You have an idea, you start a business and you make a website, because you were told that without an online presence, you don’t exist. You are looking for a person or company to build your website (presentation or online store, depending on the profile of your company activity).
After you have drawn an aspect that thanks you, and the site is finalized and functional, you expect to see the effects, right?
The problem is that the results are delayed, and this is because a site that is not promoted means only a business card, which you made, but which is in a drawer, in your office. And the days pass, and visitors do not appear on the site, what about customers. From Common Sense SEO you can have the best choices now.
Are you in the situation described above? It means that your site is not promoted.
Online Promotion Methods
Want to sell online? Here’s how you can attract visitors interested in the products or services you offer:
Google Adwords: see our offer here
You pay only for clicks, not for Google impressions. Your site appears immediately after setting up your campaign, on the first Google page, when people search for your services or products. You pay a certain amount, per click, each time a visitor accesses your ad and reaches the site. Basically, it is as if you could pay rent on a commercial space, only when people enter the store, not when they pass through it. The amount paid per click depends on an auction, which you participate with other competitors.
Do you know what the most important SEO factorswere for any e-commerce site in the year you just started?
Page loading speed
This affects SEO in two ways: Google uses it to determine the position of your site in search results, but also as a filter when users search for keywords related to you. So a high speed = better position in search + more occurrences in search. If you show up on results on the first page when someone searches for “xyz”, it doesn’t mean that Google shows you the site of anyone searching for “xyz”, but that you appear on the first page depending on what the search engine decides: if the Internet connection has a people are slow, Google shows only pages with the fastest upload speedto determine the speed of your pages, pay attention to the total load time and TTFB (time to first byte).
Keywords
Google insists that the new algorithms no longer place much emphasis on keywords within the site, but the frequency with which they appear on their own pages directly affects the search position. The more you use a keyword more often and place it where you need it (page title, HTML tags, first paragraphs), the more
The number of clicks given by the user experience (UX)
Google wants to provide the best possible experience, so optimizing your own conversion rate is the most important SEO factor when it comes to maintaining your position in Google search (as search engines see that people have found on your site what they were looking for, the more it will show you above and it will try to include you in the results of as many searches). It offers customers competitive prices, an easy-to-navigate site, easy payment methods and you will turn them into customers, while also convincing Google that you deserve to stay in the top places in search.
