Pinterest Statistics 2026: Latest Trends & Insights

Pinterest has evolved from a simple visual bookmarking site into a powerful discovery engine used by consumers, creators, and brands worldwide. Retailers use the platform to showcase products and drive ecommerce purchases, while marketers rely on its visual search ecosystem to identify trends and reach high-intent audiences. As Pinterest expands with AI-driven shopping tools and a growing user base, its data reveals how people discover ideas, plan purchases, and interact with visual content. The statistics below highlight the scale, growth, and user behavior shaping Pinterest.

Editor’s Choice

• Pinterest surpassed 600 million monthly active users globally in 2025, marking continued growth after several record-breaking quarters.
• By the end of 2025, Pinterest reached 619 million users worldwide, up significantly from 553 million in 2024.
• The platform reported about 570 million monthly active users in early 2025, reflecting a 10% year-over-year increase.
• Approximately 70% of Pinterest users are women, making it one of the most female-skewed social platforms globally.
• The fastest-growing cohort on Pinterest is Gen Z, accounting for around 42% of the platform’s user base.
• The United States remains the largest Pinterest market, with roughly 89 million users.
• Pinterest users spend an average of about 14 minutes per day on the platform, highlighting its role as a quick discovery tool rather than a long-session social network.
• Pinterest reported $855 million in quarterly revenue in early 2025, growing 16% year over year.

Recent Developments

• Pinterest is pivoting toward AI-powered discovery and shopping tools, including AI assistants designed to improve product recommendations and search results.
• In early 2026, the company announced a 15% workforce reduction to redirect resources toward artificial intelligence initiatives.
• Pinterest plans to enhance advertising capabilities through its acquisition of TVScientific, a connected TV advertising platform.
• Activist investor Elliott Management invested $1 billion into Pinterest, signaling confidence in its future strategy.
• Pinterest’s share buyback program totals $3.5 billion, aiming to increase shareholder value and strengthen its financial position.
• The platform recorded over 600 million monthly users, demonstrating steady growth despite advertising competition from other social networks.
• Pinterest’s visual search queries increased 44% year over year, indicating rising engagement with discovery features.
• The platform continues to emphasize AI-driven ad solutions such as Performance+, designed to optimize campaign targeting and ad placements.

Pinterest Overview Statistics

• Pinterest operates as a visual discovery engine rather than a traditional social network, enabling users to search and save ideas for projects, shopping, and lifestyle inspiration.
• The platform hosts hundreds of billions of Pins, covering categories such as fashion, recipes, travel, and home design.
• Pinterest reached over half a billion users by 2024, reflecting strong adoption across global markets.
• The company’s headquarters are located in San Francisco, California, with offices and operations worldwide.
• Pinterest is considered the 15th largest social platform globally by active users.
• The platform’s growth accelerated significantly after 2018, adding over 288 million new users in just a few years.
• Pinterest serves as a visual search engine for shopping and inspiration, with millions of users planning purchases and lifestyle activities.
• In 2024, Pinterest reported its first billion-dollar quarter, reflecting strong monetization of its advertising ecosystem.
• The platform’s recommendation systems process billions of pins and connections to deliver personalized content.

Pinterest User Growth Forecast in the United States

• The number of Pinterest users in the United States is projected to reach 98.51 million in 2025, highlighting the platform’s strong and stable user base.
• By 2026, the user count is expected to increase to 99.81 million, showing a steady year-over-year growth in the platform’s adoption.
• In 2027, Pinterest’s U.S. audience is forecast to cross the 100 million milestone, reaching approximately 101.04 million users.
• The growth trend continues in 2028, when the number of users is projected to reach 102.20 million, indicating consistent long-term expansion.
• Overall, Pinterest’s U.S. user base is expected to grow by about 3.69 million users between 2025 and 2028, reflecting gradual but stable platform growth in the country.

Pinterest Monthly Active Users

• Pinterest recorded approximately 600 million monthly active users worldwide in 2025.
• Earlier in 2025, the company reported 570 million MAUs, showing steady quarterly increases.
• Pinterest’s MAU count was 553 million at the end of 2024, highlighting rapid growth over recent years.
• The platform added 35 million users in 2024 alone, reflecting strong engagement growth.
• In 2025, Pinterest’s user base surpassed 578 million monthly users, with consistent quarterly gains.
• By late 2025, MAUs reached 619 million globally, representing a major milestone for the platform.
• Pinterest’s growth strategy focuses heavily on international markets and Gen Z audiences, both key drivers of MAU expansion.
• More than 200 million users interact with Pinterest’s recommendation systems daily through personalized feeds and suggestions.

Pinterest Daily Active Users

• Pinterest does not officially disclose DAU figures regularly, but estimates suggest over 200 million users interact with the platform daily through recommendation systems.
• Weekly active users are estimated at 275 million globally, indicating strong recurring engagement.
• Based on MAU-to-DAU ratios common in social media platforms, analysts estimate roughly 35–40% of Pinterest’s monthly users access the platform daily.
• With over 600 million monthly users, Pinterest’s daily audience likely exceeds 200 million people worldwide.
• Pinterest’s recommendation system processes more than 1,200 requests per second to deliver personalized content.
• Engagement improvements from recommendation algorithms increased user interaction by up to 50% compared with older systems.
• Pinterest users collectively generate millions of daily searches for ideas, products, and trends through the platform’s visual search interface.
• The platform’s daily engagement is largely driven by planning-based use cases, including recipes, home design, fashion inspiration, and shopping research.

Pinterest User Demographics by Gender

• Women dominate Pinterest’s audience, accounting for 70.3% of the platform’s total users, making it one of the most female-skewed social media platforms.
• Men represent 22.4% of Pinterest users, showing that while the platform has diversified, its core audience remains predominantly female.
• Around 7.3% of Pinterest users have undisclosed gender, indicating a small portion of users who choose not to share demographic details.
• A significant share of Pinterest’s audience comes from young women, with women aged 18–34 making up 40% of the total user base.
• The data highlights Pinterest’s strong appeal among younger female audiences, making it an especially valuable platform for brands targeting women in the 18–34 demographic.

Pinterest Demographics by Age Group

• Adults aged 25–34 represent the largest Pinterest audience segment, accounting for about 30–35% of global users.
• Users aged 18–24 account for around 20–25% of the platform’s global audience, driven largely by Gen Z adoption.
• Approximately 30% of Pinterest users are between 35 and 49 years old, indicating strong engagement among mid-career adults.
• Around 15% of users fall within the 50+ age group, reflecting the platform’s reach across older demographics.
• Younger users often use Pinterest to discover fashion trends, study inspiration, and lifestyle ideas.
• Users aged 25–44 drive the majority of shopping-related searches and product discoveries.
• Millennials and Gen Z combined account for more than half of Pinterest’s global user base, highlighting its relevance among younger consumers.
• Older demographics frequently use Pinterest for travel planning, home design, and cooking ideas, contributing to long-term engagement.

Pinterest Demographics by Country and Region

• The United States leads with 96 million active Pinterest users.​
• Brazil follows as the second-largest market with 40.3 million users.​
• Mexico has 26.7 million Pinterest users, ranking third globally.​
• Germany reports 22.6 million users, showing strong European adoption.​
• France boasts 18.9 million Pinterest users.​
• The United Kingdom accounts for 15.5 million users, focused on lifestyle content.​
• Canada has 10.7 million active Pinterest users.​
• Latin America contributes around 80 million monthly active users regionally.​
• Over 80% of recent user growth originates outside North America.​

Pinterest Gen Z and Younger Audiences

• Gen Z users represent approximately 40–42% of Pinterest’s global audience, making them the fastest-growing demographic group.
• Pinterest reports that over half of new users joining the platform are Gen Z, highlighting a strong generational shift.
• Gen Z users frequently search for fashion trends, aesthetic inspiration, and lifestyle planning ideas.
• Pinterest’s AI-powered recommendation engine plays a major role in attracting younger users interested in visual discovery.
• Surveys show that 80% of Gen Z Pinterest users say the platform helps them discover new brands, demonstrating strong marketing potential.
• Many Gen Z users rely on Pinterest for college planning, dorm room décor ideas, and event inspiration.
• Gen Z engagement with video Pins and short-form visual content has increased significantly since 2023.
• The demographic also drives rapid growth in categories like street fashion, gaming aesthetics, and digital art inspiration.

Pinterest Device Usage and Platforms (Mobile vs Desktop)

• Around 85–90% of Pinterest users access the platform via mobile devices, highlighting mobile-first behavior.
• Desktop usage accounts for roughly 10–15% of total Pinterest traffic, mostly for work-related browsing or content planning.
• Pinterest’s mobile app generates the majority of user engagement, including pinning, searching, and shopping activity.
• Mobile users tend to spend longer browsing visual content and saving ideas, particularly during leisure time.
• Desktop users often include bloggers, marketers, and ecommerce professionals who manage boards and content strategies.
• The Pinterest mobile app consistently ranks among the top lifestyle apps in both iOS and Android stores.
• Visual search features, including camera-based discovery, are primarily used on mobile devices.
• The majority of shopping-related searches occur on smartphones, reflecting mobile commerce trends.

Top Pinterest Influencers by Followers

• Joy Cho / Oh Joy! ranks as the most followed Pinterest influencer with 15.1 million followers, making it the leading account on the platform among influencers.
• Poppytalk holds the second position with 10.4 million followers, showing strong influence in design and lifestyle content on Pinterest.
• Maryann Rizzo comes in third place with 9 million followers, highlighting her popularity in home décor and interior inspiration niches.
• Jane Wang has built a significant audience with 7.7 million followers, placing her among the top Pinterest creators globally.
• HonestlyWTF follows closely with 7.2 million followers, known for fashion, DIY, and lifestyle inspiration boards.
• Bonnie Tsang has accumulated 7 million followers, reflecting strong engagement in creative and visual storytelling content.
• Evelyn holds 6.8 million followers, demonstrating consistent popularity among Pinterest users seeking curated inspiration.
• Pejper (pejper.se) records 6.7 million followers, showcasing strong traction in Scandinavian design and minimalist inspiration.
• Veanad attracts 5.2 million followers, positioning the account within the top Pinterest influencer tier.
• Christine Martinez Loya rounds out the list with 5 million followers, indicating a large and engaged Pinterest audience in lifestyle and creative niches.
• Overall, the top 10 Pinterest influencers each have more than 5 million followers, highlighting the platform’s strong visual discovery ecosystem and creator influence.

Pinterest Time Spent and Session Frequency

• The average Pinterest user spends ~14 minutes per day on the platform.​
• Users average 14.2 minutes per session across mobile and desktop.​
• The global average is 43.4 sessions per month, or roughly 10 times weekly per user.
• Pinterest sessions average 2 minutes 11 seconds, shorter than TikTok’s 5+ minutes.​
• Platform sees 80 billion searches monthly, driving high discovery engagement.​
• Users spend 1 hour 49 minutes monthly, with peaks in the evenings, 7-11 PM.
• Average 7.72 pages viewed per visit on pinterest.com.​
• Russian users average 67.6 sessions monthly, over 56% above the global average.​
• Weekly active users reach ~275 million out of 522 million MAUs.

Pinterest Content and Pin Volume Statistics

• Pinterest hosts over 500 billion Pins across categories like home décor, fashion, travel, food, and DIY projects.
• Users save over 1.5 billion Pins every week, expanding the visual discovery library.
• Pinterest processes over 600 million visual searches each month via Lens and Pin searches.​
• Over 10 billion boards have been created on Pinterest globally.
• 97% of top searches on Pinterest are unbranded, focusing on ideas over specific brands.​
• Video Pins show 3x higher click-through rates than static images, with 20% higher conversions.
• Home décor leads with 23 billion Pins and 682 million boards, dominating lifestyle categories.​
• Nearly 1 billion videos are watched daily on Pinterest, boosting content engagement.​
• 85% of weekly Pinners start new projects using saved Pins for inspiration.

Pinterest App Users in the US by Usage Frequency

• Light users make up the largest share of Pinterest users in the US, accounting for 48.6% of the total user base, indicating that nearly half of users access the platform occasionally rather than daily.
• A significant portion of users, 33.8%, are classified as inactive users, meaning over one-third of Pinterest accounts show little to no regular engagement with the app.
• Middle users represent 10.1% of Pinterest’s US audience, suggesting a smaller segment of users engage with the platform at a moderate frequency.
• Heavy users account for only 7.3% of Pinterest users, highlighting that a relatively small percentage of the audience uses the platform very frequently.
• Overall, the data suggests that more than 80% of Pinterest users fall into light or inactive usage categories, showing that while Pinterest has a large user base, high-frequency engagement is limited to a small group of power users.

Pinterest Boards and Saves Statistics

• Pinterest users save more than 1.5 billion Pins weekly across over 10 billion boards globally.​
• 80% of weekly Pinners feel inspired by Pinterest’s shopping experience through saved content.
• 46% of weekly users discover a new brand or product via saved Pins on boards.​
• 85% of weekly users have purchased from a brand whose Pin was saved to their boards.
• Shoppable Pins saved to boards saw a 50% year-over-year increase in engagement.
• 96% of top Pinterest searches are unbranded, leading to exploratory board saves.
• Saved Pins provide long-term engagement, with content active over 3 months post.​
• Pinterest boards enable planning tools, with 14.6 million celebration boards created in 2023.​
• 84% of weekly Gen Z users find tailored products via personalized board saves.
• Popular niche boards like home décor often accumulate thousands of Pins each.​

Pinterest Search and Discovery Behavior

• Pinterest users perform over 5 billion searches per month, making it one of the largest visual search engines online.
• About 97% of Pinterest searches are unbranded, showing that users come to the platform for inspiration rather than specific brands.
• Visual search technology allows users to upload or capture images to find similar products and ideas instantly.
• More than 80% of weekly users discover new brands or products on Pinterest, highlighting its role in early-stage discovery.
• Pinterest Lens, the platform’s visual search tool, enables users to search with images and has processed billions of searches since launch.
• Users frequently search Pinterest for planning-based topics such as home renovation, wedding inspiration, and seasonal recipes.
• Pinterest search trends often predict consumer behavior months ahead of major events such as holidays and fashion seasons.
• Approximately 55% of users visit Pinterest specifically to shop or find products, demonstrating strong purchase intent.
• The platform’s recommendation algorithms help surface new content based on user behavior, saved Pins, and search patterns.

Pinterest User Search Trends on Identity and Self-Expression

• Searches for “Understanding gender” increased by 550%, making it the most rapidly growing query among the listed topics on Pinterest.
• The keyword “Self-expression painting” recorded a 455% increase, highlighting a strong interest in creative self-expression and identity-focused art content.
• Searches for “Gender identity poster” rose by 415%, showing growing demand for educational and awareness-based visual content.
• Among the three trends, “Understanding gender” leads with 550% growth, followed by “Self-expression painting” at 455% and “Gender identity poster” at 415%.
• Overall, all three topics experienced over 400% growth in Pinterest searches, indicating a major surge in interest around gender awareness and personal identity topics on the platform.

Pinterest Ecommerce and Shopping Behavior

• Around 80% of weekly Pinners feel inspired to shop while browsing the platform.
• 55% of Pinners treat Pinterest as a shopping destination, beyond social networking.
• 85% of weekly users have purchased something based on brand Pins.
• Pinterest shoppers spend 2x more per month than users on other social networks.
• Pinterest users are 90% more likely to be always shopping compared to other platforms.​
• 96% of Pinterest searches are unbranded, aiding product discovery.
• 46% of weekly Pinners discover new brands or products on the platform.
• Over 60% of users use Pinterest to shop or find products.​
• 1 in 3 Pinterest shoppers have incomes over $100k, boosting luxury purchases.

Pinterest Global Reach and Ranking Among Social Platforms

• Pinterest has surpassed 600 million monthly active users globally, placing it among the top visual discovery platforms worldwide.
• As of 2025, Pinterest ranks among the top 15 social media platforms globally by user base, competing with networks such as Snapchat and Reddit.
• The platform is available in over 30 languages, enabling global content discovery across different regions.
• Pinterest users come from more than 200 countries and territories, demonstrating broad international adoption.
• Approximately 80% of Pinterest users are located outside the United States, showing that most growth now comes from international markets.
• The United States remains the single largest market with about 89 million users, followed by Brazil and Mexico.
• Pinterest ranks among the top websites globally by traffic, frequently appearing within the top 100 domains worldwide.
• In the visual search and inspiration category, Pinterest competes directly with platforms such as Instagram and TikTok for lifestyle discovery and shopping inspiration.
• The platform has become particularly influential in home décor, fashion, DIY projects, and recipe discovery, categories that drive large portions of global engagement.

Pinterest Advertising Audience Adoption Statistics

• Pinterest advertising reach represents 4.10% of the total global population, indicating the platform’s measurable presence beyond just internet users.
• When considering only online audiences, Pinterest ads reach 6.10% of total internet users, highlighting its relevance as a digital marketing channel.
• Among adults, Pinterest ad reach accounts for 5.20% of the global population aged 18+, showing moderate adoption among adult users.
• Female users dominate Pinterest’s advertising audience, with 7.20% of the female population aged 18+ reachable through Pinterest ads, reflecting the platform’s strong appeal to women.
• In contrast, male adoption is significantly lower, with only 2.30% of the male population aged 18+ reachable through Pinterest advertising, indicating a clear gender gap in audience reach.
• Overall, the data shows that Pinterest advertising penetration is strongest among female audiences, while male reach remains comparatively limited, shaping how brands should target demographics and advertising strategies on the platform.

Pinterest Advertising Reach and Audience Size

• Pinterest ads can reach over 340 million users globally, providing a significant advertising audience.
• The United States represents the largest ad audience with roughly 89 million reachable users.
• Pinterest generated more than $3 billion in annual revenue, primarily from advertising.
• The platform’s advertising system uses AI-driven targeting tools to help brands reach relevant audiences.
• Pinterest ads perform particularly well in fashion, beauty, home décor, travel, and food categories.
• Businesses report higher purchase intent from Pinterest ads compared with many other social platforms.
• Pinterest continues expanding its ad products, including video ads, shopping ads, and carousel ads.
• Global advertisers increasingly use Pinterest to target high-intent users during early purchase planning stages.
• Pinterest’s advertising reach has grown steadily as the platform expanded to over 600 million monthly users worldwide.

Frequently Asked Questions (FAQs)

Conclusion

Pinterest continues to grow as a visual discovery platform that connects inspiration with real-world action. With over 600 million monthly users, billions of searches, and a strong presence in ecommerce discovery, the platform plays an important role in how consumers research ideas and plan purchases. Its user base spans multiple generations and regions, while its AI-powered recommendation and shopping tools continue to improve discovery and advertising performance. As brands and creators increasingly rely on visual search and content-driven commerce, Pinterest’s data reveals how digital inspiration translates into measurable consumer behavior.