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    Statistics Methodology

    XtendedView publishes hundreds of statistics pages on companies, apps, devices and tech markets. This page shows how one gets made, so you can judge how much weight to put on our numbers. The general checks every article goes through are in our Fact-Check Policy; what follows is specific to statistics.

    From topic to published page

    This is the process every statistics page goes through when we publish or refresh it today.

    1. Pick a question worth answering. We start from what readers search for and what is missing elsewhere, for example how many people pay for a service, how fast a market is growing or how two platforms compare.
    2. Find the original publisher of each number. A figure only goes on the page once we have traced it to whoever first measured or announced it.
    3. Record the evidence. For each figure we save the exact passage that supports it, with its link and the day we accessed it.
    4. Write the page around the figures. Sections follow the questions people ask, and every number keeps its date and its source.
    5. Verify before publishing. An automated check compares every number with its saved passage, and a second review asks whether the source really supports the sentence it sits in.
    6. Edit and publish. Supriya, our Editor in Chief, or a reviewing editor reads the page before it goes live.

    Which sources count

    Sources are graded by their distance from the data:

    • First choice: company annual reports, earnings releases and regulatory filings; official statistics from governments and regulators; peer-reviewed research.
    • Second choice: established research and survey firms that publish their method, and reputable news outlets reporting figures they obtained directly.
    • Used with a label: forecasts and paywalled market estimates, which we name as estimates along with who made them.
    • Not used: undated listicles, content farms, AI-generated summaries, and pages that repeat a number without saying where it came from.

    How numbers are presented

    • Every figure carries the period it describes, such as a quarter, a year or a survey date.
    • Money is shown in US dollars unless the source reports another currency, in which case we keep the original.
    • When sources disagree, we show the most authoritative figure and say that others differ, rather than averaging them.
    • Forecasts are labelled as forecasts and are never mixed with reported results.
    • Rounding follows the source; we don’t add precision that isn’t there.

    What’s on every statistics page

    • A short summary of the headline figures at the top.
    • Sections grouped by topic, each figure with its date.
    • Answers to common questions near the end.
    • A reference list linking to every source used.
    • Structured data that describes the page as a dataset, so search engines and research tools can read it.

    Keeping pages current

    Each page carries a “last checked” date. When a company publishes new results or a source is revised, we update the figures and the date together. A page we can no longer keep accurate is retired instead of being re-dated.

    Using our figures

    You’re welcome to cite our statistics. Please link to the XtendedView page you used, and to the original source in its reference list when the exact figure matters. Our Terms of Use cover reuse in more detail.

    Spotted an outdated or wrong number?

    Email the page link and the figure through our contact page. We check every report against the source and correct the page if it is wrong.

    Last reviewed: 11 October 2026.