--- title: "Wix vs Squarespace Statistics 2026: Who Leads in Market Share and Growth?" date: 2026-06-18 author: "Supriya Gharat" featured_image: "https://xtendedview.com/wp-content/uploads/2026/06/wix-vs-squarespace-statistics.jpg" categories: - name: "Internet" url: "/category/internet.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # Wix vs Squarespace Statistics 2026: Who Leads in Market Share and Growth? Wix and Squarespace remain two of the most widely used website-building platforms for businesses, creators, freelancers, and e-commerce brands. Their tools help users launch websites without coding, manage online stores, and automate marketing activities. From small business websites in the U.S. to global creator portfolios and service-based companies, both platforms play a major role in the modern digital economy. This article explores the latest Wix vs Squarespace statistics, covering market share, revenue growth, website adoption, subscriber trends, and key developments shaping the industry. ## Editor’s Choice - Wix serves more than **260 million registered users worldwide**, making it one of the largest website-building platforms globally. - Wix generated approximately **$1.99 billion in revenue during 2025**, up from $1.76 billion in 2024. - Wix powers roughly **4.3% of all websites worldwide** as of early 2026. - Squarespace powers approximately **2.5% of all websites globally** in 2026. - Wix accounts for around **5.3% of the CMS market**, placing it among the world’s leading website platforms. - More than **18 million active websites** worldwide are built using DIY website builders, with Wix and Squarespace among the largest contributors. - North America remains the largest website-builder market, representing roughly **40% of global demand** from 2025 to 2026. ## Recent Developments - Wix reported **first-quarter 2026 financial results** and reaffirmed its full-year growth outlook. - Wix’s AI initiatives continued expanding throughout 2025 and 2026, becoming a major contributor to user acquisition and premium conversions. - Wix Studio remained one of the company’s fastest-growing products among agencies and professional web creators in 2025. - Wix completed share repurchase programs totaling **more than $725 million** between 2023 and early 2025. - AI-powered website generation became a standard feature across both Wix and Squarespace platforms from 2025 to 2026. - Cloud-based website builders captured over **81% of industry revenue share** in 2025, benefiting platforms such as Wix and Squarespace. - Mobile-first website creation continued accelerating, with mobile website builders projected to grow at a **17.43% CAGR through 2031**. - Business users represented **57.35% of the website builder market** in 2025, reinforcing strong demand among SMBs. - AI-enabled builders became increasingly popular, with approximately **67% of business owners preferring AI-assisted website creation tools**. ## Hosted Website Builder Market Share Statistics - **Wix** dominates the hosted website builder market with a **37%** share of all tracked hosted solution websites. - **Shopify** ranks second, accounting for **19%** of hosted solution usage across the internet. - **Squarespace** holds a notable **14%** market share among hosted website platforms. - The **Other** category collectively represents **12%** of hosted solution usage worldwide. - **Wix Stores** powers **8%** of websites using hosted solution technologies. - **Weebly** captures **5%** of the global hosted website builder market. - **Duda** accounts for **4%** of hosted solution usage, making it the smallest named platform in the chart. - The combined share of **Wix and Wix Stores** reaches **45%**, highlighting Wix’s strong market presence. - The top three platforms, **Wix (37%)**, **Shopify (19%)**, and **Squarespace (14%)**, together control **70%** of the market. - **Wix’s 37% share** is nearly **twice** that of **Shopify’s 19%**, underscoring its leadership position. ![Hosted Solution Usage Distribution On The Entire Internet](https://xtendedview.com/wp-content/uploads/2026/06/hosted-solution-usage-distribution-on-the-entire-internet.jpg)Reference: Printful ## Wix vs Squarespace Revenue and Growth Trends Statistics - Wix generated approximately **$1.56 billion in revenue in 2023**. - Wix’s revenue increased to **$1.76 billion in 2024**, representing annual growth of about **13%**. - Wix reported around **$1.99 billion in revenue during 2025**, marking another year of double-digit expansion. - Wix forecasts 2025 revenue between **$1.97 billion and $2.0 billion**, reflecting growth of up to **16%**. - Fourth-quarter 2025 revenue reached approximately **$460.5 million**, up **14% year over year**. - Fourth-quarter 2024 revenue totaled roughly **$404 million**, also representing **14% annual growth**. - Wix adjusted earnings per share increased from **$4.39 in 2023 to $6.39 in 2024**. - AI products and Wix Studio were identified as key growth engines driving revenue expansion entering 2026. - Premium subscriptions, partner programs, and agency-led website creation continue generating a significant share of Wix’s recurring revenue. ## Wix vs Squarespace Website Usage Statistics - More than **18 million websites** worldwide are built using DIY website builders. - Wix powers an estimated **4.3% of all websites**, making it one of the most-used website creation platforms globally. - Squarespace powers approximately **2.5% of all websites** worldwide. - Wix usage grew by roughly **32.6% year over year**, according to recent market-tracking estimates. - Only WordPress, Shopify, Squarespace, and Wix maintain individual CMS market shares above **3% globally**. - More than **1.2 billion websites** exist on the internet, creating continued demand for easy-to-use website builders. - Approximately **252,000 new websites are created daily**, expanding the addressable market for both Wix and Squarespace. - Business websites account for the majority of website-builder usage worldwide, representing over **57% of market demand**. - Industry analysts consistently rank Wix among the most widely adopted website-building platforms for SMBs and entrepreneurs. ## Wix vs Squarespace CMS Market Share Statistics - Wix holds approximately **5.3% of the global CMS market** in 2026, making it one of the largest content management platforms outside WordPress. - Squarespace controls roughly **3.2% of the CMS market worldwide**, maintaining its position among the leading hosted CMS platforms. - WordPress continues to dominate with more than **43% of all websites**, while Wix and Squarespace remain among the largest proprietary CMS solutions. - Wix powers around **4.3% of all websites**, compared with **2.5% for Squarespace**, reflecting its stronger CMS penetration. - More than **70 million websites** globally use a hosted CMS platform rather than a self-hosted system. - Wix has increased its CMS market share by more than **1 percentage point** over the past five years, one of the strongest growth rates among major CMS providers. - Squarespace maintains particularly strong adoption among creative professionals, photographers, and portfolio-based websites. - Hosted CMS platforms now account for nearly **15% of all CMS-powered websites**, driven by demand for simplified website management. - Small businesses represent the largest segment of both Wix and Squarespace CMS users, accounting for more than **60% of customer deployments**. ![Top Cms Market Share Distribution 2026](https://xtendedview.com/wp-content/uploads/2026/06/top-cms-market-share-distribution-2026.jpg) ## Wix vs Squarespace User and Subscriber Statistics - Wix reported more than **260 million registered users worldwide** by 2024 and continues to expand that base in 2025 to 2026. - Wix added approximately **189,000 net premium subscriptions during 2023**, reaching about **6.3 million premium subscribers**. - Wix recorded an **8% increase in registered users during 2023**. - Around **60% of Wix users are based in North America**, making it the company’s largest regional market. - Industry estimates suggest over **1.22 million businesses adopted Wix during 2025** for website creation and online presence management. - More than **780,000 businesses adopted Squarespace during 2025**, according to market-monitoring estimates. - Wix remains trusted by **hundreds of millions of users worldwide**, according to company communications. - Growth in agency partnerships and professional creator accounts continues to increase premium subscriber acquisition for Wix. - The combination of AI onboarding, template automation, and simplified site creation has helped both platforms attract new first-time website owners throughout 2025 and 2026. ## Wix vs Squarespace E-commerce Adoption and Usage Statistics - Global e-commerce sales are expected to exceed **$7 trillion** by **2026**, driving demand for **integrated commerce platforms**. - Wix currently captures a dominant **45% market share** among **DIY website builders**, while Squarespace holds **18%**. - E-commerce functionality powers approximately **14%** of all **Wix websites** and **9%** of **Squarespace websites** globally. - Wix generated an impressive **$1.99 billion** in total revenue during **2025**, with significant growth in **business solutions**. - Squarespace maintains a superior **96% responsiveness pass rate**, ranking **first among major e-commerce platforms** for speed. - More than **70% of consumers** strongly prefer purchasing from businesses that offer **mobile-friendly online stores**. - E-commerce stores built using hosted platforms typically launch **40% to 60% faster** than **custom-developed alternatives**. - Small businesses utilizing built-in **SEO tools** on these platforms experienced a **24% increase** in **monthly revenue**. - Online store adoption among **small businesses** expanded by more than **20%** between **2023** and **2025**. - Nearly **80% of merchants** consider **integrated payments** and **inventory management** to be essential platform features. ## Traffic Share Comparison: Squarespace vs Wix by Country - **Squarespace** derives a dominant **58.41%** of its traffic from the **United States**, compared to **32.93%** for **Wix**. - The **United Kingdom** contributes a nearly identical share of traffic, **7.98%** for **Squarespace** and **7.95%** for **Wix**. - **Australia** accounts for **6.36%** of **Squarespace** traffic, making it the platform’s third-largest market. - **Brazil** represents **5.13%** of **Wix** traffic, highlighting stronger adoption in Latin America. - **Canada** generates **5.35%** of **Squarespace** traffic versus **4.54%** for **Wix**. - **Japan** contributes **4.90%** of **Wix** traffic, ranking among its top geographic markets. - **France** delivers **1.79%** of **Squarespace** traffic, showing a smaller but notable European presence. - **Wix** has a much larger **Others** category at **44.55%**, compared to **20.11%** for **Squarespace**, indicating broader international diversification. ![Top Countries Traffic Share Comparison Squarespace Vs Wix](https://xtendedview.com/wp-content/uploads/2026/06/top-countries-traffic-share-comparison-squarespace-vs-wix.jpg)Reference: Similarweb ## Wix vs Squarespace Template Variety and Customization Statistics - Wix offers more than **900 professionally designed templates** across business categories, portfolios, blogs, and online stores. - Squarespace provides approximately **180 premium templates**, focusing on curated design quality and visual consistency. - Wix users can access drag-and-drop editing with near-complete page customization flexibility. - Squarespace follows a structured design framework that simplifies editing while maintaining consistent branding. - More than **65% of first-time website creators** cite template selection as a major factor when choosing a website builder. - Wix users can customize virtually every page element without coding, a feature frequently highlighted in comparative industry reviews. - Squarespace templates consistently rank among the highest-rated options for visual design and creative portfolios. - Approximately **58% of website builder users** prefer pre-designed templates over building layouts from scratch. - AI-assisted design recommendations became increasingly common during 2025 and 2026, helping users personalize templates faster. ## Wix vs Squarespace: Target Audience and Industry Usage Statistics - **Small and medium-sized businesses** represent roughly **57.35%** of the total website builder market globally. - **Wix** currently powers **4.3%** of all websites globally and holds a **6.0% share** of the **CMS market**. - **Squarespace** powers approximately **4.7 million websites** and captures a **2.5% share** of all global websites. - More than **250 million registered users** have signed up for **Wix**, with **46%** being under **35 years old**. - **Squarespace** recently surpassed **4.9 million unique subscribers** by focusing heavily on **design-oriented creatives**. - The **health and wellness industry** leads the business sector on **Wix**, accounting for **18%** of its active users. - More than **33 million small businesses** operate in the **United States**, creating a massive addressable market for both builders. - Approximately **73% of small businesses** currently maintain a dedicated website or actively plan to launch one. - **Squarespace** manages over **10 million custom domains** for its rapidly growing audience of **creators and small brands**. - Over **70% of e-commerce traffic** on **Wix websites** currently originates directly from **mobile devices**. ## Squarespace vs WordPress vs Wix Performance Breakdown - **Squarespace** offers pricing from **$16–$65/month**, while **Wix** ranges from **$17–$159/month**, making Wix the costliest option at the high end. - **WordPress** has the lowest entry cost at **$0 plus hosting**, offering the most budget flexibility. - **Squarespace** leads in **ease of use** with a score of **9/10**, outperforming **Wix (8/10)** and **WordPress (6/10)**. - **WordPress** achieves the highest **SEO capability score of 10/10**, compared to **7/10** for both Squarespace and Wix. - **Squarespace** ranks highest for **design quality at 10/10**, while both WordPress and Wix score **8/10**. - **WordPress** dominates **customization** with a perfect **10/10 score**, ahead of Wix (**7/10**) and Squarespace (**6/10**). - **WordPress with WooCommerce** earns the top **ecommerce score of 9/10**, surpassing Squarespace and Wix at **8/10** each. - **Squarespace** is the strongest choice for users prioritizing **design and simplicity**, scoring **9/10+** in key usability metrics. - **WordPress** leads in both **SEO and customization**, achieving **10/10** in both categories. - **Wix** delivers balanced performance with scores between **7/10 and 8/10** across all major website-building features. ![Squarespace Vs WordPress Vs Wix Feature Comparison](https://xtendedview.com/wp-content/uploads/2026/06/squarespace-vs-wordpress-vs-wix-feature-comparison.jpg)Reference: Colorlib ## Wix vs Squarespace AI Features Statistics - **Over 60%** of new website builds on **Wix** now utilize an **AI-assisted creation workflow** to streamline development. - **Squarespace** users experience a **65% reduction** in overall time-to-publish when leveraging **AI template customization tools**. - The **Wix ADI** platform reduces the average **time-to-publish** for complete website generation from conversational prompts to under **10 minutes**. - The global **AI-powered website builder market** is projected to grow at a **17.7% CAGR** to reach **$14.78 billion** by **2035**. - **AI-based website builders** have rapidly captured a **23.6% market share** within the broader website development industry. - **Template-based AI builders**, prominently utilized by both platforms, dominate the sector with over **43%** of the **market share**. - **Squarespace** maintains an industry-leading **96% responsiveness pass rate** while actively expanding its automated **AI SEO features**. - **Wix** achieves **71-75% Core Web Vitals** pass rates by leveraging continuous **platform-wide AI performance optimizations**. ## Wix vs Squarespace SEO and Search Engine Visibility Statistics - Google accounts for approximately **90% of the global search engine market**, making SEO a critical website builder feature. - Wix has significantly improved its technical SEO capabilities over the last five years, including structured data controls and advanced indexing tools. - Squarespace includes built-in XML sitemaps, clean URLs, automatic SSL, and mobile-responsive design features. - More than **68% of online experiences** begin with a search engine, increasing the importance of SEO-friendly website builders. - Organic search drives roughly **53% of total website traffic** across industries. - Websites appearing on Google’s first page capture more than **90% of search traffic clicks**. - Mobile-friendly websites receive stronger search visibility because Google primarily uses mobile-first indexing. - Businesses investing in SEO generate approximately **1,000% more traffic opportunities** than relying solely on organic social media. - Both Wix and Squarespace now support custom metadata, schema markup, redirects, and advanced analytics integrations, narrowing historical SEO capability gaps. ## Wix vs Squarespace Performance and Core Web Vitals Statistics - **Wix** achieved a **79% Core Web Vitals passing rate** on mobile devices compared to **70% for Squarespace**. - Independent testing shows **Wix** holding a median mobile **Lighthouse score of 62**, outperforming the **Squarespace score of 30**. - **Wix** desktop websites demonstrated an impressive **84% Core Web Vitals pass rate**, while **Squarespace** desktop sites measured at **70%**. - **Squarespace** mobile pages cause an average **mobile page load time of 4.5 seconds** compared to **3.8 seconds for Wix**. - **Wix** delivers a median **Largest Contentful Paint (LCP) of 2.1 seconds**, comfortably within the **“good” threshold of 2.5 seconds**. - **Squarespace** recorded a median **Largest Contentful Paint (LCP) of 2.8 seconds**, falling slightly outside of recommended performance benchmarks. - **Wix** features a median **Interaction to Next Paint (INP) of 180 milliseconds**, performing better than the **Squarespace INP of 220 milliseconds**. - Approximately **75% of all Wix sites** pass the complete set of **Core Web Vitals**, compared to roughly **60% of Squarespace sites**. - The aggregate **Wix Lighthouse performance score** averages around **64**, maintaining a notable lead over the **Squarespace average of 42**. - **Wix** platforms showcase a median **Cumulative Layout Shift (CLS) of 0.04**, providing better visual stability than the **Squarespace CLS of 0.08**. ![Wix Vs Squarespace Core Web Vitals Performance](https://xtendedview.com/wp-content/uploads/2026/06/wix-vs-squarespace-core-web-vitals-performance.jpg) ## Wix vs Squarespace Mobile Website Statistics - Mobile devices generated approximately **63% of global web traffic** in early 2026, making mobile optimization essential for website builders. - More than **96% of internet users** access the web through mobile devices at least part of the time. - Wix automatically creates mobile-friendly versions of websites and allows separate mobile customization. - Squarespace templates are designed with responsive frameworks, ensuring websites adapt automatically across screen sizes. - Google uses **mobile-first indexing** for the vast majority of websites, making mobile performance a ranking factor. - Approximately **57% of users** will not recommend a business with a poorly designed mobile website. - Mobile commerce is expected to account for more than **72% of global e-commerce sales** by 2026. - Around **74% of visitors** are more likely to return to a website with a strong mobile experience. - Websites optimized for mobile users often achieve higher engagement, lower bounce rates, and improved conversion rates. ## Wix vs Squarespace Pricing and Value-for-Money Statistics - Wix offers premium plans starting at approximately **$17 per month** in the U.S. market in 2026. - Squarespace’s entry-level website plans begin at around **$16 per month** when billed annually. - E-commerce plans on Wix generally range from **$29 to $159 per month**, depending on business requirements. - Squarespace Commerce plans typically range between **$23 and $99 per month**. - Approximately **61% of small businesses** rank affordability among their top three website platform selection criteria. - More than **70% of first-time website owners** prefer bundled hosting, security, and maintenance costs rather than separate services. - Businesses using hosted website builders often reduce annual website management expenses by **30% to 50%** compared with custom-developed websites. - Website builders remain significantly less expensive than custom development projects, which frequently exceed **$5,000 to $10,000** for small business websites. - Subscription-based website platforms continue gaining popularity because they offer predictable monthly operating costs. ## Wix vs Squarespace User Satisfaction and Retention Rates Statistics - **Squarespace** achieves an exceptional customer satisfaction rating of **4.8 out of 5 stars**. - **Wix** maintains a solid user satisfaction score, averaging **4.2 out of 5 stars**. - **Squarespace** successfully expanded its retained subscriber base from **4.63 million to 4.91 million** active users. - Over **1.2 million businesses** actively maintain their digital presence using the **Wix** platform services. - **AI-assisted onboarding features** significantly increased new user conversion and retention by **13 percent**. - Nearly **780,000 active businesses** consistently trust and renew their ongoing subscriptions with **Squarespace**. - **Wix** sustains stable user engagement by maintaining an average website **bounce rate of 39.9 percent**. - Approximately **12 percent** of active users boost platform retention by regularly publishing **blog content**. ![Customer Satisfaction Ratings Wix Vs Squarespace](https://xtendedview.com/wp-content/uploads/2026/06/customer-satisfaction-ratings-wix-vs-squarespace.jpg) ## Wix vs Squarespace Customer Support Quality Statistics - Customer service quality influences **purchasing decisions** for approximately **73%** of consumers. - Around **90%** of customers consider **immediate responses** important when seeking support. - More than **60%** of consumers expect businesses to **resolve issues quickly** across communication channels. - **Self-service knowledge bases** can reduce overall support requests by approximately **20% to 30%**. - AI-powered **customer support adoption** increased significantly across platforms during **2025** and **2026**. - Squarespace achieved a **4.8 out of 5** customer satisfaction rating compared to Wix’s **4.2**. - Wix customer support typically responds to user help tickets in **under 1 hour**. - Squarespace responds to general email support inquiries within an average of **3 hours**. - Wix maintains an impressive **99.99% uptime rate**, which drastically minimizes technical complaints. - Squarespace limits its **live chat support** availability to exactly **16 hours a day** during weekdays. ## Wix vs Squarespace Marketing and Business Tools Statistics - Email marketing generates an average return of approximately **$36 for every $1 spent**. - Wix provides integrated email marketing, CRM, automation, social media tools, and customer management features. - Squarespace includes built-in email campaigns, analytics, appointment scheduling, and commerce marketing tools. - Businesses using marketing automation can increase lead generation by approximately **80%**. - Nearly **76% of consumers** expect personalized experiences from businesses online. - CRM adoption continues rising among small businesses as customer relationship management becomes increasingly important. - More than **50% of marketers** identify automation as a key driver of operational efficiency. - Businesses using integrated analytics tools generally achieve better campaign optimization and marketing ROI. - Website platforms that combine commerce, CRM, email marketing, and automation tools often experience higher customer retention. ## Frequently Asked Questions (FAQs) **What percentage of all websites use Wix in 2026?**Wix powers approximately **4.3% of all websites worldwide** and **6.1% of websites using a known CMS** as of June 2026. **What percentage of all websites use Squarespace in 2026?**Squarespace powers approximately **2.5% of all websites globally** and holds around **3.5% of the CMS market share** in 2026. **How much revenue did Wix generate in 2025?**Wix reported approximately **$1.99 billion in revenue for 2025**, with fourth-quarter revenue reaching **$524 million**, up **14% year over year**. **How many registered users does Wix have in 2026?**Wix serves more than **260 million registered users worldwide**, making it one of the largest website-building platforms globally. **How large is the website builder market in 2026?**The global website builder market is valued at approximately **$3.57 billion in 2026** and is projected to reach **$7.67 billion by 2031**, growing at a **16.58% CAGR**. ## Conclusion The Wix vs Squarespace landscape highlights two mature platforms serving different user priorities. Wix continues to lead in overall market share, user base, customization flexibility, and AI-driven innovation. Meanwhile, Squarespace maintains a strong position among creators, designers, and businesses seeking polished visual experiences with minimal setup complexity. Both platforms have expanded their e-commerce capabilities, AI tools, marketing features, and mobile optimization efforts during the past two years. As digital adoption accelerates across industries, businesses increasingly value platforms that combine website creation, customer management, automation, and commerce in a single ecosystem. For most small businesses and entrepreneurs, the choice ultimately depends on customization needs, design preferences, growth plans, and budget requirements. The statistics throughout this report show that both Wix and Squarespace remain among the most influential website-building platforms shaping the future of [online business](https://xtendedview.com/online-business-statistics/).