Midjourney Statistics 2026: Inside AI’s Rise

The AI‑image‑generation platform Midjourney has emerged as a major creative tool for designers, artists, and businesses. From marketing agencies using it to rapidly prototype visuals to video‑game studios generating concept art, its impact is already seen across industries. For example, a branding firm may use Midjourney to generate dozens of concept visuals in minutes, and a game studio might deploy it for early asset creation. In this article, we’ll dig into the latest numbers on Midjourney’s usage, growth, regional reach, and market context.

Editor’s Choice

Here are seven key statistics that highlight Midjourney’s position in 2025:

• Midjourney’s registered users on its Discord server reached ≈ 20.35 million in 2025.
• By March 2025, the user base exceeded 21 million, of which 59.8% were male.
• Daily active users fluctuate in the range of 1.2 million to 2.5 million.
• The company reportedly reached $500 million in revenue in 2025, up from $300 million in 2024.
• The generative‑AI market in which Midjourney participates is estimated at $37.89 billion in 2025.
• The largest share of traffic to Midjourney.com comes from the United States (21.86%).
• Among visitors in 2025, the age group 25‑34 accounted for 36.99%.

Recent Developments

• Midjourney introduced Version 7 of its model in June 2025, marking a new performance and output‑quality milestone.
• The platform continues to operate via its Discord server and has expanded to a broader web interface.
• The Discord community grew past 21 million members in early/mid-2025.
• The company maintained zero external marketing spend, relying instead on organic growth and community‑sharing to drive adoption.
• Midjourney completed between 20 and 40 jobs per second in 2025, reflecting high usage intensity.
• The platform continued to scale its back‑end, reporting over 10,000 servers to handle the workload.
• Greater industry uptake, creative agencies, publishers, and entertainment firms increasingly list Midjourney among their tools for concept generation.

Market Size & Growth Trends

• The global generative‑AI market value is estimated at $37.89 billion in 2025.
• One forecast sees the market rising from $25.86 billion in 2024 to $37.89 billion in 2025, a year‑on‑year growth of 46.7%.
• Another report projects the global generative‑AI market to hit around $967.65 billion by 2032, at a 39.6% CAGR from 2024.
• Midjourney’s own revenue reportedly grew from $50 million in 2022 to $200 million in 2023.
• Revenue then climbed to $300 million in 2024 and to $500 million in 2025.
• Within the generative‑AI market, the media & entertainment sector accounts for 34% of revenue share.
• North America holds around 41% of the generative‑AI revenue share.
• The Asia‑Pacific region is projected to grow fastest, with a CAGR of 27.6% from 2025 to 2034.
• The service (subscription) segment of this market is growing faster than software alone, reflecting platforms like Midjourney.

Regional Analysis (Global & Emerging Markets)

• The United States contributes 21.86% of traffic to Midjourney.com, making it the single largest traffic source.
• China contributes 6.14% of traffic, Russia 5.42%, India 4.52% and Germany 4.08%.
• In Europe, Germany leads in desktop usage of Midjourney, with 95.2% of users accessing the desktop version.
• Emerging markets such as India show an increasing share, but still under 5% for traffic at this stage.
• North America holds approximately 41% of the generative‑AI revenue share, indicating strong regional dominance.
• Europe holds 28% of the generative‑AI revenue share.
• Latin America holds 6% share, while the Middle East & Africa have smaller proportions (3%).
• The fastest regional growth for generative AI is forecast in Asia‑Pacific, driven by infrastructure and digital‑adoption tailwinds.
• Midjourney’s community growth in non‑US markets is accelerating, though monetisation outside North America remains an area of expansion.

User Count and Daily Growth

• Registered users on the Midjourney Discord server reached 20.35 million in 2025.
• By March 2025, the user count reportedly exceeded 21 million.
• In June 2024, the Discord server had 20.48 million users.
• Daily active users range between 1.2 million and 2.5 million.
• As of November 2023, the platform had over 16 million users.
• Growth from 16 million in late 2023 to over 20 million in 2025 indicates an increase of 25% over 18 months.
• At peak times, the Discord server reports tens of thousands of new user additions per day.
• The community size and daily user range reflect the platform’s strong engagement and growth momentum.

Demographic Breakdown (Gender, Age, Geography)

• ≈ 59.9% of visitors to Midjourney are male, with about 40.1% female.
• The age group 25–34 years represents the largest single segment at 36.99% of users.
• Users aged 18–24 account for 22.98% of the audience.
• The 35–44 age segment makes up 19.38%, and the 45–54 group about 11.45% of visitors.
• Only 3.46% of the user base is aged 65 or older.
• Globally, the United States leads with around 16.28% of users, followed by India (8.07%), the UK (4.33%), Germany (4.07%), and Brazil (3.98%).
• More recent traffic‑share figures show the US at 21.86%, followed by China (6.14%), Russia (5.42%), India (4.52%), and Germany (4.08%).
• In terms of web visitors to midjourney.com, the gender split is reported at 56.18% male and 43.82% female.

Usage Patterns and Engagement

• Surveys show that approximately 68% of Midjourney users say they use the tool for fun, while roughly 32% use it for utility or professional purposes.
• Around 70% of users reportedly never share their generated images publicly.
• When users do share, ≈ 45% of them favour Instagram as their platform of choice for sharing images generated with Midjourney.
• More than half of users access Midjourney exclusively through its Discord server (≈ 50%).
• The stated conversion rate, from visitor to registered user, has been cited at ≈ 21.5% in some older data sets.
• Engagement metrics suggest that about 7.5% of the user base (≈ 1.1 million users) are active at any given time.
• According to traffic analytics, direct visits account for 67.78% of Midjourney’s site traffic, with organic search 21.48% and paid search 7.02%.
• The average visit duration on midjourney.com has been recorded at 8 minutes 27 seconds, with a bounce rate of 26.49%.

Revenue and Financial Statistics

• Midjourney’s business model is based on tiered subscription plans, ranging roughly from $10/month for basic access up to $120/month for the highest tier.
• In 2023, the platform’s revenue was estimated at around US $200 million.
• For 2024, the projected revenue figure reaches $300 million, with continuing growth into 2025.
• Subscription uptake is strong; one piece of data suggests that 80% of users who become paying members upgrade within a week of joining the Discord server.
• The platform reportedly became profitable as early as August 2022, despite its rapid scale‑up.
• A study indicates that tasks completed have reached the hundreds of millions, underpinning revenue potential from heavy user usage.
• A large share of subscriptions appears to favour the “Fast GPU Time” and higher concurrency tiers, driving higher ARPU (average revenue per user).
• The creative services and media sectors (which use Midjourney for concept art, design mock‑ups, marketing visuals) contribute meaningfully to its monetisation strategy, although specific breakdowns remain opaque in public data.

Web Traffic, Site Visits, and Engagement

• In April 2024, midjourney.com recorded approximately 17.04 million visits.
• Earlier, in January 2024, the site saw about 18.38 million visits, and by November 202,3 traffic dipped to 15.52 million before rebounding.
• The peak monthly traffic earlier hit over 21 million visitors in August 2023.
• In the traffic‑by‑country breakdown, the United States drives about 17.92% of the traffic, with the average US visitor staying for 10 minutes and 52 seconds.
• India contributes 4.93% of traffic and records an average visit duration of 8 minutes 25 seconds.
• Direct channel traffic comprises around 65.54% of visits to the site, indicating strong brand‑driven or repeat engagement.
• Bounce rate is relatively low (26.5%), indicating that visitors are staying rather than immediately leaving.
• One source estimates that the average user browses 19.43 pages per visit on midjourney.com.

Social Media Traffic

• YouTube drives the highest share of traffic at 41.12%, making it the dominant source.
• Facebook contributes 12.10%, positioning it as the second-largest social media referrer.
• Reddit accounts for 9.77%, showing strong community-driven engagement.
• Pinterest provides 9.14% of the traffic, reflecting visual content appeal.
• X-Twitter brings in 9.12%, nearly equal to Pinterest and Reddit.
• The Others category makes up 18.75%, indicating a diversified set of smaller traffic sources.

Technology Adoption & Innovation

• The platform Midjourney introduced Version 7 of its model in April 2025, marking a significant leap in output quality and stylisation.
• Around 20 to 40 image‐generation jobs per second are processed on Midjourney’s Discord servers, reflecting high throughput.
• Approximately 2 2-second average wait time for model results under standard conditions has been cited in certain analyses.
• The rollout of a web‑based editor (alongside Discord access) broadened the product’s footprint beyond chatbot interfaces.
• Midjourney’s training data scaled significantly; the generative‑image market is expected to reach hundreds of billions, with Midjourney well-positioned.
• Adoption of advanced features, such as in‑image editing, mood‑board reference, and “fast” vs “relax” GPU mode,s supports professional workflows.
• The tool’s user community often self‑hosts workflows, with APIs and bot integrations surfacing in third‑party reports.
• Midjourney operates while self‑funded, signalling that its innovation pipeline is internally driven rather than venture‑capital dependent.

Merchant / Industry Usage

• Creative agencies, marketing firms, and game studios increasingly list Midjourney among tools for concept‑art generation and rapid prototyping.
• E‑commerce and advertising use‐cases cite Midjourney as an alternative to traditional stock photography, helping companies create image assets in hours instead of days.
• Within professional users, the majority upgrade from free/trial to paid subscriptions early; one report shows 80% converting within a week of joining date.
• Midjourney’s high‑usage tiers (Pro and Mega) are targeted by large merchants and agencies requiring higher GPU time and concurrency.
• Industry adoption remains more prominent in North America and Europe than in emerging markets, though growth in the Asia‑Pacific region is gaining traction.
• The subscription model enables agencies to use Midjourney for client‑deliverables rather than purely hobby use, shifting the revenue mix.
• Some businesses treat Midjourney output as final deliverables, others incorporate it into larger pipelines (e.g., 3D modelling, game asset creation).

Conversion Rates and Paid Members

• Midjourney boasts a conversion rate of about 21.5% from registration to paid user in some published reports.
• One study indicates 80% of new users who convert do so within the first week of joining the Discord server.
• Estimated paying membership counts exceed millions globally, though exact figures remain unpublished.
• Average revenue per user (ARPU) increases with plan tier; hobbyists may pay $10/month, while power‑subscribers pay $60–$120+.
• Growth from 2023 to 2025 in revenue reflects improved monetisation of the user base, signalling stronger plan uptake among high usage users.
• The shift from casual to professional usage appears to correlate with higher conversion and longer retention.
• Some users reporting “paid membership within days” suggests strong product‑market fit and effective onboarding funnels.

Regulatory & Compliance Landscape

• The platform faces copyright and licensing risk, and lawsuits in 2025 by major studios allege unauthorised use of copyrighted characters and imagery.
• According to the vendor‑risk profile, Midjourney must manage data privacy, bias, and misuse issues typical in generative‑AI tools.
• Midjourney’s Privacy Policy confirms it does not store full credit‑card information, and payments are handled via a third‑party processor.
• Commercial‑use restrictions apply, e.g., companies with gross revenues > $1 million must subscribe at higher tiers (Pro or Mega).
• Moderation practices were revamped circa May 2023; the tool moved from a banned‑word system to AI‑powered prompt analysis.
• Geographic compliance remains a factor; users in various jurisdictions need to consider intellectual‑property and export‑control implications of generated content.
• The evolving regulatory environment for generative AI (US, EU AI Act, etc) means tools like Midjourney must continually adapt governance frameworks.

Platform Integration and Ecosystem

• Midjourney users often interact through Discord, and the platform remains deeply integrated with the Discord ecosystem.
• In 2024/25, the web app was extended, allowing users to move beyond Discord chat‑based prompts and launch directly from the site.
• Third‑party integrations (such as APIs, plugins) are still limited, which some analysts cite as a bottleneck compared to competitors in design tools.
• The internal ecosystem includes prompt‑sharing communities, galleries, tutorials, and marketplaces built around Midjourney output, contributing to viral marketing and user retention.
• The payment processor (via Stripe) supports multiple payment methods, including credit cards, Apple Pay, Amazon Pay, Alipay, and more.
• The workflow supports GPU time allocation, job concurrency and privacy modes (Stealth), features that appeal to advanced users and agencies.
• While lacking a public API hub, the Midjourney community continues to build around bots, prompt workflows and external tools feeding Midjourney input.

Challenges & Risks

• One major risk is copyright and intellectual‑property liability. Major studios claim Midjourney’s model has created derivative content from protected characters.
• Competitive risk, rivals such as DALL·E, Adobe Firefly, and others continue to expand into the same creative‑AI niche.
• Geographic/regulatory risks, as AI‑specific laws evolve (e.g., EU AI Act), compliance obligations may increase for Midjourney and its users.
• Monetisation risks, conversion rates may flatten if the entry‑tier value proposition weakens or saturation occurs among hobbyist users.
• Platform‑dependency risk, heavy reliance on Discord, limits broader enterprise integration and may pose scaling or governance constraints.
• User‑generated content challenges, misuse (deep‑fakes, bias, image‑manipulation) may bring reputational, ethical or legal consequences.
• Infrastructure and compute cost risk, as model size and usage grow, the requirement for GPU time, servers, and high-performance compute may pressure margins.

Frequently Asked Questions (FAQs)

Conclusion

In summary, Midjourney stands as a significant player in the creative AI ecosystem. With roughly 20 + million registered users, a rapidly growing paid membership base, and a subscription model generating hundreds of millions in revenue, the platform’s momentum is tangible. While its strength lies in strong adoption among creators and professionals, the platform also faces meaningful challenges, including intellectual‑property risk, competition, and evolving regulatory burdens.

Nevertheless, for businesses, designers, and agencies looking to generate visual assets at speed and scale, Midjourney represents a mature, credible option with demonstrated results. If you’re using or considering AI‑image generation in your workflow, the data here can help you evaluate how Midjourney compares and where it may evolve next.