The world of gambling is moving fast, and the industry is expanding faster than ever before. Competition against brands is getting stiffer, and companies are striking deals with strategic partners to get ahead in the game.
Despite the coronavirus pandemic, 2020 was an eventful year for the gaming industry. We have witnessed some of the biggest mergers of the gaming world, and some of the most incredible new slot games were rolled out as well. As we usher in the new year, 2021, let’s look back at some of the most promising agreements in the gaming industry that wrapped up 2020 in style.
Pragmatic Play Expands on Present Partnership with Videoslots
Top online casino software provider Pragmatic Play reinforced its previous partnership with Videoslots Casino by throwing in live dealer casino content on the menu. As a result, Videoslots’ players can now access a wide variety of titles, including blackjack, baccarat, mega sic bo and a handful of roulette variants. On top of the live dealer games, the casino operator will also provide Mega Wheel, which is the first-ever game show from Pragmatic Play developer.
Recent times have seen the popularity of the live casino vertical grow immensely because more bettors chose to have a go at live casino titles when sports gaming became limited. Now that Videoslots has joined forces with Pragmatic Play, gamers on the platform won’t have to look elsewhere just to enjoy exhilarating real-time action that’s usually offered in brick-and-mortar casino establishments.
Playtech Casino Goes Live with Casumo
Playtech, a leading content provider, announced a fresh partnership with Casumo casino to roll out its leading-edge casino games along with live dealer titles across key markets, which include the United Kingdom, Spain, Denmark and Sweden.
Casumo is one of the pioneers in the online gaming business and has made a name for itself as an authentic ‘fun-first’ casino operator. The operator’s style of service revolves around providing the best possible experience to its patrons through a player-friendly brand ethos coupled with innovative gamification features.
For Playtech, the arrangement with Casumo is a clever move under the content creator’s wider vision for the future. Playtech software will also be launched across the broader Casumo casino brand collection with CasinoSecret, Dunder Casino and Kazoom to follow suit in the early stages of this year.
Massive Outcome for Swintt in Vinnie Jones’ Partnership with Easyodds
Swintt, a trendsetting gaming content provider known for its chart-topping hits, linked up with Vinnie Jones to create an assortment of superb casino games that would be doled out across the online gambling marketplace.
The casino games come as Swintt’s first collection of proprietary titles and will concentrate on a Vinnie Jones’ character and life in general. Besides, part of the revenue generated from the games will be donated to the Harefield Hospitals Charity and Royal Brompton, two charitable organizations that Jones has been supporting.
Jones, who’s had a splendid football career in AFC Wimbledon where he won the FA Cup in 1988, has also enjoyed a prosperous Hollywood career when he left professional football. He has done well in several blockbuster films, including the likes of Two Smoking Barrels, the X-Men franchise, The Big Ugly, Lock and Stock. The licensing deal was facilitated by Easyodds.com, an intercontinental sportsbook and online casino that features Vinnie Jones as an individual contributor.
ORYX Gaming Multi-jurisdiction Deal with Paf
ORYX Gaming, a Bragg Gaming Group company, entered a partnership with global operator Paf to start offering its high-quality RGS content across various regulated markets. What makes this deal even more lucrative for the Nordic operator Paf is that it will also gain access to premium content from ORYX Gaming’s RGS partners like Kalamba Games, Golden Hero, GAMOMAT, CandleBets, Peter & Sons and Arcadem, Giveme Games, plus numerous other third-party content, through ORYX Hub.
Punters will be able to access ORYX Gaming’s content at all Paf online casinos in Spain, Latvia, Estonia and Sweden, and within their household market. Thus, through this collaboration, the Paf gaming house will enrich its content portfolio to make it more attractive for its patrons, whereas ORYX will gain entry into a handful of essential markets.
Luckbox Partnership with Paysafe’s Income Access
Luckbox, a groundbreaking esports gaming platform based in the Isle of Man, teamed up with Income Access, Paysafe’s Group’s advertising technology and services provider. Out of the partnership, the Luckbox partner program will run on Income Access’ affiliate marketing solution. Moreover, the Luckbox brand will also be leveraging the marketing firm’s autonomous online gaming affiliate network.
The Luckbox esports betting platform was exclusively created for enthusiastic video gaming fans, and it provides a large array of wagering markets with various live streams for all the most popular esports games. Players on the platform can also enjoy pre-match betting, live in-play betting, combo betting, and the like as they wager on their favorite esports teams. To top it all off, Luckbox not only offers new players with thirst-quenching bonuses but also has ongoing promotions for existing players as well.
With the unveiling of Luckbox’s partner program on the Income Access platform, advertising affiliates will now be able to strengthen their customer acquisition and retention strategies. The advertising platform will furnish Luckbox with a seamless multi-channel tracking and analytics solution, which comes with easy-to-use CRM and communications tools plus access to eligible marketing affiliates and content advertising support.
Now that 2020 is behind us, we can’t wait to see what this year has in store for us as different markets across the globe continue to legalize gambling.
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