Google Analytics is a popular tool in the world of business organizations these days. It has come up with all new technologies and is also known as Universal analytics. The tool is used by companies around the world. Google analytics is a tool for business organizations to measure the digital world in a better way for the betterment of their organization.
It’s an excellent way to measure the performance of the website. It helps the business world become more customer centric. Business organizations now take care of the need of the customer and show the advertisements according to the customer’s interest, and they are trying to target the audience in a better way.
This technology is capable of changing the future of digital media. In future, the face of the digital media will be changed in a positive way that will help organizations to know their customer is a much better way. Let’s see what Google Analytics consulting services will hold for the future of your organization.
With the help of Google analytics, it will become easy to measure the capability of the website to send and receive data. You will be capable of sending data from various systems and devices by using utm.gif image requests. The tool accepts the data as per the terms of a measurement tool. The tool also offers a set of libraries which help the organizations to send data.
In the new versions of Google analytics more libraries for flash will be included which may be supported by Android and IOS.
Server Side Sessionization
It is a process to identify the user and the group of sessions which are created by Google analytics. With the help of new versions of analytics, the task of sessionizing will take place by the servers itself. The current and latest version of the analytics is related to the anonymous identifiers only. It allows the configurations setting to move to the admin section so that it can help to add more search engines, classify keywords, and set the cookie tracking. The organization can also use their own customized sessionization keys.
Office conversion import
To import the office conversions, all you need to do is to figure out how to hit google analytics at the same time when offline conversions take place. Organizations can use it from the point of sale view and the royalty cards. Usually, people prefer royalty card id instead of a sessionization key. This is the way to make use of google analytics ideally to measure the website. You will be able to easily calculate the accurate revenues and the performance of the organization with the impact of the feature of conversion.
Custom metrics and custom dimension
One can easily add their custom data in google analytics. The knowledge of scope, variables and index is very important to add the custom data in the tool. You need to set up these factors in the code of the application or the web site and also add Google analytics in the admin section of the website. The process includes various activities like adding the code into the site and creation of a custom variable. This process helps in configuring the scope of dimensions and metrics.
Dimension widening is a process related to custom metrics and dimensions. The only difference is that it supports data in bulk. You can add the number of dimensions with the help of data upload. Organizations can import a lot of different information like author, edition, publication date etc. in Google analytics. It helps the organization to view different information in a single platform. The new versions of the tool will be equipped with advanced technologies and methods of data upload.
Cost of Data Import
You can use the import cost data feature to use custom metrics and dimensions in different and unique ways. The only requirement is the ID number in the content. It helps to provide an appropriate view of the performance of the campaign along with the report of the revenue generated. To figure out these critical points will become easier in the new versions of the tool.
Google analytics implementer
This is one of the technical jobs of Google analytics. This process includes account setup and tracking its configurations in the website with the help of different coding languages like JAVA, tags manager etc. By doing this, it will become easy for the organizations to figure out the various success points and the loopholes in the application. The organizations can also check what are the various factors behind the failure of the web application and how to deal with them.
A business organization has to understand the various features provided by Google Analytics and also how to use them. If they don’t know the usage of the tool in current versions, then it will be difficult for them, to know the usage of the various features of the tool in the updated versions. Although the platform has been in use for many years, all the features of the tool are not in use. The more that organizations and experts explore the functionally of Google analytics, the better will be the response from the website optimizations.
And if we talk about the above stated points, then we would like to say that these points are based on the existing features of the tool but nobody knows maybe Google will introduce more additional features. You just need to stay active and wait for the new versions of the tool. If you feel that we missed something important, then please mention it in the comments section. We will be here with more interesting topics and facts, till that Keep reading and stay tuned.
About the author of this article:
Muthamilselvan is a passionate Content Marketer and SEO Analyst. He has 4 years of hands on experience in Digital Marketing with IT and Service sectors.