Google Authorship is author information that appears in Google SERP- Search engine result page. The information consists of author full name, Author’s image and sometimes Google + circle information. The primary aim to display the author information in SERP is to help the users to discover great content over dozens of reputed search result. It really a good way to make your content reputed and increase your reputation in the search result. Likewise we already posted the tutorial how to implement the Breadcrumb in Google search result.
Example of Google authorship:
Why Google Authorship?
Though the primary goal behind the Google authorship is to help the users to discover great content, there are many other advantages of Google Authorship. From my personal experience after implementing Google Authorship on my website says huge increase in many points and those are:
· Increase CTR
· Increase Google + circles
· Increase reputation
· Verify that you are original author
· Increase social media sharing
· Great look in Search result page
· Ultimately increase in traffic
How to implement the Google Authorship on your website in just 1 minute:
Things you will require for it:
· A Google + profile.
· Website on which you want to implement.
Go to your Google + profile and login: https://plus.google.com
Click on edit profile button and then click on contributor to link from right side. In that add your website URL like I did in the above image. Make sure that you set the permission as public.
Go to this URL: http://goo.gl/dBTxq
And fill the form with correct details.
Update: This step is no more required. You can skip it as the Google removed the form.
Note down (Copy) your Google plus profile ID by clicking your name after login into your G+ profile . See the image below to make the doubt clear.
Now insert your profile ID in the following code:
<a rel="author" href="https://profiles.google.com/YOUR_PROFILE_ID_HERE">
<img src="http://ssl.gstatic.com/images/icons/gplus-32.png" width="32" height="32">
Put in the in place of “YOUR_PROFILE_ID_HERE”
Copy the above code to all your website pages for which you want to implement Google authorship (rel=”author”). This is very simple in case of WordPress, as put it in sidebar or footer as Text Widget. If you are non WordPress users then you can put this code into your footer or header. If you want to change the image then change the image source in the code (Not that image which will appear in the Google SERP- It will be same as your profile image).
After putting the code and doing all the steps you can check the authorship preview instantly.
Here is the Google Rich Snippets Testing Tool:
Which we already used for checking the breadcrumbs, remember? Put your site URL there and press Preview. You can see the following image if you done everything correctly.
It will take 12-24 hours to get updated in the Google search, even sometimes few days too. And ultimately it will look in the Google search like this:
So in this way you can implement Google authorship on your website. If you have any problem in any step of the tutorial please feel free to ask me by comment.