--- title: "Baidu Statistics 2026: Revenue, AI Cloud, Users and Apollo Go" date: 2025-11-16 author: "Supriya Gharat" featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/baidu-statistics-revenue-ai-cloud-users-apollo-go-1.jpg" categories: - name: "Artificial Intelligence" url: "/category/ai.md" tags: - name: "Statistics" url: "/tag/statistics.md" --- # Baidu Statistics 2026: Revenue, AI Cloud, Users and Apollo Go Baidu reported total revenues of RMB **129.1 billion** for fiscal year 2025, decreasing **3%** year over year. Baidu Core AI-powered Business revenue reached RMB **12.5 billion** in the second quarter of 2026, half of Baidu General Business revenue. Those Baidu statistics describe a search company whose growth now comes from AI cloud, while Apollo Go ride volumes keep rising. Baidu App’s monthly active users (MAUs) reached **644 million** in June 2026. StatCounter put Baidu’s search engine market share in China at **46.65%** in September 2026. Baidu is now dual-primary listed on the Hong Kong Stock Exchange and the Nasdaq Global Select Market. Figures are in renminbi (RMB), as Baidu reports them. Baidu’s revenue and operational data by business line come from its internal management accounts and records, which have not been audited. ## Key Takeaways - Baidu Core AI-powered Business made up **36%** of Baidu General Business revenue in Q1 2025 and **52%** in Q1 2026, while Legacy Business revenue fell **23%** year over year in Q2 2026. - Revenue from GPU Cloud increased by **283%** year over year in the second quarter of 2026, accelerating from **184%** growth in the previous quarter, according to Baidu. - Baidu App’s MAUs went from **735 million** in June 2025 to **644 million** in June 2026, according to Baidu. - Apollo Go delivered **3.4 million** fully driverless operational rides in Q4 2025, with weekly rides peaking at over **300,000**, per Baidu. - Baidu held **46.65%** of search engine market share in China but **0.44%** worldwide in September 2026, according to StatCounter. - Online Marketing Services revenue fell **19%** year over year to RMB **13.1 billion** in Q2 2026. ## Editor’s Choice - Total revenues, fiscal year 2025: RMB **129.1 billion**. - Core AI-powered Business revenue, fiscal year 2025: RMB **40.0 billion**, up **48%**. - ERNIE Assistant MAUs, December 2025: **202 million**. - Apollo Go global footprint, Q2 2026 results: **28** cities. - Total cash and investments, June 30, 2026: RMB **283.1 billion**. - Share repurchase program authorized in February 2026: up to **$5 billion**. ## Baidu Statistics: Revenue by Year - Baidu’s total revenues were RMB **129.1 billion** (**$18.46 billion**) in fiscal year 2025, decreasing **3%** year over year, primarily due to a decrease in Legacy Business. - Fiscal year 2025 included an impairment of long-lived assets of RMB **16.2 billion**, attributable to an impairment loss of Core asset group. - In fiscal year 2021, total revenues were RMB **124.5 billion**, increasing **16%** year over year. | Fiscal year | Total revenues (RMB billions) | Change vs prior year | |---|---|---| | 2021 | 124.5 | +16% | | 2022 | 123.7 | -1% | | 2023 | 134.6 | +9% | | 2024 | 133.1 | -1% | | 2025 | 129.1 | -3% | *Source: Baidu fourth quarter and fiscal year results releases, 2021 to 2025* Annual revenue has moved within a narrow band for five years. The quarterly figures show where the 2025 decline sits. ### About This Data - Sources: 15 in total, made up of 10 Baidu quarterly and annual results releases, 3 Baidu corporate press releases and 2 StatCounter search engine market share pages. - Data periods: fiscal year 2021 to September 2026. - Selection: company-reported figures and one independent web analytics tracker; market-research sellers were left out. - Updates: reviewed on a rolling basis; figures are updated when sources publish new editions. ## Baidu Quarterly Revenue - Revenue was RMB **31.3 billion** (**$4.62 billion**) in Q2 2026, decreasing **2%** quarter over quarter and **4%** year over year, according to Baidu’s [second quarter 2026 results](https://ir.baidu.com/news-releases/news-release-details/baidu-announces-second-quarter-2026-results). - Revenue from Baidu General Business was RMB **25.2 billion** in Q2 2026, decreasing **3%** quarter over quarter and **4%** year over year. - Total revenues were RMB **32.7 billion** in Q4 2025, increasing **5%** quarter over quarter, primarily due to an increase in Baidu Core AI-powered Business. - Q3 2025 total revenues were RMB **31.2 billion**, decreasing **7%** year over year. - Total revenues were RMB **32.5 billion** in Q1 2025, increasing **3%** year over year. TOTAL REVENUES · Source: Baidu quarterly results releases, Q1 2025 to Q2 2026 TOTAL REVENUES Baidu · Q1 2025 Baidu Quarterly Revenue, 2025-2026 (RMB billions) 35 28 21 14 7 0 32.5 Q1 2025 32.7 Q2 2025 31.2 Q3 2025 32.7 Q4 2025 32.1 Q1 2026 31.3 Q2 2026 SOURCE Baidu quarterly results releases, Q1 2025 to Q2 2026 View the data| Quarter | Total revenues (RMB billions) | |---|---| | Q1 2025 | 32.5 | | Q2 2025 | 32.7 | | Q3 2025 | 31.2 | | Q4 2025 | 32.7 | | Q1 2026 | 32.1 | | Q2 2026 | 31.3 | ## Recent Developments - **September 7, 2026:** Baidu’s Class A ordinary shares traded on the Hong Kong Stock Exchange were included in the Shenzhen-Hong Kong Stock Connect program, and their inclusion in the Shanghai-Hong Kong Stock Connect program also became effective. - **September 1, 2026 (Hong Kong time):** Baidu’s [conversion from a secondary listing to a dual-primary listing](https://ir.baidu.com/news-releases/news-release-details/baidu-announces-dual-primary-listing-main-board-stock-exchange) on the Main Board of The Stock Exchange of Hong Kong Limited became effective, alongside its listing on the Nasdaq Global Select Market. - **August 26, 2026:** Shareholders passed all proposed resolutions at an extraordinary general meeting held in Beijing, giving all necessary shareholder approvals for the primary conversion. - **August 18, 2026:** Baidu’s Q2 2026 results showed operating cash flow positive for the fourth consecutive quarter, at RMB **3.4 billion**. - **July 2026:** Baidu submitted its application for the primary conversion and received the Hong Kong Stock Exchange’s acknowledgement of the application. - **Reported with Q2 2026 results (August 18, 2026):** Apollo Go launched fully driverless commercial operations in Dubai, with rides also available through the Uber app, and began open-road testing in London in partnership with Uber and Lyft. ## Baidu AI-Powered Business Revenue - Baidu Core AI-powered Business revenue rose **48%** to RMB **40.0 billion** in fiscal year 2025, from RMB **27.0 billion** in fiscal year 2024, with AI Cloud Infra at RMB **19.8 billion**. - AI-native Marketing Services revenue grew **301%** year over year to RMB **9.8 billion** in fiscal year 2025. - The AI-powered business was **26%** of Baidu General Business revenue in fiscal year 2024 and **39%** in fiscal year 2025. - In Q4 2025, Core AI-powered Business revenue exceeded RMB **11 billion**, accounting for **43%** of Baidu General Business revenue. - Legacy Business revenue fell **23%** year over year to RMB **10.4 billion** in Q2 2026. FY2024 (RMB billions) vs FY2025 (RMB billions) · Source: Baidu fourth quarter and fiscal year 2025 results, February 2026 Baidu · 2025 Baidu AI-Powered Revenue by Segment (RMB billions) FY2024 (RMB billions) vs FY2025 (RMB billions) FY2024 (RMB billions) FY2025 (RMB billions) 20 16 12 8 4 0 14.8 19.8 9.8 10.2 2.4 9.8 AI Cloud Infra AI Applications AI-native Marketing Services FY2024 (RMB billions) · 14.8 FY2025 (RMB billions) · 19.8 FY2024 (RMB billions) · 9.8 FY2025 (RMB billions) · 10.2 FY2024 (RMB billions) · 2.4 FY2025 (RMB billions) · 9.8 SOURCE Baidu fourth quarter and fiscal year 2025 results, February 2026 View the data| Segment | FY2024 (RMB billions) | FY2025 (RMB billions) | |---|---|---| | AI Cloud Infra | 14.8 | 19.8 | | AI Applications | 9.8 | 10.2 | | AI-native Marketing Services | 2.4 | 9.8 | > **Key finding:** Baidu’s AI-powered business made up **52%** of Baidu General Business revenue in Q1 2026, up from **36%** in Q1 2025, while Legacy Business revenue fell **29%** year over year to RMB **10.2 billion**. The mix shifted because advertising shrank as much as because AI grew. The quarterly share below shows when the AI-powered business moved past half of General Business revenue. AI-POWERED SHARE OF GENERAL BUSINESS · AI-powered share of General Business revenue · Source: Baidu quarterly results releases, Q4 2025 to Q2 2026 AI-POWERED SHARE OF GENERAL BUSINESS Baidu · Q4 2025 AI-Powered Share of Baidu General Business (%) AI-powered share of General Business revenue 60 48 36 24 12 0 36% Q1 2025 38% Q2 2025 39% Q3 2025 43% Q4 2025 52% Q1 2026 50% Q2 2026 SOURCE Baidu quarterly results releases, Q4 2025 to Q2 2026 View the data| Quarter | AI-powered share of General Business revenue (%) | |---|---| | Q1 2025 | 36 | | Q2 2025 | 38 | | Q3 2025 | 39 | | Q4 2025 | 43 | | Q1 2026 | 52 | | Q2 2026 | 50 | ## Baidu AI Cloud Revenue - Revenue from AI Cloud Infra was RMB **8.8 billion** in Q1 2026, up **79%** year over year. - AI Cloud Infra revenue was RMB **7.3 billion** in Q2 2026, up **50%** year over year. - AI Cloud Infra revenue was approximately RMB **20 billion** for the full year 2025, up **34%** year over year. - Subscription-based revenue from AI accelerator infrastructure grew **128%** year over year in Q3 2025, and it increased **143%** year over year in Q4 2025. - Baidu now calls that line GPU Cloud, and says its growth reflected mounting demand for [public cloud-based AI computing](/cloud-computing-statistics/). - GPU Cloud revenue increased by **283%** year over year in Q2 2026, further accelerating from **184%** growth in the previous quarter. AI CLOUD INFRA REVENUE · Source: Baidu quarterly results releases, Q3 2025 to Q2 2026 AI CLOUD INFRA REVENUE Baidu · Q3 2025 Baidu AI Cloud Infra Revenue by Quarter (RMB billions) 10 8 6 4 2 0 4.9 Q1 2025 4.9 Q2 2025 4.2 Q3 2025 5.8 Q4 2025 8.8 Q1 2026 7.3 Q2 2026 SOURCE Baidu quarterly results releases, Q3 2025 to Q2 2026 View the data| Quarter | AI Cloud Infra revenue (RMB billions) | |---|---| | Q1 2025 | 4.9 | | Q2 2025 | 4.9 | | Q3 2025 | 4.2 | | Q4 2025 | 5.8 | | Q1 2026 | 8.8 | | Q2 2026 | 7.3 | ## Baidu Online Marketing Revenue - Online Marketing Services revenue was RMB **13.1 billion** in Q2 2026, down **19%** year over year, and made up **52%** of Baidu General Business revenue. - Online marketing revenue fell **22%** year over year to RMB **12.6 billion** in Q1 2026, when other revenue reached RMB **13.4 billion**. - Online marketing’s share of Baidu General Business went from **63%** in Q1 2025 to **48%** in Q1 2026. - Baidu Core’s online marketing revenue was RMB **73.0 billion** in fiscal year 2024, decreasing **3%** year over year. - Baidu Core’s online marketing revenue was RMB **75.1 billion** in fiscal year 2023, up **8%** year over year, and the Baidu Core figure was RMB **69.5 billion** in fiscal year 2022, decreasing **6%**. Source: Baidu first and second quarter 2026 results releases Baidu · 2026 Baidu Online Marketing vs Other Revenue (RMB billions) Online marketing (RMB billions) Other revenue (RMB billions) 20 16 12 8 4 0 13.1 12.1 Q1 2025 Q2 2025 Q4 2025 Q1 2026 Q2 2026 SOURCE Baidu first and second quarter 2026 results releases View the data| Quarter | Online marketing (RMB billions) | Other revenue (RMB billions) | |---|---|---| | Q1 2025 | 16.0 | 9.5 | | Q2 2025 | 16.2 | 10.0 | | Q4 2025 | 15.1 | 11.0 | | Q1 2026 | 12.6 | 13.4 | | Q2 2026 | 13.1 | 12.1 | ### Why is Baidu struggling? Baidu’s weak spot is advertising. Online Marketing Services revenue fell **19%** year over year in Q2 2026. Co-founder and CEO Robin Li said the online marketing business remains under pressure. Fiscal year 2025 also carried an impairment of long-lived assets of RMB **16.2 billion**. ## Baidu App Monthly Active Users - Baidu App’s MAUs reached **644 million** in June 2026, down from **655 million** in March 2026. - Baidu App’s MAUs reached **735 million** in June 2025, up **5%** year over year. - MAUs were **679 million** in December 2025, remaining flat year over year. - In December 2021, Baidu App’s MAUs reached **622 million**, up **14%** year over year. - The app had **91 million** fewer MAUs in June 2026 than in June 2025. BAIDU APP MAUS · Source: Baidu quarterly and annual results releases, December 2021 to June 2026 BAIDU APP MAUS Baidu · 2021 to 2026 Baidu App Monthly Active Users (millions) 800 640 480 320 160 0 Dec 2021 Dec 2022 Dec 2023 Dec 2024 Mar 2025 June 2025 Sep 2025 Dec 2025 Mar 2026 June 2026 SOURCE Baidu quarterly and annual results releases, December 2021 to June 2026 View the data| Month | Baidu App MAUs (millions) | |---|---| | December 2021 | 622 | | December 2022 | 648 | | December 2023 | 667 | | December 2024 | 679 | | March 2025 | 724 | | June 2025 | 735 | | September 2025 | 708 | | December 2025 | 679 | | March 2026 | 655 | | June 2026 | 644 | > **Why it matters:** Baidu’s own releases show Baidu App MAUs at **735 million** in June 2025 and **644 million** in June 2026, while Online Marketing Services revenue fell **19%** year over year in Q2 2026. A smaller app audience is a headwind for an advertising business that is already shrinking, which raises the stakes for AI search. ## Baidu AI Search Statistics - Roughly **70%** of Baidu’s mobile search result pages contained AI-generated content in October 2025, up from **35%** in April 2025. - Baidu said traditional link-based results were progressively replaced by structured, intelligent, and multimodal-first [AI answers](/ai-integration-in-search-statistics/). - Baidu continued to advance the AI transformation of Baidu Search in Q3 2025. | Month | Mobile search result pages with AI-generated content | |---|---| | April 2025 | 35% | | End of June 2025 | over 50% | | July 2025 | 64% | | October 2025 | roughly 70% | *Source: Baidu second and third quarter 2025 results* ## Baidu Search Engine Market Share - Baidu held **46.65%** of search engine market share in China in September 2026, according to StatCounter. - Bing followed at **21.76%** and Yandex at **14.98%**. - Worldwide, Baidu’s share was **0.44%** in September 2026, while Google held **89.94%**. - StatCounter figures are a web-traffic estimate, so they will not match Baidu’s own user counts. MARKET SHARE IN CHINA · Source: StatCounter Global Stats, September 2026 MARKET SHARE IN CHINA StatCounter · 2026 Search Engine Share in China, September 2026 (%) 46.65% BAIDU Baidu 46.65% Bing 21.76% Yandex 14.98% Haosou 12.26% Sogou 2.61% Google 1.46% SOURCE StatCounter Global Stats, September 2026 View the data| Search engine | Market share in China (%) | |---|---| | Baidu | 46.65 | | Bing | 21.76 | | Yandex | 14.98 | | Haosou | 12.26 | | Sogou | 2.61 | | Google | 1.46 | ### Is Baidu bigger than Google? Not worldwide: StatCounter put Google at **89.94%** of global search engine market share in September 2026 and Baidu at **0.44%**. In China the order flips, with Baidu at **46.65%** and Google at **1.46%**. Baidu’s scale is national, not global. ## Apollo Go Robotaxi Statistics - Apollo Go delivered **3.2 million** fully driverless operational rides in Q1 2026, with weekly rides peaking at over **350,000** in March. - Total rides increased by over **120%** year over year in Q1 2026, and cumulative rides exceeded **22 million** as of April 2026. - Apollo Go fleets have accumulated over **350 million** autonomous kilometers, including over **240 million** [fully driverless autonomous kilometers](/tesla-ai-and-autopilot-statistics/), per the Q2 2026 results. - Apollo Go’s global footprint has reached **28** cities. - In Chinese mainland, Apollo Go has achieved **100%** fully driverless operations in all cities where it operates, per Baidu’s Q3 2025 results. - In July 2025, Apollo Go entered a multi-year strategic partnership with Uber to deploy thousands of [fully autonomous vehicles](/robotaxi-statistics/) on the Uber platform across multiple international markets. | Quarter | Apollo Go rides | Year-over-year growth | |---|---|---| | Q4 2022 | 561,000 | 162% | | Q4 2023 | about 839,000 | 49% | | Q4 2024 | over 1.1 million | 36% | | Q1 2025 | over 1.4 million | 75% | | Q2 2025 | over 2.2 million (fully driverless) | 148% | | Q3 2025 | 3.1 million (fully driverless) | 212% | | Q4 2025 | 3.4 million (fully driverless) | over 200% (total rides) | | Q1 2026 | 3.2 million (fully driverless) | over 120% (total rides) | *Source: Baidu quarterly results releases, Q4 2022 to Q1 2026; fully driverless operational rides from Q2 2025* > **By the numbers:** Apollo Go delivered **3.4 million** fully driverless operational rides in Q4 2025, with weekly rides peaking at over **300,000**. In Q1 2026 it delivered **3.2 million** such rides, with total rides up over **120%**. Growth stays high, though the year-over-year rate slowed as the base grew. Apollo Go’s global footprint grew from 16 cities in June 2025 to 28 by the Q2 2026 results. APOLLO GO CITIES · Source: Baidu quarterly results releases, Q2 2025 to Q2 2026 APOLLO GO CITIES Baidu · Q2 2025 Apollo Go Cities by Reporting Month (cities) 28 21 14 7 0 16 June 2025 22 October 2025 26 February 2026 27 May 2026 28 August 2026 (Q2 2026 results) SOURCE Baidu quarterly results releases, Q2 2025 to Q2 2026 View the data| Reporting month | Apollo Go cities | |---|---| | June 2025 | 16 | | October 2025 | 22 | | February 2026 | 26 | | May 2026 | 27 | | August 2026 (Q2 2026 results) | 28 | ## ERNIE and AI Application Statistics - ERNIE Assistant’s MAU reached **202 million** in December 2025. - ERNIE handled approximately **1.65 billion** API calls daily in December 2024, with external API calls increasing by **178%** quarter over quarter. - Baidu open-sourced the ERNIE 4.5 series, a family of ten models of different architectures and sizes, in June 2025. - Baidu released an updated version of ERNIE 5.0, its native omni-modal [foundation model](/generative-ai-statistics/), in January 2026. - ERNIE 5.1, launched in May 2026, ranked first among Chinese models on the LMArena text leaderboard and fourth globally on the search leaderboard, as of Baidu’s Q1 2026 results. - Revenue from AI Applications was RMB **2.7 billion** in Q4 2025, with full year 2025 revenue exceeding RMB **10 billion**. - AI Applications revenue was RMB **2.5 billion** in Q2 2026, up **3%** year over year. - In June 2026, AI daily active user (DAU) penetration across Baidu Wenku and Baidu Drive increased by **27.4%** year over year. - The PaddlePaddle [developer community](/machine-learning-statistics/) had grown to **10.7 million** and served **235,000** businesses as of the end of 2023. ## iQIYI Revenue - Revenue from iQIYI was RMB **6.3 billion** in Q2 2026, increasing **1%** quarter over quarter and decreasing **5%** year over year. - iQIYI revenue was RMB **6.2 billion** in Q1 2026, decreasing **8%** quarter over quarter. - iQIYI revenue was RMB **6.7 billion** in Q3 2025, decreasing **8%** year over year. - In Q1 2025, revenue from iQIYI was RMB **7.2 billion**, decreasing **9%** year over year. - Full-year iQIYI revenue was RMB **29.2 billion** in fiscal year 2024, decreasing **8%** year over year. - In fiscal year 2023, iQIYI revenue was RMB **31.9 billion**, increasing **10%** year over year. | Fiscal year | iQIYI revenue (RMB billions) | |---|---| | 2021 | 30.6 | | 2022 | 29.0 | | 2023 | 31.9 | | 2024 | 29.2 | *Source: Baidu fourth quarter and fiscal year results releases, 2021 to 2024* ## Baidu Profit and R&D Spending - Research and development (R&D) expenses were RMB **20.4 billion** in fiscal year 2025, decreasing **8%** year over year, primarily due to a decrease in personnel-related expenses. - R&D expenses were RMB **24.2 billion** in fiscal year 2023, increasing **4%** year over year. - Baidu posted an operating loss of RMB **5.8 billion** in fiscal year 2025; excluding impairment of long-lived assets, operating income was RMB **10.4 billion**. - Net income attributable to Baidu was RMB **5.6 billion** in fiscal year 2025, or RMB **19.4 billion** excluding the impact of impairment of long-lived assets. - In Q2 2026, operating income was RMB **3.0 billion** and operating margin was **10%**; net income attributable to Baidu was RMB **2.3 billion**, with a net margin of **7%**. R&D EXPENSES · Source: Baidu fourth quarter and fiscal year results releases, 2022 to 2025 R&D EXPENSES Baidu · 2022 to 2025 Baidu R&D Expenses by Fiscal Year (RMB billions) 25 20 15 10 5 0 23.3 2022 24.2 2023 22.1 2024 20.4 2025 SOURCE Baidu fourth quarter and fiscal year results releases, 2022 to 2025 View the data| Fiscal year | R&D expenses (RMB billions) | |---|---| | 2022 | 23.3 | | 2023 | 24.2 | | 2024 | 22.1 | | 2025 | 20.4 | Profit fell much further than revenue in 2025, and the impairment explains most of the gap. | Fiscal year | Net income attributable to Baidu (RMB billions) | |---|---| | 2023 | 20.3 | | 2024 | 23.8 | | 2025 | 5.6 | *Source: Baidu fourth quarter and fiscal year results releases, 2023 to 2025* ## Baidu Cash and Shareholder Returns - Total cash and investments were RMB **283.1 billion** (**$41.72 billion**) as of June 30, 2026. - Operating cash flow was RMB **3.4 billion** in Q2 2026. - In February 2026, the Board authorized a new share repurchase program of up to **$5 billion**, effective through December 31, 2028, and approved a dividend policy for the first time. - Baidu has returned **$259 million** to shareholders through share repurchases since the beginning of Q1 2026. - The CFO said the first dividend payment could potentially be made by year-end 2026. ## Conclusion Baidu statistics show a company in the middle of a revenue swap: total revenues were RMB **129.1 billion** in fiscal year 2025, down **3%**, while the AI-powered business reached **50%** of Baidu General Business revenue in Q2 2026. AI cloud is now the growth engine, and search advertising is the drag. Apollo Go’s global footprint has reached **28** cities, and GPU Cloud revenue grew **283%** year over year in Q2 2026. The numbers to watch next are whether that cloud growth holds and whether Baidu App users stop falling.