---
title: "Smartphone Sales Statistics 2026: Revealing the Future of Mobile Growth"
date: 2026-06-27
author: "Supriya Gharat"
featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/smartphone-sales-statistics-revealing-future-mobile-growth.jpg"
categories:
  - name: "Technology"
    url: "/category/technology.md"
tags:
  - name: "Statistics"
    url: "/tag/statistics.md"
---

# Smartphone Sales Statistics 2026: Revealing the Future of Mobile Growth

The [smartphone](https://xtendedview.com/smartphone-statistics/) market remains one of the world’s largest consumer technology industries, connecting billions of people to digital services, mobile payments, entertainment, and artificial intelligence tools. Smartphone sales also shape industries such as e-commerce and mobile banking, where consumers increasingly rely on mobile devices to shop, pay, and access financial services.

As vendors race to add AI capabilities and premium features, understanding the latest smartphone sales data reveals where the market is heading and which brands are winning the competition. Explore the latest statistics and trends shaping the global smartphone industry.

## Editor’s Choice

- Global smartphone shipments reached approximately **1.26 billion units in 2025**, up nearly 2% from the previous year.
- The worldwide smartphone market generated more than **$608 billion in revenue in 2025**.
- Apple accounted for around **25% of global smartphone shipments in Q4 2025**, its highest quarterly share on record.
- Samsung shipped **61.2 million smartphones in Q4 2025**, representing 18.2% of the global market.
- Global smartphone shipments increased **2.6% year over year in Q3 2025**, reaching 322.7 million units.
- More than **94% of global smartphone shipments in 2025 came from the top 10 manufacturers**.
- The smartphone market is projected to surpass **$1 trillion in annual value by 2033**, driven by premium devices and AI-powered features.

## Recent Developments

- Omdia expects global smartphone shipments to decline by **7% in 2026** due to rising memory costs and weaker consumer demand.
- IDC forecasts a **0.9% decline in smartphone shipments during 2026**, following growth in 2025.
- AI-enabled smartphones emerged as one of the fastest-growing categories in 2025, especially in devices priced above $250.
- Samsung’s Galaxy Z Fold 7 became the company’s fastest-selling foldable device in Western Europe during 2025.
- Apple recorded nearly **3% shipment growth in Q3 2025**, driven by strong demand for the iPhone 17 lineup.
- India’s smartphone shipments increased **7% year over year in Q2 2025**, reaching 39 million units.
- Africa’s smartphone shipments grew **3% in the first quarter of 2026**, despite expectations of a weaker full-year market.
- The Middle East and Africa emerged as key growth regions during 2025, supported by financing models and rising digital adoption.
- Premium smartphones continued gaining momentum as consumers increasingly upgraded to AI-capable devices.

## Global Smartphone Sales Overview

- Around **1.26 billion smartphones** were shipped worldwide in 2025.
- The global smartphone market grew for the second consecutive year in 2025 after rebounding from the slowdown experienced in 2022 and 2023.
- Smartphone shipments rose **2.3% year over year in Q4 2025**, totaling 336.3 million units.
- Global smartphone shipments reached **322.7 million units in Q3 2025**, reflecting a 2.6% increase from the previous year.
- Apple and Samsung together accounted for more than **43% of worldwide smartphone shipments in late 2025**.
- The global smartphone market value stood at approximately **$608.85 billion in 2025**.
- The average smartphone replacement cycle exceeded **40 months in several mature markets**, contributing to slower industry growth.
- More than **6.9 billion people worldwide** now own a smartphone, representing the majority of the global population.
- The smartphone industry remains one of the largest consumer electronics sectors, accounting for hundreds of billions of dollars in annual sales.

## Global Smartphone Shipment Trends Since 2019

- **Global smartphone shipments** reached **1.37 billion** devices in **2019**, the **highest** level shown in the chart.
- Shipments declined to approximately **1.28 billion** units in **2020**, reflecting a year-over-year slowdown.
- The market rebounded to around **1.36 billion** devices in **2021**, nearly matching **2019** levels.
- Global smartphone shipments fell to about **1.20 billion** units in **2022**, reversing the previous year’s recovery.
- Shipments dropped further to approximately **1.16 billion** devices in **2023**, marking the **lowest actual** level in the period.
- The market recovered to roughly **1.23 billion** smartphones in **2024**, showing renewed growth.
- Smartphone shipments increased again to around **1.25 billion** units in **2025**, continuing the recovery trend.
- **2026** shipments are **forecast** to decline sharply to **1.10 billion** devices, the **lowest** figure on the chart.
- The chart indicates that **Apple**, **Samsung**, and **other manufacturers** collectively account for global smartphone shipments.
- **IDC** notes that **2026 manufacturer-specific shipment details are unavailable** because the figures are **forecast estimates**.

![Global Smartphone Shipments](https://xtendedview.com/wp-content/uploads/2026/06/global-smartphone-shipments.jpg)Reference: Statista

## Historical Smartphone Sales Trends

- Global smartphone shipments fell to a decade low in **2023**, marking one of the weakest years for the industry.
- Smartphone sales recovered in **2024**, growing between 4% and 7% depending on the research methodology.
- Global shipments increased by **2% in 2025**, reaching their highest annual level since 2021.
- Around **20.4 billion smartphones** were sold globally between 2009 and 2025.
- Smartphone sales crossed **1 billion units annually for the first time in 2013**.
- The industry reached its historic peak of approximately **1.56 billion units in 2018** before entering a multi-year slowdown.
- The COVID-19 pandemic accelerated replacement cycles and created a temporary demand surge in 2020 and 2021.
- The market entered a correction phase in 2022 and 2023 due to inflation, supply chain disruptions, and economic uncertainty.
- The rise of AI smartphones in 2025 and 2026 is creating a new replacement cycle across premium devices.

## Regional Smartphone Sales Breakdown

- **Asia-Pacific** captured a dominant **47.9% revenue share** of the **global smartphone market** in **2025**.
- **China’s** smartphone shipments experienced a **2% year-over-year decline** in **Q2 2025** amid fragile demand.
- **India** shipped **48 million smartphone units** in **Q3 2025**, achieving its **highest quarterly volume** in five years.
- **India’s** smartphone market recorded a solid **9% year-over-year growth** during **Q2 2025**.
- **Africa’s** smartphone shipments increased by **3%** to reach **19.9 million units** in the **first quarter of 2026**.
- The **Middle East and Africa** posted an impressive **14% year-over-year shipment growth** in **Q3 2025**.
- **North America** saw an **8% year-over-year growth** in **Q1 2025**, heavily driven by **premium device upgrades**.
- **Japan** maintained strong momentum with a **15% year-over-year growth** in **Q3 2025**.
- **Latin America** and **Europe** recorded a steady **4% year-over-year growth** in **Q2 2025**.

## Smartphone Sales by Vendor

- Samsung shipped approximately **223 million smartphones in 2025**, retaining the top position globally.
- Apple delivered around **218 million iPhones in 2025**, narrowing the gap with Samsung to fewer than 5 million units.
- Xiaomi ranked third with nearly **168 million smartphone shipments** worldwide in 2025.
- Transsion shipped more than **106 million smartphones in 2025**, driven by strong demand in Africa and emerging markets.
- OPPO rounded out the top five with roughly **103 million units shipped** during 2025.
- The top five smartphone vendors collectively accounted for **more than 70% of global shipments** in 2025.
- Apple recorded the strongest growth among premium smartphone vendors in late 2025, helped by demand for AI-ready iPhones.
- Chinese smartphone manufacturers increased their combined market share to over **50% of global shipments** in 2025.
- Smaller vendors outside the top five continued losing share as the market consolidated around a handful of global brands.

![Top 5 Smartphone Vendors By Global Shipments 2025](https://xtendedview.com/wp-content/uploads/2026/06/top-5-smartphone-vendors-by-global-shipments-2025.jpg)

## Smartphone Sales by Operating System

- Android maintained a dominant position with approximately **71% of global smartphone shipments in 2025**.
- iOS accounted for around **28% of worldwide smartphone shipments** during 2025.
- Android powers more than **3.9 billion active devices globally**, making it the world’s largest mobile operating system.
- iOS remained particularly strong in North America, where it captured over **57% of the smartphone market**.
- In Japan, iOS represented nearly **68% of smartphone users**, one of Apple’s strongest regional performances.
- Android dominated markets such as India, Africa, and Latin America with market shares exceeding **85%** in several countries.
- Huawei’s HarmonyOS surpassed **1 billion cumulative installations** across smartphones and connected devices by 2025.
- Android devices represented nearly **95% of smartphone shipments in India** during 2025.
- The growth of AI features has encouraged both Android and iOS vendors to prioritize on-device generative AI capabilities.

## Smartphone Sales by Price Segment

- Smartphones priced above **$600 accounted for nearly 25% of global shipments in 2025**, their highest share on record.
- Premium smartphone sales grew by approximately **8% year over year in 2025**, outpacing the overall market.
- Devices priced below **$200 represented more than 40% of worldwide smartphone shipments** in 2025.
- The ultra-premium category above **$1,000 generated more than one-third of total smartphone revenue** globally.
- Apple’s iPhone lineup captured over **70% of global premium smartphone sales** in 2025.
- Mid-range smartphones priced between **$200 and $400** remained the largest category in emerging markets.
- AI-enabled smartphones increasingly entered the **$400 to $800 price range**, helping manufacturers boost margins.
- The average selling price of premium smartphones exceeded **$900** in North America during 2025.
- Consumers in developed markets continued upgrading toward higher-priced devices with longer replacement cycles.

## Smartphone Sales by Online vs Offline Channels

- Offline retail channels accounted for approximately **58% of global smartphone sales in 2025**.
- Online smartphone sales represented roughly **42% of worldwide shipments**, continuing a multi-year expansion.
- India recorded one of the world’s highest online smartphone sales shares, with nearly **50% of devices sold through e-commerce channels**.
- Amazon and Flipkart remained dominant online smartphone sales platforms in India during 2025.
- Offline channels continued to dominate premium smartphone sales due to in-store demonstrations and financing options.
- More than **70% of smartphone sales in the United States** still occurred through carrier stores and physical retailers.
- Direct-to-consumer online sales increased as brands invested in their own websites and digital storefronts.
- Southeast Asia recorded strong growth in social commerce and live-stream shopping for smartphones during 2025.
- Omnichannel purchasing strategies became increasingly common, with consumers researching online before buying in physical stores.

![Where Consumers Buy Online Vs Offline Smartphone Sales 2025](https://xtendedview.com/wp-content/uploads/2026/06/where-consumers-buy-online-vs-offline-smartphone-sales-2025.jpg)

## Smartphone Sales by Device Type (5G vs 4G and Others)

- Global **5G smartphone shipments exceeded 830 million units in 2025**, accounting for roughly two-thirds of all smartphones sold.
- 5G devices represented approximately **67% of worldwide smartphone shipments** in 2025.
- Shipments of 4G smartphones continued declining and accounted for roughly **31% of total sales** in 2025.
- More than **2.5 billion people worldwide** now use a 5G smartphone.
- China remained the world’s largest 5G smartphone market, representing over **one-third of global 5G shipments**.
- Nearly **85% of smartphones sold in China during 2025 supported 5G connectivity**.
- North America recorded one of the highest 5G adoption rates, with more than **90% of smartphone shipments** featuring 5G capability.
- Entry-level 5G smartphones priced below **$200** gained significant momentum in India and Southeast Asia during 2025.
- Analysts expect 5G smartphones to exceed **75% of global shipments by 2027**.

## Smartphone Sales by Form Factor (Foldable vs Non-Foldable)

- Global foldable smartphone shipments reached approximately **19.3 million units in 2025**, a record for the category.
- Foldable smartphones represented around **1.5% of total smartphone shipments** worldwide in 2025.
- Samsung retained the leading position in foldable smartphones with nearly **45% market share**.
- Chinese brands such as Huawei, Honor, and Xiaomi collectively captured more than **40% of foldable shipments** during 2025.
- The average selling price of foldable smartphones remained above **$1,000** in 2025.
- Book-style foldables generated a larger share of revenue despite lower shipment volumes than clamshell models.
- Analysts project foldable smartphone shipments to surpass **30 million units by 2027**.
- Non-foldable smartphones still represented more than **98% of all smartphones sold globally** in 2025.
- Improved durability and lower prices are expected to accelerate foldable adoption during the next several years.

## World’s Top 5 Smartphone Brands by Market Share (January 2026)

- **Apple** led the smartphone market with a **31.48%** market share, making it the **top smartphone brand** in **January 2026**.
- **Samsung** ranked **second** with a **21.38%** market share, remaining Apple’s closest competitor.
- **Apple** held a **10.10 percentage point** lead over **Samsung**, highlighting its strong market position.
- **Xiaomi** secured the **third** position with a **9.66%** share of the global smartphone market.
- **OPPO** accounted for **6.09%** of the market, placing it in **fourth** place among leading smartphone brands.
- **Vivo** rounded out the **top five** with a **5.90%** market share in **January 2026**.
- The **top two brands, Apple and Samsung**, together controlled **52.86%** of the smartphone market.
- The **top five smartphone brands** collectively captured **74.51%** of the total market share.
- **Chinese smartphone brands** (**Xiaomi, OPPO, and vivo**) together represented **21.65%** of the market.
- The data shows that **Apple and Samsung** continued to dominate the smartphone industry, while **Chinese manufacturers** maintained a significant combined presence.

![World S Top 5 Smartphone Brands By Market Share January 2026](https://xtendedview.com/wp-content/uploads/2026/06/world-s-top-5-smartphone-brands-by-market-share-january-2026.jpg)Reference: The Enterprise World

## Top-Selling Smartphone Brands

- Samsung remained the world’s largest smartphone vendor in 2025, shipping approximately **223 million units** globally.
- Apple ranked second with around **218 million iPhone shipments** in 2025, its highest annual total since 2021.
- Xiaomi retained third place with nearly **168 million smartphones shipped** worldwide.
- Transsion surpassed **100 million annual shipments** for the first time, driven by growth in Africa and South Asia.
- OPPO shipped more than **103 million smartphones** in 2025, maintaining a top-five position globally.
- Chinese smartphone manufacturers collectively accounted for over **50% of global smartphone shipments** during 2025.
- Samsung led smartphone sales in Europe and Latin America, while Apple dominated North America and Japan.
- Apple generated more smartphone revenue than any other brand despite shipping fewer devices than Samsung.
- Premium smartphone demand helped Apple and Samsung capture the majority of industry profits in 2025.

## Top-Selling Smartphone Models

- The **iPhone 15** became the **world’s best-selling smartphone** with a **4.1% global market share** during the first half of **2025**.
- The **iPhone 15 Pro Max** ranked as the **second-best-selling smartphone** globally by capturing **3.8% of total sales** in early **2025**.
- **Apple’s Pro-series devices** generated a massive **50% of all iPhone sales** worldwide throughout the year **2025**.
- **Samsung’s Galaxy A15 5G** emerged as a **top-selling Android** device, securing **2.2% of overall global shipment volume**.
- The **Galaxy S24 Ultra** ranked among the **top premium smartphones** by taking **1.9% of the worldwide market sales** in **2025**.
- **Xiaomi’s Redmi 13 series** became a **hugely popular budget family** with over **15 million units shipped** across **Asia and Europe**.
- **Apple’s top smartphone models** accounted for an impressive **20% of total global smartphone sales** during **2025**.
- **Premium smartphones** priced **above $800** generated **60% of industry revenue** despite representing just an **18% unit share**.
- **Foldable models** like the **Galaxy Z Flip series** achieved record volumes exceeding **10 million total units sold** during **2025**.

![Top Selling Smartphone Models Worldwide](https://xtendedview.com/wp-content/uploads/2026/06/top-selling-smartphone-models-worldwide.jpg)

## Average Selling Price of Smartphones

- The global smartphone average selling price reached approximately **$480 in 2025**, up from around $460 in 2024.
- Premiumization helped push smartphone average selling prices to their highest level on record.
- The average selling price of smartphones in North America exceeded **$790** in 2025.
- Foldable smartphones maintained an average selling price above **$1,000** globally.
- Apple’s iPhone average selling price remained above **$900**, substantially higher than most Android competitors.
- Devices priced above $600 generated nearly **60% of global smartphone revenue** in 2025.
- Entry-level smartphone prices remained under **$200** across much of Africa and South Asia.
- AI-enabled features encouraged consumers to upgrade to higher-priced devices in 2025 and early 2026.
- Analysts expect smartphone average selling prices to continue rising through 2027 because of AI capabilities and premium components.

## Revenue from Smartphone Sales

- Global smartphone industry revenue exceeded **$608 billion in 2025**.
- Smartphone revenue is projected to surpass **$630 billion in 2026**.
- Apple captured more than **45% of worldwide smartphone revenue** in 2025 despite shipping fewer devices than Samsung.
- The premium smartphone segment generated more than **two-thirds of industry profits** during 2025.
- Smartphones priced above $1,000 represented less than 10% of unit sales but generated nearly **one-third of global smartphone revenue**.
- Global smartphone app and services ecosystems generated hundreds of billions of dollars in additional revenue beyond device sales.
- The smartphone market is expected to grow at a compound annual rate exceeding **6% through 2033**.
- North America remained the highest-revenue smartphone region due to strong premium device demand.
- AI-powered smartphones are expected to create new revenue opportunities through subscription services and on-device AI applications.

## India’s Smartphone Market Share by Brand

- **vivo** remained the **market leader** with a **20.8%** share in **Q1 2026**, up from **19.7%** in **Q1 2025**.
- **Samsung** held the **second-largest** market share at **17.4%**, a slight decline from **17.6%** a year earlier.
- **OPPO** recorded the **strongest growth** among the top brands, increasing its share from **12.2%** to **13.6%**.
- **Xiaomi** maintained a **stable market share** of **7.9%** in both **Q1 2025** and **Q1 2026**.
- **realme** experienced the **largest decline** among major brands, dropping from **11.0%** to **8.9%**.
- **POCO’s** market share fell from **4.8%** in **Q1 2025** to **4.2%** in **Q1 2026**.
- **OnePlus** saw its market share decrease from **2.4%** to **1.8%** year over year.
- **iQOO** reported a **slight decline**, moving from **2.7%** to **2.6%** in **Q1 2026**.
- The **Others** category expanded from **21.6%** to **22.9%**, indicating stronger competition from smaller smartphone brands.
- India’s overall **smartphone market shipments declined by 3% year over year** during **Q1 2026** despite gains by leading brands.

![India Smartphone Market Volume Share By Brand](https://xtendedview.com/wp-content/uploads/2026/06/india-smartphone-market-volume-share-by-brand.jpg)Reference: Counterpoint Research

## Refurbished and Second-Hand Smartphone Sales

- The global refurbished smartphone market shipped approximately **309 million units in 2025**.
- Refurbished smartphone sales grew by around **5% year over year** during 2025.
- The second-hand smartphone market generated more than **$72 billion in revenue** in 2025.
- Apple devices accounted for nearly **half of all refurbished smartphone sales** globally.
- The average selling price of refurbished smartphones increased by about **6% in 2025** because of strong demand for premium devices.
- Trade-in programs became one of the primary drivers of refurbished smartphone supply in North America and Europe.
- Emerging markets increasingly adopted refurbished smartphones because of affordability and sustainability concerns.
- The refurbished smartphone market is expected to exceed **400 million annual shipments by the end of the decade**.
- Environmental regulations and right-to-repair initiatives are expected to further boost second-hand smartphone sales.

## Future Trends in Smartphone Sales and Shipments

- IDC expects global smartphone shipments to decline by around **0.9% in 2026**, reflecting slower consumer spending.
- Omdia forecasts a steeper **7% decline in 2026 shipments** due to rising memory prices and economic pressures.
- AI smartphones are projected to account for more than **30% of global smartphone shipments by 2027**.
- Foldable smartphone shipments are expected to surpass **30 million units by 2027**.
- 5G smartphones should represent more than **75% of global shipments by 2027**.
- The smartphone market is forecast to exceed **$1 trillion in value by 2033**.
- Premium devices will likely continue outpacing the broader market because consumers keep their phones longer and upgrade less frequently.
- On-device artificial intelligence, satellite communication, and generative AI assistants are expected to become standard smartphone features.
- Sustainability initiatives, including repairability and refurbished devices, will increasingly shape consumer purchasing decisions.

## Frequently Asked Questions (FAQs)

**How many smartphones were shipped worldwide in 2025?**Global smartphone shipments reached approximately **1.25 to 1.26 billion units in 2025**, representing about **2% year-over-year growth**.

 

**What was the size of the global smartphone market in 2025?**The global smartphone market was valued at around **$599 billion to $608 billion in 2025**.

 

**Which smartphone brand had the largest market share in 2025?**Apple led the global smartphone market in 2025, capturing around **25% of Q4 shipments**, while Samsung held approximately **18% of the annual market share**.

 

**What share of global smartphone shipments were GenAI smartphones in 2025?**IDC estimated that more than **370 million GenAI smartphones** would ship in 2025, accounting for roughly **30% of global smartphone shipments**.

 

**How fast is the global smartphone market expected to grow in the long term?**The global smartphone market is projected to grow at a **4.3% to 7.3% CAGR** through the early-to-mid 2030s, depending on the forecast methodology.

 

 

## Conclusion

The smartphone industry entered the year with renewed momentum after recovering from several challenging years. However, shipment growth remains uneven across regions and vendors, and analysts expect economic pressures to slow demand in the near term. At the same time, artificial intelligence, premium devices, and foldable designs are creating new opportunities for manufacturers and consumers alike.

Although annual shipment growth may moderate, smartphones continue to generate hundreds of billions of dollars in revenue and remain central to digital life worldwide. Companies that successfully combine AI capabilities, premium experiences, and affordability will likely define the next phase of smartphone growth.