--- title: "Hulu vs Amazon Prime Video Statistics 2026: Latest Subscriber, Revenue and Pricing" date: 2026-07-09 author: "Supriya Gharat" featured_image: "https://xtendedview.com/wp-content/uploads/2026/07/hulu-vs-amazon-prime-video-statistics.jpg" categories: - name: "Internet" url: "/category/internet.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # Hulu vs Amazon Prime Video Statistics 2026: Latest Subscriber, Revenue and Pricing Streaming video has become one of the largest entertainment markets in the US, and [Hulu](https://xtendedview.com/hulu-statistics/) and Amazon Prime Video remain two of its biggest competitors. While Hulu focuses on next-day TV, live channels, and bundled entertainment, Amazon Prime Video combines streaming with a broader retail ecosystem, exclusive originals, and sports rights. Businesses use these platforms to expand advertising reach, while studios rely on them to monetize premium content and global releases. This article explores the latest Hulu vs. Amazon Prime Video statistics, helping readers compare subscribers, growth, market presence, and industry trends through verified data. ## Editor’s Choice - **Hulu reached approximately 64.1 million paid subscribers** by the end of fiscal 2025, including **59.7 million SVOD subscribers** and **4.4 million Live TV + SVOD subscribers**. - Amazon Prime surpassed **200 million global Prime members**, giving Prime Video one of the world’s largest built-in streaming audiences. - Hulu’s SVOD-only average monthly revenue per paid subscriber remained around **$12.36** during fiscal 2025. - Disney’s direct-to-consumer streaming business turned profitable during 2025, supported by continued growth across Hulu and Disney+. - Prime Video continues expanding premium sports programming through exclusive NFL coverage and additional regional sports partnerships. - Hulu remains one of the largest premium streaming platforms in the US, accounting for roughly **15% of premium SVOD subscriptions** measured by subscription analytics firms during 2025. - Both services increasingly rely on **ad-supported streaming**, reflecting the industry’s broader shift toward hybrid subscription models. ## Recent Developments - Disney continued integrating Hulu into the Disney+ experience, creating a more unified streaming platform while maintaining Hulu as a standalone service. - Disney reported that its streaming businesses generated **hundreds of millions of dollars in quarterly operating profit**, highlighting improved monetization. - Hulu’s paid subscriber base increased from **52.0 million in 2024 to 64.1 million in 2025**, representing approximately **23% year-over-year growth**. - Amazon continued investing heavily in Prime Video through exclusive sports, original programming, and AI-powered personalization features. - Prime Video further expanded its advertising business after making ads the default viewing experience for most subscribers in several markets. - Disney announced that it will gradually stop reporting individual streaming subscriber counts and instead emphasize profitability and engagement metrics. - Industry data shows ad-supported subscription tiers generated the majority of new streaming sign-ups during 2025, benefiting platforms such as Hulu. - Nielsen data indicates streaming continues gaining TV viewing share in the US, supported by sports rights, original programming, and hybrid subscription models. ## Overview of Hulu vs Amazon Prime Video - Hulu launched in **2007** and has evolved into a premium streaming platform offering on-demand content, Live TV, and original programming. - Amazon Prime Video debuted in **2006** as Amazon Unbox before becoming an included benefit within Amazon Prime. - Hulu primarily targets the **US market**, while Prime Video operates across **hundreds of countries and territories**, making it one of the most globally available streaming services. - Hulu differentiates itself with next-day access to network television, while Prime Video emphasizes bundled value through Amazon Prime membership. - Both platforms invest billions annually in licensed programming and original productions to attract and retain subscribers. - Prime Video has expanded its competitive position through exclusive sports rights, including Thursday Night Football, while Hulu continues growing Hulu + Live TV. - Disney owns Hulu, whereas Amazon operates Prime Video as part of its broader digital services ecosystem. - Both platforms support **4K streaming**, offline downloads, personalized recommendations, and multi-device compatibility. ## Global User Base and Subscriber Statistics - Hulu reported **64.1 million paid subscribers** during fiscal 2025, up from **52.0 million** one year earlier. - Hulu’s subscriber mix included **59.7 million SVOD-only subscribers** and **4.4 million Live TV + SVOD subscribers**. - Amazon Prime exceeded **200 million global Prime members**, providing Prime Video with one of the industry’s largest potential streaming audiences. - Prime Video remains available across more than **240 countries and territories**, giving Amazon a substantially larger international footprint than Hulu. - Hulu primarily serves US customers despite growing accessibility through Disney’s broader streaming ecosystem. - Disney+ and Hulu together served more than **190 million combined subscriptions** before Disney changed its subscriber reporting strategy. - Amazon continues expanding Prime membership internationally, indirectly increasing Prime Video adoption through bundled benefits. - Subscriber growth across both platforms increasingly comes from bundled offerings and ad-supported subscription plans rather than standalone premium subscriptions. ![Global User Base Prime Vs Disneyhulu Ecosystem](https://xtendedview.com/wp-content/uploads/2026/07/global-user-base-prime-vs-disneyhulu-ecosystem.jpg) ## Year-on-Year Subscriber Growth Trends - **Hulu’s total subscriber count** surged from **52.0 million** in **2024** to **64.1 million** in **2025**, achieving a **23% annual growth**. - **Hulu SVOD-only subscriptions** climbed from **47.4 million** to **59.7 million**, representing a massive **26% year-over-year increase**. - **Hulu Live TV + SVOD subscriptions** declined slightly from **4.6 million** to **4.4 million** amid changing **consumer viewing preferences**. - Global **online video subscriptions** hit a record **2.24 billion** in **2025**, demonstrating a massive **17.6% year-over-year expansion**. - **Ad-supported streaming tiers** accounted for **over 60%** of all new subscriber additions across major platforms in **2025**. - **[Netflix](https://xtendedview.com/netflix-statistics/)** maintained its industry dominance by reaching a peak of **325 million paid subscribers** globally in early **2026**. - **Subscription video on demand** services captured exactly **69.2%** of the total global **streaming market revenue** in **2025**. - The global **OTT streaming user base** grew rapidly to reach an estimated **4.33 billion total subscribers** in **2026**. - **Amazon Prime Video** sustained strong engagement levels by maintaining approximately **250 million global subscribers** through **2026**. ## Revenue and Monetization Statistics - Disney’s direct-to-consumer streaming business generated **$24.61 billion** in revenue during fiscal **2025**, an **8% year-over-year increase** from **$22.78 billion** in 2024. - The streaming segment’s **operating income reached $1.33 billion** in fiscal 2025, compared with **$143 million** in 2024, marking a major improvement in profitability. - Subscription revenue across Disney’s streaming services increased **11% year over year** to **$20.77 billion**, supported by higher pricing and subscriber growth. - Hulu’s **SVOD average monthly revenue per subscriber (ARPU)** remained steady at **$12.36** during fiscal 2025, demonstrating stable monetization despite changing subscriber mixes. - Hulu + Live TV generated a much higher **ARPU of $99.85 per month** during fiscal 2025 because subscriptions include live television services. - Disney reported that advertising revenue across its streaming business remained largely stable during fiscal 2025, with **higher ad impressions offsetting lower advertising rates**. - During the quarter ending December 2025, Disney’s streaming division reported approximately **$450 million in operating income**, up **72% year over year**. - Amazon continues monetizing Prime Video through multiple revenue streams, including **Prime memberships, advertising, transactional rentals, premium channel subscriptions, and sports rights**, reducing dependence on subscription fees alone. ## Video Streaming Services US Market Share Insights - **Netflix** leads the US video streaming market with a **21%** share, showing its strong position as the most widely used platform. - **Prime Video** follows closely with **19%**, making it the second-largest streaming service in the US market. - **Netflix and Prime Video** together account for **40%** of the market, highlighting their dominance over other platforms. - **HBO Max** holds a solid **15%** share, placing it among the top streaming services in the US. - **Disney+** also captures **15%** of the market, tying with **HBO Max** and showing strong competition in family and entertainment content. - **Hulu** owns **10%** of the US streaming market, giving it a mid-level position among major video platforms. - **Other streaming services** collectively make up **9%**, showing that smaller platforms still attract a meaningful user base. - **[Apple TV+](https://xtendedview.com/apple-tv-statistics/)** accounts for **7%** of the market, reflecting a smaller but growing presence in the streaming space. - **Paramount+** has the lowest listed share at **4%**, suggesting it trails behind larger competitors in the US market. - The data shows that the US streaming market is highly competitive, but **Netflix, Prime Video, HBO Max, and Disney+** remain the strongest players. ![Video Streaming Services Us Market Share](https://xtendedview.com/wp-content/uploads/2026/07/video-streaming-services-us-market-share.jpg)Reference: Headphones Addict ## Content Library and Catalog Growth Statistics - Amazon aggressively expanded its original programming by spending **$22.4 billion** on video and music content in **2025**. - The integrated Disney+ and Hulu library currently features **9,578 distinct movie and TV seasons** for bundle subscribers. - Hulu’s expanding streaming catalog successfully attracted **45.8 million active subscribers** by the close of **2024**. - The combined Disney+ and Hulu application strategically stocks **33 of the 100 most popular titles** in the United States. - Amazon Prime Video’s massive international catalog commands an ad-supported reach of over **200 million global viewers**. - Hulu’s diverse streaming and Live TV offerings helped generate a massive **$12 billion in total revenue** during **2024**. - The Prime Video platform maintains **115 million active viewers** within the United States who regularly consume its content. - Amazon’s content spending budget of **$22.4 billion** sits roughly **25% higher** than competing platforms’ investment in original titles. ## Streaming Subscription Price Increase Trends in the U.S. - **Disney+** and **Hulu** are the most expensive services listed, both reaching **$18.99 per month**. - **Disney+** saw a sharp rise from **$7.99 in Mar. 2021** to **$18.99 in Oct. 2025**. - **Hulu** increased from **$12.99 in Oct. 2021** to **$18.99 in Oct. 2024**, making it one of the priciest platforms. - **Netflix** rose steadily from **$12.99 in Jan. 2019** to **$17.99 in Jan. 2025**. - **Max** had a smaller price increase, moving from **$14.99 at launch** to **$16.99 in Jun. 2023**. - **Apple TV+** recorded strong growth, rising from **$4.99 at launch** to **$12.99 in Aug. 2025**. - **Prime Video** remains one of the cheaper options at **$11.98 per month** with the ad-free add-on. - The data shows that most major streaming services have shifted toward **higher ad-free subscription prices**. - Price hikes are most visible among platforms with large content libraries, especially **Disney+**, **Hulu**, and **Netflix**. - Streaming users now pay much more for premium, ad-free access than they did during the early launch years. ![Which Streaming Services Are The Most Expensive](https://xtendedview.com/wp-content/uploads/2026/07/which-streaming-services-are-the-most-expensive.jpg)Reference: Statista ## Regional Availability and Localization Statistics - Disney+ reached **131.6 million subscribers** by late **2025** across more than **150 countries**. - Amazon Prime Video is currently accessible for streaming in over **240 countries and territories**. - Hulu maintains its domestic focus with **64.1 million paid memberships** inside the **United States**. - Content localization budgets account for **7% to 12%** of total production spending for major **streaming platforms**. - Providing content with **native-language dubbing** increases average watch time by **30% to 50%**. - The global dubbing market reached an estimated **$3.8 billion** in **2025** due to international **streaming expansion**. - Drama series featuring **local dubbed audio** achieve higher completion rates of **70% to 85%**. - Disney’s combined direct-to-consumer streaming segment generated **$24.6 billion in revenue** during fiscal year **2025**. - Full **Amazon Prime memberships** are limited to **27 countries** despite the video platform’s wider global reach. ## Live TV and Sports Streaming Statistics - Hulu + Live TV serves approximately **4.4 million subscribers** as of fiscal **2025**. - Amazon Prime Video’s Thursday Night Football averaged **15.3 million viewers** during the **2025** season. - Prime Video’s exclusive NFL Wild Card playoff game reached a record-breaking **31.6 million viewers**. - Hulu + Live TV offers access to **over 95 live television channels**, including national sports networks. - The global sports online live video streaming market is projected to reach **$38.76 billion** in **2026**. - Digital live sports audiences are projected to grow by **5.8%** this year compared to just **0.4%** for overall live sports. - Streaming platforms saw a massive **52% year-over-year surge** in sports programming during the first quarter of **2026**. - The top five streaming companies globally now hold **48% of total sports streaming subscribers**. - Streaming ad placements during the NFL season delivered **66% stronger performance** than cable and broadcast averages. - Thursday Night Football viewers on streaming platforms skewed nearly **seven years younger** than linear network audiences. ## Original Content Performance Statistics - **“The Lord of the Rings: The Rings of Power”** attracted over **25 million viewers** globally on its **first day**. - Season 4 of **“The Boys”** drew more than **55 million viewers**, representing a **20% increase** in audience size. - The hit series **“Fallout”** successfully crossed the **100 million global viewers** milestone for **Prime Video**. - Season 3 of **“The Bear”** drove a record-breaking **5.4 million views** in its first **four days**. - The historical epic **“Shōgun”** garnered a massive **9 million global views** in just **six days**. - Shifting focus to **premium scripted programming** improves long-term **subscriber retention** by an estimated **15%**. - **Award-winning** streaming originals have been shown to reduce monthly **subscriber churn** by up to **20%**. - Combining original series with **live sports** programming increases weekly **viewer engagement** by nearly **30%**. - Ecosystem **cross-promotion** increases total audience reach for premium **Hulu originals** by an average of **35%**. - **Original content production** currently accounts for over **50%** of total content expenses for major **streaming platforms**. ![Prime Video Vs Hulu Originals Viewership Comparison](https://xtendedview.com/wp-content/uploads/2026/07/prime-video-vs-hulu-originals-viewership-comparison.jpg) ## Usage Frequency and Viewing Time Statistics - Streaming accounted for **46.6% of ad-supported TV viewing** during the first quarter of **2026**, the highest level recorded by Nielsen. - Ad-supported television represented nearly **73% of total TV viewing** during the same period, highlighting advertisers’ growing focus on streaming audiences. - Nielsen data shows streaming continues gaining viewing share while traditional broadcast and cable television gradually decline. - During March 2026, Prime Video accounted for approximately **3.8% of total television viewing** measured by Nielsen’s streaming tracker. - Disney’s combined streaming platforms, including Hulu, Disney+, and ESPN+, represented approximately **5.3% of total TV viewing** during March 2026. - Live sports continue producing the highest spikes in viewing time across both Hulu and Prime Video. - Personalized recommendations, autoplay features, and integrated user profiles contribute to longer viewing sessions across both services. - Industry analysts increasingly use **engagement hours per subscriber** alongside subscriber counts to evaluate streaming platform performance. ## Device and Platform Usage Statistics - **Smart TVs** currently account for an overwhelming **70%** of all **connected TV** media usage. - The average US household actively operates **3.5 connected streaming devices** for content consumption. - More than **82%** of modern television households access their entertainment primarily through **connected TVs**. - Services like **Amazon Prime Video** support over **200 million global subscribers** across compatible devices. - Approximately **58%** of all daily television viewing time is now spent directly on **streaming platforms**. - **4K Ultra High Definition** models command the largest segment with a **56% global market share** in smart televisions. - Around **40%** of streaming viewers frequently utilize **voice search navigation** to find personalized recommendations. - **Hulu** and its integrated partner platforms currently support a paid user base of over **55 million subscribers**. ## Primevideo.com vs Hulu.com Audience Demographics - **Primevideo.com** has a more male-skewed audience, with **55.46% male** visitors compared to **44.54% female** visitors. - **Hulu.com** attracts a stronger female audience, with **54.51% female** visitors and **45.49% male** visitors. - The **25–34 age group** is the largest audience segment for both platforms, reaching **30.42%** on Primevideo.com and **32.12%** on Hulu.com. - **Hulu.com** has a slightly higher share of young adult users aged **25–34**, leading Primevideo.com by **1.70 percentage points**. - Primevideo.com has a stronger share among **18–24-year-olds**, with **20.84%** of visitors compared to **16.09%** for Hulu.com. - The **35–44 age group** is nearly balanced across both platforms, with **20.96%** on Primevideo.com and **19.92%** on Hulu.com. - Hulu.com performs better among older users aged **45–54**, with **15.57%** compared to **13.69%** for Primevideo.com. - Hulu.com also leads in the **55–64** segment, attracting **10.42%** of visitors versus **8.73%** for Primevideo.com. - The **65+ audience** remains the smallest group for both sites, with **5.35%** on Primevideo.com and **5.87%** on Hulu.com. - Overall, **Primevideo.com** has a stronger male and younger visitor base, while **Hulu.com** has a stronger female audience and slightly higher older-age representation. ![Primevideo Com Vs Hulu Com Website Traffic Demographics](https://xtendedview.com/wp-content/uploads/2026/07/primevideo-com-vs-hulu-com-website-traffic-demographics.jpg)Reference: Similarweb ## Customer Satisfaction and Subscriber Retention Statistics - Disney’s direct-to-consumer streaming segment generated **$1.33 billion in operating profit** during fiscal **2025**. - The global Disney+ platform successfully surpassed **135 million active subscribers** by the end of **2025**. - Data shows that **68% of Disney+ bundle subscribers** retain their active subscriptions after **six months**. - Advanced personalized recommendation algorithms now drive over **80% of total content plays** on major platforms. - Disney+ successfully increased its average monthly revenue to **$7.81 per core subscriber** by late **2025**. - Regular platform engagement and usage drive **50% of subscriber retention decisions** among American viewers. - Disney+ expanded its market footprint to capture **14% of all SVOD subscriptions** in the United States. - The global streaming market valuation surged to **$195.85 billion** as providers prioritized **profitability over growth**. ## Bundle Adoption and Cross-Service Usage Statistics - **Disney** reported **43.7 million subscribers** using **Disney+ and Hulu bundles** in fiscal 2025, up from **27.1 million** the previous year. - The ad-supported **Disney, Hulu, and Max bundle** offers overall cost savings of up to **43% compared** to standalone subscriptions. - Around **49% of consumers** state that **lower monthly entertainment costs** make them highly likely to adopt a **streaming bundle**. - The inter-company **Disney and Max bundle** successfully drove **22% of new Max sign-ups** during the third quarter of 2024. - **Cross-service bundles** vastly outperform standalone apps, achieving a massive **80% user retention rate** after three months. - Nearly **42% of streaming viewers** emphasize they are **more likely to maintain bundled packages** rather than individual platform services. - Younger audiences are driving adoption, with exactly **60% of Gen Z and millennials** expressing strong interest in **TV streaming bundles**. - **Bundled subscription models** effectively combat subscription fatigue, helping lower the industry’s average **2.8% monthly net churn rate**. - **Amazon Prime** leverages its wider ecosystem, helping its ad-supported streaming tier capture over **115 million global viewers**. - With Americans managing an average of **2.9 streaming subscriptions**, integrated billing and **bundled content** remain top priorities for retention. ## Ad-Supported vs. Total OTT Viewers - **Amazon Prime Video** leads ad-supported viewing with **132.7 million** US viewers, ahead of all other platforms. - **Hulu** ranks second in ad-supported viewers with **115.1 million**, showing strong demand for its ad-based plan. - **Netflix** dominates total subscription OTT viewing with **209.7 million** viewers, the highest among all platforms. - Netflix has only **88.3 million** ad-supported viewers, meaning a large share of its audience still uses non-ad-supported plans. - **Amazon Prime Video** also has a strong total viewer base of **167.1 million**, placing it second after Netflix. - **Hulu** reaches **154.6 million** total viewers, making it one of the strongest competitors in both total and ad-supported viewing. - **Peacock** has **91.0 million** ad-supported viewers out of **112.2 million** total viewers, showing heavy reliance on ad-supported viewing. - **Disney+** records **132.1 million** total viewers but only **58.0 million** ad-supported viewers, indicating lower ad-plan adoption. - **HBO Max** has **100.1 million** total viewers, but only **34.9 million** ad-supported viewers, the lowest ad-supported count among listed platforms with data. - **Apple TV** has **51.3 million** total viewers, but ad-supported viewer data is marked as **N/A**. ![Amazon Prime Video And Hulu Lead In Ad Supported Viewing While Netflix Dominates In Total Viewers](https://xtendedview.com/wp-content/uploads/2026/07/amazon-prime-video-and-hulu-lead-in-ad-supported-viewing-while-netflix-dominates-in-total-viewers.jpg)Reference: eMarketer ## Advertising Reach and Ad Performance Statistics - Disney’s ad-supported streaming platforms reach **157 million global monthly active users**, including **112 million** in the US and Canada. - Disney reported a **15% increase** in **advertising impressions** during fiscal **2025**, which successfully offset weaker advertising rates. - Approximately **63% of Hulu subscribers** engage with **ad-supported plans**, cementing it as a top premium US streaming platform. - Amazon Prime Video’s **ad-supported tier** successfully reached over **315 million monthly viewers globally** by August **2025**. - Nearly **84% of advertisers** believe that **connected TV** delivers far better targeting capabilities than traditional linear television. - More than **50% of new Disney+ subscribers** in the US are now actively choosing the more affordable **ad-supported tier**. - Roughly **60% of connected TV viewers** are fully willing to watch **streaming advertisements** to secure a lower subscription cost. - US **connected TV advertising spending** is officially projected to hit **$38 billion in 2026**, marking a **14% year-over-year growth**. ## Frequently Asked Questions (FAQs) **How many paid subscribers does Hulu have in 2025?**Hulu reported **64.1 million paid subscribers** at the end of fiscal 2025, including **59.7 million SVOD subscribers** and **4.4 million Live TV + SVOD subscribers.** **How many global Prime members does Amazon have?**Amazon has **more than 200 million global Prime members**, providing Prime Video with one of the world’s largest built-in streaming audiences. **What is Hulu’s average monthly revenue per subscriber?**Hulu’s average monthly revenue per paid SVOD subscriber was **$12.36** in fiscal 2025, while Hulu + Live TV generated **$99.85** per subscriber per month. **What percentage of the US premium SVOD market does Hulu hold?**Hulu accounted for approximately **15%** of US premium SVOD subscriptions in **Q4 2025**, ranking among the leading subscription streaming services. **By what percentage did Hulu’s subscriber base grow year over year?**Hulu’s paid subscriber base increased from **52.0 million** in 2024 to **64.1 million** in 2025, representing **23% year-over-year growth**. ## Conclusion Hulu and Amazon Prime Video continue competing from different strategic positions. Hulu remains strongest in US television, live TV, and advertising-supported streaming, while Amazon Prime Video leverages its global Prime ecosystem, international reach, and exclusive sports rights to drive engagement. Recent data also show a broader industry shift from subscriber growth alone toward profitability, advertising revenue, bundled offerings, and long-term customer retention. As streaming competition intensifies, both platforms are expected to expand their investments in premium content, AI-driven personalization, sports programming, and hybrid subscription models, shaping the next phase of digital entertainment.