Not everyone can create a blog that’s going to stand out in the vast sea of many different ones. A lot of people underestimate how much effort and perseverance this task requires.
To help make this journey easier, we have prepared seven most crucial tips.
1. Create a Unique Logo
When you’re designing your logo, you should think of it as a small emblem that’s going to aid you in being easily recognized on the Internet. This means that you should focus on two of its basic characteristics: simplicity and catchiness. However, it’s also important for it to be unique and unlike any other logo out there, since it could get mixed up otherwise. Also, don’t be afraid to test out different designs until you find the right one.
2. Choose Your Fonts & Colors
The main look and layout of the website should be easy on the eyes of the reader, but also not overly simple as to become boring. When choosing colors, the ideal amount is 2-3 different ones. If it’s more than that, the design can quickly get overwhelming. As far as fonts go, don’t play around too much with them. There’s a reason why over 90% of the websites use either Arial or Times New Roman as their main and only font – it’s clear and simple to read.
3. Make Prototypes with Figma
Figma is a web-based digital design and prototyping tool that works completely through the cloud. It’s packed full of features that range from simplistic to advanced, including Arc tool, Vector networks, OpenType, etc. In addition, each prototype features a whole bunch of animations that you can test out prior to implementing them. Users can share prototypes with each other, receive feedback, and even modify the same file at the same time alongside multiple people. With Figma, you don’t have to worry about manually exporting and saving – everything is automated.
4. Create Content Through Canva
While Figma is there to help you plan out the whole website, Canva serves more as a tool that helps you create visual content – presentations, graphics, posters, and the like. It’s a very time-efficient tool since it already comes with pre-made templates that you can use out of the box, all of them categorized into six different groups. Canva works on a drag-and-drop basis, making it very simple to use. Although it has paid versions that go up to $30/month, the free plan offers over 250,000 templates, 100+ design types, as well as 5GB of cloud storage.
5. Add Calls To Action
The ultimate goal of your blog is to get your readers to take certain steps towards action, whether that involves buying something or filling a questionnaire. To succeed, it’s not only essential to give them quality content, but you also have to include certain calls to action throughout your posts. The three crucial aspects of a CTA are placement, design, and text. Studies show that almost all readers/customers depend on CTA to take their next step. They want you to push them towards whatever your goal is. However, a CTA can be very hit or miss, which is why you’ll have to experiment and be patient.
6. Investigate Competitors with Spokeo
In order to come out on top and beat out other similar blogs, you’ll simply have to provide something more. To do this, you have to first analyze their designs and their future plans. Surprisingly, their website’s “contact me” section can be of huge help in this case – more specifically, their phone number.
Spokeo, a reverse phone lookup utility, takes a phone number as an input and pulls out any data about its owner that it can find. This includes the person’s full name, wealth data, personal information, and even social media accounts. Your competitor’s Instagram/Facebook profile is likely going to have posts that outline some of their future plans, which you can ultimately implement in your own blog.
7. Include Video Content
Plain walls of text can only get you so far. Eventually, your blog’s visitors will get bored from the same-old and expect to see something new. This is where visual content (mostly videos) comes into play. The main advantage of videos is that they offer a different format of explanation to the viewer. They help clear out any ambiguity and increase the engagement of the viewer. Whatever the theme of your next post is, you can surely find something related to it on YouTube or other similar websites.
About the Author of this article:
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.