The rise in the usage and availability of the internet has changed the scenario of the gambling industry, where one does not even need to leave his/her safe space to reap the benefits of a casino. Mainly, gambling includes the mathematical elements of permutation, combination, and probability, with a sprinkle of luck. Therefore, online platforms such as G club online casino seem to be a perfect example of expanding how website design affects casino business.
Return of Investment (here on referred to as ROI) is a significant factor that one should consider while designing a website. ROI is a simple mathematical equation:
Return of Investment = (Gains – Cost) / Cost
While the formula is simple, ascertaining and analyzing Gains and ROI is difficult. One can use different methods such as surveys, analytics, quantitative usability testing, and response to customer service.
How Can One Maximize ROI By Web Design?
Web design plays an integral part in returning your investment. It influences the audience so that they keep coming back. This leads to a higher conversion rate and more gains for the website. Besides maintaining the aesthetics of your website to appeal to your audiences below are the things you should/shouldn’t do.
If your website is disoriented and disorganized, without the use of keywords in the web design itself, your rankings on search engines will suffer. Search Engines, such as Google, prefer user-friendly websites and rank them higher than disorganized sites. This will reduce the traffic to your website and negatively affect your ROI.
- Too many ads
If you plan on monetizing your website, then make sure your pages are not flooded with ads. Too many ads, be it in the form of pop-ups or simple banners, can make your website disoriented, slow, choppy, and unappealing. Not only do slower sites rank lower in the search engine rankings, but they also annoy the user, making them less likely to come back
- Colour coding
There is a particular topic called colour psychology which explains which colours one should or shouldn’t use. If the colours are too aggressive, such as bright blue, they make your website disorienting, and bold. Lighter colours are more comfortable and make your website user friendly and comfortable. Just check how guys from SBObet official website did this job.
- Cost of maintenance
If the cost of maintenance for your website is too high, then your ROI suffers directly because of the recurring charge. Websites are a small recurring investment because they need to be updated according to the popular trends and designs. Ideally, you should be able to make minor alterations to the website by yourself.
Web design is more than just its looks. It is one of the critical factors in determining your sales and even forms a big part of your marketing strategy. Since ROI is the most critical aspect of a business, web design needs careful, rigorous considerations. It is undeniable that the reach of a website is far more than that of a real business, mainly because it transcends the different boundaries be it spatial, economical, or social. It is appealing to the users because not only is it more accessible, it is more secure. For the reasons mentioned above, it becomes crucial for us to involve web design in our marketing strategy.