As a lawyer, it is easy to feel confused about digital marketing and everything that comes with it. This is especially true because, for a long time, the legal industry has remained conservative while making business decisions, including marketing.
But this is slowly changing. More law firms are crafting an online presence by creating websites and social media profiles. If you have done all of the above and are still not getting leads and engagement from your digital audience, then it’s time to shift your strategy.
Here, we’ll detangle some of this confusion by discussing the top digital marketing strategies for law firms.
A website is the most ideal way for businesses to introduce their services, values, and more information to prospective customers on the internet. For law firms, a website is a must-have in your digital marketing strategy.
However, just having one is not enough. Your site must have the following elements to influence conversion.
Search Engine Optimization (SEO)
SEO refers to efforts meant to rank your website among the top results on search engines. This is where you want your law firm appearing for benefits like increased brand awareness, website traffic, and lead generation.
To optimize your website for SEO, your content should include keywords and offer value to visitors. If all this sounds too technical and complicated, consider hiring a reputable lawyer SEO firm like ApricotLaw.
How long does a prospective lead have to wait for your site to load after clicking on search results? More than half of visitors will leave a site, with eighty percent of these never returning, if a website’s loading time exceeds 3 seconds.
Recently, there has been a rise in the number of searches happening on mobile phones. As you create a law firm website, ensure that it is responsive on all screen sizes.
Social Media Marketing
Social media enables businesses to connect with clients at any stage of the sales funnel. In other words, you can generate new leads through posts while connecting and converting with your current clients through comments and replies.
For successful social media marketing, avoid the temptation to be on every platform. Instead, identify the most popular channels among your customers and start creating and connecting. Ensure that you are consistent in your marketing efforts to influence brand awareness.
Even with a responsive and fast site, poor-quality content will deem all the other efforts null and void. Content creates an avenue for you to connect with prospective customers by convincing them that you are the best option to solve their legal issues.
To achieve high conversions, share content that is fresh, engaging, and most importantly, provides value to your visitors.
Pay-per-Click (PPC) Marketing
With nearly every law firm working on their SEO, you might need to invest in other digital marketing strategies for a competitive advantage. PPC marketing can help you achieve this.
This is a paid marketing strategy where businesses pay a particular cost-per-click (CPC) amount every time their site ranks highly, and visitors click on their ad.
Hiring Law Firm Digital Marketing Services
Sure, your entrepreneurial skills might come in handy when spreading the word about your law firm in its initial stages. However, for a successful and comprehensive digital marketing strategy, you will need to hire a professional.
Having a law firm marketing expert leaves you with enough time to focus on your clients. The good thing about hiring a professional is the certainty that they will create and work with a plan that is based on factual information obtained from market research and experience.
Remember to compare different providers in terms of packages, services, experience, reviews, and prices, to find the best deal possible.