Hulu Statistics 2026: Subscribers, Revenue and Prices

Hulu had 64.1 million paid subscribers on September 27, 2025, up from 55.5 million on June 28, 2025, per The Walt Disney Company’s Q4 fiscal 2025 release. Hulu’s subscription video-on-demand (SVOD) tier and its Live TV tier split that total: 59.7 million Hulu SVOD Only subscribers and 4.4 million Live TV + SVOD subscribers. The Hulu statistics below come from Disney’s earnings releases and filings, FuboTV’s filings, Disney’s own price pages and a Gray News report, with the period stated beside each figure.

Disney counted 196 million Disney+ and Hulu subscriptions at the end of that quarter. Hulu SVOD Only earned $12.20 per paid subscriber per month in the quarter, against $100.02 for Live TV + SVOD. Disney’s Entertainment SVOD business, which includes Hulu’s on-demand tier, earned $712 million in operating income in the quarter ended June 27, 2026.

Key Takeaways

• Hulu added 8.6 million paid subscribers in one quarter, reaching 64.1 million on September 27, 2025.
• Total Hulu subscribers grew 124.9% from 28.5 million in fiscal 2019 to 64.1 million in fiscal 2025, according to Disney.
• Hulu + Live TV earned $58.82 per subscriber per month in Q4 fiscal 2019, and $100.02 in Q4 fiscal 2025.
• Entertainment SVOD operating income rose to $712 million in Q3 fiscal 2026 from $329 million a year earlier, per Disney.
• FuboTV Inc., which now owns Hulu + Live TV, reported 5.75 million North America paid subscribers for the quarter ended June 30, 2026, according to FuboTV.
• To buy the Hulu stake held by NBC Universal (NBCU), Disney owed an additional $438.7 million after an appraisal completed on June 9, 2025.

Editor’s Choice

• Hulu SVOD Only subscribers, September 27, 2025: 59.7 million.
• Hulu Live TV + SVOD subscribers, September 27, 2025: 4.4 million.
• Hulu SVOD Only revenue per subscriber, Q4 fiscal 2025: $12.20 a month.
• Disney Direct-to-Consumer operating income, fiscal 2025: $1,327 million.
• Disney+, Hulu Bundle Basic price on the Disney+ Help Center, October 2026: $12.99 a month.

Hulu Subscribers: Latest Count (September 2025)

• Total Hulu paid subscribers rose 15% to 64.1 million between June 28 and September 27, 2025.
• Hulu SVOD Only grew 17% in the quarter, against 3% for domestic Disney+.
• Total Hulu added 8.6 million subscribers in the quarter, 8.5 million of them on SVOD Only.
• Disney counts a US bundle subscriber as one paid subscriber for each service in the bundle.
• Disney counts a Hulu Live TV + SVOD subscriber as one paid subscriber for each of Hulu Live TV + SVOD and Disney+.
• Paid subscribers include those who receive a service through wholesale arrangements.

Source: Disney, Q4 fiscal 2025 earnings release (November 2025)

How many people have Hulu?

Hulu had 64.1 million paid subscribers on September 27, 2025, per Disney’s Q4 fiscal 2025 release. Of those, 59.7 million were on Hulu SVOD Only and 4.4 million on Live TV + SVOD.

About This Data

Compiled from 17 sources dated November 2020 to October 2026. They include 11 Disney earnings releases and filings, 1 Disney newsroom announcement, 2 FuboTV filings, the Disney+ Help Center price page, Hulu’s sign-up page and 1 news report. Subscriber and revenue figures come from the companies that report them, and each carries its fiscal period. The figures are reviewed on a rolling basis and updated when sources publish new editions.

Hulu Statistics by Fiscal Year

• Hulu had 28.5 million total paid subscribers at the end of fiscal 2019.
• The total reached 43.8 million at the end of fiscal 2021, up 20%.
• Fiscal 2023 ended with 48.5 million at the September 30, 2023 quarter end, against 48.3 million at the July 1, 2023 quarter end.
• Fiscal 2025 closed at 64.1 million.
• That is 124.9% growth from the end of fiscal 2019 to the end of fiscal 2025.

Recent Developments

• Fiscal Q3 2026: Disney reported Entertainment SVOD operating income of $712 million for the quarter ended June 27, 2026, up from $329 million.
• Fiscal Q3 2026: Disney said Hulu Standalone and Bundle subscribers can now link profiles, watch history and manage subscriptions on Disney+.
• August 5, 2026: FuboTV reported 5.75 million North America paid subscribers, compared to 5.63 million in Q3 fiscal 2025, a 2% year-over-year rise.
• September 23, 2026: Gray News reported Hulu Premium rising from $18.99 to $21.49 a month and Hulu (with ads) from $11.99 to $12.49.
• October 7, 2026: Disney+ Help Center prices put the Disney+, Hulu Bundle Basic at $12.99 a month.

Hulu SVOD Only Subscribers by Quarter

• Hulu SVOD Only had 47.4 million subscribers on September 28, 2024.
• It rose 3% from 49.0 million on December 28, 2024 to reach 50.3 million on March 29, 2025.
• In the quarter ended September 27, 2025, the tier reached 59.7 million, up 17%.
• Across the five quarter ends, SVOD Only grew 25.9%.

Hulu + Live TV Subscribers by Year

• Hulu + Live TV had 2.9 million subscribers at the end of fiscal 2019 and 4.1 million a year later, a 41% jump.
• Fiscal 2023 ended at 4.6 million Live TV + SVOD subscribers.
• Hulu Live TV + SVOD includes Disney+ and ESPN Select.

Live TV has stayed near 4 million subscribers since fiscal 2020, so Hulu’s growth since then came almost entirely from on-demand.

Hulu Average Revenue per User

• Hulu SVOD Only average monthly revenue per paid subscriber was $12.67 in Q4 fiscal 2019, a measure often shortened to ARPU.
• It rose 1% from $12.59 in Q4 fiscal 2020 to $12.75 in Q4 fiscal 2021.
• Q4 fiscal 2023 ARPU was $12.11, down 2% from $12.39 in the prior quarter.
• It decreased from $12.40 to $12.20 in Q4 fiscal 2025 due to the impact of subscriber mix shifts.

Hulu + Live TV Revenue per User

• Live TV + SVOD ARPU rose 22% to $71.90 in Q4 fiscal 2020, from $58.82 a year earlier.
• It climbed another 18% to $84.89 in Q4 fiscal 2021.
• Q4 fiscal 2025 ARPU was $100.02, down from $100.27 in the prior quarter due to lower advertising revenue.
• That is a 70.0% rise from Q4 fiscal 2019 to Q4 fiscal 2025.

Key finding: Disney’s Q4 fiscal 2025 release shows a Hulu + Live TV subscriber bringing in 8.2 times the monthly revenue of a Hulu SVOD Only subscriber. Live TV holds fewer than one in ten Hulu subscribers but an outsized share of its revenue.

Hulu Revenue per User by Quarter

• Hulu SVOD Only ARPU was $12.52 in the quarter ended December 28, 2024, while Live TV + SVOD rose 4% to $99.22.
• Hulu SVOD Only ARPU decreased from $12.52 to $12.36 in the March 2025 quarter due to lower advertising revenue, partially offset by increases in pricing.
• Live TV + SVOD ARPU increased from $99.22 to $99.94 in the same quarter due to increases in pricing, partially offset by lower advertising revenue.
• In the June 2025 quarter, SVOD Only ARPU was $12.40 and Live TV + SVOD ARPU was $100.27.

Source: Disney quarterly key metrics, FY2024 and FY2025

Hulu vs Disney+ Subscribers

• Disney+ had 131.6 million paid subscribers on September 27, 2025, including 72.4 million international.
• Hulu SVOD Only stood at 59.7 million on the same date.
• That put Hulu SVOD Only 0.4 million ahead of domestic Disney+.
• Disney+ alone added 3.8 million subscribers in the quarter, while total Disney+ and Hulu subscriptions rose 12.4 million.
• Domestic Disney+ ARPU was $8.09, against $12.20 for Hulu SVOD Only.

We track the same measures for Apple TV and Amazon’s business lines.

Disney Streaming Profit

• Entertainment SVOD revenue reached $5,532 million in the quarter ended June 27, 2026, up 11% from $4,972 million.
• Subscription fees grew 15% to $4,715 million, while advertising rose 3% to $851 million.
• Growth in subscription fees came 9% from more subscribers and 3% from higher effective rates and 1% from a favorable foreign exchange impact.
• Entertainment SVOD operating margin was 13% in fiscal Q3 2026, benefiting in part from the timing of marketing and programming spend.
• Disney’s Entertainment SVOD covers Disney+ and Hulu subscription video-on-demand, excluding Hulu Live TV and Fubo.

The full fiscal year shows the same turn. Direct-to-Consumer operating income reached $1,327 million in fiscal 2025, against $143 million in fiscal 2024. In the fourth quarter alone, it increased $99 million to $352 million.

Source: Disney full-year segment results, November 2025

By the numbers: Disney’s Entertainment SVOD business, which includes Hulu’s on-demand tier, earned $712 million in operating income in Q3 fiscal 2026, against $329 million a year earlier. With Hulu subscriber counts no longer in the releases compiled here, this profit line, shared with Disney+, is the nearest quarterly signal for Hulu on demand.

We read the Netflix streaming figures the same way: once a service matures, its profit line says more than its subscriber count.

Hulu + Live TV and Fubo Subscribers

• On October 29, 2025, FuboTV, Disney and Hulu combined Fubo’s business with Disney’s Hulu + Live TV business.
• FuboTV Inc. owns Hulu + Live TV, Fubo and Molotov, and is an affiliate of The Walt Disney Company.
• Fubo’s North America total subscribers were 6.2 million in 1Q26 and 5.7 million in 2Q26.
• North America paid subscribers reached 5.75 million in Q3 fiscal 2026, up 2% year over year from 5.63 million in Q3 fiscal 2025, a quarter that predates the October 29, 2025 combination.
• North America revenue was $1.474 billion in the quarter.
• Rest of World paid subscribers were 356,000, compared to 349,000 a year earlier.

Fubo’s count mixes Hulu + Live TV with Fubo’s own service. The 2Q25 to 4Q25 counts predate the combination.

Can I watch local channels on Hulu Live?

Hulu’s sign-up page says Hulu (With Ads) + Live TV carries top national and local channels, plus the entire Hulu streaming library. It also lists Unlimited DVR, with Live TV recordings stored for up to nine months.

Hulu Prices and Bundles

• Disney+, Hulu Bundle Basic costs $12.99 a month, with ads on both services.
• Disney+, Hulu, ESPN Select Bundle Basic costs $21.99 a month, and the ESPN Unlimited Bundle Basic costs $35.99.
• Disney+ Premium, Hulu, ESPN Select Bundle Legacy, at $27.99, is not available to purchase.
• The ESPN bundle prices apply to new subscriptions starting on August 20, 2026.
• Hulu content can be streamed on Disney+ on up to 2 devices simultaneously.

Gray News reported new standalone and bundle prices:

• Gray News reported on September 23, 2026 that Hulu Premium was increasing from $18.99 to $21.49 a month.
• It reported the Disney+/Hulu Premium bundle increasing from $19.99 to $21.99, with the ad-supported bundle unchanged at $12.99.

Disney’s Help Center page, dated October 7, 2026, still listed the Disney+, Hulu Bundle Premium at $19.99 a month, against the $21.99 Gray News reported; the two sources disagree.

Check the Disney+ Help Center price page for the price in force on your billing date.

Source: Gray News, September 23, 2026

We track the same bundle-first pricing in our Hulu vs Amazon Prime Video comparison, where a standalone plan now costs only a few dollars less than a bundle.

What is the cheapest way to have Hulu?

Gray News reported Hulu (with ads) increasing to $12.49 a month, while the Disney+/Hulu bundle with ads stays at $12.99. The bundle costs $0.50 more a month. Since that bundle adds Disney+, it is the cheaper route for anyone who wants both services.

Hulu Ownership and the Comcast Buyout

• On November 1, 2023, Disney announced it would acquire the 33% stake in Hulu held by Comcast’s NBC Universal (NBCU).
• Disney expected to pay NBCU approximately $8.61 billion by December 1, 2023.
• That figure represented NBCU’s percentage of the $27.5 billion guaranteed floor value for Hulu set in 2019, minus the anticipated outstanding capital call contributions payable by NBCU to Disney.
• The appraisal completed on June 9, 2025 left an additional $438.7 million payable by Disney to NBCU.
• Had the result matched NBCU’s appraiser, the additional amount would have been approximately $5 billion.
• Together, the expected payment and the additional amount payable come to about $9.05 billion.

Why it matters: Disney’s June 2025 filing shows the appraisal added $438.7 million to the floor-based price, against approximately $5 billion had NBCU’s appraiser prevailed. Since taking full ownership, Disney has begun linking Hulu’s on-demand service with Disney+ and has combined the Live TV tier with Fubo.

Is Hulu going away in 2026?

Disney’s Q3 fiscal 2025 release described a forthcoming integration of Hulu into Disney+. In its fiscal Q3 2026 release, Disney said Hulu Standalone and Bundle subscribers can link profiles, watch history and manage subscriptions on Disney+.

Disney’s Help Center notes that some Hulu content is only available on the Hulu app. So the Hulu app still runs for now, and the usual fixes for Hulu logging you out or Hulu not working on a Samsung TV still apply.

Conclusion

At the last count in the releases compiled here, Hulu had 64.1 million paid subscribers, 59.7 million of them on SVOD Only. Hulu’s Live TV tier earned $100.02 per subscriber per month in Q4 fiscal 2025, against about $12 for on-demand, while Fubo now carries the Live TV count.

From here, Disney’s Entertainment SVOD profit (shared with Disney+) and FuboTV’s subscriber reports (shared with Fubo) are two public measures that track Hulu.