Social media is one of the best places to market your brand. It’s got over 3.484 billion users, which translates into nearly half the population of the world. You can reach this massive audience just by creating a stellar social media strategy.
Here’s how you can create your social media strategy and start reaching your target customers today.
1. Define Your Goals
It is crucial to decide on your goals before you start your marketing efforts. Doing this can help you streamline your efforts to reach the goal without any other distractions.
However, do keep in mind that the goals you set must be SMART (Specific, Measurable, Achievable, Realistic, and Timely) in nature.
Some of the most popular and common goals are:
- Increasing traffic to your website
- Improving your reach
- Selling more of your products or services
- Improve your engagement with your target audience
2. Define Your Target Audience
Having clearly defined goals isn’t sufficient if you don’t know whom to target your marketing efforts to. Thus, your target audience needs to be defined exceptionally well. Based on demographics, locations, and interests and values, you can describe your target customer.
It is also critical to know their pain points. These are the very points that you need to solve using your products or services. When you show them that your products or services solve their problems, they’ll be more likely to purchase them.
You must also know the main social media platforms that they use and the types of content they like most. Based on these insights, you should narrow down your focus to just one or two social media platforms where they are the most active.
Similarly, you should start creating the type of content that they are most likely to engage with and post it on those social media platforms.
Doing this can increase your chances of getting high engagement rates and can help you grow your presence on social media.
3. Conduct an Audit
Auditing is crucial for any business. It helps you figure out where you stand and what steps you need to take to reach your goals. Additionally, you’ll also be able to figure out what’s working for you and what isn’t, and that can help you improve your strategy.
Through an audit, you’ll also get to know the type of content that works the best to drive engagement. It even gives you an idea of the times when your audience is the most active during the day.
Lastly, an audit should also include a competitor audit. This will put you head-to-head with your competitors and test how well you perform compared to them. The various metrics that you should check include your follower base, engagement rate, and more.
If you want to learn more about how you can create a social media strategy, check out this infographic by UTM.io.
Author : Dan McGaw
Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of Effin Amazing, marketing technology and analytics agency, and the creator of web.utm.io.