Technology reaches into many sectors and has a significant influence on our lives. Tech is also a force for change in many industries and has helped them operate in a more accessible, streamlined manner. The global world of finance is an excellent example of this, and technology has made it easier than ever for people to invest their spare money into assets like stocks or shares.
Tech has also played a considerable role in terms of what we can invest in – with cryptocurrencies being a good example. Out of all the many coins people seem to love, Bitcoin remains the most popular.
If you do not know much about this form of digital cash yet, the AskTraders Bitcoin for beginners guide is a great place to learn.
Although digital cash is popular across the board, Bitcoin seems to be particularly loved by younger generations – but why is this?
Younger people love tech
From the internet to smartphones, tablets, and Xbox wireless headsets, younger people genuinely love tech. They have not only grown up with the latest technology but developed a real need for it. That makes them the ideal market for tech-based currencies like Bitcoin.
Bitcoin has enjoyed massive media attention
Although all generations keep an eye on the media, younger generations seem to be especially savvy with this. As a result, they are far more likely to hear what is being reported and more influenced by what they see and read.
Bitcoin undoubtedly has picked up masses of positive headlines over recent years and enjoyed a lot of attention on social media sites that younger people frequent. Therefore they are more likely to have heard about it and are far more likely to hold a positive view of cryptocurrency.
A new, cooler way to deal with money
Bitcoin seems especially popular with younger people because it is a new, cooler form of money. This alone is enough to attract many to it and make them more likely to take an interest in its use. Compared to paper money or even using a debit card, Bitcoin payments just seem so exotic!
Many younger people have also developed a distrust of traditional financial institutions and the current banking system. That is mainly because of the numerous global financial disasters they have witnessed in the last few decades (such as the Great Recession from 2007 to 2009). Due to this, they are far more likely to focus on Bitcoin as a better alternative for investment.
Bitcoin is a hit with younger people
There seems little doubt that Bitcoin is particularly popular with the young. As the above shows, this is due to a few reasons. The picture gets even clearer when you add in how proactive many youngsters are about their finances and how easy it is to invest/use Bitcoin.