Perplexity AI has rapidly emerged as one of the fastest-growing AI-powered search and research tools. Riding the wave of generative AI adoption, its user base, query volume, and platform engagement have surged exponentially year-over-year. From powering research workflows to supporting enterprise search applications, Perplexity’s growth signals a shift in how AI accelerates access to information. Real-world applications include academic research teams leveraging Perplexity for evidence summaries and businesses using its AI search for competitive intelligence. Explore the detailed stats below to understand how Perplexity AI is reshaping the AI landscape.
Editor’s Choice
- ~22 million active users accessing Perplexity across web and mobile platforms in 2025, up from ~15 million in 2024.
- 780 million+ search queries processed monthly in 2025, reflecting massive year-over-year growth.
- 153 million website visits per month were recorded in mid-2025, showing sustained demand.
- Available in 238 countries and supports 46 languages globally.
- $20 billion valuation following major funding rounds in 2025.
- Mobile app installs continue to rise alongside web adoption.
- Perplexity’s growth rate outpaces many competitors in AI search tools.
Recent Developments
- Monthly search queries climbed to ~780 million by mid-2025.
- Website traffic increased from ~52 million monthly visits in 2024 to over 150 million in 2025.
- Platform availability expanded to 238 countries worldwide.
- Language support increased to 46 languages, improving global accessibility.
- New integrations enhanced user interaction and retention.
- Strategic partnerships strengthened adoption in emerging markets.
- Monetization efforts expanded through paid tiers and enterprise tools.
- Legal and compliance updates influenced platform policies in 2025.
Perplexity AI Daily Users Growth Overview
- Perplexity AI’s daily queries jumped from just 3,000 in 2022 to an estimated 30 million in 2025, highlighting explosive platform adoption.
- Daily usage crossed approximately 7 million queries in 2023, signaling the transition from early adoption to mass user engagement.
- In 2024, Perplexity AI recorded around 15 million daily queries, more than doubling year-over-year growth.
- The platform achieved a major milestone in 2025 by reaching 30 million daily queries, reflecting strong global demand for AI-powered search.
- Overall usage expanded by nearly 10,000× within three years, showcasing one of the fastest growth trajectories in the AI search space.
- The steep upward trend indicates rising user trust, increasing query frequency, and deeper daily engagement with Perplexity AI.
- This growth curve positions Perplexity AI as a rapidly scaling alternative to traditional search engines in the generative AI era.
Monthly Active Users Using Perplexity AI
- Perplexity AI reached ~22 million monthly active users in June 2025.
- Achieved a 50% increase in MAUs from 15 million in 2024.
- Website traffic hit 276.5 million monthly visitors in October 2025.
- Recorded 4.4–6.6 million daily active users supporting MAU stability.
- Processed 780 million monthly queries in May 2025, up 239% from 2024.
- Grew to 30 million MAUs worldwide by late 2025, 200% from 10 million prior.
- Attracted 239.97 million visits in November 2025 with a 12:14 average session.
- Maintained 85% user retention rate among 22 million MAUs.
- Handled 435 million monthly search queries, fueling consistent engagement.
Perplexity AI User Age Demographic
- The 25–34 age group dominates Perplexity AI’s user base, accounting for 33.02% of total users, highlighting strong adoption among young professionals and early-career users.
- Users aged 18–24 make up 20.22%, showing high engagement from students and Gen Z users exploring AI-powered search tools.
- The 35–40 age segment represents 19.67%, indicating sustained interest from mid-career professionals using Perplexity for research and productivity.
- Adoption begins to decline in older cohorts, with the 45–54 age group contributing 13.63% of the total user base.
- Users aged 55–64 account for 8.26%, reflecting moderate penetration among senior professionals and experienced users.
- The 65+ demographic remains the smallest segment at 5.20%, suggesting limited adoption among older users compared to younger age groups.
- Overall, over 72% of Perplexity AI users are under the age of 40, reinforcing the platform’s strong appeal to digitally native and working-age audiences.
Comparison of Perplexity AI with ChatGPT
- ChatGPT commands 900 million weekly active users worldwide.
- Perplexity AI serves 30 million monthly active users with 780 million queries.
- ChatGPT holds 82.7% market share in AI chatbots, dwarfing rivals.
- Perplexity achieves 93.9% accuracy on the SimpleQA benchmark for factuality.
- ChatGPT processes over 10 million daily queries with creative prowess.
- Perplexity delivers 95% overall accuracy versus 85% for traditional search.
- ChatGPT leads with 62.5% dominance in the AI tool market share.
- Perplexity shows 66% YoY user growth, hitting $100M ARR.
- ChatGPT integrates into 50%+ businesses, cutting response times by 60%.
Geographic Distribution of Users on Perplexity AI
- India leads with 19.05% of Perplexity AI users, totaling 52.67 million active accounts.
- The United States follows at 15.5%, contributing 42.85 million users primarily via desktop.
- North America commands 27% of the global user base, driven by tech adopters.
- Europe holds 24% share with steady research-driven growth.
- Germany accounts for 5.73% or 15.84M users, favoring desktop access.
- Southeast Asia surges with +178% Q3 growth across 425 active cities.
- Emerging markets capture 19% through mobile-first adoption in LATAM and Africa.
- English dominates at 34%, followed by Spanish (18%) and Hindi (12%).
- Platform reaches users in 150+ countries, with 238 countries for full accessibility.
Query Volume and Search Growth on Perplexity AI
- Monthly query volume reached 780 million+ in 2025.
- Weekly queries often exceed 100 million.
- Peak daily usage can reach tens of millions of searches.
- Year-over-year query growth remains strong.
- Query repetition indicates reliance by professional users.
- Global language expansion fuels search growth.
- Real-time search capability enhances relevance.
- Search demand continues climbing into late 2025.
Revenue Figures and Valuation Updates for Perplexity AI
- Revenue run rate approached $100 million annually in 2025.
- Revenue nearly doubled compared to late 2024 levels.
- Total funding raised neared $900 million.
- Valuation estimates ranged between $14 billion and $20 billion.
- Paid subscriptions drive a growing share of revenue.
- Enterprise offerings expand monetization channels.
- Revenue growth outpaces many early-stage AI platforms.
- Strong financial backing supports long-term scaling.
Perplexity AI Funding Statistics and Key Investment Trends
- Perplexity AI has raised over $1.21 billion in total funding between 2022 and 2025, highlighting rapid investor confidence in AI-powered search.
- The company’s earliest disclosed funding round stood at just $3.1 million in September 2022, marking its initial market entry.
- Funding jumped significantly in 2023, with Perplexity AI securing $25.6 million in March, nearly an 8× increase from its 2022 raise.
- A major capital acceleration occurred in 2024, when Perplexity AI raised approximately $886.3 million across four rounds.
- The largest single funding round was recorded on December 18, 2024, when the company raised a massive $500 million.
- Another notable investment arrived on August 9, 2024, with a substantial $250 million funding round reinforcing aggressive expansion plans.
- Early 2024 momentum remained strong, with $73.6 million raised in January and $62.7 million in April, supporting product scaling and infrastructure growth.
- Investment activity continued into 2025, as Perplexity AI secured $100 million in July, followed by an additional $200 million in September.
Country-Wise Usage Breakdown of Perplexity AI
- India holds the largest user base at 19.05–21.88% of Perplexity AI’s total users.
- The United States accounts for 15.5–17.46% of global Perplexity AI users.
- Germany contributes 3.85–5.73% to Perplexity AI’s user base.
- Europe represents 24% of Perplexity AI’s total user distribution.
- Brazil makes up 3.52% of Perplexity AI users in Latin America.
- Southeast Asia shows +89% growth in Perplexity AI active users.
- Mobile usage dominates at 35.61–92.53% in developing regions like India and Indonesia.
- International users comprise 73–82% compared to 18–27% from the US.
Device and Platform Trends for Perplexity AI Users
- Mobile devices drive 63.5% of Perplexity AI sessions, dominating daily usage.
- Desktop platforms account for 36.5% of traffic, essential for in-depth research.
- Platform averages ~2 million daily visits, sustaining high engagement levels.
- Direct traffic comprises 82% of visits, indicating robust brand loyalty.
- Desktop dominance reaches 84.28% of visits per recent analytics data.
- Users exhibit 85% retention rate, fueled by cross-platform consistency.
- Organic traffic powers 79.91% overall, strong across all devices.
- Daily active users exceed 16 million, with 61% returning frequently.
- Comet browser integration enhances seamless access via AI-powered features.
- Query volume hits 30 million daily, spanning web, mobile, and desktop.
Perplexity AI Google Play App Download Trends
- August 2024 continued upward traction with 2.57% MoM growth, reinforcing consistent user interest despite slowing growth rates.
- Perplexity AI’s Android app downloads peaked at 1.9 million in March, June, July, and August 2024, indicating a stable, high-demand phase on the Google Play Store.
- May 2024 recorded the strongest month-over-month growth at 28.39%, with downloads rising sharply from 1.3 million in April to 1.7 million, signaling a major rebound in user acquisition.
- April 2024 saw a sharp decline of 27.05% MoM, with downloads dropping to 1.3 million, marking the lowest point in the six months.
- June 2024 experienced a solid recovery with 11.87% MoM growth, pushing downloads back to 1.9 million after May’s surge.
- July 2024 maintained momentum but showed minimal growth at just 0.12%, suggesting a plateau phase following rapid expansion.
Use Cases and Industries Most Engaged with Perplexity AI
- Academic researchers conduct 29% of all Perplexity queries for evidence synthesis.
- Marketing teams show 33% using it 3x weekly for competitive analysis.
- Financial analysts represent 28% daily usage for market trend monitoring.
- Legal professionals in 9% of firms cut research time by 40% via regulatory research.
- SEO and content teams drive 33% weekly engagement for topic analysis.
- Developers integrate it into workflows with 41% tech sector daily adoption.
- Enterprises achieve 90% adoption rate for internal knowledge search.
- Healthcare fields comprise 22%, integrating for evidence retrieval.
Market Share Insights Within AI Search for Perplexity AI
- Perplexity AI holds 6.6% market share in AI search as of October 2025.
- ChatGPT commands 74.6%–81% dominance in the AI chatbot/search market.
- Perplexity processed 780 million monthly queries in May 2025, up 239% YoY.
- AI-native tools like Perplexity occupy under 5% of total global search volume.
- Perplexity drives 15%–20% of AI traffic worldwide, peaking in the US.
- ChatGPT handles 600 million daily searches, 4.3% of Google’s 14 billion.
- Perplexity achieved 302% YoY growth, rising from 1.7% to 6.8% share.
- AI search market valued at $43.63 billion in 2025, growing 14% CAGR.
- Perplexity users spend an average of 9–23 minutes per session, with 85% return rate.
Perplexity AI Traffic Sources
- Direct traffic dominates at 68.36%, indicating that a strong majority of users access Perplexity AI by typing the URL directly or using bookmarks, reflecting high brand awareness and repeat usage.
- Organic search contributes 27.07% of total traffic, showing that search visibility and SEO performance play a major role in attracting new and returning users.
- Social media drives only 2.66% of visits, suggesting that Perplexity AI relies far less on social platforms compared to direct and search-based discovery.
- Referral traffic accounts for 1.22%, highlighting limited dependence on external websites, partnerships, or backlinks for user acquisition.
- Email marketing generates just 0.68% of traffic, indicating that newsletters and email campaigns currently play a minor role in overall engagement.
- Display advertising is negligible at 0.01%, reinforcing that Perplexity AI’s growth strategy is not driven by paid display ads but by organic demand and brand loyalty.
Enterprise and Business Adoption of Perplexity AI
- Nemetschek Group achieved a 70%+ adoption rate of Perplexity Enterprise in the first month, with over 2,500 team members using it.
- 12% of enterprises in the Generative AI category adopted Perplexity AI as of November 2025.
- Perplexity Enterprise is trusted by 20,000+ organizations worldwide.
- 41% of tech users employ Perplexity AI daily, leading enterprise adoption.
- 62+ teams across companies actively use Perplexity Enterprise for workflows.
- Enterprise users save an average of 10+ hours per week per employee with Perplexity.
- 74% of Nemetschek users report feeling more productive using Perplexity Enterprise.
- Perplexity hit $148M annualized revenue in June 2025, driven by enterprise subscriptions.
- 93% adoption rate observed among active Perplexity Enterprise user teams.
Future Projections and Outlook for Perplexity AI
- Perplexity AI hit 780 million monthly queries by May 2025 with 20% MoM growth.
- ARR surged 400% to $100M in 2025, valuing the firm at $14B amid 640% YoY user growth.
- Partnerships with Airtel and Xfinity target 390 million users for free Pro access.
- India traffic accounts for 22.16% of the total, with 640% YoY user surge in Q2 2025.
- Enterprise adoption to deepen as 80% of large firms deploy AI across functions by 2026.
- AI search market to grow from $18.5B in 2025 to $66.2B by 2035 at 14% CAGR.
- Holds 3.1% market share in AI chatbots, up from 2.7% early 2024 amid rising demand.
- $1.22B total funding supports innovation, with $20B valuation post-2025 Series D.
- 30–40 million MAUs projected for 2026, driven by enterprise and global expansion.
Frequently Asked Questions (FAQs)
How many monthly active users does Perplexity AI have in 2025?
Perplexity AI has over 22 million monthly active users in 2025, up about 50% from ~15 million in 2024.
What is Perplexity AI’s valuation in 2025 after funding rounds?
Perplexity AI reached an estimated $18 billion valuation in 2025 following a new $100 million funding round.
How many search queries does Perplexity AI handle monthly?
Perplexity AI processed 780 million+ search queries in May 2025, reflecting rapid usage growth.
What is Perplexity AI’s monthly traffic figure in 2025?
In 2025, Perplexity AI’s website saw ~170 million monthly visits on average, with daily visits often exceeding 2 million.
What share of Perplexity AI’s audience comes from India in 2025?
Roughly ~22.75% of Perplexity AI’s audience originates from India, making it the largest regional user segment outside the U.S.
Conclusion
Perplexity AI stands out as a significant yet niche player in the AI search ecosystem. While it trails dominant platforms like ChatGPT in total users and market share, its strength in research-focused search, global adoption, and enterprise relevance makes it an increasingly valuable tool. With continued growth in engagement, strong financial backing, and expanding use cases, Perplexity AI is well-positioned to remain a key player as AI-driven search and information access continue to evolve.
