---
title: "Apple Music Statistics 2026: Users, Prices and Revenue"
date: 2025-11-09
author: "Supriya Gharat"
featured_image: "https://xtendedview.com/wp-content/uploads/2026/10/apple-music-statistics-users-prices-revenue.jpg"
categories:
  - name: "Internet"
    url: "/category/internet.md"
tags:
  - name: "Statistics"
    url: "/tag/statistics.md"
---

# Apple Music Statistics 2026: Users, Prices and Revenue

Apple Music reached **17%** of Americans aged 12 and older in the last month, according to Edison Research’s Infinite Dial 2026. That is up from **16%** in the 2025 edition, while Spotify reached **36%**. Apple said Apple Music reached all-time highs in both listenership and new subscribers in 2025. Those statements describe direction rather than size, so these Apple Music statistics track reach, prices and revenue.

Apple’s US plan page now lists the Individual plan at **$11.99** a month and the Family plan at **$19.99**. Apple’s Services segment brought in **$30,739 million** in the quarter ended June 27, 2026. Services is the closest public dollar measure for Apple Music, which sits inside that segment with the App Store, iCloud and Apple TV.

## Key Takeaways

- Apple Music’s US monthly reach among Americans 12+ rose to **17%** in 2026 from **16%** in 2025.
- Paid subscription streaming made up **52.4%** of global recorded music revenues in 2025, according to IFPI.
- The US Family plan rose from **$16.99** to **$19.99** a month, an increase of **17.7%**.
- Apple’s Services net sales grew **12.1%** year over year in the quarter ended June 27, 2026.
- Spotify’s **36%** monthly reach among Americans 12+ is **2.1 times** Apple Music’s **17%**.
- US premium paid subscription accounts across all services reached **111.1 million** in the first half of 2026, according to RIAA.

## Editor’s Choice

- Apple Music catalog: over **100 million** songs.
- US Individual plan price: **$11.99** a month.
- Apple Services net sales, fiscal 2025: **$109,158 million**.
- Shazam recognitions in 2025: over **1 billion** per month.
- Tyler, The Creator listening time on Apple Music: more than **4.5 billion** minutes, November 2024 to October 2025.
- Global users of paid streaming subscription accounts: **837 million** in 2025.

## Apple Music Statistics: Users and Monthly Reach in the US

- Apple Music reached **17%** of the US population aged 12 and older in the last month in 2026.
- The 2025 edition put Apple Music at **16%**, one point behind Pandora at **17%**.
- In 2026, Pandora reached **21%** and Amazon Music **19%**, both above Apple Music.
- YouTube Music reached **34%** of Americans 12+, close behind Spotify at **36%**.
- iHeartRadio reached **12%**, and Edison Research’s list also tracks [SoundCloud’s audience](/soundcloud-statistics/).

| Service | 2025 monthly reach (%) | 2026 monthly reach (%) |
|---|---|---|
| Spotify | 35 | 36 |
| YouTube Music | 28 | 34 |
| Pandora | 17 | 21 |
| Amazon Music | 15 | 19 |
| Apple Music | 16 | 17 |
| iHeartRadio | 9 | 12 |
| SoundCloud | 6 | 6 |

*Source: Edison Research, The Infinite Dial 2025 and 2026 (US population 12+)*

### What are Apple Music’s user statistics?

Edison Research’s 2026 survey found **17%** of Americans 12 and older listened to Apple Music in the last month. Spotify, YouTube Music, Pandora and Amazon Music all reached larger shares on the same measure. Apple’s own 2025 review reports record listenership and new subscribers, which tells you direction rather than size.

### Does anyone use Apple Music anymore?

Yes. Apple Music’s US monthly reach rose from **16%** in 2025 to **17%** in 2026 among Americans 12 and older. Apple also said the service broke records across both listenership and new subscribers in 2025. On the public measures, usage is steady to rising.

### About This Data

Compiled from 23 sources: 16 company filings, releases and price pages from Apple and Spotify, 6 survey and trade body reports from Edison Research, RIAA and IFPI, and 1 European Commission decision. Sources date from March 2024 to October 2026. Third-party subscriber estimates were excluded. Figures are reviewed on a rolling basis and updated when sources publish new editions.

## Apple Music Most-Used Share by Age

- Among US online audio users aged 12-34, more name Apple Music as the service they use most often than name YouTube Music.
- Among users aged 35-54 and 55+, YouTube Music is ahead of Apple Music on the same question.
- Spotify is the service used most often by the largest share of 12-34 online audio users.
- The 2025 edition showed the same pattern, with Apple Music’s share highest among 12-34s and lowest among users 55 and older.
- Both editions show the same age gradient, so the pattern is not a one-year blip.

| Age group | 2025 (%) | 2026 (%) |
|---|---|---|
| Total 12+ | 13 | 12 |
| 12-34 | 18 | 18 |
| 35-54 | 11 | 10 |
| 55+ | 7 | 6 |

*Source: Edison Research, The Infinite Dial 2025 and 2026 (US online audio users 12+)*

## Recent Developments

- **September 21, 2026:** Apple opened Apple Music Hall, a **600**-capacity live music venue in London’s Battersea Power Station.
- **September 1, 2026:** RIAA reported that streaming made up **82%** of US recorded music revenue at **$4.9 billion** in the first half of 2026.
- **August 4, 2026:** Spotify reported **300 million** Premium subscribers and **777 million** monthly active users for Q2 2026.
- **July 30, 2026:** Apple reported [fiscal third-quarter results](https://www.sec.gov/Archives/edgar/data/0000320193/000032019326000018/a8-kex991q3202606272026.htm) with revenue of **$109.4 billion**, up **16%** year over year.
- **June 9, 2026:** Apple said Lyrics Translation on Apple Music would expand to seven new language pairings, including English to French and Japanese to English.

## Apple Services Revenue by Quarter

- Apple’s [Services net sales](/apple-statistics/) reached **$30,739 million** in the quarter ended June 27, 2026, against **$27,423 million** a year earlier.
- That is a **12.1%** year-over-year increase in quarterly Services net sales.
- Services brought in **$109,158 million** in fiscal 2025, up from **$96,169 million** in fiscal 2024.
- That annual increase works out to **13.5%**.
- Apple said Services set an all-time revenue record in the December 2025 quarter, up **14%** from a year ago.
- Apple’s installed base now has more than **2.5 billion** active devices.
- Apple said [Apple TV viewership](/apple-tv-statistics/) eclipsed all prior records in December 2025, while Apple Music reached all-time highs in listenership and new subscribers.

 SERVICES NET SALES · Source: Apple Form 8-K and consolidated financial statements, fiscal 2025 and fiscal 2026     SERVICES NET SALES  Apple · 2025 Apple Services Net Sales by Quarter ($ millions)          32,000 24,000 16,000 8,000 0   $27,423M June 28, 2025  $28,750M September 27, 2025  $30,013M December 27, 2025  $30,976M March 28, 2026  $30,739M June 27, 2026     SOURCE Apple Form 8-K and consolidated financial statements, fiscal 2025 and fiscal 2026    View the data| Quarter ended | Services net sales ($ millions) |
|---|---|
| June 28, 2025 | 27,423 |
| September 27, 2025 | 28,750 |
| December 27, 2025 | 30,013 |
| March 28, 2026 | 30,976 |
| June 27, 2026 | 30,739 |





> **By the numbers:** Apple’s Services net sales reached **$91,728 million** in the first nine months of fiscal 2026, up from **$80,408 million** a year earlier. Apple’s January 2026 review said Apple Music had its best year ever in 2025. Apple Music is one of several services inside that line, so the growth sets context rather than measuring music alone.

## Apple Music Price Statistics

- Apple lists the US Family plan at **$19.99** a month, the Individual plan at **$11.99** and the Student plan at **$6.99**.
- An earlier archived copy of the same page listed Family at **$16.99**, Individual at **$10.99** and Student at **$5.99**.
- Apple’s Family plan price rose **17.7%**.
- The Individual plan price rose **9.1%**.
- The price of the Student plan rose **16.7%**.
- Spotify lists Premium Individual at **$12.99** a month in the US after the first month.
- Apple Music’s Individual plan costs **$1** less per month than Spotify’s Premium Individual plan.

 Earlier vs Current · Source: Apple Music plan page, archived copy and October 2026 listing       Apple Music · 2026 Apple Music US Plan Prices ($ per month) Earlier vs Current    Earlier listing ($/month)  Current listing ($/month)          20 16 12 8 4 0   10.99  11.99  16.99  19.99  5.99  6.99   Individual Family Student  Earlier listing ($/month) · 10.99 Current listing ($/month) · 11.99 Earlier listing ($/month) · 16.99 Current listing ($/month) · 19.99 Earlier listing ($/month) · 5.99 Current listing ($/month) · 6.99    SOURCE Apple Music plan page, archived copy and October 2026 listing    View the data| Plan | Earlier listing ($/month) | Current listing ($/month) |
|---|---|---|
| Individual | 10.99 | 11.99 |
| Family | 16.99 | 19.99 |
| Student | 5.99 | 6.99 |







## Apple One Bundle Pricing

- Apple One costs **$21.95** a month on the Individual tier, against **$34.96** for its services bought separately.
- On the Premier tier, Apple One costs **$39.95** a month, against **$74.94** separately.
- Apple prices Apple Music at **$19.99** a month inside the Family and Premier totals.
- On the Individual tier, Apple One costs **$9.96** a month more than the **$11.99** Apple Music price it includes.

| Apple One plan | Bundle price ($/month) | Services bought separately ($/month) | Apple Music price in the total ($/month) |
|---|---|---|---|
| Individual | 21.95 | 34.96 | 11.99 |
| Family | 27.95 | 44.96 | 19.99 |
| Premier | 39.95 | 74.94 | 19.99 |

*Source: Apple One plan page, October 2026*

## Apple Music vs Spotify Statistics

- Spotify reported **300 million** [Premium subscribers](/spotify-statistics/) in Q2 2026, up **9%** year over year.
- Spotify’s monthly active users reached **777 million**, up **12%**.
- US online audio users 12+ pick Spotify over Apple Music by a wide margin as the service they use most often.
- Spotify’s US monthly reach rose to **36%** in 2026 from **35%** in 2025.
- Spotify’s US monthly reach is **2.1 times** Apple Music’s **17%**.

| Spotify metric | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|
| Total monthly active users (millions) | 696 | 761 | 777 |
| Premium subscribers (millions) | 276 | 293 | 300 |
| Ad-supported monthly active users (millions) | 433 | 483 | 494 |
| Total revenue (€ millions) | 4,193 | 4,533 | 4,777 |

*Source: Spotify Q2 2026 Update, Form 6-K, August 2026*

### Who’s bigger, Spotify or Apple Music?

In Edison Research’s 2026 survey, Spotify reached **36%** of Americans 12 and older in the last month, against **17%** for Apple Music. Spotify also reports **300 million** Premium subscribers. Without an Apple subscriber total, reach is the reliable comparison, and on reach Spotify leads by a wide margin.

## Most Used Music Streaming App in the US

- Spotify is the service the largest share of US online audio users 12+ use most often in the 2026 survey, at **32%**.
- YouTube Music ranks second, with Apple Music and Pandora level in third place.
- In 2025, Apple Music’s most-used share was also level with Pandora.
- On monthly reach rather than most-used share, Pandora reached **21%** of Americans 12+ against **17%** for Apple Music.

 SHARE USING IT MOST OFTEN · Source: Edison Research, The Infinite Dial 2026 (US online audio users 12+)      SHARE USING IT MOST OFTEN  Edison Research · 2026 US Audio Service Used Most Often, 2026 (%)          32% SPOTIFY    Spotify 32%    YouTube Music 23%    Apple Music 12%    Pandora 12%    Amazon Music 8%    iHeartRadio 4%    Other 9%      SOURCE Edison Research, The Infinite Dial 2026 (US online audio users 12+)    View the data| Service | Share using it most often (%) |
|---|---|
| Spotify | 32 |
| YouTube Music | 23 |
| Apple Music | 12 |
| Pandora | 12 |
| Amazon Music | 8 |
| iHeartRadio | 4 |
| Other | 9 |





### What is the #1 most used music app?

Spotify is the most used music app in the US, named by the largest share of online audio users 12+ in Edison Research’s 2026 survey. It also leads YouTube Music on monthly reach among Americans 12+. Apple Music ties Pandora for third place on the most-used question. These rankings cover US listeners only.

## US Music Streaming Revenue Statistics

- US premium paid subscription revenue reached **$3,112.6 million** in the first half of 2026, up **7.8%**.
- Non-premium paid subscription revenue fell **9.0%** to **$239.1 million**.
- Total US recorded music revenue rose **6.9%** to **$5,974.9 million** in the first half of 2026.
- Premium tiers carry the growth while cheaper paid tiers shrink, which is the market Apple Music’s price rise lands in.

 1H 2025 vs 1H 2026 · Source: RIAA 2026 Mid-Year Music Industry Revenue Report (US wholesale value)       RIAA · 2026 US Streaming Revenue by Type ($ millions) 1H 2025 vs 1H 2026    1H 2025  1H 2026         3,200 2,400 1,600 800 0   2,888.4  3,112.6  262.8  239.1  867.5  899.6  652.9  639.4   Premium paid subscriptions Non-premium paid subscriptions Free streaming Other streaming  1H 2025 · 2,888.4 1H 2026 · 3,112.6 1H 2025 · 262.8 1H 2026 · 239.1 1H 2025 · 867.5 1H 2026 · 899.6 1H 2025 · 652.9 1H 2026 · 639.4    SOURCE RIAA 2026 Mid-Year Music Industry Revenue Report (US wholesale value)    View the data| Streaming category | 1H 2025 ($ millions) | 1H 2026 ($ millions) |
|---|---|---|
| Premium paid subscriptions | 2,888.4 | 3,112.6 |
| Non-premium paid subscriptions | 262.8 | 239.1 |
| Free streaming | 867.5 | 899.6 |
| Other streaming | 652.9 | 639.4 |







## US Paid Subscription Accounts

- US premium paid subscription accounts reached **111.1 million** in the first half of 2026, up **5.5%**.
- The 2025 full-year count was **106.5 million**, up from **100.0 million** in 2024.
- Premium paid subscription value reached **$5,881.1 million** in 2025, up **6.8%**.
- The RIAA counts cover all paid services combined, so they size the market Apple Music competes in rather than Apple Music itself.

| Period | Premium paid subscription accounts (millions) | Change (%) |
|---|---|---|
| 2024 | 100.0 | n/a |
| 2025 | 106.5 | +6.5 |
| 1H 2025 | 105.3 | n/a |
| 1H 2026 | 111.1 | +5.5 |

*Source: RIAA Year-End 2025 and 2026 Mid-Year revenue reports*

## Global Music Streaming Market Statistics

- Global recorded music revenues grew **6.4%** to **$31.7 billion** in 2025, according to IFPI.
- IFPI counts **837 million** users of paid streaming subscription accounts.
- Apple Music competes for a slice of that paid base, which IFPI does not split by service.

| Metric | 2025 |
|---|---|
| Global recorded music revenue | $31.7 billion |
| Growth in global recorded music revenue | 6.4% |
| Paid subscription streaming growth | 8.8% |
| Paid subscription streaming share of revenue | 52.4% |
| Total streaming share of revenue | 69.6% |
| Users of paid streaming subscription accounts | 837 million |

*Source: IFPI Global Music Report 2026*

## Apple Music Artist and Listening Records

- Bad Bunny listens on Apple Music were up **7 times** immediately after the Super Bowl LX Halftime Show.
- Plays of “BAILE INoLVIDABLE” rose **54%** in the US and **60%** in Canada after the Halftime Show trailer.
- Lyrics views for “BAILE INoLVIDABLE” jumped **119%** in the US and **79%** globally.
- Tyler, The Creator’s fans logged more than **4.5 billion** minutes of listening time on Apple Music between November 2024 and October 2025.
- His album DON’T TAP THE GLASS reached No. 1 on Apple Music’s overall charts in more than **55** countries on release day.
- In 2025, Shazam generated over **1 billion** recognitions per month.

 INCREASE IN PLAYS · Source: Apple Newsroom, February 2026     INCREASE IN PLAYS  Apple Newsroom · 2026 BAILE INoLVIDABLE Play Lift by Market (%)         US  54% Global  36% Canada  60% UK  54% Brazil  43%  0 12 24 36 48 60    SOURCE Apple Newsroom, February 2026    View the data| Market | Increase in plays (%) |
|---|---|
| US | 54 |
| Global | 36 |
| Canada | 60 |
| UK | 54 |
| Brazil | 43 |





## Apple Music Catalog, Audio and Studio Statistics

- Apple Music offers over **100 million** songs, and Apple is making the full catalog available in lossless audio.
- In June 2026, Apple said Lyrics Translation would add seven language pairings and Lyrics Pronunciation five.
- Apple Music Hall in London has a **48**-speaker spatial sound system.
- Apple’s Los Angeles studio covers over **15,000 square feet**.

| Item | Figure |
|---|---|
| Catalog size | Over 100 million songs |
| Lossless audio | Up to 48kHz |
| Hi-Res Lossless audio | 48kHz to 192kHz |
| New Lyrics Translation pairings (June 2026) | Seven |
| New Lyrics Pronunciation pairings (June 2026) | Five |
| Apple Music Hall capacity | 600 |
| Apple Music Hall stage width | 38 feet |
| Los Angeles studio soundstage | 4,000 square feet |

*Source: Apple Music plan page; Apple Newsroom, June 2025, June 2026 and September 2026*

> **Worth noting:** Apple said its Los Angeles studio anchors a network of creative hubs in New York, Tokyo, Berlin, Paris and Nashville. Apple also took Apple Music beyond its own devices in 2025 through partners including GM, TuneIn and Chase. The spending on venues and partners points to competition on artist access and distribution, alongside catalog size.

## Apple Music and the EU Antitrust Fine

- In its [music streaming decision](https://ec.europa.eu/commission/presscorner/detail/en/ip_24_1161), the European Commission found Apple barred music streaming app developers from telling iOS users about cheaper subscription offers outside the app.
- The Commission said the conduct lasted for almost ten years.
- The decision covered the distribution of music streaming apps to iPhone and iPad users through the App Store.
- The European Commission fined Apple over **€1.8 billion** in 2024 over App Store rules for music streaming providers.
- It said Apple’s conduct may have led many iOS users to pay significantly higher prices for music streaming subscriptions.
- The ruling governs how rival music apps can talk to iPhone users about price.

## Conclusion

Apple Music reaches **17%** of Americans 12 and older each month, and among online audio users aged 12-34 it beats YouTube Music as the service used most often. Its US Individual plan now costs **$11.99** a month, up from **$10.99**. Apple’s Services growth shows the subscription business behind it is still expanding.

Apple Music Hall in London and the new Lyrics Translation pairings show where Apple is spending to hold that audience. The next useful signals are the next Infinite Dial reach figure and whether Apple starts publishing a subscriber total.