--- title: "Black Friday vs Cyber Monday Statistics 2026: Online Sales" date: 2025-11-19 author: "Supriya Gharat" featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/black-friday-vs-cyber-monday-statistics-online-sales-1.jpg" categories: - name: "Internet" url: "/category/internet.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # Black Friday vs Cyber Monday Statistics 2026: Online Sales Cyber Monday drew **$14.25 billion** in US online spending in 2025, up **7.1%** year over year. Black Friday reached **$11.8 billion**, up **9.1%**, according to [Adobe Digital Insights](https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record). It was the second holiday season in a row where Black Friday growth outpaced Cyber Monday. These Black Friday vs Cyber Monday statistics show the same split: Cyber Monday holds the dollar lead, while Black Friday is closing in. The figures below compare online spend, shoppers, discounts and channels from Adobe, Salesforce, Shopify, Mastercard and the National Retail Federation (NRF). A record **202.9 million** consumers shopped from Thanksgiving Day through Cyber Monday, and Black Friday remained the top shopping day by number of shoppers for both in-store and online. For 2026, Adobe expects **$15.1 billion** on Cyber Monday and **$12.9 billion** on Black Friday. ## Key Takeaways - Black Friday US online spend grew **9.1%** in 2025 against **7.1%** for Cyber Monday, after **10.2%** against **7.3%** in 2024. - Black Friday’s US online spend equaled **82.8%** of Cyber Monday’s in 2025, up from **80.7%** in 2022. - Cyber Monday drew **75.9 million** online shoppers in 2025, up from **64.4 million** in 2024, while Black Friday online shoppers slipped to **85.7 million** from **87.3 million**. - Black Friday accounted for **31%** of all in-store sales during Cyber Week 2025, according to Salesforce. - Salesforce measured a **6%** rise in average selling price across Cyber Week 2025, while order volume grew **2%** globally and **1%** in the US. - On Black Friday 2025, US e-commerce retail sales excluding autos rose **10.4%** and in-store sales **1.7%**, per preliminary Mastercard SpendingPulse insights. - Adobe forecasts Black Friday 2026 online growth of **9.2%** against **6.2%** for Cyber Monday. ## Editor’s Choice - Cyber Monday US online spend, 2025: **$14.25 billion**. - Black Friday US online spend, 2025: **$11.8 billion**. - Cyber Week US online spend, 2025: **$44.2 billion**. - Global Cyber Week sales (November 25 to December 1), 2025, per Salesforce: **$336.6 billion**. - Thanksgiving weekend shoppers, 2025, per NRF: **202.9 million**. - Shopify merchant sales over the 2025 Black Friday Cyber Monday weekend: **$14.6 billion**. ## Black Friday vs Cyber Monday Online Spending in 2025 - Cyber Monday 2025 brought in **$14.25 billion** in US online spending, above Adobe’s initial projection of **$14.2 billion**. - Black Friday 2025 set a record of **$11.8 billion** online, up **9.1%** year over year. - Cyber Monday’s lead over Black Friday came to **$2.45 billion** in Adobe’s data. - Salesforce put US Black Friday sales at **$18 billion**, up **3%**, and US Cyber Monday online sales at **$13.6 billion**, up **6%**. - NRF’s survey estimated **85.7 million** online shoppers on Black Friday and **75.9 million** on Cyber Monday. - Adobe’s data covers over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories. | Measure, 2025 | Black Friday | Cyber Monday | |---|---|---| | US online spend (Adobe) | $11.8 billion | $14.25 billion | | Online spend growth vs 2024 (Adobe) | 9.1% | 7.1% | | US sales (Salesforce) | $18 billion | $13.6 billion online | | US sales growth vs 2024 (Salesforce) | 3% | 6% | | Global sales (Salesforce) | $79 billion | $53 billion online | | Online shoppers (NRF) | 85.7 million | 75.9 million | *Source: Adobe Digital Insights 2025, Salesforce 2025, National Retail Federation 2025* The three trackers use different methods: Adobe counts US online transactions, Salesforce reports industry sales, and NRF surveys shoppers. Adobe’s data puts Cyber Monday first for online dollars, NRF’s survey puts Black Friday first for online and in-store shoppers, and Salesforce calls Black Friday the largest in-store shopping day of Cyber Week. ### About This Data - Sources: 12 in total, made up of 5 Adobe Digital Insights releases, 3 company releases from Salesforce, Shopify and Mastercard, 2 National Retail Federation survey releases and 2 forecasts from Deloitte and Bain & Company. - Data periods: November 2022 to September 2026. - Selection: only first-party measurement, survey and forecast releases qualified. - Updates: figures are reviewed on a rolling basis and updated when sources publish new editions. ## Black Friday vs Cyber Monday Statistics: Sales by Year - Adobe measured **$9.12 billion** in online spend on Black Friday 2022 and **$11.3 billion** on Cyber Monday. - In 2023 the two days reached **$9.8 billion** and **$12.4 billion**. - In 2024 Black Friday reached **$10.8 billion** and Cyber Monday **$13.3 billion**. - Cyber Week, the five days from Thanksgiving to Cyber Monday, brought in **$44.2 billion** online in 2025. - Black Friday online spend rose **29.4%** from 2022 to 2025, against **26.1%** for Cyber Monday. - Cyber Week online spend grew **25.2%** over the same three years. - Black Friday’s online spend equaled **82.8%** of Cyber Monday’s in 2025, up from **80.7%** in 2022. Black Friday, Cyber Monday and Cyber Week · Source: Adobe Digital Insights, 2022 to 2025 Adobe · 2022 to 2025 US Online Spend by Shopping Day ($ billions) Black Friday, Cyber Monday and Cyber Week 50 40 30 20 10 0 Cyber Week: 44.2 Cyber Monday: 14.25 Black Friday: 11.8 2022 2023 2024 2025 SOURCE Adobe Digital Insights, 2022 to 2025 View the data| Year | Black Friday ($ billions) | Cyber Monday ($ billions) | Cyber Week ($ billions) | |---|---|---|---| | 2022 | 9.12 | 11.3 | 35.3 | | 2023 | 9.8 | 12.4 | 38 | | 2024 | 10.8 | 13.3 | 41.1 | | 2025 | 11.8 | 14.25 | 44.2 | Both days set a new record every year in Adobe’s series, so the useful comparison is the pace of growth rather than the totals. ## Recent Developments - **September 3, 2026:** Bain & Company forecasts US holiday retail sales to grow **4.5%** in nominal terms in November-December, with nonstore sales up **9%**. - **September 10, 2026:** Deloitte forecasts holiday e-commerce sales between **$316.1 billion** and **$318.9 billion** for November 2026 through January 2027. - **September 28, 2026:** Adobe forecasts **$275.1 billion** in US online holiday sales for Nov. 1 to Dec. 31, 2026, up **6.7%**. - **September 28, 2026:** Adobe expects Cyber Monday on Nov. 30 to set a new milestone at **$15.1 billion**, with Black Friday second at **$12.9 billion**. - **October 6 to 7, 2026:** Adobe forecast **$9.9 billion** in US online spend during the Prime Day event, with discounts peaking at **19%** off listed price. ## Black Friday vs Cyber Monday Growth Rates - In 2022 Cyber Monday’s growth rate ran **3.5** percentage points ahead of Black Friday’s. - In 2023 the Cyber Monday lead in growth narrowed to **2.1** percentage points. - In 2024 Black Friday grew **10.2%** against **7.3%** for Cyber Monday. - In 2025 Black Friday’s growth rate ran **2.0** percentage points ahead. - Adobe said year-over-year growth in 2024 was stronger on both Thanksgiving and Black Friday than on Cyber Monday. - Adobe’s 2026 forecast keeps Black Friday ahead, at **9.2%** growth against **6.2%** for Cyber Monday. Source: Adobe Digital Insights, 2022 to 2025 Adobe · 2022 to 2025 Black Friday vs Cyber Monday Growth (%) 12 9 6 3 0 Black Friday growth (%): 9.1 Cyber Monday growth (%): 7.1 2022 2023 2024 2025 SOURCE Adobe Digital Insights, 2022 to 2025 View the data| Year | Black Friday growth (%) | Cyber Monday growth (%) | |---|---|---| | 2022 | 2.3 | 5.8 | | 2023 | 7.5 | 9.6 | | 2024 | 10.2 | 7.3 | | 2025 | 9.1 | 7.1 | > According to Adobe Digital Insights lead analyst Vivek Pandya, “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.” Two straight seasons of faster Black Friday growth back that reading, though Cyber Monday still posts the larger total. ## Cyber Week Online Spending by Day - Thanksgiving online spend grew **5.3%** in 2025. - Spending over the weekend of Nov. 29 and Nov. 30, 2025 grew **8.7%** and set a record. - Cyber Monday’s **$14.25 billion** kept it the biggest online shopping day of all time. - Cyber Monday alone made up **32.2%** of Cyber Week online spend in 2025. - In 2024 the same stretch brought **$6.1 billion** on Thanksgiving, **$10.8 billion** on Black Friday and **$10.9 billion** over the weekend. - Consumers spent **$16 million** every minute in the peak hours of 8 pm to 10 pm on Cyber Monday. ONLINE SPEND · Source: Adobe Digital Insights, December 2025 ONLINE SPEND Adobe · 2025 US Online Spend by Cyber Week Day ($ billions) Thanksgiving $6.4B Black Friday $11.8B Weekend (Nov. 29 and 30) $11.8B Cyber Monday $14.25B 0 3 6 9 12 15 SOURCE Adobe Digital Insights, December 2025 View the data| Day, Cyber Week 2025 | Online spend ($ billions) | |---|---| | Thanksgiving | 6.4 | | Black Friday | 11.8 | | Weekend (Nov. 29 and 30) | 11.8 | | Cyber Monday | 14.25 | ### How long did the Black Friday sales last? Adobe tracks Black Friday as part of Cyber Week, the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday. Adobe expected deals to linger after Cyber Week, with toy discounts peaking at **23%** off listed price through the first week of December 2025. ## Black Friday vs Cyber Monday Shopper Numbers - Black Friday drew **85.7 million** online shoppers in 2025, slightly below **87.3 million** in 2024, according to the [NRF and Prosper Insights & Analytics survey](https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers). - Cyber Monday attracted **75.9 million** [online shoppers](/online-shopper-statistics/), compared with **64.4 million** in 2024. - That is a **17.9%** rise in Cyber Monday online shoppers in one year. - A record **202.9 million** consumers shopped during the five-day holiday weekend, up from **197 million** in 2024. - Saturday drew **63 million** online shoppers, against **53.9 million** in 2024. - Before the weekend, in NRF’s survey of 8,000 adults, **70%** of planned shoppers (**130.4 million**) named Black Friday and **40%** (**73.9 million**) named Cyber Monday. 2024 vs 2025 · Source: National Retail Federation and Prosper Insights & Analytics, December 2025 National Retail · 2025 Thanksgiving Weekend Online Shoppers (millions) 2024 vs 2025 2024 online shoppers 2025 online shoppers 100 80 60 40 20 0 87.3 85.7 53.9 63 32.8 38.7 64.4 75.9 Black Friday Saturday Sunday Cyber Monday 2024 online shoppers · 87.3 2025 online shoppers · 85.7 2024 online shoppers · 53.9 2025 online shoppers · 63 2024 online shoppers · 32.8 2025 online shoppers · 38.7 2024 online shoppers · 64.4 2025 online shoppers · 75.9 SOURCE National Retail Federation and Prosper Insights & Analytics, December 2025 View the data| Day | 2024 online shoppers (millions) | 2025 online shoppers (millions) | |---|---|---| | Black Friday | 87.3 | 85.7 | | Saturday | 53.9 | 63 | | Sunday | 32.8 | 38.7 | | Cyber Monday | 64.4 | 75.9 | In stores, Black Friday drew **80.3 million** shoppers against **81.7 million** in 2024. The Sunday after Thanksgiving set a record of **32.6 million**, up **27%**. Salesforce calls Black Friday the largest in-store shopping day of Cyber Week. | Day | 2024 in-store shoppers (millions) | 2025 in-store shoppers (millions) | |---|---|---| | Black Friday | 81.7 | 80.3 | | Saturday | 61.1 | 62.7 | | Sunday | 25.6 | 32.6 | *Source: National Retail Federation and Prosper Insights & Analytics, December 2025* ### Is Black Friday a dying trend? Black Friday remained the top shopping day for both in-store and online in 2025, slightly below 2024’s shopper counts. Its online spend still set a record at **$11.8 billion**. The day is losing a little foot traffic while still gaining dollars, so its pull on spending holds up. ## Black Friday vs Cyber Monday Global Sales - Salesforce put global Cyber Week 2025 (November 25 to December 1) sales at **$336.6 billion**, up **7%**, with the US at **$79.6 billion**, up **5%**. - Black Friday drove **$79 billion** in global sales, up **6%**. - Cyber Monday drove **$53 billion** in global online sales, up **7%**. - Salesforce found that across Cyber Week 2025, [AI and agents](/ai-in-retail-statistics/) influenced **20%** of all global orders and drove **$67 billion** in sales. | Measure, Cyber Week 2025 | Global | Global growth | US | US growth | |---|---|---|---|---| | Cyber Week sales | $336.6 billion | 7% | $79.6 billion | 5% | | Black Friday sales | $79 billion | 6% | $18 billion | 3% | | Cyber Monday online sales | $53 billion | 7% | $13.6 billion | 6% | *Source: Salesforce, December 2025* > **Why it matters:** Salesforce found the average selling price across Cyber Week rose **6%** year over year, while order volumes grew **2%** globally and **1%** in the US. In Salesforce’s data, most of the Cyber Week sales growth came from higher prices rather than more orders. ### Is the US the only country that does Black Friday? No. Salesforce’s 2025 Cyber Week data covers more than 1.5 billion shoppers across more than 89 countries, with a focus on 18 key markets. Shopify’s top selling countries over the 2025 Black Friday Cyber Monday weekend were the US, UK, Australia, Germany and Canada. ## Cyber Monday Discounts by Category - Electronics discounts peaked at **31%** off listed price on Cyber Monday 2025, ahead of toys at **28%**. - Adobe expected deals to linger into the first week of December 2025, with toy discounts peaking at **23%** off listed price and computers at **20%**. - For 2026, Adobe expects discounts of up to **30%** off listed price during Cyber Week, with category deals on par with the 2025 season. - Adobe expects toy discounts to hit **29%** in 2026, against **28%** in 2025. PEAK DISCOUNT OFF LISTED PRICE · Source: Adobe Digital Insights, December 2025 PEAK DISCOUNT OFF LISTED PRICE Adobe · 2025 Cyber Monday Peak Discounts by Category (%) Electronics 31% Toys 28% Apparel 25% Computers 23% Television 22% Furniture 19% Appliances 19% Sporting goods 17% 0 8 16 24 32 SOURCE Adobe Digital Insights, December 2025 View the data| Category | Peak discount off listed price (%) | |---|---| | Electronics | 31 | | Toys | 28 | | Apparel | 25 | | Computers | 23 | | Television | 22 | | Furniture | 19 | | Appliances | 19 | | Sporting goods | 17 | ### Does Cyber Monday give better deals than Black Friday? Electronics had the highest discount of the eight categories Adobe listed for Cyber Monday 2025, at **31%** off listed price. For 2026, Adobe expects Black Friday to have the biggest discounts for categories such as TVs, apparel and appliances. In 2025 Adobe recorded the electronics peak on Cyber Monday; for 2026 it expects Black Friday to carry the biggest discounts in TVs, apparel and appliances. ## Cyber Monday Spending by Product Category - Electronics led Cyber Monday 2025 online spend at **$3.7 billion**, up **12.8%**. - Apparel drew **$2.6 billion** and furniture **$1.8 billion**. - Those three categories drove over half of Cyber Monday online spend, at **57%**. - Cosmetics grew **7.0%** and sporting goods **6.0%** year over year. ONLINE SPEND · Source: Adobe Digital Insights, December 2025 ONLINE SPEND Adobe · 2025 Cyber Monday Online Spend by Category ($ billions) Electronics $3.7B Apparel $2.6B Furniture $1.8B Sporting goods $0.6B Cosmetics $0.5B 0 0.8 1.6 2.4 3.2 4 SOURCE Adobe Digital Insights, December 2025 View the data| Category | Online spend ($ billions) | |---|---| | Electronics | 3.7 | | Apparel | 2.6 | | Furniture | 1.8 | | Sporting goods | 0.6 | | Cosmetics | 0.5 | ## Black Friday In-Store vs Online Sales Growth - Mastercard SpendingPulse’s preliminary insights put US retail sales excluding autos up **4.1%** on Black Friday, November 28, 2025. - E-commerce sales jumped **10.4%**, while [in-store sales](/online-vs-in-store-shopping-statistics/) grew **1.7%**. - Jewelry rose **2.75%**, with online jewelry up **4.2%**. - SpendingPulse measures in-store and online retail sales across all payment types and is not adjusted for inflation. | Segment, Black Friday 2025 | Growth vs Black Friday 2024 (%) | |---|---| | E-commerce | 10.4 | | Apparel | 5.7 | | Restaurants | 4.5 | | Total retail excluding autos | 4.1 | | In-store | 1.7 | *Source: Mastercard SpendingPulse, November 2025* ## Mobile, Buy Now Pay Later and AI Shopping on Cyber Monday - [Mobile shopping](/mobile-shopping-statistics/) took **57.5%** of Cyber Monday 2025 online sales, up from a **41.4%** mobile share in 2020. - On Thanksgiving 2025, mobile share crossed 60% for the first time, at **61.6%**. - For Buy Now Pay Later (BNPL), Cyber Monday 2023 brought **$940 million** in online spend, up **42.5%**. - NRF’s survey estimated **46.9 million** consumers shopping online by [mobile device](/mobile-device-usage-statistics/) on Cyber Monday 2025, up from **40.4 million**. - Salesforce found mobile wallets were used for **27%** of all global Cyber Week orders and **29%** in the US. | Measure, Cyber Monday 2025 | Value | |---|---| | Mobile share of online sales | 57.5% | | Mobile online spend | $8.2 billion | | BNPL online spend | $1.03 billion | | BNPL transactions on mobile | 79.4% | | AI traffic growth to US retail sites | 670% | | Social media share of revenue | 3.6% | *Source: Adobe Digital Insights, December 2025* BNPL use hit an all-time high on Cyber Monday 2025, driving **$1.03 billion**, up **4.2%**. AI traffic to US retail sites rose **670%** on Cyber Monday, a sign that chat assistants now sit in the path to purchase for some shoppers. [Social media](/social-media-statistics/) took a **3.6%** share of Cyber Monday revenue, up **56.5%** year over year. That compares with a **2.3%** share in 2024. ## Shopify Black Friday Cyber Monday Sales - Shopify merchants generated a record **$14.6 billion** in sales over the 2025 Black Friday Cyber Monday weekend, up **27%** from 2024. - Sales peaked at **$5.1 million** per minute at 12:01 p.m. EST on Friday. - More than **94,900** merchants had their highest-selling day ever on Shopify. - Shopify’s figures are gross merchandise volume (GMV), approximate and unaudited, covering online and offline sales by its merchants worldwide. | Measure, weekend 2025 | Value | |---|---| | Merchant sales | $14.6 billion | | Growth vs 2024 | 27% | | Growth, constant currency | 24% | | Customers | 81+ million | | Average cart price | $114.70 | | Cross-border share of orders | 16% | *Source: Shopify, December 2025* ## Black Friday vs Cyber Monday 2026 Forecast - Adobe expects Cyber Monday 2026 to reach **$15.1 billion** online, up **6.2%**. - Black Friday 2026 is forecast at **$12.9 billion**, up **9.2%**, growing faster than Cyber Monday. - Cyber Week is set to drive **$47.5 billion** online, up **7.4%**, or **17.3%** of the full holiday season spend. - At those figures Black Friday would equal **85.4%** of Cyber Monday’s online spend. - Thanksgiving is set to drive **$6.9 billion**, with a record **63%** of online spend expected through mobile devices. Source: Adobe Digital Insights, December 2025 and September 2026 Adobe · 2025 to 2026 Adobe 2026 Forecast vs 2025 Actual ($ billions) 2025 actual 2026 forecast 50 40 30 20 10 0 $6.4B $6.9B $11.8B $12.9B $14.25B $15.1B $44.2B $47.5B Thanksgiving Black Friday Cyber Monday Cyber Week 2025 actual · $6.4B 2026 forecast · $6.9B 2025 actual · $11.8B 2026 forecast · $12.9B 2025 actual · $14.25B 2026 forecast · $15.1B 2025 actual · $44.2B 2026 forecast · $47.5B SOURCE Adobe Digital Insights, December 2025 and September 2026 View the data| Period | 2025 actual ($ billions) | 2026 forecast ($ billions) | |---|---|---| | Thanksgiving | 6.4 | 6.9 | | Black Friday | 11.8 | 12.9 | | Cyber Monday | 14.25 | 15.1 | | Cyber Week | 44.2 | 47.5 | > **Worth noting:** Bain & Company expects more than half of the nominal holiday sales growth in 2026 to come from higher inflation. Mastercard SpendingPulse figures are not adjusted for inflation either. Totals that are not adjusted for inflation, such as SpendingPulse’s, include price increases as well as extra buying. ### Are retail sales expected to decrease in 2026? No. Deloitte forecasts holiday retail sales of **$1.70 trillion** to **$1.71 trillion** for November 2026 through January 2027, up **4.0%** to **4.8%**. Bain expects **4.5%** nominal growth in [US holiday retail sales](/retail-statistics/) for November-December, ahead of the **3.5%** rise in the 2025 season. ## Conclusion Cyber Monday’s **$14.25 billion** in US online spending beat Black Friday’s **$11.8 billion**. Black Friday growth still outpaced Cyber Monday for a second season in a row. In Adobe’s data Cyber Monday wins on online dollars and Black Friday on growth, while NRF’s survey puts Black Friday first for shoppers. Adobe’s forecast for this season puts Cyber Monday at **$15.1 billion** and Black Friday at **$12.9 billion**. That would narrow the gap again, while Bain expects inflation to drive more than half of 2026’s nominal holiday sales growth.