Google Maps Statistics 2026: Trends Revealed

Google Maps remains a cornerstone of navigation, local discovery, and business visibility. Industries from ride‑hailing and logistics to retail and local services rely on its reach and data‑rich platform. For example, delivery fleets leverage their real‑time mapping to optimise routes, while small businesses count on their listings to drive foot traffic. Explore the full article for a deep dive into the latest numbers and what they mean.

Editor’s Choice

• Over 2.2 billion monthly active users on Google Maps as of Q1 2025.
• Google Maps is available in over 220 countries and territories.
• Holds roughly a 67% share of the global map‑app market.
• More than 5 million apps and websites integrate the Google Maps Platform.
• Users aged 25‑34 make up around 26%–28% of users.
• The platform supports more than 95 languages globally.
• More than 200 million businesses are listed (or “places”) on Google Maps.

Recent Developments

• In August 2024, Google reduced pricing for the Google Maps Platform for India by up to 70%, making it more accessible for local developers.
• In mid‑2025, Google announced the removal of the social‑followers feature within Google Maps, shifting focus to core mapping and lists.
• Updates to integration with the Gemini AI assistant now allow map queries without specifying the app individually.
• Expansion of Street View coverage in 2024‑2025 includes major cities and smaller towns in Nepal, Costa Rica, and Namibia.
• Increased emphasis on “visual discovery” and intuitive addressing in regions like India, using AI and map‑data enhancements.
• Streaming of map updates, source contributions such as reviews, photos, and corrections continue to scale globally.
• Enhanced global language support reaching 95+ languages by 2025.

Google Maps Overview

• Google Maps is the dominant global consumer mapping platform with over 2.2 billion monthly users (Q1 2025).
• It covers more than 220 countries and territories.
• The service supports more than 95 languages, serving a highly global user base.
• Embedded in over 5 million apps and websites via the Google Maps Platform integration.
• Google claims high‑resolution imagery coverage of “what is equivalent to 36 million square miles” of Earth’s surface.
• In the U.S., Google Maps holds approximately 67% of the map‑app market share.
• On websites using BuiltWith data, over 13 million active websites embed Google Maps.
• Monthly search query volume for “Google Maps” exceeded 56.9 million in early 2024.

Google Maps User Statistics

• As of December 2024, the gender split of Google Maps website users was about 54.72% male 45.28% female.
• Age‑group breakdown: users aged 25‑34 represent 26.56%, 35‑44 19.49%, 18‑24 17.06%.
• Another source shows 28.55% of users are 25‑34, and 22% are 35‑44.
• In 2025, 18‑24-year‑olds accounted for 27.22% of Google Maps website users.
• Globally, 54% of smartphone users access Google Maps, according to a survey.
• In the U.S., roughly 85% of smartphone owners have Google Maps installed.
• Millennials and Gen Z account for 63% of Google product users, which indirectly influences Map usage.
• Users launch the Google Maps app 3‑4 times per week on average.

Google Maps Usage Statistics

• The vast majority of Google Maps usage comes from Other industries – 90.19%, showing the tool’s extremely broad adoption across diverse business sectors.
• Science & Education accounts for 2.81%, leveraging Google Maps for research, campus navigation, and academic projects.
• The Travel & Tourism industry represents 2.42%, highlighting how essential location services are for travel planning, bookings, and navigation.
• Food & Drink businesses make up 2.37%, using maps for restaurant discovery, delivery routes, and customer foot-traffic targeting.
• Computers, Electronics & Technology contributes 2.21%, using mapping tools for logistics, network services, and tech-driven applications.

Google Maps Global Coverage

• Coverage spans over 220 countries and territories.
• Imagery covers “what is equivalent to 36 million square miles” of Earth’s surface.
• In 2025, Street View expanded to include towns in Namibia, Nepal, and Costa Rica.
• The service supports more than 95 languages across its global footprint.
• The U.S. remains among the top countries by traffic: share 11.74%.
• Brazil leads website traffic share for Google Maps (13.33%).
• As of 2024, there were over 5 million apps integrating Google Maps platform products globally.
• Google Maps embeds are used by over 13 million live websites (BuiltWith April 2025 data).

Google Maps Mobile App Statistics

• In 2023, Google Maps generated over 10 million downloads in the U.S., making it the most‑downloaded navigation app in that market.
• Globally, Google Maps remains among the top Google applications, with reports of “approximately 11.9 million downloads globally in July 2024.
• On Android alone, the app has surpassed 10 billion installations worldwide, underscoring its deep reach.
• Mobile apps overall are projected to reach 299 billion downloads worldwide in 2025, which signals continued growth in the app ecosystem where Google Maps participates.
• In the U.S., as of 2024, the app still held a prominent position among travel‑and‑local categories, with one source citing 120 million downloads in 2024 alone.
• Despite being pre‑installed on many Android devices, Google Maps still retains strong engagement: it appears in the top 11 of Android tool apps.
• On data usage, one report shows the average data consumption of the web version of Google Maps at 2.19 MB per hour of active use.
• Usage trends show that mobile‑first and smartphone‑distribution growth continues to favour Google Maps as a default map/navigation option rather than niche alternatives.

Google Maps Business Listings

• Google Maps holds listings for over 200 million businesses and places worldwide.
• Sponsored pins and promoted listings are used by over 2.5 million businesses.
• Businesses using Google Maps ads reportedly see a 20‑30 % increase in in‑store visits, depending on the category.
• More than 5 million apps and websites integrate Google Maps, implicitly including business listing layers.
• The U.S. leads in the number of websites integrating Google Maps with business listings.
• Businesses with photos on their Google map listing received 42 % more requests for directions.
• In local search results, Google’s “3‑Pack” of map listings is trusted by over 68 % of searchers.
• User‑contributed updates to business listings in Google Maps number over 20 million pieces of information daily.
• Creating and maintaining a Business Profile listing remains free.

Google Maps for Local Businesses

• Local businesses report that using Google Maps and its listing features drives new customer traffic in 70 % of cases.
• 90 % of consumers who searched a business on Google Maps visited it within a week.
• Approximately 46 % of all Google searches are considered local‑intent.
• Businesses that upload photos to their listing see 35 % higher website click‑through rates.
• There are over 4,000 business category labels available for listings as of 2025.
• Optimising for voice search, AI‑driven local suggestions, and mobile-first listing is considered a key priority for local businesses in 2025.
• Local Guides and user‑generated content continue to feed into business listing accuracy and ranking in Maps for local searches.
• Ranking in Google Maps (for local business) now hinges on engagement metrics like reviews, photos, and listing updates as much as on category and keywords.

Google Maps API and Integrations

• The Google Maps Platform supports over 5 million active apps and websites that integrate its core products weekly.
• Mobile app downloads will reach 299 billion globally, emphasising the opportunity for map/navigation APIs.
• The Platform serves attribution and mapping in “over 250 countries and territories.
• Google’s Map API is still the dominant choice, ahead of alternatives like Mapbox.
• Developers receive a free monthly credit (US$200) on Google Maps Platform usage.
• Kia and Hyundai partnered to integrate Google Maps data (via Places API) into vehicle systems.
• APIs from Google Maps are now used not just for navigation but for geospatial analytics, 3D mapping, and asset tracking.
• Google Maps platform revenue (including API usage) contributed to the estimated total platform revenue of $11.1 billion.

Google Maps Platform Revenue

• Google Maps revenue reached US$11.1 billion in 2023.
• Revenue for Google Maps was estimated at US$3 billion in 2019.
• Advertising on Google Maps reached US$8.7 billion, up 16% year‑on‑year.
• The navigation app market revenue was $16.2 billion in 2022.
• Advertising is the largest stream, 82% of Google Maps revenue comes from ads.
• The U.S. represented 16.5% of the navigation revenue share in 2022.
• The navigation market is projected to reach $36.6 billion by 2028 (14.8% CAGR).
• API usage fees and platform integrations are increasingly important.
• Google Services revenues reported 10‑14% growth in Q1/Q2 2025.

Google Maps Features and Innovations

• The Google Maps Platform unveiled its Geospatial Analytics suite, enabling businesses to visualise movement patterns, optimise delivery routes, and map demographic shifts in real time.
• A generative‑AI integration with Vertex AI allows users and enterprises to ask natural‑language questions about locations (“Which neighbourhood has the fastest traffic relief?”) and receive context‑aware answers grounded in map data.
• The introduction of a Weather API lets users overlay live meteorological data (temperature, precipitation, wind) onto maps, enabling logistics companies and event planners to adapt routes or schedules dynamically.
• The Places Insights API now aggregates data such as business types, foot‑traffic estimates, and rating trends for neighbourhoods, helpful for retail site‑selection and urban planning.
• An immersive “Live View” feature has seen usage growth of ≈ 38% year‑on‑year, combining augmented reality overlays with direction cues and landmarks for walking or transit users.
• Eco‑routing options now enable users to select paths optimised for fuel efficiency or electric‑vehicle use, and some pilots report reductions in carbon‑emission equivalents by hundreds of thousands of metric tons.
• Indoor‑mapping enhancements include detailed floor plans for more than 10,000 venues and real‑time waypoint navigation (e.g., at airports, malls, transit hubs).
• A new “Conversational Search” interface within the app allows users to issue open‑ended commands (“Show best coffee shops near me that are open now”) and receive curated, local suggestions.
• Developer‑focused innovations include deeper device‑SDKs for connected‑car systems and micromobility fleets, enabling custom map layers, asset‑tracking and live‑fleet‑management integrations.

Google Maps Street View and Imagery

• The Google Street View service has mapped over 10 million miles of roads globally.
• Imagery updates covering 25,000 km+ of roads in Romania are underway in 2025.
• Typical update frequency for Street View imagery in the U.S. is between 1 and 3 years.
• Advanced Gen 4 imagery capture began in India, covering major cities and highways.
• Imagery contributions come from both its fleet and user‑contributors.
• Imagery covers approximately 36 million square miles of Earth’s surface.
• Live View usage grew by ≈38% year‑on‑year in 2025.
• Virtual tours extend to 156 institutions worldwide.

Google Maps Navigation and Transportation

• The navigation-app market is projected to grow to US$36.6 billion by 2028, at a CAGR of 14.8%.
• Google Maps holds approximately 67% market share in mobile navigation apps.
• Real‑time traffic data coverage spans 99% of U.S. urban areas and 85% of global metro regions.
• 77% of users rely on Google Maps for driving directions.
• Transit and walking navigation improvements use AI for ETA prediction.
• Google Maps is not yet a viable solution for truck‑routing without specialised features.
• APIs enable route‑planning and asset tracking beyond consumer navigation.
• Google Maps data underpins ride‑hail, delivery, and micromobility platforms globally.

Google Maps Demographics

• 28.55% of users fall in the 25–34 age group.
• Gender breakdown: 49.8% female, 50.2% male.
• 54.08% male, 45.92% female in another dataset.
• The 18‑24 group accounted for 27.22% of users.
• Only 6.63% of users are aged 65+.
• Brazil leads traffic with 13.33%, the U.S. follows at 11.74%.
• Google Maps reached 56% of U.S. smartphone users.
• Demographic skew favours younger, mobile‑first users.

Google Maps vs. Competitors

• Google Maps still dominates despite privacy‑focused rivals.
• Holds 61.58% market share in mapping tools.
• 42% of local‑intent searchers click on map‑pack results.
• Competitors include Apple Maps, Mapbox, and Here.
• Indian alternative endorsed by the government in 2025.
• Google Maps’ scale advantages are hard to match.
• Privacy concerns may give rise to niche mapping tools.
• Businesses choose platforms based on coverage, features, and compliance.

Google Maps Security and Privacy

• Google Maps relies on internal controls and third‑party audits for security.
• Users must review detailed policies (32 pages) for privacy awareness.
• Transparency Reports track government requests for data.
• Gen Z uses passkeys and Google sign‑in tools for navigation privacy.
• “Incognito mode” doesn’t ensure full anonymity.
• Data retention policies were changed to limit default storage.
• Regulatory frameworks like GDPR and CCPA shape data handling.
• Developers must comply with consent and legal obligations for location tracking.

Google Maps Impact on Marketing

• 61% of local searches result in a purchase when a business appears in map results.
• 32.3% of click‑throughs on local searches go to Google Maps listings.
• 82% of smartphone users engage in local search before visiting a store.
• Listings with images get 35% more click‑throughs.
• 46% of all searches are local‑intent queries.
• Google Maps data used for foot‑traffic analytics and ad targeting.
• Promoted pins offer measurable ROI for local advertisers.
• Google Maps is vital for omnichannel attribution.

The Future of Google Maps

• Google Maps celebrates 20 years of operation in 2025.
• Features include AR navigation, immersive route planning, and AI integrations.
• Developers to receive more granular API controls and data layers.
• Privacy and regulation will shape future data handling models.
• Google Maps expands into micromobility and public transit planning.
• Emerging markets demand localised, offline‑friendly features.
• Marketers gain richer insights and hybrid storefront tools.
• Google Maps becomes a platform for location intelligence.

Frequently Asked Questions (FAQs)

Conclusion

Across consumer, business, and developer ecosystems, the data for Google Maps shows overwhelming scale and influence. It dominates mapping and navigation with both breadth (global coverage, billions of users) and depth (business listings, API integrations, location data). At the same time, it faces intensifying scrutiny around privacy, competition and evolving use‑cases. For businesses, marketers, and technologists alike, the message is clear: visibility on Google Maps is no longer optional; it’s fundamental.