) Engage influencers
Finding an influencer to partner with is not so hard these days, and they have not to be Hollywood or YouTube stars. It can be a player of a local football club or a teacher at school, a beauty or fashion blogger right there, on Instagram, or a representative of a hardware store in your city.
Partnering with an influencer may cost you nothing – new stars will happily present your product in exchange for an idea for a video or photo post, others will help for charity purposes, and someone will want to support your brand simply because they are a fan of it.
4) Run contests, sweepstakes and promotions “special for Instagram”
Even if you are actively promoting your brand on other platforms such as Facebook, Twitter, Pinterest, create exclusive promotions for Instagram. Post a contest or giveaway announcement on all social platforms as well as your website to entice your followers to visit your Instagram page. Limit participation in the form of a subscription requirement or any kind of engagement – likes, comments, shares, reposts.
During the event, make every effort to present your brand in the best possible light and achieve the highest level of retention of your subscribers, who will convert into customers soon. Add new products and showcase the full range of services and capabilities your print on demand business offers.
5) Set up your social media support team
Let’s turn to research again: the likelihood of buying through social networks decreases if users do not receive feedback on their questions about an order or product within the shortest time possible.
Make sure your customer service team is in touch 24/7. To do this, discuss with employees a time that is convenient for them, providing an agile-schedule. Someone does not sleep late at night, but someone is comfortable to be in touch at 6 a.m.
Also, don’t forget to respond to any kind of comments and reviews your customers leave about your products or brand on Instagram. This way, you can show that your team cares about their audience of followers and customers.
6) Use analytics and automation tools
The print-on-demand approach system has rapidly spread not only due to the possibility of 100 % customization of products, but also due to the convenience of conducting business process analytics and automation. The PodZa tool collects all data in one place, allows you to manage campaigns in social media, monitor statistics and progress and minimize manual process management.
In order to promote the print-on-demand business on Instagram, marketers only need to use their tools wisely. It does not require a lot of funds (and sometimes it is not necessary at all), it is not necessary to undergo additional training or purchase specialized equipment. You can strategize to make your products go viral right from home using your smartphone.
All that is required is creativity, timely exploring researches and case studies of reliable resources in order to develop and follow the right steps, as well as diligence and patience to ensure that these efforts are constant and long-term.
A dedicated team of professionals is key to the success and driving force behind your POD business, so go beyond geography and be flexible as the new standards of remote work allow you to do that.
Listen to your audience and follow the trends – then your efforts of your POD business Instagram promotion will be successful and profitable.