Black Friday vs Cyber Monday Statistics 2026: Online Sales

Cyber Monday drew $14.25 billion in US online spending in 2025, up 7.1% year over year. Black Friday reached $11.8 billion, up 9.1%, according to Adobe Digital Insights. It was the second holiday season in a row where Black Friday growth outpaced Cyber Monday. These Black Friday vs Cyber Monday statistics show the same split: Cyber Monday holds the dollar lead, while Black Friday is closing in.

The figures below compare online spend, shoppers, discounts and channels from Adobe, Salesforce, Shopify, Mastercard and the National Retail Federation (NRF). A record 202.9 million consumers shopped from Thanksgiving Day through Cyber Monday, and Black Friday remained the top shopping day by number of shoppers for both in-store and online. For 2026, Adobe expects $15.1 billion on Cyber Monday and $12.9 billion on Black Friday.

Key Takeaways

• Black Friday US online spend grew 9.1% in 2025 against 7.1% for Cyber Monday, after 10.2% against 7.3% in 2024.
• Black Friday’s US online spend equaled 82.8% of Cyber Monday’s in 2025, up from 80.7% in 2022.
• Cyber Monday drew 75.9 million online shoppers in 2025, up from 64.4 million in 2024, while Black Friday online shoppers slipped to 85.7 million from 87.3 million.
• Black Friday accounted for 31% of all in-store sales during Cyber Week 2025, according to Salesforce.
• Salesforce measured a 6% rise in average selling price across Cyber Week 2025, while order volume grew 2% globally and 1% in the US.
• On Black Friday 2025, US e-commerce retail sales excluding autos rose 10.4% and in-store sales 1.7%, per preliminary Mastercard SpendingPulse insights.
• Adobe forecasts Black Friday 2026 online growth of 9.2% against 6.2% for Cyber Monday.

Editor’s Choice

• Cyber Monday US online spend, 2025: $14.25 billion.
• Black Friday US online spend, 2025: $11.8 billion.
• Cyber Week US online spend, 2025: $44.2 billion.
• Global Cyber Week sales (November 25 to December 1), 2025, per Salesforce: $336.6 billion.
• Thanksgiving weekend shoppers, 2025, per NRF: 202.9 million.
• Shopify merchant sales over the 2025 Black Friday Cyber Monday weekend: $14.6 billion.

Black Friday vs Cyber Monday Online Spending in 2025

• Cyber Monday 2025 brought in $14.25 billion in US online spending, above Adobe’s initial projection of $14.2 billion.
• Black Friday 2025 set a record of $11.8 billion online, up 9.1% year over year.
• Cyber Monday’s lead over Black Friday came to $2.45 billion in Adobe’s data.
• Salesforce put US Black Friday sales at $18 billion, up 3%, and US Cyber Monday online sales at $13.6 billion, up 6%.
• NRF’s survey estimated 85.7 million online shoppers on Black Friday and 75.9 million on Cyber Monday.
• Adobe’s data covers over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories.

Source: Adobe Digital Insights 2025, Salesforce 2025, National Retail Federation 2025

The three trackers use different methods: Adobe counts US online transactions, Salesforce reports industry sales, and NRF surveys shoppers. Adobe’s data puts Cyber Monday first for online dollars, NRF’s survey puts Black Friday first for online and in-store shoppers, and Salesforce calls Black Friday the largest in-store shopping day of Cyber Week.

About This Data

• Sources: 12 in total, made up of 5 Adobe Digital Insights releases, 3 company releases from Salesforce, Shopify and Mastercard, 2 National Retail Federation survey releases and 2 forecasts from Deloitte and Bain & Company.
• Data periods: November 2022 to September 2026.
• Selection: only first-party measurement, survey and forecast releases qualified.
• Updates: figures are reviewed on a rolling basis and updated when sources publish new editions.

Black Friday vs Cyber Monday Statistics: Sales by Year

• Adobe measured $9.12 billion in online spend on Black Friday 2022 and $11.3 billion on Cyber Monday.
• In 2023 the two days reached $9.8 billion and $12.4 billion.
• In 2024 Black Friday reached $10.8 billion and Cyber Monday $13.3 billion.
• Cyber Week, the five days from Thanksgiving to Cyber Monday, brought in $44.2 billion online in 2025.
• Black Friday online spend rose 29.4% from 2022 to 2025, against 26.1% for Cyber Monday.
• Cyber Week online spend grew 25.2% over the same three years.
• Black Friday’s online spend equaled 82.8% of Cyber Monday’s in 2025, up from 80.7% in 2022.

Both days set a new record every year in Adobe’s series, so the useful comparison is the pace of growth rather than the totals.

Recent Developments

• September 3, 2026: Bain & Company forecasts US holiday retail sales to grow 4.5% in nominal terms in November-December, with nonstore sales up 9%.
• September 10, 2026: Deloitte forecasts holiday e-commerce sales between $316.1 billion and $318.9 billion for November 2026 through January 2027.
• September 28, 2026: Adobe forecasts $275.1 billion in US online holiday sales for Nov. 1 to Dec. 31, 2026, up 6.7%.
• September 28, 2026: Adobe expects Cyber Monday on Nov. 30 to set a new milestone at $15.1 billion, with Black Friday second at $12.9 billion.
• October 6 to 7, 2026: Adobe forecast $9.9 billion in US online spend during the Prime Day event, with discounts peaking at 19% off listed price.

Black Friday vs Cyber Monday Growth Rates

• In 2022 Cyber Monday’s growth rate ran 3.5 percentage points ahead of Black Friday’s.
• In 2023 the Cyber Monday lead in growth narrowed to 2.1 percentage points.
• In 2024 Black Friday grew 10.2% against 7.3% for Cyber Monday.
• In 2025 Black Friday’s growth rate ran 2.0 percentage points ahead.
• Adobe said year-over-year growth in 2024 was stronger on both Thanksgiving and Black Friday than on Cyber Monday.
• Adobe’s 2026 forecast keeps Black Friday ahead, at 9.2% growth against 6.2% for Cyber Monday.

According to Adobe Digital Insights lead analyst Vivek Pandya, “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.” Two straight seasons of faster Black Friday growth back that reading, though Cyber Monday still posts the larger total.

Cyber Week Online Spending by Day

• Thanksgiving online spend grew 5.3% in 2025.
• Spending over the weekend of Nov. 29 and Nov. 30, 2025 grew 8.7% and set a record.
• Cyber Monday’s $14.25 billion kept it the biggest online shopping day of all time.
• Cyber Monday alone made up 32.2% of Cyber Week online spend in 2025.
• In 2024 the same stretch brought $6.1 billion on Thanksgiving, $10.8 billion on Black Friday and $10.9 billion over the weekend.
• Consumers spent $16 million every minute in the peak hours of 8 pm to 10 pm on Cyber Monday.

How long did the Black Friday sales last?

Adobe tracks Black Friday as part of Cyber Week, the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday. Adobe expected deals to linger after Cyber Week, with toy discounts peaking at 23% off listed price through the first week of December 2025.

Black Friday vs Cyber Monday Shopper Numbers

• Black Friday drew 85.7 million online shoppers in 2025, slightly below 87.3 million in 2024, according to the NRF and Prosper Insights & Analytics survey.
• Cyber Monday attracted 75.9 million online shoppers, compared with 64.4 million in 2024.
• That is a 17.9% rise in Cyber Monday online shoppers in one year.
• A record 202.9 million consumers shopped during the five-day holiday weekend, up from 197 million in 2024.
• Saturday drew 63 million online shoppers, against 53.9 million in 2024.
• Before the weekend, in NRF’s survey of 8,000 adults, 70% of planned shoppers (130.4 million) named Black Friday and 40% (73.9 million) named Cyber Monday.

In stores, Black Friday drew 80.3 million shoppers against 81.7 million in 2024. The Sunday after Thanksgiving set a record of 32.6 million, up 27%. Salesforce calls Black Friday the largest in-store shopping day of Cyber Week.

Source: National Retail Federation and Prosper Insights & Analytics, December 2025

Is Black Friday a dying trend?

Black Friday remained the top shopping day for both in-store and online in 2025, slightly below 2024’s shopper counts. Its online spend still set a record at $11.8 billion. The day is losing a little foot traffic while still gaining dollars, so its pull on spending holds up.

Black Friday vs Cyber Monday Global Sales

• Salesforce put global Cyber Week 2025 (November 25 to December 1) sales at $336.6 billion, up 7%, with the US at $79.6 billion, up 5%.
• Black Friday drove $79 billion in global sales, up 6%.
• Cyber Monday drove $53 billion in global online sales, up 7%.
• Salesforce found that across Cyber Week 2025, AI and agents influenced 20% of all global orders and drove $67 billion in sales.

Source: Salesforce, December 2025

Why it matters: Salesforce found the average selling price across Cyber Week rose 6% year over year, while order volumes grew 2% globally and 1% in the US. In Salesforce’s data, most of the Cyber Week sales growth came from higher prices rather than more orders.

Is the US the only country that does Black Friday?

No. Salesforce’s 2025 Cyber Week data covers more than 1.5 billion shoppers across more than 89 countries, with a focus on 18 key markets. Shopify’s top selling countries over the 2025 Black Friday Cyber Monday weekend were the US, UK, Australia, Germany and Canada.

Cyber Monday Discounts by Category

• Electronics discounts peaked at 31% off listed price on Cyber Monday 2025, ahead of toys at 28%.
• Adobe expected deals to linger into the first week of December 2025, with toy discounts peaking at 23% off listed price and computers at 20%.
• For 2026, Adobe expects discounts of up to 30% off listed price during Cyber Week, with category deals on par with the 2025 season.
• Adobe expects toy discounts to hit 29% in 2026, against 28% in 2025.

Does Cyber Monday give better deals than Black Friday?

Electronics had the highest discount of the eight categories Adobe listed for Cyber Monday 2025, at 31% off listed price. For 2026, Adobe expects Black Friday to have the biggest discounts for categories such as TVs, apparel and appliances. In 2025 Adobe recorded the electronics peak on Cyber Monday; for 2026 it expects Black Friday to carry the biggest discounts in TVs, apparel and appliances.

Cyber Monday Spending by Product Category

• Electronics led Cyber Monday 2025 online spend at $3.7 billion, up 12.8%.
• Apparel drew $2.6 billion and furniture $1.8 billion.
• Those three categories drove over half of Cyber Monday online spend, at 57%.
• Cosmetics grew 7.0% and sporting goods 6.0% year over year.

Black Friday In-Store vs Online Sales Growth

• Mastercard SpendingPulse’s preliminary insights put US retail sales excluding autos up 4.1% on Black Friday, November 28, 2025.
• E-commerce sales jumped 10.4%, while in-store sales grew 1.7%.
• Jewelry rose 2.75%, with online jewelry up 4.2%.
• SpendingPulse measures in-store and online retail sales across all payment types and is not adjusted for inflation.

Source: Mastercard SpendingPulse, November 2025

Mobile, Buy Now Pay Later and AI Shopping on Cyber Monday

• Mobile shopping took 57.5% of Cyber Monday 2025 online sales, up from a 41.4% mobile share in 2020.
• On Thanksgiving 2025, mobile share crossed 60% for the first time, at 61.6%.
• For Buy Now Pay Later (BNPL), Cyber Monday 2023 brought $940 million in online spend, up 42.5%.
• NRF’s survey estimated 46.9 million consumers shopping online by mobile device on Cyber Monday 2025, up from 40.4 million.
• Salesforce found mobile wallets were used for 27% of all global Cyber Week orders and 29% in the US.

Source: Adobe Digital Insights, December 2025

BNPL use hit an all-time high on Cyber Monday 2025, driving $1.03 billion, up 4.2%. AI traffic to US retail sites rose 670% on Cyber Monday, a sign that chat assistants now sit in the path to purchase for some shoppers.

Social media took a 3.6% share of Cyber Monday revenue, up 56.5% year over year. That compares with a 2.3% share in 2024.

Shopify Black Friday Cyber Monday Sales

• Shopify merchants generated a record $14.6 billion in sales over the 2025 Black Friday Cyber Monday weekend, up 27% from 2024.
• Sales peaked at $5.1 million per minute at 12:01 p.m. EST on Friday.
• More than 94,900 merchants had their highest-selling day ever on Shopify.
• Shopify’s figures are gross merchandise volume (GMV), approximate and unaudited, covering online and offline sales by its merchants worldwide.

Source: Shopify, December 2025

Black Friday vs Cyber Monday 2026 Forecast

• Adobe expects Cyber Monday 2026 to reach $15.1 billion online, up 6.2%.
• Black Friday 2026 is forecast at $12.9 billion, up 9.2%, growing faster than Cyber Monday.
• Cyber Week is set to drive $47.5 billion online, up 7.4%, or 17.3% of the full holiday season spend.
• At those figures Black Friday would equal 85.4% of Cyber Monday’s online spend.
• Thanksgiving is set to drive $6.9 billion, with a record 63% of online spend expected through mobile devices.

Worth noting: Bain & Company expects more than half of the nominal holiday sales growth in 2026 to come from higher inflation. Mastercard SpendingPulse figures are not adjusted for inflation either. Totals that are not adjusted for inflation, such as SpendingPulse’s, include price increases as well as extra buying.

Are retail sales expected to decrease in 2026?

No. Deloitte forecasts holiday retail sales of $1.70 trillion to $1.71 trillion for November 2026 through January 2027, up 4.0% to 4.8%. Bain expects 4.5% nominal growth in US holiday retail sales for November-December, ahead of the 3.5% rise in the 2025 season.

Conclusion

Cyber Monday’s $14.25 billion in US online spending beat Black Friday’s $11.8 billion. Black Friday growth still outpaced Cyber Monday for a second season in a row. In Adobe’s data Cyber Monday wins on online dollars and Black Friday on growth, while NRF’s survey puts Black Friday first for shoppers.

Adobe’s forecast for this season puts Cyber Monday at $15.1 billion and Black Friday at $12.9 billion. That would narrow the gap again, while Bain expects inflation to drive more than half of 2026’s nominal holiday sales growth.