---
title: "iPhone vs Android Users Statistics 2026: Market Share by Country"
date: 2026-06-10
author: "Supriya Gharat"
featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/iphone-vs-android-users-statistics-market-share-country.jpg"
categories:
  - name: "Internet"
    url: "/category/internet.md"
tags:
  - name: "Statistics"
    url: "/tag/statistics.md"
---

# iPhone vs Android Users Statistics 2026: Market Share by Country

Android ran on **69.17%** of mobile page views worldwide in September 2026, against **30.81%** for iOS, according to StatCounter. The split flips in the United States, where iOS held **53.59%** and Android **46.39%**. Those two numbers sit at the center of most iPhone vs Android users statistics: Android is the global default, while the iPhone is the majority platform in a handful of rich markets.

The figures below add the yearly trend and splits by region and country. They also cover IDC’s shipment count, Apple’s iPhone sales, CIRP’s survey of platform switchers and the latest Apple and Google flagship prices. StatCounter counts page views, so its shares measure use online rather than a head count of owners.

## Key Takeaways

- Android carried **69.17%** of worldwide mobile page views in September 2026 and iOS **30.81%**, according to StatCounter.
- iOS gained **7.62** percentage points of worldwide mobile page views between 2016 and 2025 in StatCounter’s yearly data.
- iOS led the US at **53.59%** in September 2026, with Android at **46.39%**.
- Apple phones accounted for **30.8%** of worldwide mobile page views in September 2026, against **23.52%** for Samsung.
- In the March 2026 quarter, **12%** of new US iPhone buyers reported moving from an Android smartphone, according to CIRP.
- iPhone net sales reached **$54,252 million** in the three months ended June 27, 2026, up from **$44,582 million** a year earlier, according to Apple.

## Editor’s Choice

- Apple’s installed base: **more than 2.5 billion** active devices.
- Android share in India: **93.89%** of mobile page views.
- iOS share in Canada: **64.87%** of mobile page views.
- Q2 2026 smartphone shipments: Samsung **62.7 million**, Apple **55.8 million**, per IDC’s preliminary data.
- App Store ecosystem: **over $1.4 trillion** in developer billings and sales in 2025, according to Apple.
- iPhone Duo starting price: **$1,999** (US).

## iPhone vs Android Market Share Worldwide

- Android held **69.17%** of worldwide mobile page views in September 2026, and iOS **30.81%**.
- Linux and KaiOS each held **0.01%**.
- In the United States, iOS led at **53.59%** against **46.39%** for Android.
- Europe leaned Android at **64.68%**, with iOS at **35.31%**.
- On tablets the two were level: iOS at **50.35%** and Android at **49.57%** of worldwide tablet page views.

| Market (September 2026) | iOS share (%) | Android share (%) |
|---|---|---|
| Worldwide, mobile | 30.81 | 69.17 |
| United States, mobile | 53.59 | 46.39 |
| North America, mobile | 53.03 | 46.95 |
| Europe, mobile | 35.31 | 64.68 |
| Worldwide, tablet | 50.35 | 49.57 |

*Source: StatCounter Global Stats, September 2026*

Platform-wide figures for desktop systems sit in the [operating system market share](/operating-system-statistics/) data.

### About This Data

Compiled from 41 sources dated April 2025 to October 2026. They are 22 StatCounter pages, 2 yearly StatCounter exports, 10 Apple releases and financial statements, 1 IDC release and 1 Google post. The rest are 4 survey releases from CIRP and Piper Sandler and 1 UK regulator decision. Figures are either stated by their publishers or calculated from those stated figures, such as point gaps and growth rates. Figures are updated when sources publish new editions.

## iPhone vs Android Market Share by Year

- In 2019 Android led iOS on worldwide mobile page views by **52.76** percentage points.
- By 2025 that gap had narrowed to **45.78** points, with Android at **72.69%** and iOS at **26.91%**.
- iOS slipped **1.21** points between 2023 and 2024.
- iOS’s September 2026 reading of **30.81%** sits **11.52** percentage points above its 2016 level.
- Other systems faded: Windows Phone lost **1.73** points of share between 2016 and 2022.

 2016-2025 · Android vs iOS · Source: StatCounter Global Stats, yearly export 2016-2025      StatCounter · 2016 to 2025 Android vs iOS Share of Mobile Page Views Worldwide (%) 2016-2025 · Android vs iOS            80 64 48 32 16 0                         Android (%) 72.69 iOS (%) 26.91    2016 2017 2018 2019 2020 2021 2022 2023 2024 2025     SOURCE StatCounter Global Stats, yearly export 2016-2025    View the data| Year | Android (%) | iOS (%) |
|---|---|---|
| 2016 | 69.11 | 19.29 |
| 2017 | 72.63 | 19.65 |
| 2018 | 75.45 | 20.47 |
| 2019 | 75.47 | 22.71 |
| 2020 | 73.06 | 26.28 |
| 2021 | 71.89 | 27.34 |
| 2022 | 71.47 | 27.85 |
| 2023 | 70.26 | 29.02 |
| 2024 | 71.56 | 27.81 |
| 2025 | 72.69 | 26.91 |







## Recent Developments

- **July 13, 2026:** The global smartphone market shrank **6.7%** year on year to **277.5 million** units in the second quarter of 2026, according to preliminary IDC data, with Apple reaching record high Q2 shipments.
- **July 15, 2026:** In the most recent March 2026 quarter, **12%** of new US iPhone buyers reported moving from an Android smartphone.
- **July 30, 2026:** In its [third-quarter results](https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/), Apple posted quarterly revenue of **$109.4 billion**, up **16%** year over year, and said its installed base of active devices reached a new all-time high.
- **August 25, 2026:** Google said its Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold are now on shelves, starting at **$899**, **$1,099**, **$1,299** and **$1,899**.
- **September 9, 2026:** Apple set iPhone Duo pre-orders for Friday, October 16, with availability beginning Friday, October 23.
- **September 18, 2026:** Apple debuted the iPhone 18 Pro and iPhone 18 Pro Max at Apple Store locations worldwide.

## iPhone vs Android Users Statistics in the United States

- In 2016 iOS led Android on US mobile page views by **7.99** percentage points.
- In 2020 that lead stood at **19.27** points.
- In 2025 iOS led by **16.69** points, at **58.21%** against **41.52%** for Android.
- In September 2026 iOS held **53.59%**, which is **4.62** percentage points below its 2025 yearly figure.

 Source: StatCounter Global Stats, yearly export 2016-2025      StatCounter · 2016 to 2025 iOS vs Android Share of US Mobile Page Views, 2016-2025 (%)            60 48 36 24 12 0                         iOS (%) 58.21 Android (%) 41.52    2016 2017 2018 2019 2020 2021 2022 2023 2024 2025     SOURCE StatCounter Global Stats, yearly export 2016-2025    View the data| Year | iOS (%) | Android (%) |
|---|---|---|
| 2016 | 53.19 | 45.2 |
| 2017 | 53.89 | 45.23 |
| 2018 | 54.82 | 44.73 |
| 2019 | 55.23 | 44.51 |
| 2020 | 59.54 | 40.27 |
| 2021 | 58.58 | 41.11 |
| 2022 | 56.74 | 42.94 |
| 2023 | 58.1 | 41.46 |
| 2024 | 56.52 | 43.18 |
| 2025 | 58.21 | 41.52 |







Broader [iPhone sales and usage figures](/iphone-statistics/) track the same installed base from Apple’s side.

## Most Used Phone Brands in the United States

- Apple accounted for **53.58%** of US mobile page views in September 2026. By this measure the iPhone is the most used phone in the USA.
- Apple and Samsung together accounted for **81.69%** of US mobile page views.
- Google’s own phones held **3.16%**.

 SHARE OF US MOBILE PAGE VIEWS (%) · Source: StatCounter Global Stats, September 2026     SHARE OF US MOBILE PAGE VIEWS (%)  StatCounter · 2026 Phone Brand Share of US Mobile Page Views, September 2026 (%)         Apple  53.58% Samsung  28.11% Xiaomi  5.89% Motorola  3.49% Google  3.16%  0 12 24 36 48 60    SOURCE StatCounter Global Stats, September 2026    View the data| Brand | Value (%) |
|---|---|
| Apple | 53.58% |
| Samsung | 28.11% |
| Xiaomi | 5.89% |
| Motorola | 3.49% |
| Google | 3.16% |





The [Pixel market share](/google-pixel-smartphones-statistics/) page follows Google’s hardware line in more detail.

## iPhone vs Android Market Share by Region

- South America ran **83.53%** Android and **16.46%** iOS.
- Africa ran **83.38%** Android and **16.58%** iOS.
- Oceania ran **60.19%** iOS and **39.8%** Android.
- North America split **53.03%** iOS to **46.95%** Android.

 September 2026 · Android vs iOS · Source: StatCounter Global Stats, September 2026       StatCounter · 2026 Android vs iOS Share of Mobile Page Views by Region (%) September 2026 · Android vs iOS          100% 75% 50% 25% 0%    83.53% South America   83.38% Africa   78.47% Asia   64.68% Europe   46.95% North America   39.8% Oceania    Android (%)  iOS (%)  Android (%) · 83.53% iOS (%) · 16.46% Android (%) · 83.38% iOS (%) · 16.58% Android (%) · 78.47% iOS (%) · 21.49% Android (%) · 64.68% iOS (%) · 35.31% Android (%) · 46.95% iOS (%) · 53.03% Android (%) · 39.8% iOS (%) · 60.19%    SOURCE StatCounter Global Stats, September 2026    View the data| Region | Android (%) | iOS (%) |
|---|---|---|
| South America | 83.53 | 16.46 |
| Africa | 83.38 | 16.58 |
| Asia | 78.47 | 21.49 |
| Europe | 64.68 | 35.31 |
| North America | 46.95 | 53.03 |
| Oceania | 39.8 | 60.19 |





> **By the numbers:** Asia ran **78.47%** Android and **21.49%** iOS in September 2026, per StatCounter. Every region outside North America and Oceania leans Android in StatCounter’s data, so the iPhone-majority regions are the exception rather than the rule.

## Countries Where iPhone Leads Android

- Canada ran **64.87%** iOS and **35.13%** Android.
- Android held **37.4%** in Australia.
- Android held **39.49%** in Japan.
- Android held **46.39%** in the United States.

 IOS SHARE (%) · September 2026 · Source: StatCounter Global Stats, September 2026     IOS SHARE (%)  StatCounter · 2026 iOS Share of Mobile Page Views in iPhone-Majority Countries (%) September 2026          80 60 40 20 0   64.87% Canada  62.59% Australia  60.51% Japan  53.59% United States     SOURCE StatCounter Global Stats, September 2026    View the data| Country | Value (%) |
|---|---|
| Canada | 64.87% |
| Australia | 62.59% |
| Japan | 60.51% |
| United States | 53.59% |





## Countries Where Android Leads iPhone

- India ran **93.89%** Android and **6.05%** iOS.
- Brazil ran **78.78%** Android and **21.21%** iOS.
- China ran **67.8%** Android and **32.12%** iOS.
- In the United Kingdom, Android held **53.11%** and iOS **46.88%**.
- South Korea ran **62.18%** Android and **37.82%** iOS.

 ANDROID SHARE · Source: StatCounter Global Stats, September 2026     ANDROID SHARE  StatCounter · 2026 Android Mobile Page View Share, Android-Majority Countries (%)         India  93.89% Brazil  78.78% Germany  72.37% China  67.8% France  65.39% South Korea  62.18% United Kingdom  53.11%  0 20 40 60 80 100    SOURCE StatCounter Global Stats, September 2026    View the data| Country | Android share (%) |
|---|---|
| India | 93.89 |
| Brazil | 78.78 |
| Germany | 72.37 |
| China | 67.8 |
| France | 65.39 |
| South Korea | 62.18 |
| United Kingdom | 53.11 |





> **Worth noting:** Germany ran **72.37%** Android in September 2026, against **27.63%** iOS, according to StatCounter. That makes Germany far more Android-leaning than the UK, so a single European figure hides wide differences between large markets on the same continent.

## Smartphone Shipments: Apple vs Android Brands

- Samsung shipped **62.7 million** smartphones in Q2 2026 for a **22.6%** share, and Apple **55.8 million** for **20.1%**, in IDC’s preliminary count.
- Apple’s shipments grew **15.3%** year over year and Samsung’s **8.1%**.
- Xiaomi fell **26.3%** to **31.2 million**, and the other vendors outside the top five fell **11.0%**.
- IDC said Samsung and Apple lifted their share by **3.2** and **3.8** percentage points, respectively.

 Source: IDC Quarterly Mobile Phone Tracker, July 13, 2026 (preliminary)       IDC · 2026 Smartphone Shipments by Vendor, Q2 2026 vs Q2 2025 (millions)    Q2 2026 shipments (millions)  Q2 2025 shipments (millions)          80 64 48 32 16 0   62.7  58  55.8  48.4  31.2  42.4  28.8  34.9  21.2  26.3   Samsung Apple Xiaomi OPPO vivo  Q2 2026 shipments (millions) · 62.7 Q2 2025 shipments (millions) · 58 Q2 2026 shipments (millions) · 55.8 Q2 2025 shipments (millions) · 48.4 Q2 2026 shipments (millions) · 31.2 Q2 2025 shipments (millions) · 42.4 Q2 2026 shipments (millions) · 28.8 Q2 2025 shipments (millions) · 34.9 Q2 2026 shipments (millions) · 21.2 Q2 2025 shipments (millions) · 26.3    SOURCE IDC Quarterly Mobile Phone Tracker, July 13, 2026 (preliminary)    View the data| Vendor | Q2 2026 shipments (millions) | Q2 2025 shipments (millions) |
|---|---|---|
| Samsung | 62.7 | 58 |
| Apple | 55.8 | 48.4 |
| Xiaomi | 31.2 | 42.4 |
| OPPO | 28.8 | 34.9 |
| vivo | 21.2 | 26.3 |







Longer-run vendor totals sit in the [smartphone sales figures](/smartphone-sales-statistics/).

## Phone Brands by Mobile Traffic Worldwide

- Apple phones accounted for **30.8%** of worldwide mobile page views in September 2026.
- Samsung was second at **23.52%** and Xiaomi third at **11.06%**.
- Devices StatCounter could not attribute to a vendor made up **7.47%**.

 SHARE OF WORLDWIDE MOBILE PAGE VIEWS (%) · September 2026 · Source: StatCounter Global Stats, September 2026     SHARE OF WORLDWIDE MOBILE PAGE VIEWS (%)  StatCounter · 2026 Phone Brand Share of Worldwide Mobile Page Views (%) September 2026          32 24 16 8 0   30.8% Apple  23.52% Samsung  11.06% Xiaomi  5.79% Oppo  5.33% Vivo     SOURCE StatCounter Global Stats, September 2026    View the data| Brand | Value (%) |
|---|---|
| Apple | 30.8% |
| Samsung | 23.52% |
| Xiaomi | 11.06% |
| Oppo | 5.79% |
| Vivo | 5.33% |





> **Key finding:** Apple held **30.8%** of worldwide mobile page views by vendor while Android as a whole held **69.17%**, StatCounter’s September 2026 data shows. Samsung, the largest Android maker by this measure, trails Apple, so Apple is the most used single phone brand in StatCounter’s data even though Android is the most used platform.

## iPhone Revenue by Quarter

- iPhone net sales hit **$85,269 million** in the December 2025 quarter, up from **$69,138 million** a year earlier.
- In the three months ended March 28, 2026, iPhone net sales were **$56,994 million**, against **$46,841 million** a year before.
- iPhone net sales rose about **21.7%** year over year in the three months ended June 27, 2026.

 IPHONE NET SALES ($ MILLIONS) · Q3 2025 to Q3 2026 · Source: Apple condensed consolidated financial statements, fiscal 2025 and 2026     IPHONE NET SALES ($ MILLIONS)  Apple · 2025 Apple iPhone Net Sales by Fiscal Quarter ($ millions) Q3 2025 to Q3 2026           100K 80K 60K 40K 20K 0           Q3 FY2025 (June 2025) Q4 FY2025 (Sep 2025) Q1 FY2026 (Dec 2025) Q2 FY2026 (March 2026) Q3 FY2026 (June 2026)     SOURCE Apple condensed consolidated financial statements, fiscal 2025 and 2026    View the data| Fiscal quarter | $ millions |
|---|---|
| Q3 FY2025 (June 2025) | 44,582 |
| Q4 FY2025 (September 2025) | 49,025 |
| Q1 FY2026 (December 2025) | 85,269 |
| Q2 FY2026 (March 2026) | 56,994 |
| Q3 FY2026 (June 2026) | 54,252 |







## iPhone Revenue by Fiscal Year

- iPhone net sales totaled **$209,586 million** in fiscal 2025, against **$201,183 million** in fiscal 2024.
- Nine-month iPhone sales were up about **22.4%** year over year.
- Services added **$30,739 million** in the June 2026 quarter.

| Period | iPhone net sales ($ millions) | Same period a year earlier ($ millions) |
|---|---|---|
| Fiscal 2025 (12 months to September 27, 2025) | 209,586 | 201,183 |
| First nine months of fiscal 2026 (to June 27, 2026) | 196,515 | 160,561 |

*Source: Apple condensed consolidated financial statements, fiscal 2025 and 2026*

## App Store Ecosystem and Apple Active Devices

- Apple said the global App Store ecosystem facilitated **over $1.4 trillion** in developer billings and sales in 2025, according to a study by economists at Analysis Group.
- For **more than 90%** of those billings and sales, developers did not pay any commission to Apple.
- The App Store saw **over 850 million** average weekly users spanning **175** countries and regions.
- Apple announced on January 29, 2026, that its installed base had **more than 2.5 billion** active devices.

| App Store and Apple device measure | Value |
|---|---|
| Developer billings and sales, 2025 | over $1.4 trillion |
| Physical goods and services, 2025 | $1.1 trillion |
| Digital goods and services, 2025 | $149 billion |
| In-app advertising, 2025 | $151 billion |
| Average weekly App Store users, 2025 | over 850 million |
| Apple active installed base, December 2025 quarter | more than 2.5 billion devices |

*Source: Apple newsroom, June 2026 and January 2026*

App usage across both stores is covered in the [mobile app statistics](/mobile-application-statistics/).

## Android Version Share

- Android 16.0 ran on **37.6%** of Android mobile and tablet page views worldwide in September 2026.
- Android 13.0, 12.0 and 11.0 together still carried **25.59%** of Android page views.

 SHARE OF ANDROID PAGE VIEWS (%) · September 2026 · Source: StatCounter Global Stats, September 2026     SHARE OF ANDROID PAGE VIEWS (%)  StatCounter · 2026 Android Version Share of Android Page Views Worldwide (%) September 2026          40 30 20 10 0   37.6% Android 16.0  15.9% Android 15.0  12.07% Android 14.0  11.6% Android 13.0  7.64% Android 12.0  6.35% Android 11.0     SOURCE StatCounter Global Stats, September 2026    View the data| Android version | Value (%) |
|---|---|
| Android 16.0 | 37.6% |
| Android 15.0 | 15.9% |
| Android 14.0 | 12.07% |
| Android 13.0 | 11.6% |
| Android 12.0 | 7.64% |
| Android 11.0 | 6.35% |





## iPhone Loyalty and Android Switching

- CIRP says the rate of switching from Android to iPhone has settled at **11-15%** of new iPhone buyers in the past few years.
- In the six months ending March 2026, **68%** of Android switchers bought one of the new flagship iPhone 17 models, against **80%** of legacy iPhone owners who bought a new iPhone.
- Piper Sandler’s fall 2025 survey found **87%** of US teens reporting they own an iPhone.

| Survey measure | Share (%) | Period |
|---|---|---|
| New US iPhone buyers who came from Android | 12 | March 2026 quarter |
| Android switchers buying a flagship iPhone 17 model | 68 | Six months to March 2026 |
| Legacy iPhone owners buying a new iPhone who chose a flagship iPhone 17 model | 80 | Six months to March 2026 |
| US teens who own an iPhone | 87 | Fall 2025 |
| US teens who own an iPhone | 88 | Spring 2025 |

*Source: CIRP, July 2026; Piper Sandler, April and October 2025*

> **Why it matters:** Britain’s Competition and Markets Authority (CMA) found that UK mobile device holders are unlikely to switch between platforms, remaining either an ‘Apple’ or ‘Android’ user. Combined with CIRP’s 12% figure, platform shares move slowly, which is why year-to-year changes in the tables above are measured in points, not tens of points.

The [Apple retention rate](/apple-customer-loyalty-statistics/) page tracks loyalty across Apple’s other products.

## iPhone and Pixel Flagship Starting Prices

- Apple’s iPhone 18 Pro starts at **$1,199** (US) and the iPhone 18 Pro Max at **$1,299** (US).
- Apple’s foldable iPhone Duo starts at **$1,999** (US).
- Google’s foldable Pixel 11 Pro Fold starts at **$1,899**.
- A Pixel 11 at **$899** costs **$300** less than an iPhone 18 Pro at **$1,199**.

 STARTING PRICE ($) · Source: Apple newsroom, September 2026; Google blog, August 2026     STARTING PRICE ($)  Apple · 2026 Starting Prices of 2026 iPhone and Pixel Flagships ($)         Pixel 11  $899 Pixel 11 Pro  $1,099 iPhone 18 Pro  $1,199 iPhone 18 Pro Max  $1,299 Pixel 11 Pro XL  $1,299 Pixel 11 Pro Fold  $1,899 iPhone Duo  $1,999  0 400 800 1.2K 1.6K 2K    SOURCE Apple newsroom, September 2026; Google blog, August 2026    View the data| Model | Value ($) |
|---|---|
| Pixel 11 | $899 |
| Pixel 11 Pro | $1,099 |
| iPhone 18 Pro | $1,199 |
| iPhone 18 Pro Max | $1,299 |
| Pixel 11 Pro XL | $1,299 |
| Pixel 11 Pro Fold | $1,899 |
| iPhone Duo | $1,999 |





## What are the main differences between Android and iOS?

The main difference is who makes the phones. Apple phones held **30.8%** of worldwide mobile page views in September 2026, against **23.52%** for Samsung and **11.06%** for Xiaomi. iOS runs only on Apple hardware, while Android runs on phones from many makers at many price points.

The CMA found that, to reach both Apple and Android users, businesses must develop and distribute their content through both Apple and Google’s mobile platforms.

## What are the benefits of using an iPhone?

The App Store saw **over 850 million** average weekly users in 2025, spanning **175** countries and regions. The iPhone pairs one maker’s hardware and software with that large store audience.

## What are the benefits of using Android?

In preliminary data, IDC’s top five smartphone vendors in Q2 2026 were Samsung, Apple, Xiaomi, OPPO and vivo. Four of those five sell Android phones, so Android buyers choose from more makers, prices, sizes and designs.

## Conclusion

Android carried **69.17%** of worldwide mobile page views in September 2026 and iOS **30.81%**, while iOS held **53.59%** in the US. Android owns the global picture; the iPhone leads North America, Japan and Oceania.

Apple’s September-quarter results and the first iPhone Duo sales are the next readings to watch.