Bandai Statistics 2026: Amazing Growth Facts

Bandai remains one of the world’s largest entertainment companies, with a portfolio spanning toys, collectibles, video games, anime, and location-based entertainment. Its products influence industries ranging from retail and licensing to digital gaming and media production, while franchises such as Gundam, Dragon Ball, and One Piece continue to generate billions in annual revenue. This article explores the latest Bandai statistics, financial performance, and business trends to help readers understand how the company continues to grow.

Editor’s Choice

• Bandai Namco recorded net sales of ¥1.3482 trillion for FY2026 (ended March 31, 2026), representing the highest annual revenue in the company’s history.
• The company reported operating profit of ¥189.5 billion, also setting a new all-time record.
• Ordinary profit reached ¥201.9 billion during FY2026, supported by strong toy, hobby, and digital entertainment demand.
• Profit attributable to shareholders climbed to ¥140.6 billion in FY2026.
• The Gundam franchise generated more than ¥250 billion in groupwide sales during FY2026, making it Bandai’s largest intellectual property.
• Bandai Namco began FY2026 by exceeding the financial targets established for the first year of its latest Mid-term Plan.
• Toys, hobby products, anime licensing, and digital entertainment remained the company’s primary growth engines across global markets.
• FY2026 marked record highs across every major profit metric, reflecting balanced growth across multiple business segments.

Recent Developments

• In May 2026, Bandai Namco announced record FY2026 financial results across revenue, operating profit, and net income.
• The company strengthened its IP axis strategy, focusing on expanding entertainment experiences across games, toys, anime, and live events.
• During FY2026, Gundam surpassed ¥250 billion in annual sales, reaching another milestone for the franchise.
• Bandai Namco expanded collaborations in the live entertainment business through a strategic partnership with UDO ARTISTS announced in 2026.
• The company continued investing in digital entertainment following strong performances from major console releases and mobile titles.
• FY2026 represented the first reporting year under the company’s new Mid-term Plan launched in April 2025.
• Management emphasized increasing global fan engagement through cross-media IP development and international expansion.
• Bandai Namco continued expanding sustainability initiatives alongside entertainment growth through its corporate Purpose strategy.

Bandai Overview

• Bandai Namco Holdings operates across digital entertainment, toys and hobby, IP production, amusement facilities, and experiential entertainment.
• The company was formed in 2005 following the merger between Bandai Co., Ltd. and Namco Ltd.
• Its business model centers on the IP axis strategy, which develops entertainment properties across multiple products and media.
• Bandai Namco operates in North America, Europe, Asia, and Japan, serving customers through regional subsidiaries.
• The company manages globally recognized franchises including Gundam, Dragon Ball, One Piece, PAC-MAN, Tekken, Elden Ring, and Taiko no Tatsujin.
• Toy manufacturing, collectible figures, model kits, video games, licensing, and anime production collectively generate diversified revenue streams.
• Bandai Namco continues investing heavily in digital entertainment while maintaining leadership in the collectible hobby market.
• Its long-term strategy emphasizes maximizing the lifetime value of intellectual properties through cross-platform content and merchandise.

Bandai Segment Performance Highlights

• Toys and Hobby is Bandai’s largest segment, with net sales expected to rise from ¥673.97 billion in FY2026.3 to ¥690 billion in FY2027.3.
• The Digital segment is forecast to decline, with net sales falling from ¥476.59 billion to ¥460 billion.
• Amusement sales are projected to increase moderately from ¥152.75 billion to ¥155 billion.
• Visual and Music revenue is expected to remain broadly stable, slipping slightly from ¥95.51 billion to ¥95 billion.
• Revenue from the Other segment is forecast to grow from ¥38.97 billion to ¥40 billion.
• Toys and Hobby operating profit is projected to remain nearly unchanged at around ¥127 billion in FY2027.3.
• The Digital segment’s operating profit is expected to decrease from ¥56.68 billion to ¥51 billion, representing the largest projected profit decline among the main segments.
• Visual and Music operating profit is forecast to edge down from ¥12.18 billion to ¥12 billion.
• Amusement operating profit is expected to remain stable at approximately ¥10 billion.
• Operating profit from the Other segment is forecast to fall sharply from ¥2.82 billion to ¥1.5 billion.
• Elimination and Corporate adjustments are projected at negative ¥90 billion in net sales and negative ¥16.5 billion in operating profit for FY2027.3.

Bandai Revenue Statistics

• FY2026 net sales totaled ¥1.3482 trillion, representing a new company record.
• FY2026 revenue increased from the previous fiscal year, continuing the company’s multi-year growth trend.
• Revenue growth was primarily driven by toys and hobby products, digital entertainment, and major IP licensing.
• The Gundam franchise alone contributed more than ¥250 billion in annual sales during FY2026.
• Strong demand for model kits, trading card games, and collectibles supported higher merchandise revenue throughout the year.
• International markets continued contributing a significant share of overall revenue through gaming, licensing, and collectibles.
• Digital entertainment revenue benefited from successful game launches and continued catalog sales.
• FY2026 became the highest revenue year in Bandai Namco’s corporate history.

Bandai Sales Statistics

• Groupwide sales for the Mobile Suit Gundam franchise reached ¥254.3 billion, marking a 65.67% year-over-year growth.
• Consolidated net sales hit ¥1.348 trillion, representing an 8.6% increase year-on-year.
• The Toys and Hobby segment led all divisions with full-year sales of ¥673.9 billion and an 18.8% operating margin.
• Premium console releases performed exceptionally well, with Elden Ring Nightreign shipping over five million units.
• The mobile game SD Gundam G Generation Eternal successfully crossed $200 million in global revenue within its first five months.
• Strong anime franchises remained highly lucrative, with One Piece posting ¥139.3 billion and Dragon Ball posting ¥138.0 billion in sales.
• Demand for trading card games grew globally as the Gundam Card Game officially expanded into 54 new countries and regions.
• The Home Console Game segment maintained strong momentum by selling 10.8 million units across 15 new titles.

Bandai Financial Highlights

• Operating profit reached a record ¥189.5 billion during FY2026.
• Ordinary profit increased significantly to ¥201.9 billion across business segments.
• Net income attributable to shareholders totaled ¥140.6 billion for the year.
• Total net sales achieved a massive ¥1.348 trillion, representing an 8.6% growth.
• The company reported a highly profitable operating profit margin of 14.1%.
• The ordinary profit margin for the fiscal year remained strong at 14.9%.
• Management successfully achieved a Return on Equity (ROE) of 17.0%.
• The Toy & Hobby segment generated ¥673.9 billion in total sales.
• The Digital segment recorded strong sales amounting to ¥476.5 billion.
• A robust annual dividend of ¥73 per share was officially announced.

Bandai Market Share Statistics

• Bandai ranked third in the global trading card game market as of March 2025, supported by the rapid expansion of the ONE PIECE Card Game and other licensed titles.
• The Japanese trading card game market reached ¥319.7 billion in FY2025, up 11.7% from the previous year. This market growth gives Bandai more room to expand its card portfolio.
• Bandai offered six trading card game titles worldwide as of July 2025, including products based on ONE PIECE, Dragon Ball, and Gundam.
• Toys and Hobby represented 45.2% of unit-level sales in FY2025, making it the group’s largest business category by sales contribution.
• The Digital Unit accounted for 34.5% of unit-level sales in FY2025, placing it second behind Toys and Hobby.
• Amusement contributed 10.7% of unit-level sales, while Visual and Music accounted for 6.9% during FY2025.
• Japan generated 69.8% of external sales in FY2025. The Americas represented 11.3%, Europe accounted for 10.2%, and the rest of Asia contributed 8.7%.
• Bandai’s Americas share increased from 8.7% in FY2024 to 11.3% in FY2025, reflecting faster revenue growth in North American games, toys, and collectibles.
• Japan’s share of external sales declined from 72.2% to 69.8% between FY2024 and FY2025, showing that overseas markets grew faster than the domestic business.

Bandai Product Categories

• Bandai had shipped 14.39 billion BANDAI CARD GAMES and CARDDASS cards between 1988 and March 2025.
• DATA CARDDASS products reached 3.28 billion cumulative card shipments between their March 2005 launch and March 2025.
• Gashapon products reached 4.37 billion cumulative shipments between 1977 and March 2025, making capsule toys one of Bandai’s highest-volume categories.
• Bandai’s capsule-free product series recorded 85.26 million shipments from October 2015 through March 2025.
• Candy toy shipments totaled 2.83 billion units between 1995 and March 2025.
• The company developed 1,872 prize items in FY2025, including 791 figures, 564 stuffed or sewn products, and 517 sundry items.
• Bikkura Tamago bathing salts reached 226.15 million cumulative shipments between March 2002 and March 2025.
• Tamagotchi products released since March 2004 reached 58.1 million shipments by March 2025, excluding the original 1996 generation.
• S.H. Figuarts had shipped 21.57 million collectible figures from its February 2008 launch through March 2025.

Bandai Toy and Hobby Statistics

• The Toys and Hobby Unit achieved record-high sales and operating profit for the seventh consecutive year in FY2025. It extended the sales record to an eighth year in FY2026.
• The unit used more than 500 intellectual properties across its FY2025 product lineup, helping it serve children, collectors, and mature fans.
• Gundam model kits reached 810.72 million cumulative shipments by March 2025. Real-series models accounted for 619.92 million units, while SD models contributed 190.8 million.
• Overseas Gundam action figure shipments totaled 18.28 million units between January 2000 and March 2025.
• Ultraman hero and monster soft figures reached 112.66 million cumulative shipments between 1983 and March 2025.
• KAMEN RIDER transformation belts from the HEISEI and REIWA eras recorded 17.41 million shipments by March 2025.
• Digimon portable LCD games reached 14.67 million cumulative shipments from June 1997 through March 2025.
• The Super Sentai shape-changing robot category accumulated 31.83 million shipments between 1979 and March 2025.
• Bandai planned a Gundam Base Mobile Tour covering 12 locations in 12 U.S. states as part of the 45th anniversary campaign for Gundam model kits.
• The company operated seven Gundam Base locations in China as of March 2025 and targeted approximately 20 locations during its current three-year plan.

Bandai Game Sales Statistics

• Home console game sales grew 42.6% to ¥216.1 billion in FY2025, compared with ¥151.5 billion in FY2024.
• DRAGON BALL Sparking! ZERO sold more than 3 million copies in its first 24 hours, making it the fastest-selling game in the series.
• The TEKKEN series reached 61 million cumulative shipments between March 1995 and March 2025, including PC versions.
• The DARK SOULS series recorded 39.71 million overseas shipments handled by the group through March 2025.
• NARUTO-related console games reached 37.86 million cumulative shipments by March 2025.
• The Tales of series accumulated 31.21 million shipments between December 1995 and March 2025.
• Super Robot Wars games reached 20.8 million cumulative shipments through March 2025.
• DRAGON BALL Z DOKKAN BATTLE surpassed 350 million cumulative downloads by March 2025.
• ONE PIECE Bounty Rush reached 180 million downloads, while ONE PIECE Treasure Cruise and DRAGON BALL LEGENDS each reached 100 million.
• The Japanese network content portfolio included 20 Android game apps and 20 iOS game apps at the end of March 2025.

Bandai Anime and IP Performance Statistics

• Gundam generated more than ¥250 billion in groupwide sales during FY2026, up sharply from ¥153.5 billion in FY2025.
• Dragon Ball produced ¥190.6 billion in groupwide FY2025 sales, compared with ¥140.6 billion in FY2024.
• ONE PIECE groupwide sales increased from ¥112.1 billion in FY2024 to ¥139.5 billion in FY2025.
• NARUTO sales reached ¥26.9 billion in FY2025, rising from ¥25.3 billion one year earlier.
• KAMEN RIDER generated ¥30.7 billion in FY2025 groupwide sales, compared with ¥31.5 billion in FY2024.
• PRETTY CURE! Sales increased by 23.4% to ¥7.9 billion in FY2025.
• Anpanman groupwide sales rose from ¥10.1 billion to ¥11.4 billion between FY2024 and FY2025.
• Fee-based on-demand viewings of animation content reached 645.4 million cumulatively by March 2025. The count excludes free distribution.
• The visual content catalog included 5,881 animation productions, 1,174 copyrighted products, and 6,011 hours of programming as of March 31, 2025.

Bandai Franchise Performance Statistics

• Gundam groupwide sales rose 5.4%, from ¥145.7 billion in FY2024 to ¥153.5 billion in FY2025, before exceeding ¥250 billion in FY2026.
• Dragon Ball recorded the largest FY2025 increase among the disclosed major properties, adding ¥50 billion in groupwide annual sales.
• ONE PIECE added ¥27.4 billion in groupwide sales between FY2024 and FY2025, an increase of approximately 24.4%.
• In Japan’s Toys and Hobby business, ONE PIECE sales climbed 56.2% to ¥94.2 billion in FY2025.
• Domestic Toys and Hobby sales for Gundam reached ¥75.7 billion, up 10.2% from FY2024.
• Dragon Ball generated ¥29.9 billion in Japanese Toys and Hobby sales, a 30% year-over-year increase.
• Pokémon produced ¥12.2 billion in Japanese Toys and Hobby sales during FY2025, up from ¥11.9 billion in FY2024.
• PRETTY CURE! generated ¥7.8 billion in domestic Toys and Hobby sales, increasing from ¥6.4 billion in FY2024.
• The Gundam series reached ¥127.2 billion in groupwide sales during the first half of FY2026, nearly matching its full FY2024 total within six months.
• The ONE PIECE Card Game, released in July 2022, became a primary driver of Bandai’s rise to No. 3 in the global trading card game market by March 2025.

Bandai Global Presence Statistics

• Bandai Namco generated ¥122.25 billion in external sales from the Americas during FY2026, compared with ¥140.53 billion in FY2025.
• European external sales totaled ¥125.61 billion in FY2026, remaining close to the ¥125.78 billion recorded one year earlier.
• In FY2025, Japan contributed 69.8% of external sales, while overseas regions collectively produced 30.2%.
• The Americas represented 11.3% of FY2025 external sales, Europe accounted for 10.2%, and Asia outside Japan contributed 8.7%.
• The company maintains regional management companies for the Americas, Europe, Asia, and China, giving each major market a dedicated operating structure.
• Its overseas amusement network included nearly 60 facilities in 2025, concentrated mainly in the United Kingdom and Hong Kong.
• Management raised its target for the overseas share of Amusement Unit operating profit to 50%, signaling a larger role for international facilities and machine sales.
• The company established a worldwide digital marketing structure in FY2025 that connects teams in Japan and North America.
• Overseas operations include toy sales businesses in the United States, France, Spain, Mexico, South Korea, and other Asian markets.
• The Digital Unit operates publishing, development, or marketing companies in the United States, Europe, Canada, Spain, and China.

Bandai Brand Facts and Key Milestones

• Bandai Namco Holdings was officially formed through a management integration in 2005.
• The company standardized its English name and rebranded 31 group companies in 2014.
• A redesigned corporate logo was officially adopted by the group in April 2022.
• The company successfully transitioned to the Tokyo Stock Exchange’s Prime Market in 2022.
• PAC-MAN and Gundam plastic models officially marked their 40th anniversaries in 2020.
• The Ichibankuji no-loser character lottery celebrated its 20th anniversary in 2023.
• The Tales of and Ace Combat series both reached their 30th anniversaries in 2025.
• THE IDOLM@STER franchise successfully marked its 20th anniversary in 2025.
• The group launched a completely new three-year Mid-term Plan in 2025.

Bandai Employee Statistics

• Bandai Namco employed 11,457 permanent employees across its consolidated businesses as of March 31, 2026.
• The group also reported 12,102 temporary employees, bringing its combined permanent and temporary workforce to 23,559.
• Toys and Hobby employed 4,033 permanent workers, the largest permanent workforce among the operating segments.
• The Digital Business employed 3,077 permanent workers and 512 temporary workers at the end of FY2026.
• Visual and Music had 1,319 permanent employees, along with 65 temporary staff members.
• The Amusement Business employed 1,867 permanent workers and 7,705 temporary workers, reflecting the staffing needs of physical venues.
• Affiliated business companies employed 983 permanent workers and 923 temporary workers.
• Corporate and other operations accounted for 178 permanent employees and seven temporary workers.
• Temporary workers outnumbered permanent employees in the Amusement Business by more than 4 to 1 as of March 2026.
• In April 2025, the group revised its retirement benefit system across 28 Japanese companies covering about 7,000 employees.

Bandai Subsidiaries

• The consolidated group encompasses approximately 110 companies spanning multiple entertainment sectors.
• Eightbit officially became a wholly owned subsidiary, expanding animation capacity in April 2024.
• Bandai Namco Entertainment generated ¥240.3 billion in overall revenue during 2020.
• Bandai Namco Studios employs approximately 1,200 people to develop major global franchises.
• The entire Bandai Namco consolidated group reported having 11,345 employees globally.
• Bandai Namco Studios operates with a foundational capital base of JPY 10 million.
• The entertainment division recently recorded Ultraman franchise overseas sales of 9.6 billion yen.
• Bandai Namco Studios was originally spun off and established in April 2012.

Bandai Latest Statistics

• Bandai Namco recorded ¥1.3482 trillion in net sales for FY2026, setting a company record.
• FY2026 operating profit reached ¥189.5 billion, up from ¥180.2 billion in FY2025.
• Ordinary profit totaled ¥201.9 billion during FY2026.
• Profit attributable to owners of the parent reached ¥140.6 billion, producing another annual record.
• Earnings per share increased to ¥217.49 in FY2026, compared with ¥197.88 in FY2025.
• Toys and Hobby sales reached ¥673.97 billion in FY2026, making it the largest operating segment.
• Digital Business sales totaled ¥476.59 billion in FY2026.
• Visual and Music sales reached ¥95.51 billion in FY2026.
• Gundam generated more than ¥250 billion in groupwide sales during FY2026, supported by model kits, card games, animation, and other merchandise.
• Management forecast FY2027 Toys and Hobby sales of ¥690 billion and Digital Business sales of ¥460 billion.

Frequently Asked Questions (FAQs)

Conclusion

Bandai Namco concluded with record revenue and profit, reinforcing the strength of its IP-driven business strategy. The Toys and Hobby and Digital Business segments remained the company’s largest growth engines, while Gundam continued to be its highest-performing franchise with more than ¥250 billion in annual sales. Supported by a global workforce, expanding international operations, and a diversified portfolio of games, toys, animation, and licensing businesses, Bandai Namco remains well positioned for long-term growth in the global entertainment industry.