Google My Business Statistics 2026: Secrets to Rank Higher

A business’s visibility on Google Business Profile (formerly Google My Business) has become a critical channel for customer discovery and engagement. From local service providers to retail outlets, companies use this free profile to connect with consumers searching nearby, whether a diner in Chicago or a salon in Los Angeles. For example, a national franchise monitoring calls and direction requests via its Google listing can refine its local marketing; similarly, a neighbourhood repair shop can gain new customers simply by keeping its hours and photos up to date. In the sections that follow, we’ll dive into the latest data behind this platform and what it means for businesses.

Editor’s Choice

Here are seven key statistics that stand out in 2025:

• A complete Business Profile is 7 times more likely to receive clicks than an incomplete one.
• “Near me” or “within my area” searches account for 84 % of discovery searches.
• 46 % of Google searches relate to local business or service queries.
• 75 % of marketers believe proper use of Google Business Profile features impacts local search rankings.
• Within the U.S., 80 % of consumers search for a local business online at least once a week.
• More than 45 % of local searches result in a user visiting a business location.
• Incorrect business information causes 62 % of consumers to avoid a local business altogether.

Recent Developments

Here are recent structural or platform changes relevant to Google Business Profile:

• In 2024, Google removed features such as in‑profile chat, call logs, and GBP‑hosted websites, raising the quality bar for listings.
• Verification standards became tighter; duplicate listings, outdated info, or inconsistencies now risk immediate profile suspension.
• Google’s generative‑AI overviews now pull key business profile information to display in search results, meaning profiles must be complete and current to be featured.
• The platform shifted focus toward category‑based searches, with 86 % of views coming from users searching services generically (e.g., “dentist open now”) rather than a brand name.
• The rise of AI and automated local search signals means businesses must update listings more frequently to remain visible.
• More business categories as of 2025, there are over 4,000 Google Business Profile categories companies can select.
• Local search analytics for business profiles became more detailed, enabling tracking of clicks, calls, direction requests, and queries used to find the profile.
• Platforms managing multi‑location listings report that 30 % of businesses with outdated profiles saw drops in local search rankings in recent updates.

Global Usage and Adoption of Google My Business

Let’s look at how widely adopted the Google Business Profile is around the world:

• Nearly 46 % of the 5 billion+ searches on Google relate to local business or service queries.
• Local search is projected to drive 70 % of in‑store visits for customers who research businesses online.
• The local and organic search channels combined make up around 69 % of overall digital traffic for location‑based businesses.
• Studies show that around 72 % of local searchers will visit a business within 5 miles (8 km) of their search location.
• In consumer behaviour, 80 % of U.S. consumers say they search for local businesses online at least weekly.
• Globally, more than 60 % of users rely on Google business listings for checking business info such as hours, address, and reviews.
• For multi‑location brands, verified business profiles generate, on average, over 21,643 views per year.

Number of Listings and Business Profiles Worldwide

Here are figures showing how many business profiles or listings are present worldwide:

• Verified businesses receive over 21,643 views per year on average.
• Approximately 40 % of businesses globally have not yet posted content on their Business Profile.
• About 51 % of businesses have unclaimed Google Business profiles, meaning they lack essential details like verified ownership or contact info.
• Listings with photos receive significantly more engagement, and profiles with visuals are 17 % more likely to generate revenue per visitor.
• Businesses typically upload at least 11 photos, with hotels averaging 150 images on their profiles.
• The number of available profile categories is approximately 4,034 as of September 2025.
• In the U.S. local search context, 32 % of consumers look up local business information daily.
• Profiles that are complete and accurate are roughly 7 times more likely to receive clicks than those missing information.

Impact of Google My Business on Local Search Visibility

These stats show how a Google Business Profile affects a company’s visibility in local search:

• Businesses with complete and accurate information are more likely to appear in local search results.
• “Near me” and location‑based queries still dominate discovery, 84 % of discovery searches.
• Having an optimized profile boosts local ranking signals; 75 % of marketers say Google Business Profile features affect map‑pack rankings.
• The presence of strong reviews drives trust; 63 % of consumers lose trust in businesses with mostly negative reviews.
• Nearly 45 % of users will click on a business in Google’s three‑listing Map Pack when it appears for local queries.
• U.S. consumers report that 32 % of them look up businesses online daily.
• Local search plays a major role in site traffic. For location‑based businesses, local & organic search traffic jumped from 19.2 % to 28.8 % between Jan 2020 and July 2021.
• Verified business profiles are reported to generate about 10 interactions per view on average.

Regional and Global Usage Distribution

Here, we focus on how usage varies across regions and globally:

• In U.S. local markets, 80 % of consumers say they search online for local businesses at least once weekly.
• Globally, 46 % of all Google searches target local businesses or services.
• Among local searchers, 72 % say they will visit a business location within 8 km (5 miles).
• Over 60 % of users globally say they use Google Business listings to check business info before engaging.
• Multi‑location brands report average annual profile views in the tens of thousands, over 21,643 per year in some cases.
• For “near me” searches globally, more than 51 % lead to a physical location visit.
• Region‑specific data indicate that businesses with outdated profile info saw a 30 % drop in local search visibility in certain markets.

Distribution of Verified Profiles by Industry

• Property Management leads with 83% of businesses verified on Google — the highest across industries.
• Hospitality follows closely at 81%, indicating strong adoption in service-focused sectors.
• Healthcare also shows high verification rates at 75%, reflecting trust and visibility needs in medical services.
• Retail (73%) and Technology (70%) show strong digital presence with high verification adoption.
• Consumer Goods and Finance both show 65% verification, highlighting consistent digital engagement across commercial categories.
• Beauty & Wellness stands at 65%, emphasizing the importance of online presence in customer-driven markets.
• Recreation businesses show 58% verification, a moderate adoption rate.
• Legal services follow at 57%, indicating room for further digital verification growth.
• Automotive and Home Services rank lowest at 45%, suggesting a significant opportunity for improvement in online business validation.

User Engagement Metrics: Clicks, Calls, Direction Requests

• The average GBP listing receives approximately 81 actions/month in 2025, which include clicks, calls, and direction requests.
• Of those actions, 38% are direction requests, 35% are website visits, and 27% are phone calls.
• Listings with explicit call‑to‑action (CTA) buttons show 42% higher engagement than those without.
• Profile listings that respond to reviews promptly see 17% more click‑throughs to their website.
• Listings that upload fresh posts (updates, offers) record 21% more user interactions/month.
• Profiles with enabled messaging features average around 12 conversations/month.
• Verified profiles drive roughly 200 clicks/month on average.
• Approximately 48% of all GBP actions are website visits, calls account for 21% and direction requests 9%.
• Weekday calls, Verified GBP listings receive 90% of calls on weekdays.
• Listings that include photos generate 34% more engagement actions/month compared to those without.

Monthly Views and Actions from GBP Listings

• Each verified GBP listing averages around 1,800 impressions/month, although only 40% of listings hit 1,000+ monthly impressions.
• On average, each listing receives 66 direction‑to‑location requests/month.
• The typical listing sees about 50 phone calls/month from the GBP profile.
• Listings that include 250+ images (common in top‑ranked listings) show higher view and action counts.
• Verified profiles generate nearly 21,643 views/year on average according to industry data.
• Consumers who click GBP listing links then visit the website in 61% of cases.
• In listings with visuals, businesses see 42% more direction requests and 35% more website clicks.
• Average number of photos per listing, 26, though this is significantly higher in some industries (e.g., home services 70).
• “Near me” searches that lead to visits grew by over 200% in certain local markets.

Customer Reviews and Ratings Statistics

• The average GBP rating across businesses in 2025 is 4.3 stars.
• Businesses ranking in local positions 1‑3 tend to have 250 reviews on average.
• Only about 5% of local businesses have a star rating below 3.
• Approximately 63% of consumers say they would lose trust in a business with mostly negative reviews.
• A business that raises its average rating from 3.5 to 3.7 can see conversion improve by nearly 120%.
• Roughly 74% of local businesses have at least one review on their GBP listing.
• New reviews generated per year, on average, around 66 per GBP listing.
• Response behaviour matters; listings that respond to negative reviews within 24 hours have a 33% higher chance of the review being updated positively.
• In the U.S., 88% of users check online reviews before interacting with a business.

Review Response Rates and Trends

• Businesses with complete profiles are 2.7 × more likely to be seen as reputable.
• Only about 40% of verified GBP listings have ever posted updates or content, limiting response and engagement opportunities.
• Brands that respond to reviews promptly record 17% more CTRs to their website.
• Businesses that include FAQ sections in their GBP see 13% more user engagement.
• Average review reply length (for top‑ranking profiles) is 140 words, a significant commitment compared to lower‑ranking peers.
• Posting new content (updates, offers) to GBP drives 21% more interactions/month.
• Listings that use messaging features (though only 33% do) tend to get more frequent customer‑initiated contacts.
• Seasonal spikes, businesses in peak seasons can see engagement rise by 70% compared to off‑peak months.

Website Visits Driven by GBP Listings

• Website visits account for roughly 48% of GBP user actions, the largest individual type of action.
• Businesses with complete GBP profiles are 70% more likely to attract location visits and subsequently website visits.
• On average, listings drive about 105 website visits/month when verified and optimized.
• Approximately 61% of users who click a GBP listing then click the website link.
• About 62% of consumers will abandon a business if they cannot find it online.
• Higher‑ranking profiles (positions 1‑3) tend to have longer review text and more website visits afterward.
• Only 33 clicks/month is the average across all GBP listings, but active ones drive much higher.
• Listings with visuals (photos) drive 35% more website clicks.

Direction Requests and Phone Calls from Listings

• On average, verified listings receive 21% of their customer actions as phone calls and 9% as direction requests.
• Listings that include photos see 42% more direction requests than those without.
• Verified and fully populated business profiles generate about 12% more calls and 10% more direction requests than incomplete listings.
• For localists, about 90% of weekday business calls originate from the listing.
• Each new review can trigger approximately 63 direction requests and 16 phone calls for that profile.
• Direction requests reflect high‑intent interest, often translating to store visits within 24 hours.
• Click‑to‑call buttons on mobile listings significantly boost the phone call metric compared with desktop interactions.
• Listings that route calls to trained staff and highlight clear address information report higher conversion from calls and directions.
• Monitoring the “Directions” and “Calls” metrics in listing insights helps brands optimize for physical visits and immediate engagements.
• Businesses that track call performance from the listing (time of day, duration, outcome) can improve conversion from direction and call inquiries.

Appointment Requests and Booking Statistics

• About 45% of companies receive appointment requests directly via their Google Business Profile listing.
• Among listings that enable online bookings or wait‑lists, the “Bookings” metric reflects direct reservation actions made through the listing.
• When booking features are enabled and well‑promoted, listings see a significant increase in high‑intent leads (though specific conversion rates by industry vary).
• Businesses with complete and accurate profile information are about 7× more likely to receive user actions, which include bookings and appointment clicks.
• Many industries still under‑utilize the booking link feature in the Business Profile, creating a potential competitive advantage.
• Businesses using the booking or reservations feature can view metrics such as the number of bookings, wait‑list activity, and the most popular services.
• Although detailed global data is limited, businesses tracking their bookings via Google Business Profile report measurable ROI when appointments are directly enabled.
• Enabling the booking link or “Reserve with Google” feature can shorten the customer path and reduce drop‑off.

Influence of Photos and Visual Content on Engagement

• Listings that include photos tend to get 42% more direction requests and 35% more website clicks than those without.
• Listings with photos show improved user trust and click‑through metrics, supporting stronger conversion potential.
• Businesses uploading higher volumes of quality visuals (e.g., 10–15+ photos) demonstrate better engagement metrics.
• Visual content helps the listing appear more complete and relevant, reducing bounce risk when users land on the profile.
• “Photo views” are an available metric in GBP Insights, signaling their importance for visibility and interest.
• For mobile searches, the presence of quality visual content improves the readability and credibility of the listing.
• Visuals help differentiate businesses in crowded local search results.
• Regular updating of photos contributes to perceived relevance and recency, improving engagement.

Effect of Accurate and Complete Information

• Listings with accurate and complete information receive clicks at a rate roughly 7× higher than incomplete profiles.
• Around 85% of consumers have encountered incorrect information when searching for a business, and this reduces trust.
• Companies maintaining a complete Business Profile have a 50% higher chance of being considered by customers for future purchases.
• Google uses listing content such as hours, services, and attributes in its AI summaries; missing info reduces visibility.
• Profiles that fail to update holiday or special hours risk appearing less reliable, lowering engagement.
• Consistent Name‑Address‑Phone (NAP) data across the web remains a key trust signal.
• Duplicate or suppressed listings due to incomplete info can reduce visibility.
• Including clear categories, offerings, and attributes improves match rate in category‑based discovery searches.

Mobile vs Desktop Access Trends

• About 84% of local searches occur on mobile devices.
• Roughly 50% of users who conduct a local search on a smartphone visit a store within 24 hours.
• Listings optimized for mobile outperform desktop‑focused ones in conversion activity.
• Desktop searches still matter for research behavior, but high‑intent actions skew mobile.
• GBP Insights show that most calls, direction requests, and taps come from mobile.
• Mobile “Call” buttons and tap‑to‑navigate features drive significant intent actions.
• Mobile‑friendly landing pages after a GBP click reduce drop‑off and abandoned visits.
• Local SEO best practice prioritizes mobile UX first due to the dominant mobile use.

Most Important Local SEO Ranking Factors

• Completeness of Business Profile accounts for roughly 19% of local ranking factors.
• Review signals remain critical, with 90% of local SEO professionals believing reviews impact ranking.
• Google considers Proximity, Relevance, Prominence, and Recency as core ranking inputs.
• Citation consistency still matters, but is lower‑weighted than in past years.
• User engagement actions from the listing increasingly influence visibility.
• Fresh visuals and posts strengthen recency and activity signals.
• Structured listing data (services, products, attributes) aids visibility in AI and rich results contexts.
• Review response behavior increasingly differentiates top performers in competitive markets.

Conversion Rates from GBP Views to Customer Actions

• About 28% of local searches lead to a conversion when the Business Profile is optimized.
• Verified Business Profiles receive around 200 clicks or interactions per month on average.
• Increasing average star rating from 3.5 to 3.7 improves conversions by nearly 120%.
• Roughly 80% of local mobile searches convert when the listing is optimized.
• Listings with websites, photos, and posts can see 35% more website clicks and 42% more direction requests.
• One‑click actions like “Call” improve conversion efficiency due to reduced friction.
• Many businesses fail to track view‑to‑conversion paths, missing optimization opportunities.
• Treating GBP as an active lead channel boosts measurable results rather than viewing it as a static directory.

Frequently Asked Questions (FAQs)

Conclusion

The role of the Google Business Profile has evolved from a basic listing to a full‑fledged conversion hub. From appointment bookings and visual engagement to complete data reliability, each aspect contributes to how well a business translates visibility into action. With mobile dominating local search patterns and ranking factors shifting toward user actions and freshness, businesses cannot afford to neglect any element of their profile.

For U.S. businesses, especially, but with relevance globally, the message is clear: you must treat your listing as an active marketing asset, not a passive directory entry.