In the old days of digital marketing, it used to be all about display ads. Display ads, also known as banner ads, were everywhere. But these days? There’s a new ad on the block: native ads. Photo by Joshua Earle on Unsplash Native ads have some distinct advantages over display ads. Display ads are clunky,…
Top Benefits of Multi-channel Listing You Should Know About
Fifteen years ago, the average consumer used two platforms for shopping, and today, knexus states that nearly 50% regularly use over four channels to shop. You can see the radical shift in consumer behavior. Now e-commerce businesses have come to terms with this significant shift. That’s the reason we hear more of “Multi-channel listings,” “Omni-presence”…
Web Scraping for Intellectual Property Protection
Companies derive value from their intellectual property (IP), which stimulates entire countries’ economic growth. In this regard, IP violation is a cause for concern at both a company and a national level. For companies, IP theft and infringements reduce their revenues and could even lead to loss of employment if the situation is left unmitigated.…
Think You Should Know About Building and Analyzing Marketing Reports
Today, marketing reporting is an essential part of every marketing effort. It speaks about whether a marketing campaign is performing well or the strategy needs to be refined. No one has the time to spend analyzing the marketing channels performance. Here comes the role of marketing reporting. Photo by Firmbee.com on Unsplash Marketing Report The…
Guide To Virtual Events in 2021
Even before the COVID-19 pandemic, online and virtual events have been pretty popular all over the world. However, it’s no secret that the physical distancing restrictions due to the pandemic have accelerated the adoption of virtual events throughout 2020 and early 2021. Photo by Gabriel Benois on Unsplash While offline, physical events still have their…
Discover and follow the Best Content Easier Than Ever with an RSS Feed Reader
RSS feed readers are your secret weapon when it comes to staying well informed on whatever keeps you coming back to your browser. With such a limitless bounty of information, how can you best secure content of the highest quality when there is so much white noise published? I can’t stress how useful my RSS…
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