Whether you are starting your own real estate business or expanding an existing one, everyone needs a website these days. The high level of competition in the market does not allow you to give up the opportunity to present your services on the Internet. This not only attracts traffic and generates visitors to customers. It also forms your image among competitors. It makes credibility in the eyes of the target audience. Therefore, the development of a real estate website is of fundamental importance for the development of a business. Site is rather important for real estate web development company.
Reasons to create a website for a real estate agency are numerous:
The attraction of new clients
Website development for a real estate agency is the creation of your modern “head office”. This should be the first place your potential customers will find you, and if you use an online form to collect visitor information, you can track conversions.
Wide opportunities for promotion
Real estate website development opens up space for advertising. The possibilities for website promotion and customer acquisition are wide: from content marketing to social media marketing and SEO (search engine optimization).
The real estate website allows you to display detailed project descriptions, provides presentation materials and 360-degree virtual tours. You can make your site more interactive for the visitor. Thus, you become closer to your client and provide him with a convenient and interesting way to get acquainted with your offer. If you’re selling condos in Canada, for instance, any additional information about the property would greatly help with its promotion. Like what this website does, potential clients should be able to see the available amenities and entertainment options around.
Template solutions and SaaS platforms
There is no such thing as a cheap and at the same time individual development. If the price of a solution is equal to the cost of a day of work of a specialist, then it is unlikely that several weeks of development will be sold for this money, which are actually necessary to create an individual project. If the project is cheap, then it is guaranteed that it will not be implemented individually.
The contractor for any project must spend no more resources than paid by the Customer. And if the budget is extremely limited, then the resources for the project will be allocated negligible. And in one day it is simply impossible to create a good website on a suitable platform, in accordance with the individual wishes of the Customer and the specifics of the business.
However, there are standard (template) solutions that can fully meet the needs of some customers, and their cost is extremely low.
Almost all low-budget projects are being developed according to this scheme.
There are two options:
The customer is simply shipped a set of ready-made design, layout and control systems. They have already been assembled once on the Contractor’s side. Or in general by someone “from the outside”. And they are now being sold many times. The prime cost of such a set is not high. This kit is sometimes touted as individually designed.
The customer uses SaaS platforms or do-it-yourself designers. This is also quite cheap. But the customer is engaged in customization and individualization himself. It’s not only within the framework of the functionality of the “constructor”. It is usually very limited.
These solutions vary in quality and sometimes they are very good, but there is little individual in them. And this is not at all a bad thing: in any market there are cheap mass-produced goods and similar services provided by the conveyor method. Moreover, SaaS platforms and template sites are great for the simplest solutions and for projects that are created with one goal – “to have a site at all.”
Now it is more expedient to use saas website design: for comparable money, template solutions are often inferior in quality to modern “designers”.