Apple Statistics 2026: Revenue, iPhone Sales, Users and Growth

Apple’s net sales reached $416.2 billion in fiscal 2025, up from $391.0 billion in fiscal 2024. According to Apple’s year-end financial statements, that was a 6.4% increase. Net sales for the first nine months of fiscal 2026 came to $364.4 billion, against $313.7 billion a year earlier. The Apple statistics below cover company-wide revenue, product mix, regions, margins, shipments and users, each dated and traced to a filing or a research firm.

In January 2026, Apple said its installed base had more than 2.5 billion active devices. On the unit side, International Data Corporation (IDC) figures put Apple at 247.8 million smartphone shipments in 2025, a 19.7% share. Revenue and profit figures follow Apple’s fiscal year, while shipment data from IDC and Counterpoint Research follows the calendar year.

Key Takeaways

• In fiscal 2025, Services delivered 42.2% of gross margin while accounting for 26.2% of net sales, because its gross margin percentage was 75.4%, against 36.8% for Products.
• Nine months into fiscal 2026, net sales already equaled 87.6% of the fiscal 2025 total, and ran 16.2% ahead of the same nine months a year earlier.
• Greater China net sales for the first nine months of fiscal 2026 reached $64.8 billion, $462 million more than the region’s full fiscal 2025 total.
• Apple’s market share crossed 20% for the first time in any Q3, reaching 22%, despite a year-over-year decline in shipments, while global smartphone shipments declined 20% YoY in Q3 2026, according to Counterpoint Research.
• According to Apple’s Form 10-K, iPhone produced 50.4% of fiscal 2025 net sales, and Mac grew fastest of the four hardware categories at 12.4%.
• The App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, according to a study by economists at Analysis Group, and for more than 90% of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple.

Editor’s Choice

• Net sales, fiscal 2025: $416.2 billion.
• Net income, fiscal 2025: $112.0 billion.
• Quarterly revenue, December 2025 quarter: $143.8 billion.
• Apple smartphone shipments, 2025: 247.8 million, according to IDC.
• Installed base, January 2026: more than 2.5 billion active devices.
• Employees, September 27, 2025: approximately 166,000 full-time equivalent.

Apple Revenue Statistics

• Net sales totaled $416.2 billion in fiscal 2025.
• Products brought in $307.0 billion and Services $109.2 billion of fiscal 2025 net sales.
• Net sales fell 2.8% in fiscal 2023.
• Fiscal 2025 net sales were 13.8% higher than in fiscal 2021.
• Net sales for the first nine months of fiscal 2026 ran 16.2% ahead of a year earlier, and already equaled 87.6% of the fiscal 2025 total.
• Products net sales for the first nine months of fiscal 2026 reached $272.6 billion, against $233.3 billion a year earlier.

Source: Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)

About This Data

• Sources: 20 published pages: Apple’s fiscal 2025 annual report filed with the SEC, 5 quarterly financial statements, 10 Apple press releases, 2 IDC tracker releases, 1 Counterpoint Research release and 1 GSMArena report of IDC’s January 2026 data.
• Publication window: 2022 to October 2026.
• Selection: company filings for revenue and profit, and the research firms’ own releases for shipments.
• Updates: reviewed on a rolling basis, with figures updated when sources publish new editions.

What are the key statistics of the Apple company?

Apple’s net sales were $416.2 billion in fiscal 2025. It had approximately 166,000 full-time equivalent employees as of September 27, 2025, and its installed base had more than 2.5 billion active devices in January 2026. IDC counted 247.8 million Apple smartphone shipments in 2025.

Apple Revenue by Product Category

• iPhone net sales reached $209.6 billion in fiscal 2025, and iPhone produced 50.4% of fiscal 2025 net sales.
• Mac net sales grew 12.4% in fiscal 2025, the fastest of the four hardware categories.
• Wearables, Home and Accessories net sales fell 3.6%, the only category to shrink in fiscal 2025.
• iPad net sales rose 5.0% in fiscal 2025.
• For the first nine months of fiscal 2026, iPhone net sales reached $196.5 billion, against $160.6 billion a year earlier.

Recent Developments in Apple Statistics

• July 30, 2026: Apple posted quarterly revenue of $109.4 billion, up 16% year over year, for its fiscal 2026 third quarter ended June 27, 2026.
• August 13, 2026: Apple opened its new Advanced Manufacturing Center (AMC) in Houston, and said that since announcing a $600 billion commitment last year, Apple and its American Manufacturing Program partners have invested in designing and producing custom silicon, advanced components and cover glass in the US.
• August 28, 2026: IDC said Apple achieved record high Q2 shipments, keeping Apple on track for a record 22% annual share this year.
• September 9, 2026: Apple announced iPhone 18 Pro, starting at $1,199 in the US, and iPhone 18 Pro Max, starting at $1,299.
• September 9, 2026: Apple introduced iPhone Duo, the first foldable iPhone, starting at $1,999 in the US.
• October 12, 2026: Counterpoint Research put Apple’s Q3 2026 smartphone share at 22%, with Samsung leading at 23%.

Apple Quarterly Revenue Statistics

• Apple posted quarterly revenue of $143.8 billion, up 16% year over year, in its fiscal 2026 first quarter ended December 27, 2025.
• Revenue for the fiscal 2026 second quarter ended March 28, 2026 was $111.2 billion, up 17% year over year, a March quarter record.
• Diluted earnings per share was $2.02 in the June 2026 quarter, up 29% year over year.
• Apple posted quarterly revenue of $102.5 billion, up 8% year over year, for its fiscal 2025 fourth quarter ended September 27, 2025.

iPhone Revenue Statistics

• iPhone net sales reached $85.3 billion in the December 2025 quarter, against $69.1 billion a year earlier.
• That was a 23.3% year-over-year increase in the quarter Apple called iPhone’s best ever.
• iPhone achieved a March quarter revenue record, fueled by demand for the iPhone 17 lineup.
• Fiscal 2025 iPhone net sales of $209.6 billion were 9.2% higher than in fiscal 2021, a slower climb than Services managed.

Apple Services Revenue Statistics

• Services net sales reached $109.2 billion in fiscal 2025.
• That was 59.5% more than the fiscal 2021 Services total.
• Services net sales for the first nine months of fiscal 2026 were $91.7 billion, against $80.4 billion a year earlier.
• Services net sales were $96.2 billion in fiscal 2024, so fiscal 2025 Services growth was 13.5%.
• Services net sales were $31.0 billion in the March 2026 quarter, and Apple said Services revenue reached a new all-time high.

By the numbers: Services net sales rose from $96.2 billion in fiscal 2024 to $109.2 billion in fiscal 2025, according to Apple’s Form 10-K for fiscal 2025. That 13.5% gain outpaced every hardware category, so subscriptions, the App Store and other services now set the floor under Apple’s revenue when hardware demand softens.

Apple Revenue by Region

• Americas net sales were $178.4 billion in fiscal 2025, the largest of the five segments.
• Japan grew 14.6% in fiscal 2025, the fastest of any segment.
• Greater China net sales fell 3.8% in fiscal 2025.
• Greater China then grew 30.0% in the first nine months of fiscal 2026, to $64.8 billion from $49.9 billion, $462 million more than its full fiscal 2025 total.
• Apple reported double-digit revenue growth in every geographic segment in the June 2026 quarter.

Why it matters: Greater China brought in $64.8 billion in the first nine months of fiscal 2026, according to Apple’s June 2026 quarter statements, after falling to $64.4 billion for all of fiscal 2025. A region that shrank for two years has become one of Apple’s two biggest sources of growth, which leaves the company’s results more exposed to Chinese demand than they were a year ago.

Apple Profit and Margin Statistics

• Net income was $112.0 billion in fiscal 2025, against $93.7 billion in fiscal 2024.
• That was a 19.5% increase in net income.
• Net income for the first nine months of fiscal 2026 was $101.5 billion, against $84.5 billion a year earlier.
• In fiscal 2025, Services delivered 42.2% of gross margin while accounting for 26.2% of net sales.
• Company gross margin was 50.1% in the June 2026 quarter, including a favorable impact of approximately 2 percentage points from tariff refunds.
• In April 2026, Apple’s board authorized an additional program to repurchase up to $100 billion of the company’s common stock and raised the dividend 4% to $0.27 per share.
• In the December 2025 quarter, Apple generated nearly $54 billion in operating cash flow and returned almost $32 billion to shareholders.

Source: Apple Form 10-K for fiscal 2025

The takeaway: Services gross margin reached $82.3 billion in fiscal 2025, out of a total of $195.2 billion, according to Apple’s Form 10-K. Hardware still carries more than half of gross profit, but each Services dollar earns about twice the margin of a Products dollar, which is why the revenue split understates Services’ weight.

Apple R&D Spending and Employee Statistics

• Apple’s research and development (R&D) budget keeps rising: research and development expense was $34.55 billion in 2025, against $31.37 billion in 2024, fiscal years in both cases.
• That spending equaled 8.3% of fiscal 2025 net sales.
• Research and development expense for the first nine months of fiscal 2026 was $34.0 billion, against $25.7 billion a year earlier.
• As of September 27, 2025, the Company had approximately 166,000 full-time equivalent employees.
• That works out to about $2.5 million in fiscal 2025 net sales per employee.
• As of October 17, 2025, there were 22,429 shareholders of record.

iPhone Shipment Statistics

• Apple shipped 247.8 million smartphones in 2025, up 6.3% from 233.1 million in 2024, according to IDC’s preliminary results.
• Samsung followed with 241.2 million shipments in 2025.
• Total smartphone shipments reached 1,260.3 million in 2025, up 1.9%.
• In Q4 2025, Apple shipped 81.3 million smartphones for a 24.2% share, up 4.9% year over year.

Apple Smartphone Market Share

• Apple shipped 55.7 million smartphones in Q2 2026, up 14.9% year over year, according to IDC’s final results.
• The global smartphone market shrank 7.4% year-on-year to 276.3 million units in the second quarter of 2026.
• IDC expects worldwide smartphone shipments to fall 16.7% in 2026 to just over 1 billion units.
• Counterpoint Research estimated that Samsung held 23% of Q3 2026 shipments and Xiaomi 12%, while Apple’s market share crossed 20% for the first time in any Q3, reaching 22%, as global smartphone shipments declined 20% YoY in Q3 2026.

Source: IDC Quarterly Mobile Phone Tracker (August 6, 2026)

Who is the biggest rival of Apple?

By smartphone volume, Samsung is Apple’s closest rival. IDC counted 241.2 million Samsung shipments in 2025, against Apple’s 247.8 million. Counterpoint put Samsung at 23% of Q3 2026 shipments, one point ahead of Apple.

Apple Mac Shipment Statistics

• Apple shipped 5.9 million PCs in Q3 2026, a 9.5% share, down 11.3% from 6.7 million a year earlier, according to IDC.
• Total PC shipments fell 20.1% to 62.7 million in Q3 2026.
• Mac net sales were $10.35 billion in the June 2026 quarter, against $8.05 billion a year earlier.
• Mac net sales for the first nine months of fiscal 2026 reached $27.1 billion.
• Apple launched MacBook Neo during its fiscal 2026 second quarter ended March 28, 2026.
• IDC counts calendar third-quarter units while Apple’s figure is revenue for its June quarter, so the two measure different periods and different things.

Apple Users, Installed Base and App Store Statistics

• Apple’s installed base had more than 2.5 billion active devices as of January 2026.
• Apple’s CFO credited very high levels of customer satisfaction and loyalty for the installed base reaching a new all-time high in the September 2025 quarter.
• The App Store saw over 850 million average weekly users spanning 175 countries and regions in 2025.
• Sales of physical goods and services accounted for $1.1 trillion of App Store ecosystem activity in 2025, digital goods and services $149 billion and in-app advertising $151 billion.
• Since 2019, the size of the App Store ecosystem has nearly tripled, reaching over $1.4 trillion in developer billings and sales in 2025, and for more than 90% of that activity developers did not pay any commission to Apple.

Source: Apple first quarter results press releases (2023, 2024 and 2026)

Conclusion

Apple’s $416.2 billion in fiscal 2025 net sales and an installed base of more than 2.5 billion active devices describe a company that now grows through margins and regions as much as through units. Services supplies a growing share of profit, and Greater China has become the fastest-growing region. Apple’s phone share also keeps rising while overall shipments shrink.

The next checkpoint is the fiscal 2026 full-year report, which will show whether the nine-month pace held through the iPhone 18 Pro launch. After that, the next IDC and Counterpoint readings will show whether Apple’s share keeps rising as the phone market shrinks.