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A quick primer on behavioral targeting

Author: Tushar Thakur   Last updated on: September 23, 2013   Leave a Comment  

Remember how words from a trusted and respected relative often can alter your view on something, say, a product or service, and make you ultimately switch your loyalty from one company to a competing organization? Well, that notion of psychological weight in purchasing decisions—meaning you buy something based on someone else’s opinion—also applies online. And…

Filed Under: Marketing    Tagged: Internet marketing, Marketing

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