XtendedView

  • Facebook
  • Pinterest
  • RSS
  • Twitter
  • Home
  • Technology
    • How to
    • News
    • Computer
    • Windows
  • Internet
    • WordPress
    • Web
    • Google
    • Marketing
    • Social Media
  • Gadgets
    • iOS
    • Android
    • Games
  • About
    • Our Team
  • Contact us

How Blogging Can Aid Your Website’s Customer Engagement And Retention

Author: Tushar Thakur   Last updated on: December 20, 2018    1 Comment  

FacebookTweetLinkedInPin

Blogs used to be looked down upon as a place for budding writers and journalists to have their say, as well as being a place for search engine optimisation (SEO) experts to ramp up the visibility of their websites in the leading search engines. Today, blogging is taken far more seriously than ever before, with B2B and B2C blogging now regarded as an integral marketing tool for any online brand. Blogs not only help to insert your brand into a conversation with prospective customers, they can be just as powerful in reconnecting or engaging with existing customers. If you still need some convincing as to the benefits of business blogging in terms of customer engagement and retention, take a look at these undeniable benefits and case studies below.

Photo by Pixelcreatures // CC0 1.0

Solve problems for your customers

One of the greatest ways business blogs can reach out to new and existing customers is by talking about and solving common problems experienced by your target demographic. It’s a chance to build trust and brand advocacy, demonstrating your expertise and commitment to providing the best possible customer service. Let’s be honest, we’re all in business to provide valuable solutions to customers. One pertinent example of a company that utilises its blog well to educate and empower its customers is HubSpot. Their blog helps digital and social marketers to ascertain the best ways to measure the ROI of content marketing.

Become a thought leader in your industry

There is no better feeling as an online business than being regarded as a trusted source of information. Whether you’re the new portal for answers to frequently asked questions, or you’re simply talking about the most pertinent talking points within your industry, by becoming a thought leader in your sector you can help to foster engagement and debate. In the world of online poker, PokerStars recently celebrated the tenth anniversary of its blog, which has proven to be a great endorsement for brand engagement. Content has been tailored to both beginner players and veterans alike. There are strategy-based articles, news updates from the latest big-money tournaments and interviews with some of the professionals that so many amateur poker fanatics look up to.

Generate new traffic sources to your website

Photo by Lalmch, CC0 1.0

Caption: Consider business blogging as a long-term traffic-driving strategy

If your business is feeling like your website has maxed-out its traffic potential, blogging can help drive fresh traffic sources to your products or services. By educating readers and becoming a thought leader in your sector you can also subtly weave in your products or services that are most relevant to your blog posts. Take Deliveroo’s Foodscene blog as a case in point. The blog discusses a host of cuisines and new food trends, whilst weaving in mentions of relevant restaurants and takeaway outlets where readers can sample these new tastes.

Discussing inspirational customer stories or case studies

Of course, it’s always important to provide a level of context for readers to relate to and engage with. That’s why inspiring customer case studies of like-minded individuals can prove so powerful on your business blog. For those who are doubting whether or not to do business with you, these case studies can help reinforce your brand credibility and provide a timely reminder of existing customers to re-engage and buy more of your products or services. If you’re unsure how to communicate your brand’s reliability and trustworthiness, check out Bizible’s five examples of B2B case studies that work across various industries.

An ideal location for informal brand news or announcements

If your business has big news to share, you’ll no doubt be in the habit of creating a press release to share with local, regional or national news sources. However, those channels only offer top-level discussions. When your company has a great new offer to share with existing and prospective customers, your blog should be your first port of call for informal announcements. A blog posts allows you to inject a new layer of brand personality and a tone of voice that mightn’t fit on your website’s landing pages.

Hopefully these reasons will inspire you to create or breathe new life into your own company blog, helping to transform low on-site conversion rates in the process. Give your customers a different perspective of your business with a blog. We promise, you won’t regret it.

FacebookTweetLinkedInPin

Filed Under: Blogging   

More on XtendedView Right Now!

  • 4 Tips for Improving Your Typing Skills

  • 9 Irresistible Benefits of Link Building You Must Know

  • Get The Best Webhosting for Your Small Business – What to Look For!

  • Why a Toronto Video Production Company is Worth Investing In

About Tushar Thakur

Tushar is founder of Xtendedview. He love to experiments on different gadgets, software/apps. He is professional blogger and Internet marketer. He is Interested in electronics and computers, Internet technology, Search Engine Optimization, Internet Marketing. Running online business and Blogs

Tushar has written 530 awesome articles for us at XtendedView.

  • Find Tushar On
❮
How to Start Making Money Online with the Travel Niche
❯
Why Guest Posts Are Important To Your Business

Comments

  1. Audrea says

    at

    I’ll гight away grasp your rss as I can’t to fіnd үour
    emaіl subscгiption hyperlink ߋr newsletter ѕervice. Do you have any?
    Please allw me know in orfdеr that I may just subscribe.
    Thanks.

    Reply

 Comment Policy

Your words are your own, so be nice and helpful if you can. Please, only use your REAL NAME, not your business name or keywords. Using business name or keywords instead of your real name will lead to the comment being deleted. Anonymous commenting is not allowed either. Limit the amount of links submitted in your comment. We accept clean XHTML in comments, but don't overdo it please. You can wrap code in [lang-name][/lang-name] tags.


Tell us what you're thinking... Cancel reply

If you want a picture to show with your comment, then get Gravatar!

Connect on Facebook

How To Tech

Latest Articles

  • Tips to Optimize Facebook for Business: As an Online Marketing Medium
  • 4 Ways: How to Protect wp-config.php of your WordPress from Hackers
  • How to Hide Your Files on Android
  • Where Are Windows Store Apps Installed and Where Do They Save Data

Featured Articles

  • How to Turn off Laptop Screen Manually
  • Best Alternatives for Logic Pro X on Windows 10
  • Digital Ocean Review: Cheapest cloud hosting
  • How to run Android applications on MAC
  • How to remove login password from windows 8
  • How to Play Android games on Windows PC

Trending Topics

  • Android 22
  • Apps 20
  • Automobile 6
  • Blogging 42
  • Business 115
  • Computer 128
  • Education 28
  • Games 11
  • Games 160
  • Google 13
  • How to 72
  • Internet 226
  • Marketing 12
  • Mobile 56
  • Technology 220
  • Windows 16
  • Wordpress 13
  • Some Rights Reserved. Xtendedview | Copyrights 2011-2022 | Site Map | Privacy Policy
  • XtendedView is built on WordPress
  • WordPress Hosting by Bluehost