Are you struggling to build your brand’s identity? Does it seem as though all your efforts are in vain and you’re not getting the kind of results you’re after? Your brand identity is the very essence of your company, as it is the image you portray to your clients and customers. Creating a strong and positive brand identity can be more intricate than business owners may think, as there are so many factors that go into it.
One tool that can help build a positive brand identity is to use merchandising to your benefit. Of course, in order to get the best results, there are some tips you’ll want to follow. Here’s a closer look at merchandising tips meant to strengthen your brand identity.
Create Unique and Eye-Catching Visual Merchandising Displays
If your business has a storefront, then your most powerful tool is to create unique and eye-catching visual merchandising displays. When done correctly these displays can truly speak to people, draw them into your business, help you close a sale, and start to create a loyal customer.
Effective merchandising is something that is somewhat of an art, as the displays need to be vibrant and lively with the use of color, lighting, signs, and incredible packaging. Each of these elements work together to create something unique and eye-catching for the customer. If you’re stuck on creating that perfect visual merchandising display, don’t be afraid to check out what the competition is doing so that you can take a different approach and stay unique.
Lastly, invest in custom packaging to design the best packaging you can afford. No matter how attractive your display is, if your packaging doesn’t shine through, your products won’t attract customers. To create a truly outstanding visual merchandising display, your products must have stunning packaging that stands out from the crowd and the sea of ornaments you surround it with.
Spend Time Designing Your Logo
Whether your company already has an existing logo, or you’re in the process of creating one, the logo itself also plays a huge role in your brand identity. With that said, you want to be sure that you have put in the research required to create a logo that is strong, positive, and speaks to your potential clients and customers. This is when it can be helpful to hire a professional designer to create the logo for you.
Create Branded Swag
Where it used to be that swag was reserved for celebrities and award shows, today swag is something that people have come to expect pretty much any time they attend an event. Swag is your opportunity to give people something cool that they can use, and yet it has your company branding/logo on it. It’s a fabulous way to create brand awareness in a less overt way.
So what can you use as swag? There are all kinds of great ideas from the typical t-shirts, hats, and pens, to more unique items. The key is that you need to be able to personalize the item with your company’s details. Take for example the options available through Lapel Pin Super Store, whose lapel pins stand out. You can design your very own pin with your company’s logo, colors, mascot, etc. and then hand that out as unique swag.
Make Sure You are Being Consistent with Your Messaging
Another tip is to make sure that your efforts are consistent with one another. What this means is that you pick one tagline or logo to use and that is incorporated in all your efforts. This is the best way to truly create brand awareness as it hammers home the message in a more effective manner.
A Strong Brand Identity is a Multi-Faceted Approach
Creating a strong and positive brand identity isn’t something that happens by fluke, nor does it happen overnight. Instead, it takes plenty of research and effort on the company’s part to ensure their message is strong and clear, and is being used across a variety of platforms and tools.