If you have a website that you want to monetize or one that is intended for eCommerce, you need it to rank. That means it should show up at the top of the search engine ranking positions when someone uses Google and types in some keywords or a phrase having to do with your industry or niche.
Getting your site to rank isn’t easy, and if yours isn’t getting to the position you want in the Google rankings, it might frustrate you. You can visit searchengineland and learn about some techniques that may help you. We will also discuss a couple of options that should relieve your Google doldrums right now.
Do Keyword Research
SEO is the term that marketing experts use when describing how they get your site to rank within your niche. It stands for search engine optimization.
Optimization involves making your website more attractive in various ways. One way you can do that is through keyword research.
There are analytic tools you can use that will look at your website and niche, and then they will generate keywords that you should feature prominently on your site. Having those keywords is not optional. If you want the site to rank, they are mandatory.
Not only can you use these analytic tools to generate lists of keywords, but the tools can also show you where on your site you should feature them. For instance, it might tell you to use them as part of your H1 or H2 tags on your landing page.
Write Better Copy for Your Site
You might already be featuring some of the keywords or phrases the analytic tools say you should use on your site. However, the copy you feature there might not sound like it was written for humans.
In order to fit those keywords in there, you might have written some website copy that sounds unnatural. Remember that you’re writing the copy on your website for real human beings, not the Google web crawlers that determine where your site should rank.
Many times, your site can climb the rankings if you clean up the copy on your website and make it sound more natural and less forced.
Add a Blog
Adding a blog is one additional thing you can do to help your website rank. The exact Google algorithm and how it functions is a closely guarded secret, but one thing that has become obvious over the years is that Google likes new content. Once you’ve set up your website, though, you might be at a loss to think of new content that you can add.
If you create a blog for your company, that is a place where you can post new content multiple times per week. That should help push your site up the rankings, and you can also better establish your company’s identity and value system via your blog.
These fundamental SEO techniques can go a long way toward pushing your site up the rankings and making it competitive.
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