The e-commerce industry has been on the rise for a long time now. Internet penetration has been a major driving factor in the growth of various e-commerce sites. Since shopping at online portals has increased, it has also increased the traffic for various couponing websites. Zoutons is one such website that aggregates coupons from various e-commerce stores to help users maximize savings. They offer coupon codes and discounts from major websites so that we can claim extra discounts and make that process hassle-free.
There are a lot of popular websites that offer a similar service of coupon aggregation and discounts. These websites undergo a perpetual struggle to be on top of the heap while increasing the website rankings and brand value. The coupons act as a major marketing and promotional tool for any e-commerce store. These coupons help websites in more than one way. They create a strong brand presence, attract more traffic while encouraging people to purchase more stuff online.
Coupons help in optimizing the ranking of the website on search engines while improving the domain authority. Here we take a look at some of the major ways by which we can use coupons to our advantage.
Content
The content plays the most important role when it comes to increasing the traffic of the site organically. Whenever any user is visiting our website, the first thing that would grab their attention is the content on the website. The content impacts the visitors and its effects can be seen very clearly. As a user, we are conditioned to see eye-catching and crisp content and this directly results in an increase in traffic. We must strive to make the content on the coupons error-free and void of repetition so that their quality is not hampered. These coupons should also be linked to the relevant landing pages correctly.
User Interface
One of the major reason for any user to be contented with the coupons on your website is its User Interface. If your content is easy to navigate and is visually pleasing, it would ultimately help you rank better in the search results. If your website opens up irrelevant and unwarranted pop-ups then you are bound to lose traffic. The users will get irritated when they see something that they do not want to or something that is ruining their experience. You should allow crisp and relevant information and make the website more streamlined so that you rank better when it comes to search engine results.
Sense of Urgency
It’s a basic human tendency that people always want to know what they are going to miss out in case they do not give it a shot. It might be due to the fact that we are always more excited about limited time and inquisitive about the risks associated with losing a good opportunity. This principle can be used to create the coupons while letting people know that they have very limited time to use a coupon or think about it. This might just give a push to the users to buy using any coupons or voucher code since the deal is going to expire very soon. You can refine the coupons better by using phrases such as “Only For Today” or “Valid for 2 Days” and “For a Limited Period” and mentioning the expiry dates for each coupon very clearly.
Keyword Integration
Keywords constitute the most important aspect of a coupon. They help in making the coupons rank on the search engine while improving the visibility of the website. To help the ranking of the website, you should integrate proper keywords. You can use different kinds of promo codes so that you can create a buzz about the website and attract site traffic. Keyword density also needs to be taken into account and you should not stuff keywords instead place them creatively. You can also use the targeted keywords with relevant images to boost the ranking of your webpage.
Interlinking
The anchor links should be used creatively to improve the performance of your coupons. If your coupons rank better, it would result in better performance of your webpage in terms of ranking. You can use the keywords as anchor text to create better quality backlinks. If the quality of your interlinking is better, it would result in higher rankings in search engines. For example, if you use correct and proper anchor text, the search engine would index the content of your website quickly so that they can rank higher. For example, if you use a high volume keyword like Amazon coupon code as an anchor text for a webpage that actually offers the same, it is more likely that a page that actually offers the same will perform better with the search engines.
We need to be innovative since the couponing domain is not necessarily new and you can register a lot of success when you properly integrate these coupons to an ongoing SEO or digital marketing campaign. This would ultimately result in monetizing traffic to achieve sustainable growth and more benefits.
