---
title: "Apple Statistics 2026: Revenue, iPhone Sales, Users and Growth"
date: 2025-11-14
author: "Supriya Gharat"
featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/apple-statistics-revenue-iphone-sales-users-growth-v2.jpg"
categories:
  - name: "Technology"
    url: "/category/technology.md"
tags:
  - name: "Statistics"
    url: "/tag/statistics.md"
---

# Apple Statistics 2026: Revenue, iPhone Sales, Users and Growth

Apple’s net sales reached **$416.2 billion** in fiscal 2025, up from **$391.0 billion** in fiscal 2024. According to Apple’s [year-end financial statements](https://www.apple.com/newsroom/pdfs/fy2025-q4/FY25_Q4_Consolidated_Financial_Statements.pdf), that was a **6.4%** increase. Net sales for the first nine months of fiscal 2026 came to **$364.4 billion**, against **$313.7 billion** a year earlier. The Apple statistics below cover company-wide revenue, product mix, regions, margins, shipments and users, each dated and traced to a filing or a research firm.

In January 2026, Apple said its installed base had more than **2.5 billion** active devices. On the unit side, International Data Corporation (IDC) figures put Apple at **247.8 million** smartphone shipments in 2025, a **19.7%** share. Revenue and profit figures follow Apple’s fiscal year, while shipment data from IDC and Counterpoint Research follows the calendar year.

## Key Takeaways

- In fiscal 2025, Services delivered **42.2%** of gross margin while accounting for **26.2%** of net sales, because its gross margin percentage was **75.4%**, against **36.8%** for Products.
- Nine months into fiscal 2026, net sales already equaled **87.6%** of the fiscal 2025 total, and ran **16.2%** ahead of the same nine months a year earlier.
- Greater China net sales for the first nine months of fiscal 2026 reached **$64.8 billion**, **$462 million** more than the region’s full fiscal 2025 total.
- Apple’s market share crossed **20%** for the first time in any Q3, reaching **22%**, despite a year-over-year decline in shipments, while global smartphone shipments declined **20%** YoY in Q3 2026, according to Counterpoint Research.
- According to Apple’s Form 10-K, iPhone produced **50.4%** of fiscal 2025 net sales, and Mac grew fastest of the four hardware categories at **12.4%**.
- The App Store ecosystem facilitated over **$1.4 trillion** in developer billings and sales in 2025, according to a study by economists at Analysis Group, and for more than **90%** of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple.

## Editor’s Choice

- Net sales, fiscal 2025: **$416.2 billion**.
- Net income, fiscal 2025: **$112.0 billion**.
- Quarterly revenue, December 2025 quarter: **$143.8 billion**.
- Apple smartphone shipments, 2025: **247.8 million**, according to IDC.
- Installed base, January 2026: more than **2.5 billion** active devices.
- Employees, September 27, 2025: approximately **166,000** full-time equivalent.

## Apple Revenue Statistics

- Net sales totaled **$416.2 billion** in fiscal 2025.
- Products brought in **$307.0 billion** and Services **$109.2 billion** of fiscal 2025 net sales.
- Net sales fell **2.8%** in fiscal 2023.
- Fiscal 2025 net sales were **13.8%** higher than in fiscal 2021.
- Net sales for the first nine months of fiscal 2026 ran **16.2%** ahead of a year earlier, and already equaled **87.6%** of the fiscal 2025 total.
- Products net sales for the first nine months of fiscal 2026 reached **$272.6 billion**, against **$233.3 billion** a year earlier.

| Fiscal year | Net sales ($ millions) |
|---|---|
| 2021 | 365,817 |
| 2022 | 394,328 |
| 2023 | 383,285 |
| 2024 | 391,035 |
| 2025 | 416,161 |

*Source: Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)*

### About This Data

- Sources: 20 published pages: Apple’s fiscal 2025 annual report filed with the SEC, 5 quarterly financial statements, 10 Apple press releases, 2 IDC tracker releases, 1 Counterpoint Research release and 1 GSMArena report of IDC’s January 2026 data.
- Publication window: 2022 to October 2026.
- Selection: company filings for revenue and profit, and the research firms’ own releases for shipments.
- Updates: reviewed on a rolling basis, with figures updated when sources publish new editions.

## What are the key statistics of the Apple company?

Apple’s net sales were **$416.2 billion** in fiscal 2025. It had approximately **166,000** full-time equivalent employees as of September 27, 2025, and its installed base had more than **2.5 billion** active devices in January 2026. IDC counted **247.8 million** Apple smartphone shipments in 2025.

## Apple Revenue by Product Category

- iPhone net sales reached **$209.6 billion** in fiscal 2025, and iPhone produced **50.4%** of fiscal 2025 net sales.
- Mac net sales grew **12.4%** in fiscal 2025, the fastest of the four hardware categories.
- Wearables, Home and Accessories net sales fell **3.6%**, the only category to shrink in fiscal 2025.
- iPad net sales rose **5.0%** in fiscal 2025.
- For the first nine months of fiscal 2026, iPhone net sales reached **$196.5 billion**, against **$160.6 billion** a year earlier.

 FISCAL 2025 NET SALES · Source: Apple Form 10-K for fiscal 2025     FISCAL 2025 NET SALES  Apple · 2025 Apple Net Sales by Category, FY2025 ($ millions)        iPhone  $209,586M Services  $109,158M Wearables, Home and Accessories  $35,686M Mac  $33,708M iPad  $28,023M  0 60K 120K 180K 240K    SOURCE Apple Form 10-K for fiscal 2025    View the data| Category | Fiscal 2025 net sales ($ millions) |
|---|---|
| iPhone | 209,586 |
| Services | 109,158 |
| Wearables, Home and Accessories | 35,686 |
| Mac | 33,708 |
| iPad | 28,023 |





## Recent Developments in Apple Statistics

- **July 30, 2026:** Apple posted quarterly revenue of **$109.4 billion**, up **16%** year over year, for its fiscal 2026 third quarter ended June 27, 2026.
- **August 13, 2026:** Apple opened its new Advanced Manufacturing Center (AMC) in Houston, and said that since announcing a **$600 billion** commitment last year, Apple and its American Manufacturing Program partners have invested in designing and producing custom silicon, advanced components and cover glass in the US.
- **August 28, 2026:** IDC said Apple achieved record high Q2 shipments, keeping Apple on track for a record **22%** annual share this year.
- **September 9, 2026:** Apple announced iPhone 18 Pro, starting at **$1,199** in the US, and iPhone 18 Pro Max, starting at **$1,299**.
- **September 9, 2026:** Apple introduced iPhone Duo, the first foldable iPhone, starting at **$1,999** in the US.
- **October 12, 2026:** Counterpoint Research put Apple’s Q3 2026 smartphone share at **22%**, with Samsung leading at **23%**.

## Apple Quarterly Revenue Statistics

- Apple posted quarterly revenue of **$143.8 billion**, up **16%** year over year, in its fiscal 2026 first quarter ended December 27, 2025.
- Revenue for the fiscal 2026 second quarter ended March 28, 2026 was **$111.2 billion**, up **17%** year over year, a March quarter record.
- Diluted earnings per share was **$2.02** in the June 2026 quarter, up **29%** year over year.
- Apple posted quarterly revenue of **$102.5 billion**, up **8%** year over year, for its fiscal 2025 fourth quarter ended September 27, 2025.

 NET SALES · Source: Apple FY25 Q4, FY26 Q1, FY26 Q2 and FY26 Q3 Consolidated Financial Statements (2025 and 2026)     NET SALES  Apple · 2025 to 2026 Apple Net Sales by Fiscal Quarter ($ millions)          150K 112.5K 75K 37.5K 0   $94,930M Q4 FY24  $124,300M Q1 FY25  $95,359M Q2 FY25  $94,036M Q3 FY25  $102,466M Q4 FY25  $143,756M Q1 FY26  $111,184M Q2 FY26  $109,417M Q3 FY26     SOURCE Apple FY25 Q4, FY26 Q1, FY26 Q2 and FY26 Q3 Consolidated Financial Statements (2025 and 2026)    View the data| Fiscal quarter | Net sales ($ millions) |
|---|---|
| Q4 FY24 | 94,930 |
| Q1 FY25 | 124,300 |
| Q2 FY25 | 95,359 |
| Q3 FY25 | 94,036 |
| Q4 FY25 | 102,466 |
| Q1 FY26 | 143,756 |
| Q2 FY26 | 111,184 |
| Q3 FY26 | 109,417 |





## iPhone Revenue Statistics

- [iPhone net sales](/iphone-statistics/) reached **$85.3 billion** in the December 2025 quarter, against **$69.1 billion** a year earlier.
- That was a **23.3%** year-over-year increase in the quarter Apple called iPhone’s best ever.
- iPhone achieved a March quarter revenue record, fueled by demand for the iPhone 17 lineup.
- Fiscal 2025 iPhone net sales of **$209.6 billion** were **9.2%** higher than in fiscal 2021, a slower climb than Services managed.

 IPHONE NET SALES · Source: Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)     IPHONE NET SALES  Apple · 2025 iPhone Net Sales by Fiscal Year ($ millions)          240K 180K 120K 60K 0   $191,973M 2021  $205,489M 2022  $200,583M 2023  $201,183M 2024  $209,586M 2025     SOURCE Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)    View the data| Fiscal year | iPhone net sales ($ millions) |
|---|---|
| 2021 | 191,973 |
| 2022 | 205,489 |
| 2023 | 200,583 |
| 2024 | 201,183 |
| 2025 | 209,586 |





## Apple Services Revenue Statistics

- Services net sales reached **$109.2 billion** in fiscal 2025.
- That was **59.5%** more than the fiscal 2021 Services total.
- Services net sales for the first nine months of fiscal 2026 were **$91.7 billion**, against **$80.4 billion** a year earlier.
- Services net sales were **$96.2 billion** in fiscal 2024, so fiscal 2025 Services growth was **13.5%**.
- Services net sales were **$31.0 billion** in the March 2026 quarter, and Apple said Services revenue reached a new all-time high.

 SERVICES NET SALES · Source: Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)     SERVICES NET SALES  Apple · 2025 Apple Services Net Sales by Fiscal Year ($ millions)           150K 120K 90K 60K 30K 0           2021 2022 2023 2024 2025     SOURCE Apple Form 10-K for fiscal 2025, Apple FY22 Q4 Consolidated Financial Statements (2022)    View the data| Fiscal year | Services net sales ($ millions) |
|---|---|
| 2021 | 68,425 |
| 2022 | 78,129 |
| 2023 | 85,200 |
| 2024 | 96,169 |
| 2025 | 109,158 |







> **By the numbers:** Services net sales rose from **$96.2 billion** in fiscal 2024 to **$109.2 billion** in fiscal 2025, according to Apple’s [Form 10-K for fiscal 2025](https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm). That **13.5%** gain outpaced every hardware category, so subscriptions, the App Store and other services now set the floor under Apple’s revenue when hardware demand softens.

## Apple Revenue by Region

- Americas net sales were **$178.4 billion** in fiscal 2025, the largest of the five segments.
- Japan grew **14.6%** in fiscal 2025, the fastest of any segment.
- Greater China net sales fell **3.8%** in fiscal 2025.
- Greater China then grew **30.0%** in the first nine months of fiscal 2026, to **$64.8 billion** from **$49.9 billion**, **$462 million** more than its full fiscal 2025 total.
- Apple reported double-digit revenue growth in every geographic segment in the June 2026 quarter.

 Fiscal 2024 vs Fiscal 2025 · Source: Apple Form 10-K for fiscal 2025       Apple · 2025 Apple Net Sales by Region, FY2024 vs FY2025 ($ millions) Fiscal 2024 vs Fiscal 2025    Fiscal 2024  Fiscal 2025          200K 160K 120K 80K 40K 0              Americas Europe Greater China Japan Rest of Asia Pacific  Fiscal 2024 · 167,045 Fiscal 2025 · 178,353 Fiscal 2024 · 101,328 Fiscal 2025 · 111,032 Fiscal 2024 · 66,952 Fiscal 2025 · 64,377 Fiscal 2024 · 25,052 Fiscal 2025 · 28,703 Fiscal 2024 · 30,658 Fiscal 2025 · 33,696    SOURCE Apple Form 10-K for fiscal 2025    View the data| Segment | Fiscal 2024 ($ millions) | Fiscal 2025 ($ millions) |
|---|---|---|
| Americas | 167,045 | 178,353 |
| Europe | 101,328 | 111,032 |
| Greater China | 66,952 | 64,377 |
| Japan | 25,052 | 28,703 |
| Rest of Asia Pacific | 30,658 | 33,696 |







> **Why it matters:** Greater China brought in **$64.8 billion** in the first nine months of fiscal 2026, according to Apple’s June 2026 quarter statements, after falling to **$64.4 billion** for all of fiscal 2025. A region that shrank for two years has become one of Apple’s two biggest sources of growth, which leaves the company’s results more exposed to Chinese demand than they were a year ago.

## Apple Profit and Margin Statistics

- Net income was **$112.0 billion** in fiscal 2025, against **$93.7 billion** in fiscal 2024.
- That was a **19.5%** increase in net income.
- Net income for the first nine months of fiscal 2026 was **$101.5 billion**, against **$84.5 billion** a year earlier.
- In fiscal 2025, Services delivered **42.2%** of gross margin while accounting for **26.2%** of net sales.
- Company gross margin was **50.1%** in the June 2026 quarter, including a favorable impact of approximately **2** percentage points from tariff refunds.
- In April 2026, Apple’s board authorized an additional program to repurchase up to **$100 billion** of the company’s common stock and raised the dividend **4%** to **$0.27** per share.
- In the December 2025 quarter, Apple generated nearly **$54 billion** in operating cash flow and returned almost **$32 billion** to shareholders.

| Gross margin percentage | Fiscal 2023 (%) | Fiscal 2024 (%) | Fiscal 2025 (%) |
|---|---|---|---|
| Products | 36.5 | 37.2 | 36.8 |
| Services | 70.8 | 73.9 | 75.4 |
| Total | 44.1 | 46.2 | 46.9 |

*Source: Apple Form 10-K for fiscal 2025*

> **The takeaway:** Services gross margin reached **$82.3 billion** in fiscal 2025, out of a total of **$195.2 billion**, according to Apple’s Form 10-K. Hardware still carries more than half of gross profit, but each Services dollar earns about twice the margin of a Products dollar, which is why the revenue split understates Services’ weight.

## Apple R&D Spending and Employee Statistics

- Apple’s research and development (R&D) budget keeps rising: research and development expense was **$34.55 billion** in 2025, against **$31.37 billion** in 2024, fiscal years in both cases.
- That spending equaled **8.3%** of fiscal 2025 net sales.
- Research and development expense for the first nine months of fiscal 2026 was **$34.0 billion**, against **$25.7 billion** a year earlier.
- As of September 27, 2025, the Company had approximately **166,000** full-time equivalent employees.
- That works out to about **$2.5 million** in fiscal 2025 net sales per employee.
- As of October 17, 2025, there were **22,429** shareholders of record.

 R&D EXPENSE · Source: Apple Form 10-K for fiscal 2025     R&D EXPENSE  Apple · 2025 Apple R&D Expense by Fiscal Year ($ millions)          40K 30K 20K 10K 0   $29,915M 2023  $31,370M 2024  $34,550M 2025     SOURCE Apple Form 10-K for fiscal 2025    View the data| Fiscal year | R&D expense ($ millions) |
|---|---|
| 2023 | 29,915 |
| 2024 | 31,370 |
| 2025 | 34,550 |





## iPhone Shipment Statistics

- Apple shipped **247.8 million** smartphones in 2025, up **6.3%** from **233.1 million** in 2024, according to IDC’s preliminary results.
- Samsung followed with **241.2 million** shipments in 2025.
- Total [smartphone shipments](/smartphone-sales-statistics/) reached **1,260.3 million** in 2025, up **1.9%**.
- In Q4 2025, Apple shipped **81.3 million** smartphones for a **24.2%** share, up **4.9%** year over year.

 2025 SHIPMENTS · Source: IDC Worldwide Quarterly Mobile Phone Tracker (January 13, 2026), via GSMArena     2025 SHIPMENTS  IDC · 2026 Smartphone Shipments by Vendor, 2025 (millions)         Apple  247.8 Samsung  241.2 Xiaomi  165.3 vivo  103.9 Oppo  102  0 50 100 150 200 250    SOURCE IDC Worldwide Quarterly Mobile Phone Tracker (January 13, 2026), via GSMArena    View the data| Vendor | 2025 shipments (millions) |
|---|---|
| Apple | 247.8 |
| Samsung | 241.2 |
| Xiaomi | 165.3 |
| vivo | 103.9 |
| Oppo | 102 |





## Apple Smartphone Market Share

- Apple shipped **55.7 million** smartphones in Q2 2026, up **14.9%** year over year, according to IDC’s final results.
- The global smartphone market shrank **7.4%** year-on-year to **276.3 million** units in the second quarter of 2026.
- IDC expects worldwide smartphone shipments to fall **16.7%** in 2026 to just over **1 billion** units.
- Counterpoint Research estimated that Samsung held **23%** of Q3 2026 shipments and Xiaomi **12%**, while Apple’s market share crossed **20%** for the first time in any Q3, reaching **22%**, as global smartphone shipments declined **20%** YoY in Q3 2026.

| Company | Q2 2026 share (%) | Q2 2025 share (%) |
|---|---|---|
| Samsung | 22.7 | 19.4 |
| Apple | 20.2 | 16.3 |
| Xiaomi | 11.3 | 14.2 |
| OPPO | 10.5 | 11.7 |
| vivo | 7.7 | 8.8 |

*Source: IDC Quarterly Mobile Phone Tracker (August 6, 2026)*

### Who is the biggest rival of Apple?

By smartphone volume, Samsung is Apple’s closest rival. IDC counted **241.2 million** [Samsung shipments](/samsung-statistics/) in 2025, against Apple’s **247.8 million**. Counterpoint put Samsung at **23%** of Q3 2026 shipments, one point ahead of Apple.

## Apple Mac Shipment Statistics

- Apple shipped **5.9 million** PCs in Q3 2026, a **9.5%** share, down **11.3%** from **6.7 million** a year earlier, according to IDC.
- Total PC shipments fell **20.1%** to **62.7 million** in Q3 2026.
- Mac net sales were **$10.35 billion** in the June 2026 quarter, against **$8.05 billion** a year earlier.
- Mac net sales for the first nine months of fiscal 2026 reached **$27.1 billion**.
- Apple launched [MacBook Neo](/apple-macbook-statistics/) during its fiscal 2026 second quarter ended March 28, 2026.
- IDC counts calendar third-quarter units while Apple’s figure is revenue for its June quarter, so the two measure different periods and different things.

 Q3 2026 SHIPMENTS · Source: IDC Quarterly Personal Computing Device Tracker (October 8, 2026)     Q3 2026 SHIPMENTS  IDC · 2026 PC Shipments by Vendor, Q3 2026 (millions)         Lenovo  14.9 HP Inc  10.3 Dell Technologies  7.6 Apple  5.9 ASUS  5.5  0 3 6 9 12 15    SOURCE IDC Quarterly Personal Computing Device Tracker (October 8, 2026)    View the data| Company | Q3 2026 shipments (millions) |
|---|---|
| Lenovo | 14.9 |
| HP Inc | 10.3 |
| Dell Technologies | 7.6 |
| Apple | 5.9 |
| ASUS | 5.5 |





## Apple Users, Installed Base and App Store Statistics

- Apple’s installed base had more than **2.5 billion** active devices as of January 2026.
- Apple’s CFO credited very high levels of [customer satisfaction and loyalty](/apple-customer-loyalty-statistics/) for the installed base reaching a new all-time high in the September 2025 quarter.
- The App Store saw over **850 million** average weekly users spanning **175** countries and regions in 2025.
- Sales of physical goods and services accounted for **$1.1 trillion** of App Store ecosystem activity in 2025, digital goods and services **$149 billion** and in-app advertising **$151 billion**.
- Since 2019, the size of the App Store ecosystem has nearly tripled, reaching over **$1.4 trillion** in developer billings and sales in 2025, and for more than **90%** of that activity developers did not pay any commission to Apple.

| Date | Installed base milestone |
|---|---|
| February 2, 2023 | Crossed 2 billion active devices |
| February 1, 2024 | Surpassed 2.2 billion active devices |
| January 29, 2026 | More than 2.5 billion active devices |

*Source: Apple first quarter results press releases (2023, 2024 and 2026)*

## Conclusion

Apple’s **$416.2 billion** in fiscal 2025 net sales and an installed base of more than **2.5 billion** active devices describe a company that now grows through margins and regions as much as through units. Services supplies a growing share of profit, and Greater China has become the fastest-growing region. Apple’s phone share also keeps rising while overall shipments shrink.

The next checkpoint is the fiscal 2026 full-year report, which will show whether the nine-month pace held through the iPhone 18 Pro launch. After that, the next IDC and Counterpoint readings will show whether Apple’s share keeps rising as the phone market shrinks.